英文2024服裝報(bào)告

BrandFinance+442073899400theaimof'bridgingthegapbetweenorganisationsofalltypestoconnecttheirbrandstothebottomline.Weputthousandsoftheworld’sbiggestbrandsacrossallsectorsaacrossawiderangeofdisciplinestotaxandaccounting.firmregulatedbytheInstituteofconsultancytojointheInternational20671)andourmethodolAustrianStandards,isofficibytheMarketingAccountabilityBrandvaluationhelpscompaniesuitcontributestotheoverallvalueofthecompany.Thisimportantunderstandingcaninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovideabenchmarkforfutureperformance.ItcanalsobeusedtohelpattractAdditionally,brandvaluationcanvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhowitfitsintotheiroverallbusinessstrategy.First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadbrandcanalsohelpacompanycommandaasconsumersarewillingtoandtrustworthy.Inaddition,astrongbrandcanastrongbrandcanprovideacompaitweathereconomicdownturnsorindustrydisruptions.customerperceptionofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobalreadingisbasedonthisextensiveoriginalresearepresentingacatalystforfurtherconversations.Ifyouwanttohelpbuildastrongerbrand,orifyouIlookforwardtotheconversationandhelpingtobuildamoreprofitablefuturestanding.StrategiseStrategiseeffectivelytoindustrystandardsforacompetitiveEmpoweryourmarketingtecomprehensiveknowledgeaboutOptimisecommunicationchannelsbyunderstandingandarticulatingyourbrand'sfinancialsignificance.makewell-informeddecisionsforcorporatesuccess.providesacompletebreakdownofcalculationsusedtodetermineyourrecommendationsforgrowingandgaininginsightsintoyourpositionagainstpeers.formarketspecificlearningsthatinformdecisionmaking.Accesstocompetitorsandleveragecompetitorsandleverageindustryforaglobalperspective.fromfastgrowingbrands,marketinthemarket,whatitrelativetothecompetition,andwhatdrivescustomerdecisionmakingforsuccess.acomprehensiveframeworktotrackandmeasurethecoblocksthatunderpinstrongbrands,whiledeliveringnuancedinsightsthatdirectstrategyforunderstanding,maintainingandbuildingbrandstrength.reportsdeliverexpertinsightrecommendationstopoweryour historicmilestonewithnineoftheminourrankingscollectivelybrandvaluegrowth,underscoringthperformance.AlsoshowingimpressivegainsaretheeightItalian(representing12%ofthetotalsector),withsevenofthesebrandsrecordingdouble-digitgrowth.withbothbrandsdemonstratingdouble-digitgrowth.apparelrankingreflectsawithstrongmarketpresenceandsignificantupwardmomentumintheglobalapparelindustry.commitmenttocraftsmanship仆仆1▲LOUISVUITTON仆仆2▽3=CHANEL4▲仆仆5▲●●6▽UCCI仆7=8▽9▲ROLEX仆●●▽仆仆billion)hasclaimedthetopspotastheworld’sThisachievementfollowsoftheChinesemarketintheasthelargestmarketfoindicatingconsumers'highwillingnesstopayapremiumforitsproducts.Thisstrongbrandloyaltyvaluegrowth,underscoringthesignificantimpactThebrand'sgrowthin2023wasfurtheramplifiedbyitsinnovativeandhigh-profilecollabKusama,forasecondcollection.ThiscollaborationnotonlyreinforcedLouisVuitton'sreputationforblendingluxurywithartistrybutalsosignificantlycontributedtoitsincreasedbrandvalue.'familiarity'driver,furthersolidifyingitspresencemetricssuchas'promotion','familiarity','reputation','pricepremium',and'volumepremium',allofwhichcontributedtoa2-pointincof90.16of100.Rolex’sfinancialperformancehasitsposition,withsalesreachiofallwatchmakerswithintheSwatchGroupandRichemont.Thisstellarfinancialsuccessunderscores20243+8.1●20243+8.1●1=ROLEX+2.3●2▲CHANEL仆4▽5=6▽LOUISVUITTON789▽▽▽UCCITIFFANY&CO.