商業(yè)廣場(chǎng)夏日狂歡節(jié)活動(dòng)策劃方案

夏我們的天——XX地產(chǎn)項(xiàng)目繽紛夏日狂歡節(jié)時(shí)間：2024年8月地點(diǎn)：xx廣場(chǎng)繽紛夏日狂歡盛典活動(dòng)亮點(diǎn)Atmospheretodecorate.2前期宣傳Atmospheretodecorate.3活動(dòng)內(nèi)容activityprogramming14活動(dòng)概況overviewoftheactivity.CONTENTS目錄MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART01活動(dòng)概述MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動(dòng)時(shí)間:夏季/暑期檔活動(dòng)地點(diǎn):項(xiàng)目商場(chǎng)/營(yíng)銷中心廣場(chǎng)參與對(duì)象:市民活動(dòng)內(nèi)容:清爽泳池、各種ins風(fēng)的游泳圈、比基尼秀、激情DJ、泳池蹦迪、水槍大戰(zhàn)、野生ktv、潮飲美食。吃喝玩樂(lè)一條龍，夏日的快樂(lè)因子已經(jīng)為你集齊！歡樂(lè)嗨不?；顒?dòng)調(diào)性:新潮、張揚(yáng)、清涼、消暑、熱力、樂(lè)活、親子趣味、夏日計(jì)劃活動(dòng)概述:MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART02活動(dòng)亮點(diǎn)MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024夏日色彩多巴胺泳池趴熱辣的比基尼美女來(lái)襲全程陪你highfun夏日。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動(dòng)亮點(diǎn):夏日市集多巴胺雪糕市集｜解鎖潮流新玩法吃喝玩樂(lè)購(gòu)，這么可愛(ài)的市集不來(lái)逛一逛嗎活動(dòng)亮點(diǎn):MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024多巴胺派對(duì)Livehouse網(wǎng)紅樂(lè)隊(duì)，超燃的音樂(lè)現(xiàn)場(chǎng)讓你體驗(yàn)不一樣的多巴胺派對(duì)??直接嗨到原地爆炸活動(dòng)亮點(diǎn):MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024PART03活動(dòng)內(nèi)容MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024在活動(dòng)主入口處設(shè)置主題門頭，從入口就感受到色彩的美好，來(lái)賓穿過(guò)這座多彩門找尋多巴胺的夢(mèng)。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動(dòng)內(nèi)容:活動(dòng)現(xiàn)場(chǎng)設(shè)置夏日多巴胺計(jì)劃背景板，仿佛身處海島，營(yíng)造造浪氛圍感，用新玩法打敗炎炎夏日MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:比基尼美女迎賓現(xiàn)場(chǎng)設(shè)置活動(dòng)主體門頭，比基尼美女于入口處進(jìn)行迎賓。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:沐浴清涼泡泡泳池開(kāi)啟一場(chǎng)酣暢淋漓的水槍大戰(zhàn),和小伙伴泳裝舞蹈,還可以在超大的泡沫泳池尋寶MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺瘋狂水上闖關(guān)擁有一個(gè)全民互動(dòng)齊玩水的震撼大場(chǎng)面，在夏日感受夏日玩水帶來(lái)的快樂(lè)和激情狂熱；MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:現(xiàn)場(chǎng)提供各式各樣的水槍，可以選擇自己喜歡的款式，用槍瞄準(zhǔn)一群陌生人，想打誰(shuí)就打誰(shuí)！想怎樣玩就怎樣玩！來(lái)一場(chǎng)瘋狂水槍大戰(zhàn)這個(gè)夏天的煩惱通!通!扔!掉！水槍大戰(zhàn)MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:粉色沙灘椅MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:夏日限定多巴胺派對(duì)以高明度的玫紅色為主色調(diào)，如粉色沙灘、粉色泳池、粉色電話亭等，讓人感到活力十足，夏日多巴胺派對(duì)，妥妥出片MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺陸沖滑板派對(duì)MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:海島音樂(lè)節(jié)觀眾區(qū)將“貼近自然+享受音樂(lè)”兩大大元素融合定制充氣座椅。給人沉浸式的觀看體驗(yàn)。