計算機(jī)學(xué)習(xí)通超星期末考試答案章節(jié)答案2024年

計算機(jī)學(xué)習(xí)通超星期末考試章節(jié)答案2024年Themanipulationofthemediabyaprivatecompanyisanexampleofeffectivemediarelations.

答案:錯Awebsiteisanorganization's"firstface."

答案:對Typically,publicrelationsprofessionalseitherworkinastafforlineposition.

答案:對Administrativebudgetingistheruleatpublicrelationsagencies.

答案:錯Theknowledgeofhowabusinessworksisimportantforapublicrelationspractitioner.

答案:對Whenperformingacommunicationsaudit,itiscriticaltodeterminewhetherinternalcommunicationsjustifytheexpense.

答案:對Apublicrelationspractitioner,bydefinition,shouldbebiasedtowarddisclosinginformation.

答案:對OnereasonInternetusebypublicrelationspractitionerswillgrowisthequestfor

conversation.

答案:對Tocreateasuccessfulintranet,publicrelationsprofessionalsmustsetclearlydefinedobjectiveswhileallowingforgrowthandevolutionasnewneedsarise.

答案:對Goodpublicrelationsobjectivesshouldhaveafirmcompletiondate.

答案:對Adsaresuperiortopublicityinexplainingcomplicatedproducts.

答案:錯ArecentEdelmanstudyonemployeeengagementandcompanyperformanceindicatedthatcompanieswithlow-engagedemployeesfaceinternalsabotage.

答案:錯LinkedInisanart-orientedsocialnetworkingsite.

答案:錯Manyresearchershaveexploredissuessurroundingemployeecommunication.Mostofthemhaveuncovereda"trustgap"betweenmanagementandworkers.

答案:對Examplesofownedmediaincludewebsites,Twitteraccounts,andFacebookpages.

答案:對Inrecentyears,organizationshaveapproachedemployeecommunicationsinamorebusinesslikeway.

答案:對Paidmediaishighlycredible,butitisuncontrolled.

答案:錯Theonedetrimenttoonlinemediarelationsistheimpossibilityofinterviews.

答案:錯Despitewavesofdownsizingandlayoffsintheearly21stcentury,mostemployeesstilltrusttheirorganizationsandsupervisors.

答案:錯In"S-H-O-C,"afour-stepcommunicationsapproach,whatdoesthe"H"standfor?()

答案:honestOneofthesixcharacteristicsthatthe“bestcompaniestoworkfor”shareis

________.()

答案:attentiontoclarityincommunicationsEmployeeswouldtrustmanagementmoreifthey________.()

答案:communicatedmorefrequentlyandearlierJournalistsusetheInternetheavilyfor:()

答案:ResearchWhichofthefollowingisNOTareasontoexpectgrowthintheuseoftheInternetbypublicrelationsprofessionals?()

答案:allcanbeconsideredasreasonsBecausetoday'sconsumersaremoremediasavvy,bettereducated,andgenerallysmarter,theyexpecttheInternettoprovide________.()

答案:moreeducation-basedinformationThenormalflowoforganizingforapublicrelationscampaigntakesthefollowingpath_______.()

答案:Environment/businessobjectives/publicrelationsstrategies/publicrelationsprogramsAsworldwideInternetuseexpandsexponentially,itismosturgentthatpublicrelationsprofessionals________.()

答案:increasetheircompetenceinemployingandmonitoringitThesectionofapublicrelationsplanthatprovidesanoverviewisreferredtoas________.()

答案:theexecutivesummaryDespitealltheclamoraboutsocialmedia,publicrelationspractitionersmustrememberthatitisonly________.()

答案:atoolPublicrelationsgoalsaredefinedby:()

答案:Anorganization’sgoalsPublicrelationsproposalsshouldofferthefollowingelement_______________.()

答案:AlloftheaboveMostreporterstodaygetnewsreleasesvia:()

答案:E-mailRegardingtheintranet,whichofthefollowingisNOTtrue?()

答案:ItcanbeusedtocreatelinkstoemployeesocialmediasitesOnequestionthatisimperativeindesigningawinningWebsiteis:()

答案:AlloftheaboveIncreatinganintranet,itisimportanttokeepinmind:()

答案:CorporatecultureThenormthatholdsthatanysocialinstitutionisresponsibleforthebehaviorofitsmembersis_______________.()

答案:SocialresponsibilityMembersofmanagementcanincreasetrustintheirorganizationsby________.()

答案:involvingemployeesintheprocessbyaskingfortheirideasandopinionsPublicitycanbeveryuseful,especiallyin________.()

答案:announcinganewproductorserviceObjectivity,whichjournalistspresumablystrivefor,andpublicrelationspractitionershelpmediaprofessionalstoachieve,isideallyanattempt________.()

