全球太陽鏡電子商務(wù)行業(yè)市場前景及投資研究報告-外文版培訓(xùn)課件2024.7

INDUSTRIES

&

MARKETSSunglasses

eCommerce:

marketdata

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Sunglasses

market

ispartofthe

Eyewear

market.10sectors190+geographicalentities1,000+markets400+reportsGotoEy

ewearmar

etFind

out

more

on:EyewearGoto

Eyewear

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenueofthewholemarketDriversofthewhole

marketRevenue1112131619202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Sunglasses

eCommerce

market

is

witnessing

a

substantial

global

growthOverview:

SummarySummaryTheSunglasseseCommerce

market

iswitnessing

substantial

global

growth

drivenbycustomer

preferences

forconvenience

andawide

rangeofoptions

availableonline.

Consumers

are

increasingly

turningtoonline

platformstopurchasesunglasses,

asthey

caneasily

browse

numerous

brands,styles,andprice

rangeswith

justafew

clicks.

Thisease

ofcomparison

andaccess

to

customer

reviewsallows

themtomake

well-informed

purchasingdecisions.

Akey

trend

inthemarket

istherisingdemand

foreco-friendly

andsustainableproducts,asenvironmentally

conscious

consumers

seek

sunglassesmade

fromrecycledmaterials

or

produced

throughsustainablemanufacturingprocesses.

Anothersignificanttrendisthecustomization

of

sunglasses,with

many

eCommerceplatformsoffering

optionstopersonalize

frame

colors,

lenstypes,and

evenengrave

initials,allowing

customers

tocreate

unique,personalized

eyewear.regions,

eCommerce

platformshavebecome

popularfortheirconvenience

andvariety.

Additionally,several

macroeconomic

factorscontribute

to

themarket'sgrowth.

Increasing

internet

penetration

and

smartphone

adoption

ratesgloballymake

iteasier

forconsumers

toaccess

and

shop

on

eCommerce

platforms.

Therise

ofsocial

media

influencers

andonlinefashion

trendsalsobooststhedemandforsunglasses

asafashionaccessory.

Overall,

the

SunglasseseCommerce

marketisthrivingduetoacombination

of

evolving

customer

preferences,

market

trends,andfavorableeconomic

and

regional

factors.Local

circumstances

alsoinfluencetheSunglasseseCommerce

market.

Incountries

with

high

levels

of

sunlightand

astrong

cultureoffashionableeyewear,suchasItalyandBrazil,demand

forsunglasses

isparticularly

high.Inthese6Sources:Market

Insights

2024Sunglasses

is

an

important

part

of

the

Eyewear

eCommerce

marketOverview:

Market

DefinitionMarket

definitionTheSunglasses

eCommerce

market

refers

tothe

online

saleofsunglassesthroughvarious

eCommerce

platforms.

Sunglassesareatypeof

eyeweardesigned

to

protect

the

eyes

fromharmful

UVraysand

brightsunlightwhile

alsoserving

asafashionaccessory.

TheSunglasseseCommerce

market

includessalesof

sunglassesmadebyvarious

brandsand

offers

awide

range

ofstyles,

designs,andpricepointstocatertodiverse

customer

preferences.

Customers

canbrowseandpurchase

sunglassesonline,

benefiting

fromtheconvenience

of

onlineshoppingandaccess

to

avastselection

of

sunglasses

from

different

brands.Additionalinformation:SunglasseseCommerce

comprises

revenues,

users,

average

revenue

peruser,andpenetrationrates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

asdesktop

andmobilesales

distribution.Revenues

are

includingVAT.

Themarket

only

displaysB2Crevenues

andusers

forthe

above-mentioned

markets;

hence

C2C,B2B,

andreCommerce

arenot

included.Additionaldefinitionscanbe

foundon

eachrespective

market

page.Key

players

inthe

market

arecompanies,

suchasRay-Ban,

Oakley,

and

Gucci.7Sources:Market

Insights

2024Sunglasses

accounted

for

8.05%

of

the

Eyewear

eCommerce

market

revenue

in2024Overview:

Key

TakeawaysKeyTakeaways?Revenue

intheSunglasses

Market

isprojected

to

reach

US$2.42bn

in2024.?Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

6.53%,

resulting

inaprojected

market

volume

ofUS$3.32bn

by2029.?IntheSunglassesMarket,

thenumberof

usersis

expected

toamountto1.5bn

users

by2029.?User

penetration

will

be17.2%

in2024

andisexpected

to

hit20.4%

by2029.?Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$2.25.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:?Sunglasses,includingstylishoptionsfrom

