美國必應(yīng)公司分析報告bing-外文版培訓(xùn)課件2024.7

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01OverviewMarketshareofleadingsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingsearchengines2015-2024GoogleBingYandexYahoo!BaiduDuckDuckGo100%90%80%70%60%50%40%30%20%10%0%4Description:InJanuary2024,theonlinesearchengineBingaccountedfor3.43percentoftheglobalsearchmarketacrossalldevices,whilemarketleaderGoogleheldasearchtrafficshareofaround91.47percent.Meanwhile,Yandex'smarketsharewas1.78percent,whileYahoo!representedaround1.1percent.ReadmoreNote(s):Worldwide;January2015toJanuary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingdesktopsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingdesktopsearchengines2015-2024GooglebingYahoo!YANDEXDuckDuckGoBaidu100%90%80%70%60%50%40%30%20%10%0%5Description:AsofJuly2023,onlinesearchengineBingaccountedfor10.51percentoftheglobaldesktopsearchmarket,whilemarketleaderGooglehadashareofaround81.95percent.Meanwhile,Yahoo'smarketsharewas2.67percent.

ReadmoreNote(s):Worldwide;January2015toJanuary2024;desktoponly;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingmobilesearchenginesworldwidefromJanuary2015toFebruary2024Globalmarketshareofleadingmobilesearchengines2015-2024GoogleYANDEXBaidubingYahoo!DuckDuckGo100%90%80%70%60%50%40%30%20%10%0%6Description:InFebruary2024,Googleaccountedfor95.37percentoftheglobalmobilesearchenginemarketworldwide.Meanwhile,competitorslikeYandex,BaiduandYahoo!accountedforlessthanonepercenteachonaglobalscale.

ReadmoreNote(s):Worldwide;January2015toFebruary2024;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterGlobalsearchenginetrafficmarketshareofBingfromJanuary2018toJanuary2024Bingsearchmarketshareworldwide2018-20243.8%3.6%3.4%3.2%3.0%2.8%2.6%2.4%2.2%2.0%7Description:InJanuary2024,thesearchengineBinghadamarketshareof3.43percent.Bing,Microsoft'ssearchengine,holdsafarsmallershareofthesearchenginemarketcomparedtoGoogle.Insomemarkets,likeRussiaandChina,Bingislesspopularastherearelocalsearchengines;YandexandBaidu,forexample.ReadmoreNote(s):Worldwide;January2018toJanuary2024;alldevices/dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMicrosoft'sannualrevenueworldwidefromFY2002toFY2023(inbillionU.S.dollars)Microsoft'sglobalrevenue2002-20232502001501005002002

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2023Fiscalyears8Description:Microsoft'sglobalrevenuegrewfromfiscalyear2022to2023,increasingbyaboutsevenpercentyear-on-yearandreachingover212billionU.S.dollars.Thismarksanotherrecord-settingyearforthesoftwaregiantintermsofsalesrevenue.

ReadmoreNote(s):Worldwide;FY2002to2023Source(s):MicrosoftMicrosoft'srevenuefromexternalcustomersfrom2016to2023,bysignificantproductandserviceoffering(inbillionU.S.dollars)ExternalrevenueofMicrosoftbrokendownbymajorproductsandservices2016-2023ServerproductsandcloudservicesGamingDevicesOfficeproductsandcloudservicesLinkedInEnterpriseServicesWindowsSearchadvertisingOther250200150100500201620172018201920202021202220239Description:Inthefiscalyear2023,Microsoftearnedalmost212billionU.S.dollarsfromexternalcustomersofwhichtheirOfficeproductsandcloudservicesaccountedforcloseto49billionU.S.dollars.Serverproductsandcloudservicesaccountedforthelargestshareofthisrevenue,witharound78billionU.S.dollarsinFY2023.ReadmoreNote(s):Worldwide;2016to2023Source(s):MicrosoftCHAPTER

