BEC商務(wù)英語（中級）口語模擬試卷17（共22題）

BEC商務(wù)英語（中級）口語模擬試卷17（共9套）（共22題）BEC商務(wù)英語（中級）口語模擬試卷第1套一、初試(本題共1題，每題1.0分，共1分。)1、Theinterview—about3minutesInthisparttheinterlocutorasksquestionstoeachofthecandidatesinturn.Youhavetogiveinformationaboutyourselfandexpresspersonalopinions.標(biāo)準(zhǔn)答案：Theinterview(Interlocutor:I,CandidateA:A,CandidateB:B)I:Canyoutellmesomethingaboutyourself,A?A:Yes,surely.MynameisLindaandIama21yearsoldcollegestudent.Mymajorisfinance.IhavealwaysbeentoldbymyfriendsthatI’manopenandoptimisticpersonwhoiseasytogetalongwith.I:B,canyoutellmesomethingaboutyourfamily?B:Yeah.Igotmarriedlastyear.Mywifeisanaccountant.Wehaveabeautifulgirl.I:That’ssonice,whathasbeenyourmostvaluableexperience?B:Asregardstomyvaluableexperience,Isupposeitshouldbetracedbacktotheyearbeforelast,whenImanagedtohavealargeorderplacedonourproductsthroughallsortsofhardship.Theyweresomanygovernmentrestrictionsandsomuchredtapeininternationaltradingatthattimethatitwasreallyanunforgettablemomentwhenthecontractwasfinallysighed.I:Whataboutyou,A?A:Uptillnow,Ibelievemymostvaluableexperienceisstuddinghere,inPekingUniversity,whichisregardedastheHarvardofChina.Ihavegainedlargeamountsofknowledge,bothinandafter-class.Thefirstrateeducationalfacilitiesprovidemewithgoodaccesstoboththeoutsideworldandresearchingfield.知識點(diǎn)解析：暫無解析二、小型演講(本題共1題，每題1.0分，共1分。)2、minipresentation’—about6minutesInthispartofthetestyouareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.AWHAIISIMPORTANTWHEN...?GOINGFORANINTERVIEWABILITYDRESSINGAPPROPRIATELYBWHATISIMPORTANTWHEN...?COMINGINTOANEWCOMPONYTRAININGADAPTINGCWHATISIMPORTANTWHEN...?CONSIDERINGWHETHERTOINVESTINTECHNOLOGYBENEFITSTOTHECOMPANYCOSTSINVOLVED標(biāo)準(zhǔn)答案：Interlocutor:-I’mgoingtogiveeachofyouachoiceof3topics.I’dLikeyoutochooseoneofthetopicsandgiveashortpresentationonitforaboutaminute.Youwillhaveaboutaminutetoprepareforthisandyoucanmakenotesifyouwishwhileyouprepare.Afteryouhavefinishedyourtalk,yourpartnerwillaskyouaquestion.-Allright?hereareyourtopics.[Interlocutorhandseachcandidateadifferenttopiccard,andsomepaperandapencilfornotes]Interlocutor:-Chooseoneofthetopicstotalkabout.Youcanmakenotes.[1minute’spreparationtime.Bothcandidatespreparetheirtalksatthesametime,separately.]-Allrightnow.CandidateTwo,whichtopichaveyouchosen,A,BorC?Wouldyouliketotalka-boutwhatyouthinkisimportantwhengoingforaninterview?[CandidateTwotalks]Thereareatleasttwoaspectstobementioned.Thefirstoneisyourability.RememberthereasonyouhavebeentoldtogofortheinterviewisthatthepersonnelmanagerfeelthatyouareeligiblefortheopeningafterexamingyourCV.Ifyourinterviewconfirmsyourability,youwillgetthejobundoutedly.Also,dressingcan’tbeignored.Dressingappropriatelycangiveagoodfirstimpression,andshowyouconfidence.Appearancesomethingindicatesyourpersonality.Dressingneatlyisakindofwaysshowingyourrespecttotheinterviewer.Interlocutor:-Thankyou.Now,CandidateOne,pleaseaskCandidateTwoyourquestionabouthis/hertalk.