泰國酒店行業(yè)市場前景及投資研究報告-外文版培訓課件2024.8希爾頓

INDUSTRIES

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MARKETSHotelindustryinThailandCHAPTER

01OverviewGrossdomesticproduct(GDP)fromtheaccommodationandfoodservicessectorinThailandfrom2013to2022(inbillionThaibaht)GDPfromaccommodationandfoodservicesThailand2013-20221,2001,031.911,000922.8817.1778.298006004002000696.94600.22601.03514.56497.78472.93201320142015201620172018201920202021*2022*3Description:In2022,theaccommodationandfoodservicessectorcontributedapproximately778billionThaibahttoThailand'sGDP.Thailand'saccommodationandfoodservicesectorisrecoveringafteritwashithardbylockdownsandinternationaltravelrestrictionsduetotheCOVID-19pandemic.ReadmoreNote(s):Thailand;2013to2022;figuresatcurrentmarketprices;*Preliminary.Figureshavebeenrounded.OneThaibahtequals0.028U.Sdollarsand0.026eurosasofMarch2024.Thesourcedoesnotprovideadateofpublication.Thedate[...]

ReadmoreSource(s):NationalStatisticalOffice(Thailand)ValueofhouseholdconsumptionexpenditureonrestaurantsandhotelsinThailandfrom2011to2022(intrillionThaibaht)ValueofhouseholdconsumptiononrestaurantsandhotelsThailand2011-20222.01.771.81.631.541.61.41.21.00.80.60.40.20.01.361.331.281.121.060.930.90.840.72201120122013201420152016201720182019202020212022*4Description:Thevalueofhouseholdexpenditureconsumptiononrestaurantsandhotelsamountedtoapproximately1.33trillionThaibahtin2022.Inthatsameyear,thefinalconsumptionexpenditureinThailandwasaround9.48trillionThaibaht.ReadmoreNote(s):Asia,Thailand;2011to2022;*Preliminaryvalue.

OneThaibahtequals0.027U.S.dollarsand0.025eurosasofMarch2024.?

Valueshavebeenrounded.

Thesourcedoesnotprovideadateofpublication.Thedateusedhereisthedateof[...]

ReadmoreSource(s):NESDCNumberofhotelroomsinThailandin2021,byregion(in1,000s)NumberofhotelroomsThailand2021,byregionNumberofroomsinthousands050100150200250300South256.71EastNorth132.96114.52Norheast94.1791.32BangkokMetroPolitanWest56.95Central(excludingBangkok_)40.075Description:In2021,thenumberofhotelroomsinthesouthernregionofThailandamountedtoaround256.7thousand,whichwasthehighestamongotherregions.Thenumberofhotelroomsinthesouthofthecountryaccountedforaround33percentofthetotalnumberofhotelrooms.ReadmoreNote(s):Thailand;2021Source(s):GSBResearchCenterAveragemonthlysalaryofemployeesinthehotelandfoodserviceindustryinThailandfrom2014to2023(in1,000Thaibaht)AveragemonthlywageforhotelandfoodserviceworkersThailand2014-20231412.0111.71210811.2411.110.8210.8410.7310.6510.4110.16642020142015201620172018201920202021202220236Description:In2023,theaveragemonthlysalaryofemployeeswhoworkedinthehotelandfoodserviceindustryinThailandamountedtoaround12thousandThaibaht,whichwashigherthanthepreviousyear.Theaveragemonthlysalaryinthissectorhasfluctuatedovertheyears.ReadmoreNote(s):Thailand;2014to2023Source(s):BankofThailand;NationalStatisticalOffice(Thailand)CHAPTER