02PerformanceNumberofexplicitcoresearchqueriespoweredbysearchenginesintheUnitedStatesasofJanuary2024(inmillions)LeadingU.S.searchenginesbynumberofcoresearches2008-2024GoogleSitesMicrosoftSitesVerizonMediaAskNetwork1614121086420Jan

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'2311Description:InJanuary2024,VerizonMediaprocessed2.52milliononlinesearchqueriesintheUnitedStates,andmarketleaderGoogleprocessedover14.2millionsearchqueries.Intotal,Googleaccountedfor60percentoftheU.S.desktopsearchqueries.GooglewasalsotheleadingmobilesearchproviderintheUnitedStates,accountingforaround95percentofthemarketasofJanuary2024.ReadmoreNote(s):UnitedStates;January2008toJanuary2024;desktoponly,homeandworkinternetlocationsSource(s):comScoreShareofsearchquerieshandledbyleadingsearchengineprovidersintheUnitedStatesasofJanuary2024LeadingU.S.searchenginesbyshareofcoresearches2008-2024GoogleSitesMicrosoftSitesVerizonMediaAskNetworkAOLInc.80%70%60%50%40%30%20%10%0%Jan

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'2412Description:InJanuary2024,MicrosoftSiteshandled28.3percentofallsearchqueriesintheUnitedStates.Duringthesameperiod,VerizonMedia(formerlyknownasYahooandOath)hadasearchmarketshareoflittlelessthan11percent.MarketleaderGooglegenerated60.4percentofallcoresearchqueriesintheUnitedStates.ReadmoreNote(s):UnitedStates;October2007toJanuary2024;desktoponly,homeandworkinternetlocationsSource(s):comScoreU.S.customersatisfactionwithinternetportalsandsearchenginesin2023(indexscore)U.S.customersatisfactionwithinternetportalsandsearchengines2023Indexpoints300102040506070808090TOTALInternetsearchenginesandinformationGoogleDuckDuckGoAOL(Yahoo)Bing(Microsoft)Yahoo!8079757574Allothers7613Description:AsofJune2023,theindexscoreofUnitedStatescustomersatisfactionwithinternetsearchenginesandinformationwas80outof100indexpoints.LeadingsearchenginesGooglerankedwith80indexpoints,whileDuckDuckGoscored79indexpoints,asmajoralternativeengineslikeBingAndYahoo!rankedat75and74indexpointseach.Meanwhile,allothernon-listedtoolsscored76indexpoints.ReadmoreNote(s):UnitedStates;July2022toJune2023;2022-2023,n=7,979;respondentschosenatrandomandcontactedviaemailSource(s):ACSI?U.S.customersatisfactionwithBingfrom2010to2023(indexscore)U.S.customersatisfactionwithBing2010-2023908281778070605040302010076757573737372727171702010201120122013201420152016201720182019202020212022202314Description:Between2010and2023,thecustomersatisfactionwithinternetportalandsearchengineBingfluctuatedbetween82and70indexpointsoutof100.Inthemostrecentlyreportedperiod,thecustomersatisfactionscoreoftheonlinesearchproviderwas75.ReadmoreNote(s):UnitedStates;2010to2023;2022-2023,n=7,979;respondentschosenatrandomandcontactedviaemailSource(s):ACSI?WorldwidevisitstoBfromJulytoDecember2023(inbillions)TotalglobalvisitortraffictoB20231.31.31.31.31.21.21.21.21.22023-072023-082023-092023-102023-112023-1215Description:InDecember2022,over1.3billionuniqueglobalvisitorshadvisitedB,upfrom1.2billionvisitorsinthepreviousmonths.MicrosoftBingisawebsearchengineownedandoperatedbyMicrosoft.