[CandidateOneasksquestion.]Dobodylanguagesmatter?CandidateTwo:Yes.Tosomeextent,acausalgesturecouldevenspoilaninterview.Weshouldpaygreatattentiontoitalso.Interlocutor:-Thankyou.Allright.Now,Candidateone,whichtopichaveyouchosen,A,BorC?Wouldyouliketotalkaboutwhatyouthinkisimportantwhencomingintoanewcompany?[CandidateOnetalks]Well.Therearemanywaysavailableforanewcomertogetusedtothecompany.First,trainings.ATraininghelpsthemtoadapttothenewenviromentasquicklyaspossible,providesthemwithneccessaryknowledgeindealingwithduties,increasestheefficiencyofproduction,makestheminlinewiththeconventionsofthejob.Second,adaptabilityisalsoequallyimportant.Anewcomershouldadaptquicklytothenewcircumstances.Thusheorshecouldbegintoworksuccessfulwithothercolleages.Interlocutor:-Thankyou.Now,CandidateTwo,pleaseaskCandidateOneyourquestionabouthis/hertalk.[CandidateTwoasksquestion.]Youhavenotmentionedrelationship,whatdoyouthinkbuildingupagoodrelationshipforanewcomer.CandidateOne:Actually,buildingupagoodrelationshipispartofadaptability.It’salsoimportant.Interlocutor:-Thankyou[Materialsarecollected.]知識點(diǎn)解析：暫無解析三、討論(本題共1題，每題1.0分，共1分。)3、Discussion—about5minutesInthispartofthetestyouaregivenadiscussiontopic.Youhave30secondstolookatthepromptcard,anexampleofwhichisbelow,andthenabout3minutestodiscussthetopicwithyourpartner.Afterthattheexaminerwillaskyoumorequestionsrelatedtothetopic.FortwocandidatesBusinessSeminarYourcompanyisgoingtoholdaseminaronacertaintopicaboutmarketing.Youhavebeenaskedtohelpwiththepreparationfortheseminar.Discussthesituationtogetheranddecide:WhatfacilitiesandseminararrangementsyouwillneedtomakeWhoyouaregoingtoinvitetoattendtheseminarandhowtocontactthemForthreecandidatesBusinessSeminarYourcompanyisgoingtoholdaseminaronacertaintopicaboutmarketing.Youhavebeenaskedtohelpwiththepreparationfortheseminar.Discussthesituationtogetheranddecide:WhatfacilitiesandseminararrangementsyouwillneedtomakeWhoyouaregoingtoinvitetoattendtheseminarandhowtocontactthemWhereandwhenyouwillholdtheseminar標(biāo)準(zhǔn)答案：Collaborativetaskanddiscussion(about5minutes)Interlocutor:-Nowthispartofthetestyouaregoingtodiscusstogether.[Interlocutorpointstothecardshowingthetaskwhilegivingtheinstructionsbelow.]Interlocutor:-Youhave30secondstoreadthetaskcarefully,andthen3minutestodiscussanddecideaboutittogether.Youshouldgivereasonsforyourdecisionsandopinions.Youdon’tneedtowriteanything.Isthatclear?[Interlocutorplacesthecardinfrontofthecandidates.]Interlocutor:-I’mjustgoingtolistenandthenaskyoutostopafter3minutes.Pleasespeaksothatwecanhearyou.[Candidateshaveabout3minutestocompletethetask.]A:Youknow,thereisgoingtohaveaseminaraboutmarketing.B:Yeah,I’mjustwanttohaveatalkwithyouonthat?Doyouthinkwhatfacilitiesandseminararrangementweshouldmake?A:Well.Whiteboardandwaterpenaprojector,computers.B:Yes,Ishareyourviewonthat,what’smore,Ithinkdrinkingmachinesandcoffeemachinesarealsoneeded.A:Yeah.Youremindmeofsomething.Secretary.wealsoneedsomesecretaries.B:Iagreewithyou.Whoarewegoingtoinvitetoattendandhowtocontactthem?A:Howaboutinvitingsomespecialistsonmarketingtogivespeechesandsomeseniormarketingmanagers?B:Nice.Wehavetohiresomeinterpreterstomakethemeetinggothroughwell.A:That’sright.SomeofthemmaynotspeakEnglishwell.