+1.2●▲GIVENCHYwiththe2023releaseofnewwatches,includingcommitmenttoqualityandprecision.Rolex’sperfectmarketresearch,highlightshowitsstrategicinitiativesaswellasitslong-standingsponsorshipofdirectlycontributetoitsexceptionalbrandstrength.Rolexisalsoactivelyadjustingtomarketconditionsbyreducingspeculativebuyingandexpandingmovetolegitimiseandcapturemoreofthesecondarymarketandprovideacontrolledresaleenviroitswatches.ThisstrategicapproachreflectsRolex'sresilienceandadaptabilityinafluctuatingmarket.Thisremarkablegrowthrepresentsthelarcrisis,whichsignificantlyimpacteditsreputationThroughstrategicinitiativesandarenewedfocushassuccessfullyrebuiltitsbrandvalueinthelastinthe'consideration'and'reputation'metrics.innovativeapproachtoblendingtraditionalluxurywithdigitaltechnology.In2023,thebrandparticipatedThisinitiativenotonlysupportedemergingdigitalfashiondesignersbutalsohighlightedthebrand’sleadershipintheevolvingdigitDOLCE:GABBANALOEWEnEXCCHANELcalvinkleinGIVENCHYROLEXThelaunchofitsfirstEuropeanresidentialprinMarbellamarksasignificantstepindiversifyingitsportfolio.Thismoveintorealestateallowsappealingtohigh-endconsumersandfosteringremarkablebusinessgrowthasolidifyingitspositionasadominantforceintheindustry.ThisgrowthisequallyreflectedinitsbrandstrengthratingofAAA.commitmenttotechnologicalinnovationhasredefinedthedownjacketcategory,traditionalChinesecraftsmanshipwithcutting-consumerperceptionsinChina,particulaforitsstrongcustomerservice.Bosideng’sreputationaffordableproductshavefurtherstrengtheneditsbrandperception,fosteringstrongconsumerloyalty.Bosideng's'familiand'recommendation'scoresalsorankamongthetoptierintheapparelsector.Particularlynoteworthyisits'consideration'score,witharemarkable94%ofconsuwiththebrandexpressingaconsiderationtobstrongreputation,scoring9/10intheDownJacket,byflagshipstoresinkeyfashioncapitalsandcollaborationswithrenownefurtherelevateditsbrandstatustonewheights.ThesuccessofitsmarketingstrategyisunderscoredofMouth'scoreof8/10,indicatingthewillingnessofconsumerstoadvocateforthebrand.Monitor(GBEM)researPerceptionsIndexwhicofsustainabilityindrivingbrandconsiderationacrosssectors.Intheapparelsector,sforcustomerconsiderationintheluxuryapparelsoffersinsightintowhichbrandsglobalconsumersbelievetobemostcommittedtoportionofbrandvalueattributabletosustainabilityperceptions.ThisSustainabilitythefinancialvaluecontingentonabrand’sreputationfromthedifferencebetweensustainabilityperceptionsandactualperformance.The2024SustainabilityPerceptionsIndastheleaderinsustainabilityperceptionswitharecognizedforadvancingitssustainabilitystrategy,includingsettingambitiousgoalsaheadofitsparentmaterialsrecycledorcertifiedasenvironmentallysoundThebrandisalsoperceivedtobetakingstrongstepsinenvironmentalsustainability,witheffortslikerepurposingmaterialsusedinitsfashionshowsandimplementingstrictsourcingstandards.LOUISVUITTONCHANELGUCCI7●ROLEX9●10●ofdiversityandinclusionwithinitsglobalworkforceintegratingemployeeswithdisabilitiesandincreasingfemalerepresentationinkeypositions,furthereitsreputationasaleaderinsustainabilityandsocialresponsibilitywithintheluxuryindustry.Inassessingthegapbetweensustainabilityperceptionsbrandsustainabilityperformanceisstrongerthancommunicationabouttheirsustainabilityefforts,sothatperceptionsareraisedtofullyaccountforthebrand’sactualsustainabilityperformance.anadditionalUSD746millioninpotentishareholdersthroughenhancedcommunicationofitsimpactandaccomplishmentsinsustainability.integratedregenerativepracticesintosupplychain,involvinghectares.Thisensuresthtransformation,ongoingsince2015,nowfeaturescertifiedorganicandFairforLifestandards,whichin2023hastranslatedintocarbonreductionswithinthebrand’sfootprintandotherenvironmentalperformanceindicators.CHANELLOUISVUITTONTIFFANY&CO.ROLEXTheluxuryapparelsectoearningsdowngradesareanticipatedtopersistforthenext3-6months,promptinganalystsiconicluxurylabelscontinuetodemonstrateresilienceandadaptabilitheirbrandprominence.Hermèsstandsoutwithclimbingtothefourthplaceamongthetop10itsresilienceduringeconomicdownturns,Hermèsremainsastrongperformeramidstshiftingmarketconditions.indicatingconsumers'strongwillingnesstopayapremiumfortheirproducts.Thisenduringloyaltyresearch,GucciscoredexalsohadahighscorefoTheseluxurylabelscontinuetoupholdtheiriconicstatusthroughstrategicinvestmentsinbrandevolution,productinnovation,andmaintainhighconsumerloyalty,shotheneedtoaddresswomen’sspecificathleticneeds.InitiativeslikeAsics'“RippleEffect”andLululemon’s“Further”areleadingthewayinproductdevelopment.Despitemarketchallenges,globnumberoffemaleandmaleathletesforthefirsttime,sportswearbrandsarepoisedtocapitaliseonthishistoricmoment.Theincreasedvisibilityofwomen’ssportsissettodrivefanengagementandcreopportunitiesforbrandsthroughsponsorshipsandproductinnovations.Women’ssportsfandomhawithnotableincreasesinattendanceandviewership.ThisgrowthpresentsaprimeopportunityforbrandstoleveragemarketinIn2024,theluxurywatchmarketconsignificantchallenges,includingpersistentdeclinesandprolongedabsorptionrates.AmRolexremainsadominanthavealsonavigatedtheturbulentmarketwithstrategicadjustmentsandnewinAA+whileintroducingnewproducts.ofmarketingsuccessesandnewproductlaunches.Thebrand'sflagshipboutiquWhileRolexcontinuestodominatewithitsrobusteffortshighlightthewristwearsector'sresilienceandadaptabilityinthefaceofmarketpressures.12▲21▽33=46▲59▲64▽77=85▽Adidas9▲8▽▲Japan▽=▲▲▲▲▽▲Armani▲▽=▽▲▲▽=▲▽Anta▽▲▲▽▽▲▲TommyHilfiger▲▲▲▽▽▽▲▲▲▲▲▽▲ oeiultaVsisertniesouulaVdeesdidrpreaatrnroeiultaVsisertniesouulaVdeesdidrpreaatrnrMetafacebookAbrandshouldbevofthebusinessinwhichitoperateunderstandthelinksbetweenmarketingleaguetablesarethoseofthepote‘brandcontribution’awiderconcept.Anassessmentofoverall‘brandcontribution’toabusinessprovidesadditionalinsightstohelpoptimiseperformance.facebookfacebookinternationallyrecognisedstandardonassetincluding,butnotlintendedtoidentifygoods,servicesorentities,creatingdistinctiveimagesandassociationsinthemindsofstakeholders,therebygeneratingeconomicbenefits.earningsspecificallyrelatedAllbrandvaluationmethodologiesareessentiallytryingtoidentifythis,althoughtheapproachandassumptionsdiffer.AsaresultpublishedbrandvaluThesedifferencesaresimilartotheanalystsprovidebusinessvaluationsthoutthe“real”valufortheuseofbrandsintheformofbrandroyaltyThisissometimesknownasthe“RoyaltyRelief”methodologyandisbyfarthemostwidelyusedapproachforbrandvaluationssinceitisgroundedItisthebasisforapualwaysaugmentitwitharealunderstandingofpeople’sperceptionsandtheireffectsondemand–fromourdatabaseofmarketresearchBrandFinancehasprodanalysis.ThevaluesderivedonlyonpubliclyavailableinformationandcertainassumptionsthatBrandnoresponsibilityandwillnotbeliableintheeventthatthepubliclyainformationrelieduponissubsequentlyfoundtobeinaccurate.Theopinionsandfinancialanalysisexpressedinthereportarenottprovidinginvestmentorbusinessgovernmentororganisation.Thisisaugmentedbyananalprofitabilityinthesectorversusgenericbrands.Thisresultsinarangeofpossibleroyaltiesthatcouldthreecorepillars:“Inputs”whichareactivitiessupportingthefuturestrengthofthebrand;“Eqcurrentperceptionssourcedfromourmarketresearchperformancemeasuressuchasscoreoutof100,whichfeedssimilartoacreditrating.appropriateroyaltyratefortheuseofthiofparentcompanyrevenuesattributabletothebrandquestionandforecastthoserevenuesbyanalysinghistrevenues,equityanalystfoassumptionstoarriveatadiscounted,post-taxpresent Analyticalrigourandheartofourapproachtobrandmeasurementthestrengthofbrandsweconductastructured,quantitativereviewofdatathatreflectthe‘Brandtobrand-influencedcustomerbehaviour. WidelyrecognisedfactorsdeployedbymarketerstocreatePerceptionsofthebrandamongdifferentstakeholdergroups,withcustomersbeingthemostimportant.Quantitativemarketandfinancialmeasuresrepresentingthesuccessofthebrandinachievingpremium.AlthoughwefollowageneralstructureincorporatingthethreepilPerformance),theattributesincludedapparelbrandwilldifferinstructurefromanindexdesignedforatelecommunicationsbrand.Anindexofmouthrecommendation,andpricetelecommunicationscompanymayasimportantmetrics.Theseattributesareweightedaccordingtotheirperceivedimportanceindrivingthefollowingpillar:BrandInvestmentBusinessPerformancemeasuresforperceptions.Therefore,themquantitativestudyofasampleofoverinover25sectorsand3thatcanbeusedtofillgapsthatsurvtotalinvestmentlevels–forexampleinthatcanabetterguidetofutureincludeonlinemeasures–granularunderstandingofmarketingeffectiveness.Finallytheyaladditions,customerchurnandmarketsurveystoincorporateintwecollectallthisdataacrossallthemeasuretheircomparativestrength.Inordertoconvertrawoutof10thatarecomparablebetweenattributeswithinthescorecard,wethenthisbyreviewingthedistributionoftheunderlyingdataandcreatingaceilingbasedonthatdistribution.Eachformatsimilartoacreditrating.measureshelpsinformmanagersofabrand’spotentialforfuturesuccess. understandingthestrengthofyourbrandagainstyourcompetitors.futurebrandvaluegrowidentifyingthedriversofvalueorwaytomanageiteffectively.+BrandAudits+SyndicatedStudies+ResearchAnalytics+SoftPower/apparel26benchmarking–comparisonsagainst framework.tounderstandwhatisimportantindriving /apparel27interpreterbetweenthelanguagemarketersandfinanceteamstheyprovidestructureforbothtoworktogethertomaximisereturns.+BrandImpactAnalysis+LitigationSupport+InvestorReporting/apparel tounderstandthebusinessimpacts+BrandPositioning++BrandPositioning+BrandArchitecture+Franchising&Licensing+BrandTransition+MarketingMixModelling+SponsorshipStrategy/apparel andalignthemwithperformance.beenmoreimportantconsiderationsformarketers,financeprofessionals,sustainabilityservicesbringclarity,allowingyoutomaketherightyourselffromrisk,anddotherightthing.+PerceptionsEvaluation+SustainabilityROIAnalysis+CompetitorInsightsandPositioningRecommendations+MaterialityExercises+StakeholderEngagement+SustainabilityReportingandDisclosureS/apparel30Sponsorshipsareoftenamongstthebrandbuildingactivitiesacompanycanfinancialmodelling,andstrategicanalysis.ThisapproachhelpsmarketingandfinancemanagerstounderstandtheeffectivenessofsponsorshipsandAdvertisingequivalenresearchinterpretationofsponsorships,failssponsorshipsinthecontextofachieving+Sponsorshi