ReadmoreNote(s):Worldwide;JulytoDecember2023;combineddesktop&mobileweb;excludingappsSource(s):SimilarWebRegionaldistributionofdesktoptraffictoBinDecember2023,bycountryDistributionofBtraffic2023,bycountryShareoftraffic15%0%5%10%20%25%30%35%ChinaUnitedStatesJapan31.43%26.72%3.33%GermanyFrance3.31%3.1%16Description:InthesixmonthsendingDecember2023,theUnitedStatesaccountedfor26.72percentoftraffictotheonlinesearchwebsiteB.Chinawasrankedfirst,accountingfor31.43percentofwebvisitstotheplatform.Japancameinthirdplace,closelyfollowedbyGermanyandFrance,allaccountingforoverthreepercentofthewebpageonlinevolume.ReadmoreNote(s):Worldwide;6monthsendingDecember2023;alltrafficSource(s):SimilarWebLeadingtrafficreferrerstoBworldwideasofDecember2023WebtrafficreferrerstoB2023Shareoftraffic0%5%10%15%20%25%30%35%40%45%50%44.49%34.98%5.56%2.28%1.51%17Description:AsofDecember2023,URLaccountedforover44.49percentofreferraltraffictoB.Bing'ssecond-largestreferraltrafficdriverwasthewebaddress,whichgenerated34.98percentofreferraltraffictothesearchplatformBing.ReadmoreNote(s):Worldwide;6monthsendingDecember2023;alltrafficSource(s):SimilarWebLeadingsocialmediatrafficreferrerstoBworldwideasofDecember2023SocialmediatrafficreferrerstoB2023Shareoftraffic30%0%10%20%40%50%60%50.08%14.99%8.18%6.83%2.94%18Description:AsofDecember2023,YouTaccountedforoverhalfofthesocialmediareferraltraffictoB.Bing'ssecond-largestsocialmediatrafficdriverwasF,whichgeneratedalmost15percentofsocialmediatraffictothesearchplatform.ReadmoreNote(s):UnitedStates;6monthsendingDecember2023;alltrafficSource(s):SimilarWebCHAPTER

03ConsumerpreferenceMostusedsearchenginesbybrandinBrazilasofDecember2023MostusedsearchenginesbybrandinBrazil2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%Google93%Yahoo!25%Bing18%BuscaUol16%S9%AOL6%5%4%ABaiduDuckDuckGo4%4%YandexEcosiaWebCrawler2%2%2%IhavenotusedanysearchenginesOther6%20Description:WeaskedBrazilianconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"WebCrawler"isattheotherendoftheranking.ReadmoreNote(s):Brazil;JanuarytoDecember2023;2023respondents;18-64yearsSource(s):ConsumerInsightsMostusedsearchenginesbybrandinChinaasofDecember2023MostusedsearchenginesbybrandinChina2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%BaiduSogou84%40%GoogleBing27%26%YoudaoQihoo360Soso12%11%11%Sm9%Yahoo!ADuckDuckGoAOL7%6%6%5%5%Ecosia21Description:WeaskedChineseconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Baidu"takesthetopspot,while"Yandex"isattheotherendoftheranking.ReadmoreNote(s):China;JanuarytoDecember2023;4086respondents;18-64yearsSource(s):ConsumerInsightsMostusedsearchenginesbybrandinFranceasofDecember2023MostusedsearchenginesbybrandinFrance2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%Google88%BingYahoo!13%13%QwantEcosiaDuckDuckGoQuoraS7%6%5%4%4%3%AOLA3%3%BaiduYandexWebCrawler2%1%IhavenotusedanysearchenginesOther3%5%22Description:WeaskedFrenchconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"WebCrawler"isattheotherendoftheranking.ReadmoreNote(s):France;JanuarytoDecember2023;2030respondents;18-64yearsSource(s):ConsumerInsightsMostusedsearchenginesbybrandinGermanyasofDecember2023MostusedsearchenginesbybrandinGermany2023Shareofrespondents0%10%20%18%30%40%50%60%70%80%90%89%100%GoogleBingYahoo!13%10%DuckDuckGoEcosia7%5%AOLA5%5%5%BaiduSYandexWebCrawler3%2%2%IhavenotusedanysearchenginesOther5%23Description:WeaskedGermanconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"WebCrawler"isattheotherendoftheranking.ReadmoreNote(s):Germany;JanuarytoDecember2023;5987respondents;18-64yearsSource(s):ConsumerInsightsMostusedsearchenginesbybrandinIndiaasofDecember2023MostusedsearchenginesbybrandinIndia2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%GoogleYahoo!86%37%Bing33%SADuckDuckGoRediff22%17%16%14%AOLBaidu8%8%DogpileEcosia7%6%EpicsearchEzilonIndia6%6%24Description:WeaskedIndianconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"Lycos"isattheotherendoftheranking.ReadmoreNote(s):India;JanuarytoDecember2088;4036respondents;18-54yearsSource(s):ConsumerInsightsMostusedsearchenginesbybrandintheUKasofDecember2023MostusedsearchenginesbybrandintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%88%100%GoogleBing20%18%Yahoo!DuckDuckGo13%AOL9%9%AS8%Baidu7%6%4%EcosiaWebCrawlerYandexIhavenotusedanysearchenginesOther4%1%4%25Description:WeaskedUKconsumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"Yandex"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;JanuarytoDecember2023;4030respondents;18-64yearsSource(s):ConsumerInsightsMostusedsearchenginesbybrandintheU.S.asofDecember2023MostusedsearchenginesbybrandintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%85%100%GoogleYahoo!27%Bing23%DuckDuckGo17%A12%12%SAOL9%7%6%5%4%3%5%BaiduEcosiaWebCrawlerYandexIhavenotusedanysearchenginesOther26Description:WeaskedU.S.consumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"Yandex"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