02Averagedailyrate(ADR)Averagedailyrate(ADR)ofaccommodationsinThailandfrom2015to2023(inthousandThaibaht)ADRofaccommodationsThailand2015-20232.01.81.711.721.621.61.491.471.41.21.00.80.60.40.20.01.211.121.060.912015201620172018201920202021202220238Description:In2023,theaveragedailyrentalrateofaccommodationsinThailandwasaround1.49thousandThaibaht,whichincreasedfromthepreviousyear.Thecoronavirus(COVID-19)hasimpactedthetourismindustryinThailandgreatly,butseesarecoverysincethecountryfullyreopenedfortourism.ReadmoreNote(s):Asia,Thailand;2015to2023;peroneroomSource(s):BankofThailand;MinistryofTourismandSports(Thailand)AveragedailyrentalrateofaccommodationsinthecentralregioninThailandfrom2015to2023(in1,000Thaibaht)AveragedailyroomrentalrateincentralregionThailand2015-20231.81.691.671.581.571.61.41.21.00.80.60.40.20.01.461.351.151.080.972015201620172018201920202021202220239Description:In2023,theaveragedailyrentalrateofaccommodationsinthecentralregionofThailandwasaround1,580Thaibaht,whichincreasedfromthepreviousyears.Thecoronavirus(COVID-19)hasgreatlyimpactedThailand'stourismindustry,butrecoverssteadilysincethecountryfullyreopenedfortourism.ReadmoreNote(s):Asia,Thailand;2015to2023;peroneroomSource(s):BankofThailand;MinistryofTourismandSports(Thailand)AveragedailyrentalrateofaccommodationsinthesouthernregioninThailandfrom2015to2023(in1,000Thaibaht)AveragedailyroomrentalrateinsouthernregionThailand2015-20232.52.32.312.32.142.01.51.00.50.01.891.71.311.25120152016201720182019202020212022202310Description:In2023,thedailyaccommodationrateinthesouthernregionofThailandamountedtoapproximately1.89Thaibahtonaverage,whichincreasedfromthepreviousyears.Thecoronavirus(COVID-19)hasgreatlyimpactedThailand'stourismindustry,butrecoverssteadilysincethecountryfullyreopenedfortourism.ReadmoreNote(s):Asia,Thailand;2015to2023;peroneroomSource(s):BankofThailand;MinistryofTourismandSports(Thailand)AveragedailyrentalrateofaccommodationsinthenorthernregioninThailandfrom2015to2023(in1,000Thaibaht)AveragedailyroomrentalrateinnorthernregionThailand2015-20231.41.21.00.80.60.40.20.01.331.291.291.141.031.020.990.950.8120152016201720182019202020212022202311Description:In2023,thedailyaccommodationrateinthenorthernregionofThailandamountedtoapproximately1.29Thaibahtonaverage,whichincreasedfromthepreviousyears.Thecoronavirus(COVID-19)hasgreatlyimpactedThailand'stourismindustry,butrecoverssteadilysincethecountryfullyreopenedfortourism.ReadmoreNote(s):Asia,Thailand;2015to2023;peroneroomSource(s):BankofThailand;MinistryofTourismandSports(Thailand)AveragedailyrentalrateofaccommodationsinthenortheasternregioninThailandfrom2015to2023(inThaibaht)AveragedailyroomrentalrateinnortheasternregionThailand2015-20239008007006005004003002001000853.24834.68800.08766.02743.78741.95657.99588.14577.8420152016201720182019202020212022202312Description:In2023,thedailyaccommodationrateinthenortheasternregionofThailandamountedtoapproximately742Thaibahtonaverage,whichincreasedfromthepreviousyears.Thecoronavirus(COVID-19)hasgreatlyimpactedThailand'stourismindustry,butrecoverssteadilysincethecountryfullyreopenedfortourism.ReadmoreNote(s):Asia,Thailand;2015to2023;peroneroomSource(s):BankofThailand;MinistryofTourismandSports(Thailand)CHAPTER

03Revenueperavailableroom(RevPar)Revenueperavailableroom(RevPar)ofhotelsinThailandfrom1stquarter2019to1stquarter2024(inThaibaht)RevParofhotelsThailandQ12019-Q120242,0001,8161,8691,7661,8001,6001,4001,2001,0008001,7161,6921,6521,6151,5201,422

1,4321,2891,0811,0661,0519879818929008678077716004002000Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q12019

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202414/statistics/1154537/thailand-revenue-per-available-room-of-hotelsInthefirstquarterof2024,therevenueperavailableroom,orRevParinThailand,amountedto1,869Thaibaht,indicatinganincreasecomparedtothepreviousquarter.RevParinthecountryhasincreasedconstantlysincethethirdquarterof2021.ReadmoreNote(s):Asia,Thailand;Q12019toQ12024Source(s):BankofThailand;GSBResearchCenterGrowthrateoftherevenueperavailableroom(RevPar)ofhotelsinThailandin2023,byregionGrowthofhotelRevParThailand2023,byregionGrowthrate20%0%5%10%15%25%30%35%40%45%50%55%SouthernregionCentralregion(includingBangkok)Northeasternregion48.1%44.5%28.4%Northernregion25.9%15Description:In2023,therevenueperavailableroomofhotelsinthesouthernregionofThailandgrewby48.1percent.TherevenueperavailableroomsofhotelsinThailandamountedto1,498Thaibahtinthatsameyear.

