美國防曬市場前景及投資研究報(bào)告-外文版培訓(xùn)課件2024.7

INDUSTRIES

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MARKETSSuncaremarketintheU.S.CHAPTER

01GlobaloverviewRevenueoftheskincaremarketworldwidefrom2018to2028(inmillionU.S.dollars)Revenueoftheskincareindustryworldwide2018-2028250,000210,681.53206,245.75198,464.76192,064.07200,000186,639.41181,243.62168,608.8163,774.05164,347.23160,023.53158,435.54150,000100,00050,0000201820192020202120222023202420252026202720283Description:Theglobalrevenueinthe'SkinCare'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal24billionU.S.dollars(+12.88percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach210.7billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsWorldwiderevenueoftheskincaremarketbycountryin2023(inmillionU.S.dollars)Revenueoftheskincaremarketworldwidebycountry2023RevenueinmillionU.S.dollars10,00005,00015,00020,00025,000UnitedStatesJapan23,594.3821,756.8420,696.56ChinaIndia9,613.238,911.32SouthKoreaGermanyRussia5,778.095,692.07FranceUnitedKingdomItaly5,186.164,481.133,245.623,133.43BangladeshBrazil2,869.86Spain2,717.964Description:Comparingthe26selectedregionsregardingtherevenueinthe'SkinCare'segmentofthebeauty&personalcaremarket,theUnitedStatesisleadingtheranking(23.6billionU.S.dollars)andisfollowedbyJapanwith21.8billionU.S.dollars.AttheotherendofthespectrumisEthiopiawith1.4billionU.S.dollars,indicatingadifferenceof22.2billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthesunprotectionskincaremarketworldwidefrom2015to2028(inmillionU.S.dollars)Revenueofthesunprotectionskincareindustryworldwide2015-202816,00014,00012,00010,0008,0006,0004,0002,0000201520162017201820192020202120222023202420252026202720285Description:Theglobalrevenueinthe'SunProtection'segmentofthebeauty&personalcaremarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal2.7billionU.S.dollars(+25.16percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach13.6billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2015to2028Source(s):ConsumerMarketInsightsRevenuegrowthofthesunprotectionskincaremarketworldwidefrom2019to2028Revenuegrowthofthesunprotectionskincareindustryworldwide2019-20280.25%0.2%0.15%0.1%18.2%10.7%6.4%6.4%5.9%4.3%3.8%0.05%0%2.7%1%-0.05%-0.1%-0.15%-0.2%-0.25%-20.3%20202019202120222023202420252026202720286Description:In2023,thesunprotectionskincaremarketwasforecasttoexperienceagrowthofnearly11percent,downfromthepreviousyearwhengrowthwasatitshighestoverthedisplayedtimeperiod,atover18percent.

ReadmoreNote(s):Worldwide;2019to2028Source(s):ConsumerMarketInsightsAveragerevenuepercapitaofthesunprotectionskincaremarketworldwidefrom2015to2028(inU.S.dollars)Revenuepercapitaofthesunprotectionskincaremarketworldwide2015-20281.81.61.691.661.581.531.491.411.41.21.00.80.60.40.20.01.311.311.281.271.231.231.11.04201520162017201820192020202120222023202420252026202720287Description:Asof2023,theaveragerevenuepercapitaofthesunprotectionskincaremarketworldwidewasestimatedtoamounttoabout1.41U.S.dollars,upfromthepreviousyear.Thisfigureisexpectedtoreachavalueof1.69U.S.dollarsby2028.

ReadmoreNote(s):Worldwide;2015to2028Source(s):ConsumerMarketInsightsRevenueshareofthesunprotectionskincaremarketworldwidefrom2018to2027,bysaleschannelChannelrevenueshareofthesunprotectionskincareindustryworldwide2018-2027OfflineOnline1%87.6%0.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%86%77.9%77.4%78.1%77%75.1%74.7%74.6%73.3%26.7%24.9%25.3%25.4%22.7%23%22.1%21.9%14.1%12.4%20182019202020212022202320242025202620278Description:Asof2023,about78percentoftherevenueofthesunprotectionskincaremarketworldwidewasforecasttobegeneratedthroughofflinechannels.By2027,thisfigureisexpectedtofalltolessthan75percent.