04MarketshareMarketshareofleadingsearchenginesinBrazilfromJanuary2018toJune2024LeadingsearchenginesinBrazil2024,bymarketshareGoogleBingYahoo!DuckDuckGoYandexEcosiaOther90%70%50%30%10%-10%28Description:InJune2024,Googlehadasearchenginemarketshareofapproximately94.62percentinBrazilacrossalldevices.Microsoft'sBingrankedsecond,withashareof3.84percent,whileotherengineslikeYahoo!andDuckDuckGofollowedwithsmallershares.ReadmoreNote(s):Brazil;January2018toJune2024;includingdesktop,smartphone,tabletandconsole;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingsearchenginesinChinafromJune2019toJune2024LeadingsearchenginesinChina2019-2024,bymarketshareBaiduBingHaosouSogouShenmaYandexGoogle100%90%80%70%60%50%40%30%20%10%0%-10%29Description:Muchlikethealternativestomainstreamsocialmediaplatforms,ChinahaspioneeredtheproductionofsearchenginesthatprovideanalternativetoGoogleandBing.SomeofthemostprominentChinesesearchenginesareBaiduandBing.

ReadmoreNote(s):China;June2019toJune2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingsearchenginesinFrancefromJanuary2018toMarch2024LeadingsearchenginesinFrance2018-2024,bymarketshareGoogleBingYahoo!QwantEcosiaDuckDuckGo90%70%50%30%10%-10%30Description:FromJanuary2018toMarch2024,GooglewasbyfarthemostusedsearchengineinFrance,reaching91.1percentinMarch2024.BingandYahoo!followed,withmarketsharesof4.61percentand1.1percenteachinthesamemonth.