答案:tobefair,toremainneutralOfthestatementsbelow,whichonebestappliestomagazines?()

答案:MagazinesaremovingheavilytowarddigitallayoutanddeliveryWhichofthefollowingisabenefitofpublicitythatadvertisingcannotoffer?()

答案:third-partyendorsementSpecificpublicrelationsobjectivesandstrategiesaredictatedby:()

答案:OverallbusinessobjectivesWhatisthebiggestbenefitofofferingawebsite?()

答案:abilitytoofferinformationtothepublicinanorganized,consolidatedmannerWhichofthefollowingisNOTatypicaltraitoftoday'semployees?()

答案:TheyhavemoreloyaltythantheirpredecessorsIntermsofsignificancetopublicrelations,developmentofsocialmediaandtheInternetwillbe:()

答案:IncreasinglymoreimportantThekeytogoodemployeecommunicationsis:()

答案:EstablishingcredibilityInconsideringthat"areporterisareporter,"media-savvypublicrelationspractitionersknowthat________.()

答案:anythingtheysaytoajournalistisfairgametobereportedPublicrelationsagenciesresponsibleforproducingrevenuerelyupon________budgeting.()

答案:functionalReportingwithcomplete_____isimpossible.()

答案:ObjectivityWhichofthefollowingacronymsmodelshowmanagementcanbuildtrustthroughcommunication?()

答案:S-H-O-CWhilethereisnosingleemployeepublic,thereisadiversegroupofemployeepublicsthat________.()

答案:consistsofnumeroussubgroupsWorkingintoday'sworldofpaid,earned,andownedmedia,whichformofpublicitytypicallyremainsthemostvaluable?()

答案:third-partyendorsementsAmajorfindingofthe2015EdelmanTrustBarometeristhat________.()

答案:trustinalltypesofinstitutionshasfallentoalowlevelThecommunicationsvehiclethatdominatestheworldtodayis:()

答案:SocialmediaThestudyofethicsconcerns_______________.()

答案:AlloftheaboveTomakeane-mailnewsletterusefulforcustomers,oneshould________.()

答案:disseminatethematregularintervalsWhatarethethreemediacategorieswithwhichpublicrelationspractitionerswork?()

答案:paid,owned,andearnedWhichofthefollowingisNOTtrueregardingtheInternetandthepracticeofpublic

relations?()

答案:MediaprofessionalsdonottrustonlineinformationbecauseitcannotbeverifiedCorporationshaveadoptedcorporatecodesofconductto_______________.()

答案:AlloftheaboveInS-H-O-C,afour-stepcommunicationsapproach,whatdoesthe"S"standfor?()

答案:strategicMostagenciesfrownonpay-for-performancecontractsbecause________.()

答案:itishardertobillforstafftimethanitistowaivefeesifnocoverageisachievedOnepopularmanagerialappraisaltechniquewhichrequirespublicrelationsmanagerstothinkintermsofgoalprioritiesis:()

答案:ManagementbyobjectivesOnlineemployeecommunicationsvehiclesincludeallofthefollowingEXCEPT________.()

答案:bulletinboardsForgoodstaff-managementrelations,manyorganizationsconcludethatthereisnosubstitutefor:()

答案:Face-to-facecommunicationsAmongthemostessentialstepsinthepublicrelationsmanagementprocessistheabilityto________.()

答案:defineapublicrelationsproblemoranopportunityWhichofthefollowinggenerallycharacterizesthereportersthattoday'spublicrelationspractitionersmustdealwith?()

答案:TheyaremoreaggressiveandmoreopinionatedIntheeyesofclientsandmanagers,themostessentialpublicrelationstaskis________.()

答案:coordinatinginterviewsfortheirexecutiveswiththemediaEarnedmediacanbestbedescribedas________.()

答案:winningthird-partyendorsementfromobjectivejournalistsOwnedmediacanbestbedescribedas________.()

答案:thenewmediachannelsthatorganizationsownandoperatePublicrelationsmustbedirectlyinvolvedin:()

答案:AlloftheabovePlanningforapublicrelationsprogramisimportant,butprincipallyaprogramisassessedintermsofits________.()

答案:actionsandperformanceSimilartoothertop-levelmanagers,publicrelationsmanagersneedtobeableto___.()

答案:planandbudgetThe5Csframeworkincludes:Consume,Connect,Control,Complete,andCustomer.

答案:錯The"WillitBlend?"socialmediastrategyforBlendtecwascreatedtosimplyentertain.

答案:對Paidsearchistheprimaryfocusofsearchenginemarketers.

答案:對Pay-per-click(PPC)andcost-per-click(CPC)advertisingrefertothesamething.

答案:對Searchengineshaveassumedakeyroleintheactivitiesofwebusersofallkinds.