[Materialsarecollected.][Theinterlocutorasksoneormorequestionsasappropriate,toextendthediscussion.]Howtocontactthem,A?A:Therearemanywaysavailable,canphonethemfaxthem,andsende-mailstome,etc.知識點(diǎn)解析：暫無解析BEC商務(wù)英語（中級）口語模擬試卷第2套一、小型演講(本題共3題，每題1.0分，共3分。)1、Whatisimportantwhen...?Introducingnewproducts-Productpackage-Newtechnology--標(biāo)準(zhǔn)答案：Inregardtointroducingnewproducts,it’snecessarytoconsiderproductpackage.Packagecontributestocustomer’sinstantrecognitionofacompanyorbrand.Ifyousellmineralwater,uniquedesignofthecontainer,specialtextureoftheplastics,etc.canallcapturepotentialcustomers’attention.Next,introducingnewtechnologiesintoyourproductsisofnolesssignificance.Intoday’sfiercelycompetitivesociety,anyonewhohasadvancedtechnologycontrolsthemarket,becausenewtechnologycanmakeyourproductuser-friendly,easily-operatedandmorefashionable,inotherwords,moreeffectiveandefficient.Lastly,consideringlowpricewithhighqualityisalsoessential.Nobodydoesn’twanttospendlessandgetmore.Therefore,thisadvantagecansuitcustomers’consumingneeds.知識點(diǎn)解析：本題需要發(fā)言的主題是“介紹新產(chǎn)品”。根據(jù)已有的要點(diǎn)1“Productpackage產(chǎn)品包裝”，可以聯(lián)想到其原因是要幫助客戶認(rèn)識公司(recognisethecompany)。根據(jù)已有的要點(diǎn)2“Newtechnology新技術(shù)”，可以聯(lián)想到運(yùn)用新技術(shù)會(huì)使客戶操作起來更加容易(operateeasily)。另外我們還可以補(bǔ)充一些回答的要點(diǎn)，例如，Lowpricewithhighquality高品質(zhì)低價(jià)位，可以想到這很符合客戶的需求(meettheneedsoftheclients)；再如，Originality創(chuàng)新性，可以想到這樣可以引導(dǎo)時(shí)尚潮流(leadthefashion)。2、Whatisimportantwhen...?Selectinganagent-Reputation-Managerialskills--標(biāo)準(zhǔn)答案：Tobeginwith,Ithinkreputationplaysasignificantrolewhenselectinganagent.Theagentwearegoingtocooperatewithshouldbeanestablishedpartnerwithhighreputationandhasthecapabilitytoguaranteehisperformanceandincreasetheturnover.What’smore,theagent’smanagerialskillsshouldbeanothermajorelementforourconcern.Ifourpotentialpartner’sprofessionalskillsareinsufficientwhendealingwithanurgentcaseorfacingfinancialcrisis,hewouldhavedifficultyincontrollingthewholesituationandmayputthecompanyintochaos.Lastly,agent’swillingnessofcooperationalsoplaysanimportantrole.Iftheagentdoesn’twanttocooperatewithus,alloureffortswillbeinvain.Soweshouldnegotiatewithanagentinadvance.知識點(diǎn)解析：本題需要發(fā)言的主題是“選擇代理商”。根據(jù)已有的要點(diǎn)1“Reputation聲譽(yù)”，可以聯(lián)想到首先要確保對方的業(yè)績能令人滿意(guaranteeperformance)。根據(jù)已有的要點(diǎn)2“Managerialskills管理技巧”，可以聯(lián)想到代理商的管理技巧關(guān)系到對市場的掌控(controlmarket)。另外我們還可以補(bǔ)充一些回答的要點(diǎn)，例如，Willingnessofcooperation合作的意愿，為確定其合作意愿，應(yīng)事先與代理商進(jìn)行商談(negotiatewiththeagent)；再如，Image形象，代理商的形象會(huì)影響到銷售(influencesales)。