ReadmoreNote(s):France;January2018toMarch2024Source(s):StatCounterMarketshareoftheleadingsearchenginesinGermanyfromJanuary2018toMarch2024LeadingsearchenginesinGermany2018-2024,bymarketshareGoogleBingYandexYahoo!DuckDuckGoEcosiaT-Online90%70%50%30%10%-10%31Description:GooglewasbyfarthemostusedsearchengineinGermany,holdingamarketshareof89.85percentinMarch2024.Bingrankedsecond,withamarketshareofapproximately5.01percentinthesamemonth,followedbyYandex,Yahoo!,andDuckDuckGo,withsharesof1.36percent,1.01percentand0.98percent.ReadmoreNote(s):Germany;January2018toMarch2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingsearchenginesinIndiafromJanuary2018toJune2024LeadingsearchenginesinIndia2018-2024,bymarketshareGoogleBingYahoo!DuckDuckGoOther100%90%80%70%60%50%40%30%20%10%0%32Description:GooglewasbyfarthemostusedsearchengineinIndia,holdingamarketshareof98.51percentinJuly2023.Despitehavingalreadyreachedamarketshareofmorethanthreepercentin2018,Bingrankedsecondinthesamemonth,withamarketshareofapproximately0.98percent,followedbyYahoo!andDuckDuckGo,withsharesof0.29percentand0.2percenteach.ReadmoreNote(s):India;January2018toJune2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingsearchenginesintheUnitedKingdom(UK)inMarch2024LeadingsearchenginesintheUK2024,bymarketshareMarketshare50%0%10%20%30%40%60%70%80%90%100%93.61%GoogleBing3.94%Yahoo!1.35%DuckDuckGo0.56%Ecosia

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0.16%33Description:InMarch2024,GooglewasthemostpopularsearchengineintheUK,holdingamarketshareof93.61percentacrossalldevices.Binghadarelativelylargemarketshareofapproximately3.94percentinsecondplace,followedbyYahoo!withapproximately1.35percent.ReadmoreNote(s):UnitedKingdom;March2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterMarketshareofleadingsearchenginesintheUnitedStatesfromJanuary2015toMarch2024LeadingsearchenginesintheUnitedStates2015-2024,bymarketshareGoogleBingYahoo!DuckDuckGoYandex100%90%80%70%60%50%40%30%20%10%0%-10%34Description:InMarch2024,Googleaccountedfor86.94percentofthesearchmarketintheUnitedStatesacrossalldevices.BingfollowedasthesecondleadingsearchproviderintheUnitedStatesduringthelastexaminedmonth,withashareofaround8.04percent,amongtheengine'shighestquotasregisteredinthecountrytodate.ReadmoreNote(s):UnitedStates;January2015toMarch2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterCHAPTER

05SearchadvertisingDigitaladvertisingspendingworldwidefrom2018to2028,byformat(inbillionU.S.dollars)DigitalMarketOutlook:digitaladvertisingspendingworldwide2018-2028,byformatSearchAdvertisingVideoAdvertisingBannerAdvertisingClassifieds1,00090080070060050040030020010002018201920202021202220232024202520262027202836Description:Theadspendingisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfourdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentSearchAdvertising,whichhasthehighestvalueof417.39billionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):DigitalMarketInsightsDigitaladvertisingspendingintheUnitedStatesfrom2019to2028,byformat(inbillionU.S.dollars)DigitalMarketOutlook:digitaladvertisingspendingintheU.S.2019-2028,byformatSearchAdvertisingVideoAdvertisingBannerAdvertisingClassifieds450400350300250200150100500201920202021202220232024202520262027202837Description:Overthelasttwoobservations,theadspendingisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallfourdifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentSearchAdvertisingstandsoutwiththehighestvalueof188.56billionU.S.dollars.ReadmoreNote(s):UnitedStates;2019to2028Source(s):DigitalMarketInsightsMobileadvertisingspendingintheUnitedStatesfrom2017to2028,byformat(inbillionU.S.dollars)MobileadspendintheU.S.2017-2028,byformatSearchAdvertisingMobileVideoAdvertisingMobileBannerAdvertisingMobileInfluencerAdvertisingMobile30025020015010050020172018201920202021202220232024202520262027202838Description:Overthelasttwoobservations,theadspendingisforecasttosignificantlyincreaseinallsegments.Thetrendobservedfrom2017to2028remainsconsistentthroughouttheentireforecastperiod.Thereisacontinuousincreaseintheindicatoracrossallsegments.Notably,theSearchAdvertisingMobilesegmentachievesthehighestvalueof123.59billionU.S.dollarsat2028.ReadmoreNote(s):UnitedStates;2017to2028Source(s):DigitalMarketInsightsSearchadvertisingclickthroughrate(CTR)worldwidefrom1stquarter2018to1stquarter2024SearchadsCTRworldwide2018-20243.0%2.8%2.6%2.4%2.2%2.0%1.8%1.6%1.4%1.2%1.0%Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q4Q1Q2Q3Q4Q12018