ReadmoreNote(s):Worldwide;2018to2027Source(s):ConsumerMarketInsightsRevenueofthesunprotectionskincaremarketworldwidebycountryin2023(inmillionU.S.dollars)Revenueofthesunprotectionskincaremarketworldwidebycountry2023RevenueinmillionU.S.dollars800

1,000

1,20002004006001,4001,6001,8002,0002,200UnitedStatesChina1,9831,075SouthKoreaIndia790681Italy498FranceJapan450450RussiaUnitedKingdomSpain423421359AustraliaGermanySaudiArabia2592511879Description:In2023,theUnitedStateswastheleadingcountryinthesunprotectionskincaremarketbyaconsiderabledistance,withrevenuesamountingtonearlytwobillionU.S.dollars.ItwasfollowedbyChinaandSouthKorea.ReadmoreNote(s):Worldwide;2022Source(s):ConsumerMarketInsightsCHAPTER

02U.S.marketRevenueoftheskincaremarketintheUnitedStatesfrom2015to2028(inmillionU.S.dollars)RevenueoftheskincareindustryintheU.S.2015-202830,00025,00020,00015,00010,0005,00002015201620172018201920202021202220232024202520262027202811Description:Therevenueinthe'SkinCare'segmentofthebeauty&personalcaremarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2028byintotal3.7billionU.S.dollars(+17.65percent).Aftertheeighthconsecutiveincreasingyear,theindicatorisestimatedtoreach24.8billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):UnitedStates;2015to2028Source(s):ConsumerMarketInsightsRevenueoftheskincaremarketintheUnitedStatesin2023,bysegment(inmillionU.S.dollars)SkincaremarketrevenueintheUnitedStates2023,bysegment16,00014,591.1414,00012,00010,0008,0006,0004,0002,0004,060.75Body1,983.26453.590FaceSunProtectionBaby&Child12/statistics/1270015/united-states-revenue-skin-care-market-by-segmentConcerningthefourselectedsegments,thesegmentFacehasthelargestrevenuewith14.6billionU.S.dollars.Contrastingly,Baby&Childisrankedlast,with453.59millionU.S.dollars.Theirdifference,comparedtoFace,liesat14.1billionU.S.dollars.ReadmoreNote(s):UnitedStates;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenueofthesunprotectionskincaremarketintheUnitedStatesfrom2015to2028(inmillionU.S.dollars)RevenueofthesunprotectionskincareindustryintheU.S.2015-20282,5002,0001,5001,00050002015201620172018201920202021202220232024202520262027202813Description:Therevenueinthe'SunProtection'segmentofthebeauty&personalcaremarketintheUnitedStateswasforecasttocontinuouslyincreasebetween2023and2028byintotal218millionU.S.dollars(+10.99percent).Aftertheseventhconsecutiveincreasingyear,theindicatorisestimatedtoreach2.2billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):UnitedStates;2015to2028Source(s):ConsumerMarketInsightsRevenuegrowthofthesunprotectionskincaremarketintheUnitedStatesfrom2019to2028RevenuegrowthofsunprotectionskincareintheU.S.2019-20280.25%0.2%22.29%0.15%0.1%5.3%3.59%0.05%0%2.57%1.7%1.76%1.75%0.9%-0.03%-0.05%-0.1%-0.15%-0.2%-0.25%-18.42%202020192021202220232024202520262027202814Description:Therevenuechangeinthe'SunProtection'segmentofthebeauty&personalcaremarketintheUnitedStateswasforecasttodecreasebetween2024and2028byintotal2.7percentagepoints.Thisoveralldecreasedoesnothappencontinuously,notablynotin2027.Theindicatorisestimatedtoamountto0.9percentin2028.ReadmoreNote(s):UnitedStates;2019to2028Source(s):ConsumerMarketInsightsRevenueshareofthesunprotectionskincaremarketintheUnitedStatesfrom2018to2027,bysaleschannelChannelrevenueshareofthesunprotectionskincareindustryintheU.S.2018-2027OfflineOnline1%89.8%88.1%0.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%81.4%73.5%70.6%70.8%69%66.6%64.5%62.7%37.3%35.5%33.4%31%29.4%29.2%26.5%18.6%11.9%10.2%201820192020202120222023202420252026202715Description:Asof2023,about71percentoftherevenueofthesunprotectionskincaremarketintheUnitedStateswasforecasttobegeneratedthroughofflinechannels.By2027,thisfigureisexpectedtoamounttofalltobelow63percent.