3、Whatisimportantwhen...?Offeringafter-salesservice-Sincerityandfaithfulness-Timemanagement--標(biāo)準(zhǔn)答案：Inregardtoofferingafter-salesservice,thefirstandforemostthingyoushouldconsideristodecidewhetheryouaresincereandfaithful.Yourattitudedetermineseverythingyoudo.Sowhynotdoitinapositivemanner?Otherwise,yourtimeandmoneyareinvain.What’sworse,yourcompany’simagemayalsobethreatened.Apartfromthat,howtocontrolthetimeisanotherkeyelementyoushouldconsider.Findacommongoalbetweencustomers’benefitandcompany’scosts.Youshouldbalancethedemandforabetterserviceandtheneedtokeepcostsdown.Finally,learningfromyourrivalsisalsoverybeneficial.Youcanlearnalotbyabsorbingothers’advantagesandyoucanalsoavoidsimilarmistakesbylearninglessonsfromothers.知識點(diǎn)解析：本題需要發(fā)言的主題是“提供售后服務(wù)”。根據(jù)已有的要點(diǎn)1“Sincerityandfaithfulness誠意”，可以聯(lián)想到表達(dá)誠意是表明公司態(tài)度(showyourattitude)的基本方式。根據(jù)已有的要點(diǎn)2“Timemanagement時(shí)間管理”，可以聯(lián)想到安排售后服務(wù)需要進(jìn)行時(shí)間上的協(xié)調(diào)(needcoordination)。另外我們還可以補(bǔ)充一些回答的要點(diǎn)，例如，Doingmoreandtalkingless少說多做，可以想到這其實(shí)意味著應(yīng)該給客戶提供實(shí)際的好處(giverealbenefits)；再如，Learningfromyourrivals向競爭對手學(xué)習(xí)，可以想到其原因是為了改進(jìn)服務(wù)(improvetheservice)。BEC商務(wù)英語（中級）口語模擬試卷第3套一、初試(本題共1題，每題1.0分，共1分。)1、Theinterview—about3minutesInthispartinterlocutorasksquestionstoeachofthecandidatesinturn.Youinthisparthavetogiveinformationaboutyourselfandexpresspersonalopinions.標(biāo)準(zhǔn)答案：What’syourname?Howtospellyourfirstnameandlastname?MynameisA.It’sspelledas....Whatdoyoudoinyoursparetime?Why?Ilikegamingbecauseitpracticesmyshootingskill.DoyouenjoystudyingEnglish?Why(not)?Ofcourse,Ido.I’mindulgedinsurfingontheinternet.TherulinglanguagethereisEnglish.CanalmostdonothingifIdon’tknowEnglish.Canyoutellmesomethingaboutthecompanyyounowworkin?I’mworkinginaforeigncompany.Itsmainproductsarecosmetics.Wehavebranchesthroughoutthecountry.Ourstaffisaslargeitsover200members.Tellmesomethingabouttransportinyourcity.EventhroughBeijingisaninternationalmetropoliswhichhasbeendevelopingratherfast,citytransportisstillabottleneck.Carswaitinlonglinesatcrossroadsbeforetheycrawlforwardinchbyinch.Don’tyoucursethedelayforit’snouse.Justbepatientandpray.知識點(diǎn)解析：暫無解析二、小型演講(本題共1題，每題1.0分，共1分。)2、Whatisimportantwhen...?Propagandizingcorporateculture-Essenceofthecorporateculture-Characteristicsoftheaudience--標(biāo)準(zhǔn)答案：Whendisseminatingcorporateculture,wemustmakeclearwhattheessenceis.Onlywhenweareclearaboutwhatwearetopublicise,canwemakeathoroughplananddecideonhowtotakemeasures.Next,itisalsonecessarytoanalysethecharacteristicsoftheaudience,whethertheyareyoungorold,traditionalorfashionable,quietorbrisk,sothatthepropagandacanbebetteracceptedbytheaudience.Intheend,afterweanalysethecontentandtheaudience,it’stimetodecideonthemethodsanddetails,especiallythemedia,whetherweshouldpublishenterpriseinternalmagazineorestablishanintranet.知識點(diǎn)解析：本題需要發(fā)言的主題是“宣傳企業(yè)文化”。根據(jù)已有的要點(diǎn)1“Essenceofthecorporateculture企業(yè)文化的精髓”，可以聯(lián)想到宣傳企業(yè)文化首先要明確所宣傳的文化的精髓是什么。