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:能量裝備領(lǐng)取規(guī)則關(guān)注項(xiàng)目二維碼現(xiàn)場(chǎng)拍照打卡發(fā)布朋友圈積攢30個(gè)，憑截圖到裝備處領(lǐng)取裝備。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺市集活動(dòng)｜解鎖潮流新玩法MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:燥熱的夏天，是時(shí)候給情緒找個(gè)出口啦，壓力煩惱統(tǒng)統(tǒng)丟掉，快來(lái)一一體驗(yàn)！MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺市集活動(dòng)案例分享創(chuàng)意活動(dòng)點(diǎn)燃城市熱情！美陳設(shè)計(jì)獨(dú)具匠心，市集活動(dòng)豐富多彩。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:夏天誰(shuí)能拒絕冰冰甜甜的雪糕啊，還是芭比粉主題的粉嫩粉嫩MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:手作提拉米蘇、文創(chuàng)手工藝品、寵物衣櫥…五花八門，看到好多年輕人和小朋友在這里玩的很開(kāi)心。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:開(kāi)場(chǎng)舞>>網(wǎng)絡(luò)舞蹈、現(xiàn)場(chǎng)再現(xiàn)風(fēng)靡網(wǎng)絡(luò)的舞蹈，C哩C哩、海草舞、鵝舞、嘟啦舞......MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:DJ打碟開(kāi)場(chǎng)，一秒燃炸全場(chǎng)。動(dòng)感的節(jié)奏，將現(xiàn)場(chǎng)氣氛點(diǎn)燃。當(dāng)DJ臺(tái)按鈕的燈光亮起，炙熱的音浪，讓整個(gè)派對(duì)的氣氛達(dá)到最高點(diǎn)！MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:都說(shuō)夏日和音樂(lè)、還有朋友不可辜負(fù)，現(xiàn)場(chǎng)配上爵士樂(lè)隊(duì)，為多巴胺音樂(lè)節(jié)增添色彩。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:多巴胺走秀，喚醒你的快樂(lè)DNAMYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:主持人開(kāi)場(chǎng)主持人開(kāi)場(chǎng)，致歡迎詞，簡(jiǎn)單介紹本次活動(dòng)內(nèi)容和意義。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024氛圍打造:PART04前期宣傳MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024活動(dòng)前期發(fā)布活動(dòng)亮點(diǎn)海報(bào)，以活動(dòng)主題和亮點(diǎn)展示，設(shè)置創(chuàng)意張揚(yáng)的宣傳海報(bào)，制造噱頭，提前在朋友圈進(jìn)行宣傳預(yù)熱。MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024前期宣傳:全民多巴胺

炫彩一夏@項(xiàng)目，引發(fā)多巴胺穿搭的風(fēng)潮，參與多巴胺穿搭活動(dòng)互動(dòng)，贏萬(wàn)元現(xiàn)金紅包MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024前期宣傳:PART05執(zhí)行相關(guān)MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024安排專用停車區(qū)域，專人協(xié)調(diào)車輛進(jìn)出安排禮儀引領(lǐng)客戶進(jìn)入簽到，并享用茶歇從會(huì)場(chǎng)入口處開(kāi)始至內(nèi)場(chǎng)，沿途擺放指示牌，并在重要場(chǎng)點(diǎn)安排禮儀進(jìn)行指引工作保障措施/接待MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024執(zhí)行相關(guān):執(zhí)行人員培訓(xùn)活動(dòng)執(zhí)行手冊(cè)內(nèi)容、熟悉各崗位負(fù)責(zé)人理解客戶概況、活動(dòng)主旨、活動(dòng)流程安排及內(nèi)容熟悉場(chǎng)地，培訓(xùn)后接受考核，并實(shí)景彩排明確責(zé)任與崗位重要性攝影及攝像人員熟悉活動(dòng)現(xiàn)場(chǎng)分布、了解拍攝流程及要求根據(jù)擺臺(tái)方式確認(rèn)固定位置及走場(chǎng)位置MYFAVORITESUMMER2024|Myfavoritesummer|Myfavoritesummer2024MYFAVORITESUMMER2024|My