ReadmoreNote(s):UnitedStates;2018to2027Source(s):ConsumerMarketInsightsDollarsalesofpersonalcareproductsinU.S.conveniencestores(C-stores)in2023,bysegment(inmillionU.S.dollars)DollarsalesofpersonalcareproductsinU.S.C-stores2023,bysegmentSalesinmillionU.S.dollars020406080100120140160SexualhealthLiptreatment141.993.4Eye/contactlenscareproductToilettissue77.468.6LaundrydetergentSanitarynapkins/tamponsToothbrush47.344.134.935.5Soap27.4DeodorantToothpaste20.718.3Suntanproducts16Description:ThisstatisticshowsthesalesofpersonalcareproductsinU.S.conveniencestoresin2023,bysegment.Inthatyear,soapproductssoldinU.S.conveniencestoresgeneratedapproximately27.4millionU.S.dollarsinsales.

ReadmoreNote(s):UnitedStates;52weeksendingDecember31,2023Source(s):CSP;McLaneSuncareproductsOTCsalesvolumeintheUnitedStatesfrom2011to2023(inmillionunits)OTCsalesvolumeofsuncareproductsintheU.S.2011-2023180160163159157150148146145145144144143140140120100801336040200201120122013201420152016201720182019202020212022202317Description:ThisstatisticshowstheOTC(over-the-counter)volumesalesofsuncareproductsintheUnitedStatesfrom2011to2023.In2023,OTCsalesvolumeofsuncareproductsintheUnitedStatesreachedaround159millionunits.

ReadmoreNote(s):UnitedStatesSource(s):CHPA;NielsenIQSalesofsuntanlotionsandoilsintheUnitedStatesfrom2020to2023(inbillionU.S.dollars)SalesofsuntanlotionsandoilsintheU.S.2020-2023SalesinbillionU.S.dollars0.8

1.00.00.20.40.61.21.41.61.82.020202021202220231.181.491.61.7218Description:In2023,salesofsuntanlotionsandoilsintheUnitedStatesamountedtoapproximately1.72billionU.S.dollars,upfromthepreviousyear,whenthisfigurereachedavalueofabout1.6billionU.S.dollars.ReadmoreNote(s):UnitedStates;2020to2023Source(s):Circana;HappiMagazineCHAPTER

03LeadingbrandsLeadingsunscreenbrandsamongU.S.consumersin2023LeadingsunscreenbrandsamongU.S.consumers2023Shareofrespondents0%5%10%15%20%25%30%35%40%40%45%BananaBoatHawaiianTropicGenericbrandAvene21%12%12%12%NiveaBiore11%Clinique11%11%BenefitJohnson'sOther10%17%20Description:In2023,around40percentofU.S.consumerstakingpartinasurveystatedthatBananaBoatwastheirpreferredsunscreenbrand.21percentofrespondentssaidthesameaboutthebrandHawaiianTropic.