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202439Description:Industryresearchfoundthattheclick-throughrateofsearchadsworldwidestoodat1.6percentinthefirstquarterof2024.Inthecorrespondingquarterofthepreviousyear,theCTRamountedto1.55percent.Click-throughrateistheshareofclicksanadreceivesinthenumberofusersthatviewit.ReadmoreNote(s):Worldwide;Q22018toQ12024;basedondatameasuredontheSkaiplatform;broaderindustrymetricsmayvarySource(s):SkaiSearchadvertisingcost-per-click(CPC)worldwidefrom1stquarter2017to1stquarter2024(inU.S.dollars)SearchadsCPCworldwide2017-20240.80.70.70.60.60.50.50.4Q1

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202440Description:Regardingtheglobalcost-per-click(CPC)ofsearchadvertising,itwasfoundthattheCPCinthefirstquarterof2024wasat0.62U.S.dollars,comparedto0.52U.S.dollarsinthefirstquarterof2024.

ReadmoreNote(s):Worldwide;Q22018toQ12024;basedondatameasuredontheSkaiplatform;broaderindustrymetricsmayvarySource(s):SkaiShareofmajorad-sellingcompaniesindigitaladvertisingrevenueintheUnitedStatesfrom2021to2026DigitaladrevenueshareintheU.S.2021-2026,bycompanyGoogleMetaAmazonMicrosoftTikTok1%0.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%4.1%1%3.4%3.6%3.7%2.1%2.8%3.6%3.5%3.7%3.6%3.5%10.7%11.4%12.5%13.9%15.4%17.3%23.2%20.5%21.1%21.3%21.1%20.9%28.4%202128.6%202226.8%202325.6%2024*24.6%2025*23.9%2026*41Description:In2023,Googleaccountedforanestimated26.8percentofthetotaldigitaladvertisingrevenuegeneratedintheUnitedStatesandwasthelargestdigitaladpublisherinthecountry.FacebookandAmazonfollowed,with21.1and12.5percent,respectively.ReadmoreNote(s):UnitedStates;2020to2023;includesadvertisingthatappearsondesktopandlaptopcomputersaswellasmobilephones,tablets,andotherinternet-connecteddevices,andincludesallthevariousformatsofadvertisingonthose[...]

ReadmoreSource(s):eMarketerMicrosoftCorporation'ssearchadvertisingrevenueinfiscalyears2016to2023(inbillionU.S.dollars)MicrosoftCorporationsearchadrevenue2016-2023141210812.2111.597.637.016.946.416.2264205.4320162017201820192020202120222023Fiscalyears42Description:MicrosoftCorporation'sglobalsearchadvertisingrevenueincreasedyear-on-yearinthefiscalyearsfrom2016to2023.InFY2023,Microsoftgeneratedaround12.21billionU.S.dollarsinrevenuefromsearchadvertising.

ReadmoreNote(s):Worldwide;Fiscalyears2016to2023Source(s):MicrosoftCHAPTER

06Spotlight:BingandAI-poweredsearchUseofgenerativeartificialintelligence(AI)programsintheUnitedStatesin2023,byusecaseUsageofgenerativeAIintheU.S.2023Shareofrespondents30%

40%0%10%20%50%60%70%68%80%AnsweraquestionBrainstormingPhotos54%37%Music31%31%VideosDesigns29%29%StoriesArtwork27%26%25%DataAnalysisEmailsBlogpostsCoding19%18%Lyrics18%44Description:ThemainuseofgenerativeAIwasinseekinganswerstoquestionstheuserdidnotknoworgenerallybrainstorming.OverhalftherespondentsusedgenerativeAIinsuchcasesin2023.Codingandwritinglyricsweretheleastinfluentialusecases,withbarely18percentofusersusinggenerativeAIinsuchtasks.ReadmoreNote(s)