ReadmoreNote(s):Thailand;2023Source(s):BankofThailand;LandandHousesBankPublicCompanyLimitedRevenueperavailableroom(RevPar)ofupscalehotelsinBangkokinThailandfrom2012tothefirsthalfof2023(inThaibaht)RevParofupscalehotelsBangkokThailand2012-1H20233,0002,6482,6192,5352,4302,4432,5002,0001,5001,0005002,2822,2131,9601,8741,8508385400201220132014201520162017201820192020202120221H202316Description:Inthefirsthalfof2023,therevenueperavailableroomofupscalehotelsinBangkokwasaround2,443Thaibaht.Inthatsameperiod,upscalehotelsinBangkokhadanoccupancyrateof70percent.

ReadmoreNote(s):Thailand;2012to1H2023Source(s):ColliersInternational;STRRevenueperavailableroom(RevPar)ofluxuryhotelsinBangkokinThailandfrom2012tothefirsthalfof2023(inThaibaht)RevParofluxuryhotelsBangkokThailand2012-20236,0004,8645,0004,0003,0002,0001,00004,5894,6084,2993,9593,7703,7323,4723,0482,7171,297202062720122013201420152016201720182019202120221H202317Description:Inthefirsthalfof2023,therevenueperavailableroom(RevPar)ofluxuryhotelsinBangkokwas3,770Thaibaht.Inthesameperiod,theoccupancyrateofluxuryhotelsinBangkokwas58percent.

ReadmoreNote(s):Thailand;2012to1H2023Source(s):ColliersInternational;STRCHAPTER

04OccupancyrateOccupancyrateofaccommodationsinThailandfrom2015to2023AccommodationoccupancyrateThailand2015-20230.8%71.16%71.38%70.58%69.33%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%66.9%65.1%47.28%29.52%14.16%202120152016201720182019202020222023*19Description:In2023,theaccommodationoccupancyrateinThailandwasaround69.33percent,whichsignificantlyincreasedfromthepreviousyear.Thecoronavirus(COVID-19)pandemicheavilyaffectedthetourismindustry.However,Thailand'stourismhasbeenrecoveringsteadilyinthepastmonths.ReadmoreNote(s):Asia,Thailand;2015to2023;*Preliminary.

Theaccommodationsincludehotels,guesthouses,resorts,etc.ReadmoreSource(s):BankofThailand;MinistryofTourismandSports(Thailand)OccupancyrateofaccommodationsinthecentralregioninThailandfrom2015to2023AccommodationoccupancyrateincentralregionThailand2015-20230.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%76.58%76.79%75.69%73.5%72.13%70.4%49.27%30.72%15.25%20212015201620172018201920202022202320Description:In2023,theoccupancyrateofaccommodationswithinthecentralregionofThailandwasaround76.79percent,significantlyincreasingfromthepreviousyear.Thecoronavirus(COVID-19)pandemicheavilyaffectedthetourismindustry.However,Thailand'stourismhasbeenrecoveringsteadilyinthepastyears.ReadmoreNote(s):Asia,Thailand;2015to2023;includingBangkokSource(s):BankofThailand;MinistryofTourismandSports(Thailand)OccupancyrateofaccommodationsinthesouthernregioninThailandfrom2015to2023AccommodationoccupancyrateinsouthernregionThailand2015-20230.8%72.06%71.35%71.32%69.63%68.24%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%66.7%41.4%21.61%20208.22%2021201520162017201820192022202321Description:In2023,theaccommodationoccupancyrateinThailand'ssouthernregionwasaround72.06percent,significantlyincreasingfromthepreviousyear.Thecoronavirus(COVID-19)pandemicheavilyaffectedthetourismindustry.However,Thailand'stourismhasbeenrecoveringsteadilyinthepastyears.ReadmoreNote(s):Asia,Thailand;2015to2023Source(s):BankofThailand;MinistryofTourismandSports(Thailand)OccupancyrateofaccommodationsinthenorthernregioninThailandfrom2015to2023AccommodationoccupancyrateinnorthernregionThailand2015-20230.7%63.21%62.54%61.74%60.22%0.6%0.5%0.4%0.3%0.2%0.1%0%56.99%54.2%51.64%37.81%19.11%20212015201620172018201920202022202322Description:In2023,theoccupancyrateofaccommodationswithinthenorthernregionofThailandwasaround63.21percent,increasingfromthepreviousyear.Thecoronavirus(COVID-19)pandemicheavilyaffectedthetourismindustry.However,Thailand'stourismhasbeenrecoveringsteadilyinthepastyears.ReadmoreNote(s):Asia,Thailand;2015to2023Source(s):BankofThailand;MinistryofTourismandSports(Thailand)OccupancyrateofaccommodationsinthenortheasternregioninThailandfrom2015to2023AccommodationoccupancyrateinnortheasternregionThailand2015-20230.7%61.71%61.3%60.2%58.34%0.6%0.5%0.4%0.3%0.2%0.1%0%55.68%53.8%48.52%34.25%18.5%20212015201620172018201920202022202323Description:In2023,theoccupancyrateofaccommodationswithinthenortheasternregionofThailandwasaround60.2percent,increasingfromthepreviousyear.Thecoronavirus(COVID-19)pandemicheavilyaffectedthetourismindustry.However,Thailand'stourismhasbeenrecoveringsteadilyinthepastmonths.ReadmoreNote(s):Asia,Thailand;2015to2023Source(s):BankofThailand;MinistryofTourismandSports(Thailand)CHAPTER