根據(jù)已有的要點(diǎn)2“Characteristicsofaudience受眾的特點(diǎn)”，可以聯(lián)想到開展宣傳時(shí)要注意針對受眾的特點(diǎn)，采用他們喜歡、易于接受的方式。此外，我們還可以補(bǔ)充一些回答的要點(diǎn)，例如：Methods方式，比如創(chuàng)辦企業(yè)內(nèi)刊(enterpriseinternalmagazine)，建立企業(yè)內(nèi)部網(wǎng)站(intranet)等；或者Activities活動(dòng)，即可以開展一些活動(dòng)，比如拓展訓(xùn)練(outwardbound)等來宣傳企業(yè)文化，增強(qiáng)員工凝聚力。三、討論(本題共1題，每題1.0分，共1分。)3、Inthispartofthetest,youaregivenadiscussiontopic.Youhave30secondstolookatthetaskprompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscussthetopicwithyourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelatedtothetopic.FortwocandidatesAnAdvertisingCampaignThecompanyyouworkforisasportswearmanufacturerandit’sgoingtostartanewadvertisingcampaign.Youhavebeenaskedtooffersomeadviceonit.Discussthesituationtogetheranddecide:?howtochoosetheadvertisingagency?whoarethetargetcustomers.ForthreecandidatesAnAdvertisingCampaignThecompanyyouworkforisasportswearmanufacturerandit’sgoingtostartanewadvertisingcampaign.Youhavebeenaskedtooffersomeadviceonit.Discussthesituationtogetheranddecide:?howtochoosetheadvertisingagency?whoarethetargetcustomers?howtocontroladvertisingcosts.標(biāo)準(zhǔn)答案：A:Iamhonoredtohavethisopportunitytoworkwithyoutwo.Asisinformedtous,ourcompanyisgoingtostartanewadvertisingcampaign.Therearethreetopicstobediscussedontheagenda.Now,let’sbeginwiththefirstone,thatis,howtochoosetheadvertisingagency.B:Choosingadvertisingagencyissoimportanttothesuccessofourpromotion.Isuggestthatwehaveapublicbidding.Firstly,weputanoticeforbidonline.Theagenciesthatwanttowinthebidmaycontactussoonandpresenttheirdesign.C:Goodidea.Bidisnecessary.We’dbetterchooseabigagencythistime.Youknow,oursalesamountwasnotgoodlastyear,andtheadmustberesponsible.Thedesignmadebythatsmalladvertisingagencywasnotpopularamongcustomers.A:Yes.Noveldesignisimportantandadvertisingproductioniscrucialaswell.Thebigagenciesaremorecapableofproducinghigh-qualityads.Shallwemovetothenextsubject?Whoarethetargetcustomers?B:Ofcourse,youngpeoplelikeoursportswears,sowemakeadsandpostersaimingatteenagersandtwentysomething.C:Manymiddle-agedpeoplelikesportsweartoo.We’dbettersetourtargetcustomersmorewidely.Nowlet’stalkabouthowtocontroladvertisingcosts.A:Theboardofdirectorshasdecidedtospend200,000poundsonthenewadvertisingcampaignandwemustmakegooduseofthisamountofmoney.Themarketingdepartmentshouldmakeadetailedexpenselisttothegeneralmanager.B:Ithinkweneedchooseanadvertisingagencyfirstandaskittolistthecost.Thenthemarketingdepartmentmakesabudgetbasedonit.C:Iagreewithyou.What’smore,theaccountingdepartmentshouldmonitorexpensescarefully.Weneedkeepthepreviousexperienceofcontrollingcostsandaskourstafftooffermoreusefulsuggestions.知識點(diǎn)解析：暫無解析BEC商務(wù)英語（中級）口語模擬試卷第4套一、小型演講(本題共1題，每題1.0分，共1分。)