Ray-Ban,

arereadily

availableforpurchaseonline?Offlinerevenues,

suchassalesinphysical

retail

stores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersSunglasses

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

7.4%from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$+7.4%(1)3.323.233.082.872.752.632.452.422.282.241.811.631.41201720182019202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

1.0

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.6%(1)+6.8%(1)1.251.22+8.2%(1)0.950.880.740.50+7.0%(1)+4.6%(1)0.070.040.050.052024202920242029202420292024202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

0.7

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+6.9%(1)0.95+6.4%(1)0.710.680.52+5.9%(1)+8.4%(1)+8.4%(1)0.160.120.090.060.060.042024202920242029202420292024202920242029ChinaUnitedStatesUnitedKingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Sunglasses

eCommerceaverage

revenue

per

users

are

estimated

to

decreasefrom2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$3.443.53.02.52.01.51.00.50.03.233.193.203.002.722.302.282.252.252.272.272.22201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Sunglasses

eCommerceaveragerevenue

per

userin

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$8.6998765432107.757.744.847.567.266.684.326.453.916.413.926.383.836.213.705.983.656.033.565.913.525.154.764.533.893.363.353.294.383.255.044.003.802.602.412.863.453.631.453.711.433.681.402.352.343.581.373.521.473.461.471.881.611.4920232.682.582.471.821.471.351.251.171.111.05201720182019202020212022202420252026202720282029AfricaAsiaEuropeAmericasAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$5.8,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$7.748765432107.215.577.086.856.835.686.616.445.906.466.076.346.147.336.195.622.821.185.865.155.865.355.765.224.333.162.781.954.212.974.252.763.303.191.773.181.1420282.362.063.011.162.922.902.631.202.502.491.172.372.432.292.432.251.442.202.612.102.502.351.131.122.151.961.86201720182019202020212022202320242025202620272029ChinaGermanyUnitedKingdomJapanUnitedStates16Sources:Market

Insights

2024Sunglasses

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inbillion1.491.51.00.50.01.421.351.261.171.080.990.900.800.700.600.510.44201720182019202020212022202320242025202620272028202917Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Sunglasses

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion1.00.90.910.870.820.770.290.80.70.60.50.40.30.20.10.00.710.270.640.590.230.540.210.470.190.350.410.170.230.120.070.280.150.340.190.320.180.310.130.160.150.030.010.100.020.010.120.020.010.090.130.020.250.150.140.080.170.040.040.010.030.010.030.010.010.000.010.000.010.000.040.0120290.040.010.010.01201720182019202020212022202320242025Americas2026Asia20272028Australia&OceaniaAfricaEurope18Sources:Market

Insights

2024With

0.4

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.70.630.600.570.140.60.50.40.30.20.10.00.530.130.490.130.440.120.410.110.370.100.330.100.160.070.010.200.280.090.240.080.070.150.030.150.030.020.020.020.020.020.020.030.020.020.020.020.030.020.030.020.020.010.030.020.020.010.020.020.010.010.010.03

0.030.020.020.020.020.030.020.020.012017201820192020202120222023202420252026202720282029GermanyJapanUnitedKingdomUnitedStatesChina19Sources:Market

Insights

2024Inthe

Sunglasses

eCommerce

market,

online

revenue

share

reached

9.0%

in2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%88.00%87.00%89.00%89.00%89.00%89.00%92.00%91.00%91.00%90.00%90.00%94.00%93.00%12.00%202013.00%202111.00%202211.00%202711.00%202811.00%20298.00%20199.00%20239.00%202410.00%202510.00%20266.00%20177.00%2018OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Sunglasses

eCommerce

market,

mobile

revenue

share

reached

54.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%40.00%39.00%42.00%44.00%46.00%49.00%51.00%54.00%57.00%59.00%62.00%66.00%60.00%202761.00%202858.00%202656.00%202554.00%202451.00%202349.00%202246.00%202143.00%202041.00%201938.00%201834.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Sunglasses

eCommerce

is

especial

high

in

Norway

but

alsoin

the

United

KingdomPenetration

Rate:

Worldwide

ComparisonSunglasseseCommerce

penetration

rate

percountry

in2024

in%1.2.3.4.5.Norway40.0439.6737.0136.8736.53UnitedKingdomChinaMexicoUnitedStateslowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Market

InsightsSeniorAnalystAnalystAnalystsebastian.lindlahr@comsofia.zavialova@comler@comcolm.du