05TheguestsNumberofinternationaltouristsinThailandfrom1stquarter2021to1stquarter2024(in1,000s)NumberofquarterlyforeignvisitorsThailandQ12021-Q1202410,0009,0008,0007,0006,0005,0004,0003,0002,0001,0009,370.328,095.357,089.286,477.546,437.155,430.033,608.091,582.26Q2'22497.69Q1'22342.02Q4'2120.1720.2845.40Q1'21Q2'21Q3'21Q3'22Q4'22Q1'23Q2'23Q3'23Q4'23Q1'24*25Description:Inthefirstquarterof2024,thenumberofforeigntouristsinThailandamountedtoaround9.37million,indicatingasignificantincreasecomparedtothepreviousquarter.Thenumberofinternationaltouristsinthecountryhasincreasedconstantlyoverthepastquarter.ReadmoreNote(s):Asia,Thailand;Q12021toQ12024;*Preliminaryfigure.Thefigureshavebeenrounded.

Thesourcedoesnotprovideareleaseddate.Thedateusedhereisthelastupdatedate.

ThedatapriortoQ12022isfromthepreviousreport.

ReadmoreSource(s):BankofThailand;MinistryofTourismandSports(Thailand)NumberofdomesticvisitorsinThailandfromJanuarytoDecember2023(inmillions)NumberoflocaltouristsThailand2023302524.3221.9221.6221.4120.7520.3420.3620.1419.7319.7919.5119.1820151050JanFebMarAprMayJunJulAugSepOctNovDec26Description:AsofDecember2023,Thailandhadaround24.32millionlocaltourists,whichincreasedslightlyfromthepreviousmonth.ThetourismindustryinThailandhasbeenrecoveringfromtheCOVID-19pandemic.

ReadmoreNote(s):Asia,Thailand;JanuarytoDecember2023Source(s):MinistryofTourismandSports(Thailand);TourismAuthorityofThailandTourismrevenueincurredfrominternationaltouristarrivalsinThailandfromJanuarytoDecember2023(inbillionThaibaht)InternationaltouristarrivalsrevenueThailand2023160140120138.89139.16111.25109.11108.7105.73104.58103.2103.25103.3997.7910080604020089.94JanFebMarAprMayJunJulAugSepOctNovDec27Description:AsofDecember2023,thetourismreceiptsinThailandamountedtoaround139.16billionThaibaht,whichwasanincreasecomparedtothepreviousmonth.Thecoronavirus(COVID-19)pandemicheavilyaffectedthetourismindustry.However,Thailand'stourismhasbeenrecoveringsteadilysincethecountryallowedinternationaltourismarrivalsagainin2022.ReadmoreNote(s):Asia,Thailand;JanuarytoDecember2023Source(s):MinistryofTourismandSports(Thailand)TourismrevenueincurredfromdomesticvisitorsinThailandfromJanuarytoDecember2023(inbillionThaibaht)LocaltouristsrevenueThailand2023908084.8177.6573.8573.1872.7170.3369.0368.4767.9967.9570605040302010066.3766.56JanFebMarAprMayJunJulAugSepOctNovDec28Description:AsofDecember2023,thetourismreceiptsincurredfromdomestictourismamountedtoaround84.81billionThaibaht.ThetourismindustryinThailandhasbeenrecoveringfromtheCOVID-19pandemicsince2022.

ReadmoreNote(s):Asia,Thailand;Jan