ReadmoreNote(s):UnitedStates;May2023;U.S.adultswhouse/buysunscreenSource(s):YouGovPopularityofselectedsunscreenbrandsintheUnitedStatesin2023PopularityofselectedsunscreenbrandsintheU.S.2023IloveitIlikeitIdonotlikeitIhaveneverusedit0.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%80%72%49%46%46%42%39%35%34%31%13%12%10%10%10%9%9%9%8%8%8%7%6%4%CoppertoneBananaBoatHawaiianTropicNeutrogenaSunBumBlueLizard21Description:In2023,about49percentofrespondentstakingpartinasurveystatedthattheyand/ortheirhouseholdlikedthesunscreenbrandCoppertone.Meanwhile,Neutrogenawasoneofthemostpopularbrand,withthehighestshareofrespondentsstatingthattheylovedthebrand.ReadmoreNote(s):UnitedStates;June14to16,2023;4,509respondents;18yearsandolder;U.S.consumersSource(s):CivicScienceLeadingsuntanlotionandoilbrandsintheUnitedStatesin2023,basedonsales(inmillionU.S.dollars)SalesofleadingsuntanlotionandoilbrandsintheU.S.2023SalesinU.S.milliondollars150050100200250300350NeutrogenaBananaBoatCoppertonePrivateLabelSunBum319.22280.65201.14198.4166.94HawaiianTropicLaRoche-PosayCerave116.455.734.8727.7123.23JergensBTan22Description:Inthe52weeksendingDecember12,2023,salesofBananaBoatsuntanlotionsandoilsintheUnitedStatesamountedtoover281millionU.S.dollars.Duringthesameperiodoftime,Neutrogenawasanotherhighearningbrand,withsalesaddinguptonearly320millionU.S.dollars.ReadmoreNote(s):UnitedStates;52weeksendedDecember12,2023Source(s):Circana;HappiMagazineUnitsalesoftheleadingsuntanlotionandoilbrandsintheUnitedStatesin2023(inmillionunits)UnitsalesofleadingsuntanlotionandoilbrandsintheU.S.2023Salesinmillionunits15051020253028.4335NeutrogenaBananaBoatCoppertonePrivateLabelSunBum30.9530.8420.1410.8410.63HawaiianTropicLaRoche-PosayCerave1.782.372.032.44JergensBTan23Description:Inthe52weeksendingDecember12,2023,over30millionunitsofBananaBoatsuntanlotionandoilsweresoldintheUnitedStates,morethananyotherbrands.Meanwhile,thebrandNeutrogenaregisteredover28millionunits.

ReadmoreNote(s):UnitedStates;52weeksendedDecember12,2023Source(s):Circana;HappiMagazinePriceperunitoftheleadingsuntanlotionandoilbrandsintheUnitedStatesin2023(inU.S.dollars)PriceperunitoftheleadingsuntanlotionandoilbrandsintheU.S.2023PriceinU.S.dollars15051020253035NeutrogenaBananaBoatCoppertonePrivateLabelSunBum11.239.079.996.4315.4HawaiianTropicLaRoche-PosayCerave10.9531.3814.7213.64JergensBTan9.5324Description:In2023,thepriceperunitoftheleadingsuntanlotionandoilbrandBananaBoataddeduptoaround9.07U.S.dollars.Thatyear,LaRoche-Posaywasthemostexpensivebrandforsuntanlotionandoil,withapriceperunitamountingtoover30U.S.dollars.ReadmoreNote(s):UnitedStates;52weeksendedDecember12,2023Source(s):Circana;HappiMagazineCHAPTER

04ConsumerbehaviorLeadingfactorsconsideredwhenbuyingsunscreenintheUnitedStatesin2023LeadingfactorsconsideredwhenbuyingsunscreenintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%ProtectionagainstUVB/UVAraysWaterresistant/waterproofformulaProductforms(gel,lotion,spray,etc.)Suitableforsensitiveskin53%45%34%30%28%NaturalingredientsSpecialoffers23%22%BrandnameAnon-chemical(mineral)formulaApackagethatofferssunprotectionandaftersunSuitableforbabies/childrenOnceadayapplication19%19%17%17%16%FamilysizepackagingOther4%26Description:AccordingtotheresultsofasurveycarriedoutinMay2023,overhalfofU.S.consumersstatedthatprotectionagainstUVB/UVArayswastheleadingfactortheytookintoaccountwhenpurchasingsunscreen.Awaterproofformulawaschosenbyaround45percentofsurveyedparticipants.ReadmoreNote(s):UnitedStates;May2023;U.S.adultswhouse/buysunscreenSource(s):YouGovFrequencyofsunscreenusageintheUnitedStatesin2024FrequencyofsunscreenusageintheU.S.2024Shareofrespondents0%5%10%15%20%25%30%35%DailyAfewtimesaweekAfewtimesamonthLessoften12%12%13%29%Never33%27Description:Asof2024,around13percentofsurveyedrespondentsintheUnitedStatesreportedthattheyusedsunscreenafewtimesamonth.Thelargestshareofparticipantsstatedthattheyneverusedsunscreen.