1、A:WHATISIMPORTANTWHEN...?Selectingstaffforoverseastraining:?Workexperience?CommandofthelanguageofthetargetcountryB:WHATISIMPORTANTWHEN...?Conductingamarketanalysis:?Targetedcustomers/clients?ComparisonwithmajorcompetitorsC:WHATISIMPORTANTWHEN...?Aimingtoimprovecustomerservice:?Findingoutcustomerneeds?DealingwithcomplaintsefficientlyTaskSheet:A:WHATISIMPORTANTWHEN...?Selectingstaffforoverseastraining:?Workexperience?Commandofthelanguageofthetargetcountry?標(biāo)準(zhǔn)答案：SuggestedIdeas:?Workexperience—Whenselectingstaffforoverseastraining,itisimportanttoconsidertheirworkperformance.Ifastaffmemberwhoseworkperformanceisoutstandingisselectedforoverseastraining,thiswillsetagoodexampleforotherstaffmembersandmayencouragethemtoimprovetheirworkperformance.—Workperformancemayincludethefollowingaspects:?beingfullyawareofone’sjobresponsibilities,?performingtheseresponsibilitieswell,?abidingbyallcompanyrulesandregulations,?beingself-disciplined,?alwaystakingtheinitiativeatwork.?Commandofthelanguageofthetargetcountry—Thisisanotherthingtotakeintoconsiderationwhenselectingstaffforoverseastraining.AgoodcommandofthelanguageofthetargetcountryorEnglish(theinternationallanguageforbusiness)willenabletheselectedstaffmembertounderstandinstructionsgivenbytheoverseastrainer,participateinalltrainingactivities,andcommunicatewellwiththetrainerorothertrainees.B:WHATISIMPORTANTWHEN...?Conductingamarketanalysis:?Targetedcustomers/clients?Comparisonwithmajorcompetitors?SuggestedIdeas:?Targetedcustomers/clientsWhenconductingamarketanalysis,itisimportanttomakeananalysisofthetargetedcustomers/clients.Thisanalysismayincludecollectionandanalysisofthefollowinginformationrelatedtothetargetedcustomers/clients:—rangeoftheirage,—theirsex,—theirlikesanddislikes,—theiraverageincome.Tocollecttheaboveinformation,thefollowingmeanscanbetried:—tomakephonecallstotargetedcustomers/clients,—toprepareaquestionnaireandsendittotargetedcustomer/clientsandrequestthemtocompleteitandsenditback,—tosendtrainedstafftopayvisitstotargetedcustomers/clients.?ComparisonwithmajorcompetitorsWhenconductingamarketanalysis,itisalsoimportanttomakeacomparisonwithmajorcompetitorswhoprovidesameorsimilarproducts/services.ThisComparisonmayincludethefollowingaspects:—financialstrength,—costefficiency,—impactofadvertising,—impactofpackaging,—product/servicerange,—specialfeaturesofproducts/services.C:WHATISIMPORTANTWHEN...?Aimingtoimprovecustomerservice:?Findingoutcustomerneeds?Dealingwithcomplaintsefficiently?SuggestedIdeas:?FindingoutcustomerneedsWhenaimingtoimprovecustomerservice,itisimportanttofindoutcustomerneeds.Therearedifferentwaystocollectinformationrelatedtocustomerneeds:—todesignaquestionnaireforcollectingmostinformationinrelationtocustomerneeds,—totrainateamforcollectingandanalyzingtheinformation,—membersoftheteamgointothestreets,subwaystations,orotherpublicplacestointerviewpeopleatrandomusingthedesignedquestionnaire.?DealingwithcomplaintsefficientlyWhenaimingtoimprovecustomerservice,itisalsoimportanttodealwithcomplaintsefficiently.Thiscanbedoneindifferentways.