ReadmoreNote(s):UnitedStates;May10to13,2024;1,794respondents;18yearsandolder;U.S.adultsSource(s):Yahoo!Finance;YouGovMostusedSPFtypesintheUnitedStatesin2024MostusedSPFtypesintheU.S.2024Shareofrespondents0%5%10%15%20%25%30%100503%25%3023%156%28Description:In2024,about25percentofU.S.consumerstakingpartinasurveystatedthattheyusedSPF50.ThisSPFtypewasthemostpopularamongall,whileonlythreepercentofrespondentsindicatedthattheySPF100.

ReadmoreNote(s):UnitedStates;May10to13,2024;1,108respondents;18yearsandolderSource(s):Yahoo;YouGovHowoftendoyoureapplysunscreenatleasteverytwohourswhenoutdoors,orafterswimmingorsweating?FrequencywithwhichsunscreenisreappliedintheU.S.2024Shareofrespondents0%5%10%15%20%25%30%35%Always10%Sometimes27%RarelyNever20%7%Notsure4%Notasked/Neverusesunscreen33%29/statistics/1482305/frequency-of-sunscreen-reapplication-usAsof2024,about27percentofsurveyedrespondentsintheUnitedStatesreportedthattheysometimesreappliedsunscreenatleasteverytwohourswhenoutside,orafterswimmingorsweating.Aboutsevenpercentsaidtheyneverreapplyit.

ReadmoreNote(s):UnitedStates;May10to13,2024;1,794respondents;18yearsandolder;U.S.adultsSource(s):Yahoo!Finance;YouGovUseoftanningoilamongU.S.consumersin2023,basedonSPFlevelnormallyusedUseoftanningoilamongU.S.consumersbasedonSPFlevel20230.6%55%0.5%0.4%0.3%0.2%0.1%0%45%21%LessthanSPF25MorethanSPF25Donotknow*30Description:In2023,around55percentofU.S.adultsthatwearproductswithanSPFleveloflessthan25statedinasurveythattheyhadusedtanningoil.Meanwhile,about21percentofpeoplewhowereunsureabouttheSPFlevelnormallyused,indicatedthattheyhadusedtanningoilproducts,makingthemtheleastinclinedgrouptousesuchproducts.ReadmoreNote(s):UnitedStates;June14to16,2023;18yearsandolder;U.S.consumersSource(s):CivicScienceCHAPTER

05DemographicsShareofconsumerswhoneverusesunscreenintheUnitedStatesin2024,bygenderShareofconsumerswhoneverusesunscreenintheU.S.,bygender20240.45%0.4%42%0.35%0.3%25%0.25%0.2%0.15%0.1%0.05%0%WomenMen32Description:Accordingtotheresultsofasurveycarriedoutin2024,U.S.menweremorelikelythanwomentoneverusesunscreen,asstatedbyover40percentofmaleparticipants.

ReadmoreNote(s):UnitedStates;May10to13,2024;1,794respondents;18yearsandolder;U.S.adultsSource(s):Yahoo!Finance;YouGovFrequencyofuseofproductscontainingSPFintheUnitedStatesin2023,bygenderFrequencyofuseofproductscontainingSPFintheU.S.2023,bygenderMenWomen0.4%37%0.35%32%32%29%0.3%0.25%0.2%0.15%0.1%0.05%0%15%13%13%11%9%8%DailyAtleastonceaweekSeveraltimesamonthRarelyIneverwearsunscreen33Description:AccordingtotheresultsofasurveycarriedoutintheUnitedStatesin2023,womenweremorelikelytowearSPFproductscomparedtomen.Infact,onlyeightpercentofmaleparticipantsstatedthattheywearproductscontainingSPFonadailybasis,whilethemajorityofthemonlyusesthemrarely.ReadmoreNote(s):UnitedStates;June14to16,2023;1,702respondents;18yearsandolder;U.S.consumersSource(s):CivicScienceUsageofmakeupproductscontainingSPF/sunscreenintheUnitedStatesin2023,byagegroupUsa