—tosetupahotlineforcustomerstomakecomplaints,—totrainateamfordealingwithcustomercomplaints,membersoftheteamshouldbepatientandenthusiastic,theyshouldbetrainedtohavegoodtelephonemannersandinterpersonalskills,—tomakesurethateverycomplaintmadebycustomersisdealtwithseriouslybytheteamandthecustomerwhohasmadeacomplaintisalwaysinformedofthefinalresult,i.e.howthecomplainthasbeendealtwith,—tokeeparecordofallcomplaintsmadebycustomersandhowtheyhavebeendealtwith.Bytheendofeachyear,areportoncustomercomplaintsshouldsummarizewhatkindsofcomplaintsarecommoninthepastyear,analyzethereasonsforthesecomplaints,andsuggesteffectivewaysfordealingwiththesecomplaints.知識點(diǎn)解析：暫無解析二、討論(本題共1題，每題1.0分，共1分。)2、TheAfter-salesManagerofyourcompanyproposestosetupacustomerhotlinetoimprovecustomerservices.Youhavebeenaskedtosubmitideasontherationaleforsuchaproposal.Discuss,anddecidetogether：?Theimpoffanceandnecessityforsettingupacustomerhotline.?Comparisonofitscostanditsimpactoncustomerloyalty.TheAfter-salesManagerofyourcompanyproposestosetupacustomerhotlinetoimprovecustomerservices.Youhavebeenaskedtosubmitideasontherationaleforsuchaproposal.Discuss,anddecidetogether：?Theimportanceandnecessityforsettingupacustomerhotline.?Comparisonofitscostanditsimpactoncustomerloyalty.標(biāo)準(zhǔn)答案：SuggestedIdeas：?TheimportanceandnecessityforsettingupacustomerhotlineTheimportanceandnecessityforsettingupacustomerhotlinemayincludethefollowing：——toprovidecustomerswitheasyaccesstorequestingforafter-salesservicesorconsultingforgoodadvice.——toimprovecompanyimageamongexistingcustomers.——toattractprospectivenewcustomers.——tohavepositiveimpactoncustomerloyalty.?Comparisonofitscostanditsimpactoncustomerloyalty——costforsettingupsuchahotlinewillnotbeveryexpensiveasitonlyconsistsofcostforaphonebillandcostforhiringsomeonetoanswerthecalls.——impactoncustomerloyaltywillbeadvantageoustomaintainingcurrentmarketshareandenlargingfuturemarketshare,thusbringinginmoreprofitsforthecompany.——existingcustomerswillserveasliveadvertisingforthecompany.thussavingcostforfurtheradvertising.——customerloyaltywillbeenhancedthroughthehotline.知識點(diǎn)解析：暫無解析BEC商務(wù)英語（中級）口語模擬試卷第5套一、小型演講(本題共1題，每題1.0分，共1分。)1、Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthethreebelowandthentalkforaboutoneminute.Youhaveoneminutetoprepareyourideas.A:Whatisimportantwhen...?ChoosingnewpremisesLocationCostB:Whatisimportantwhen...?PreparingforabusinessmeetingConferenceroomAgendaC:Whatisimportantwhen...?EnteringoverseasmarketMarketresearchAdvertisement標(biāo)準(zhǔn)答案：IfyouchoosetopicA:WhatisImportantwhenchoosingnewpremises?Choosingnewpremisesisofgreatimportanceforthebeginningandexpansionofone’sbusiness.Ihavegoodreasonstosuggestthatfourfactorsshouldbetakenintoconsideration.Thefirstandforemostislocation.Ifthepremisesarelocatedwithinthecommercialareadowntown,clientsmayfindandvisitthecompanyeasilyandfrequently.Otherwise,theymayreallyhavetroublefindingthewaytothecompanyandthebusinessmaybeaffected.Costisthesecondfactortobeconsidered.Highcostsofrentingorbuyingpremisesbringheavyburdentotheoperationofthecompany.Ofcourse,ifthelocationofpremisesisgood,lowercostispreferred.Thenumberofstaffisanotherfactor.Thesizeandspaceofpremisesshouldbeinproportiontothenumberofstaff.Nooneiswillingtoworkinacrowdedoffice.Lastbutnotleast,thesurroundingsofthepremisesshouldbeconsideredaswell.Iftherearerestaurantsandparksnearby,staffmayhavemealsconvenientlyandhaveawalkafterwork,whicharegoodtotheirhealth.IfyouchoosetopicB:Whatisimportantwhenpreparingforabusinessmeeting?Asuccessfulbusinessmeetingisanactivewaytoexchangeinformationandenhancecooperationinthebusinessfield.Inordertomakethemeetingsuccessful,choosingandarrangingtheconferenceroomisofgreatimportance.Theconferenceroomshouldbeclean,spaciousandwell-equippedtoguaranteethatthemeetingwillbeheldsmoothly.Theagendaofthebusinessisalsoveryimportant.Theagendashouldbedecidedbytheorganizersandprintedonhandouts.Inthisway,peoplewhowillattendthemeetingcanhaveaclearknowledgeoftheproceduresofthemeeting.Thespeakersshouldbeinvitedseveralweeksordaysbeforethemeetingisheld.Undoubtedly,someinfluentialeconomistsandbusinessmenareidealspeakerswhohaveadequateinformationandexperiencestosharewiththeattendants.ThelastpointIwanttomentionisthatthecostofthemeetingshouldbecontrolledwell.Itisnecessaryfortheorganizerstoworkoutallthecostsandtrytomakegooduseofmoney.IfyouchoosetopicC:Whatisimportantwhenenteringoverseasmarket?Whendecidingtoenteroverseasmarket,weshouldconsiderseveralfactors.Firstly,doingmarketresearchisanessentialelement.Marketresearchistheactivityofcollectingandstudyinginformationaboutwhatourtargetconsumerswant,needandbuy,sincetheyhavedifferentculturalbackground,customsandhabits.Wecandomarketresearchourselvesoremployspecialiststodothat.Secondly,advertisementisalsoimportant,becauseitcanmakeourproductswellknownandattractpotentialcustomers.We’dbetterchooseanexperiencedlocaladvertisementagencytodesignanovelandsuitableadforourproduct.Furthermore,settingupabranchorsubcompanyisnecessary,becausetheemployeeswhoareexploringoverseasmarketneedpremises.Thescaleofthebranchdependsontheturnoverofthebusinessthereandthefixedoverseasbranchshowsthecompany’slong-termstrategyfordevelopment.Finally,it’scrucialtorecruitveteranlocalmarketingmanagerstopromoteourproductsmoreeffectively.Obviously,thissavesthetroubleoflanguageproblemandcultureshock.知識點(diǎn)解析：暫無解析二、討論(本題共1題，每題1.0分，共1分。)2、Inthispartofthetestyouaregivenadiscussiontopic.Youhave30secondstolookatthetaskprompt,anexampleofwhichisbelow,andthenaboutthreeminutestodiscussthetopicwithyourpartner.Afterthat,theexaminerwillaskyoumorequestionsrelatedtothetopic.FortwocandidatesTradeFairYourcompanyisattendingatradefairinaforeigncountryforthefirsttime.Youhavebeenaskedtohelpwiththepreparationsforthetrip.Discussthesituationtogether,anddecide:whattravelandaccommodationarrangementsyouwillneedtomakebeforethetripwhichkindsofinformationwouldbeusefultoknowab