答案:對Todayacarefullycraftedwebsiteshouldbedesignedfortheuserexperience,measurementofeffectiveness,andmobilemarketing.

答案:對Breadcrumbsprovidetheabilitytotrackandmeasuresiteeffectiveness.

答案:對ThevastmajorityofbothB2Bproductinquiriesandregularonlinepurchasesbeginwithasearch.

答案:對Allinternetmarketingtoolsworkequallywellforacquiringnewcustomers.

答案:錯Acompany'sAdRankinagivensearchdependsentirelyonwhatthecompanybidforthekeywordusedinthesearch.

答案:錯AcompanyengageswithitscustomersthroughaFacebookfanpage,acorporateblog,andanofficialwebsite.Thisisanexampleofpaidmedia.

答案:錯Contentthatabusinessownsandcontrols,suchastheirwebsiteandsocialmediaprofiles,iscalled"ownedmedia."

答案:對Olderinternetusersrarelyusesearchengines.

答案:錯Programmaticadvertisingautomatesthebuyingandsellingofads.

答案:對AdvertiserswhouseAdwordsonlypaywhensomeoneclicksonthead.

答案:對Alttagsareusefulinprovidinginformationindetailaboutimagesonthesite.

答案:對Thesamesocialnetworksareequallypopularincountriesaroundtheworld.

答案:錯WebsiteobjectivesshouldbeestablishedsolelybasedontheAIDAprocessthatiswell-knowntomarketers.

答案:錯Directoriesandsearchenginesdomuchthesamethinginmuchthesameway.

答案:錯Themobilefriendlinessofawebsitehaslittleimpactonitssearchperformance.

答案:錯Googleistheonlyinternetsearchengine.

答案:錯Amajorityofadsonmobilemarketingaredigitalads.

答案:對Itisunethicaltousesocialmediatoraisemoneyforworthycauses.

答案:錯Richmediaadstendtobelargerinsizeandcontainmoreinteractiveelements.

答案:對Themostlucrativerankingforapaidsearchadisalwayseitherthenumberoneorthenumbertwospotinthesearchresults.

答案:錯Displayadvertisingformatsdefinethetypeofcontentthatcanbeusedinanad.

答案:對Awayofdescribingdifferentgroupsofcustomersbygivingthemauniquepersonalityisknownas:()

答案:apersonaWhensettingobjectivesforawebsite,marketersmustbeconcernedabout:()

答案:theroleofthesiteinoverallmarketingstrategyWhichofthefollowingacquisitiontoolsareonlyavailableforofflinenewcustomers?()

答案:DirectmailExistingsocialnetworksare:()

答案:usedbybothconsumersandbusinesspeopleWecanonlycallit"socialmediamarketing"if:()

答案:itleadstoachievingmarketinggoalsWhichofthefollowingisthedevelopmentofwebpagesinamannerthatisfriendlytosearchenginespiders?()

答案:SEOTheownerofaYouTubegamingchannelplaysadsontheirvideos.Foreverythousandtimesauserseesanadwhilewatchingoneoftheirvideos,theYouTubechannelownerreceives10cents.Thisisanexampleofwhatpaymentmodel?()

答案:CPMTheobjectiveofkeywordbiddingisto:()

答案:getthebestrankingforthelowestcostAnadforamobilegameallowsuserstoplayaminiatureversionofthegamewithinthead.Whichtypeofadisthis?()

答案:RichmediaAsearchenginedeterminesrankonitsresultspagesby:()

答案:proprietaryalgorithmsWhatisthelaststepinthewebsitedevelopmentprocess?()

答案:Measure&evaluationIndevelopingthesitenavigationalstructure,itisimportantto:()

答案:constructahierarchicaldiagramofsitestructureWhichofthefollowingimpactstheAdRank?()

答案:TheQualityScoreOnlineadvertisingincludes:()

答案:socialmediaWhichofthefollowingstatementsistrueaboutacquisitionofonlinecustomers?()

答案:AcquisitionofonlinecustomerscanmakeuseofbothofflineandonlinetechniquesIngeneral,ad"relevance"isdeterminedbyacombinationoftext-matchingrelevance,cookies,andwhichofthefollowing?()

答案:Click-through-rateItisimportantformarketersto"followtheeyeballs"because:()

答案:marketersneedtheircontentplacedwherecustomersfrequentWhatistheprimarydriverofthegrowthofpaidsearch?()

答案:MobiletechnologyWhichofthefollowingexampleswouldmoststronglywarrantthecreationofaseparatemobileappasopposedtomerelyamobile-friendlywebsite?()

答案:AbankwebsitethatincludesamortgagecalculatorforcomplexfinancingcalculationsWhichofthefollowingisageneralfeatureforwebsiteeffectiveness?()

答案:FastloadingtimesforeachpageWhyissearchmarketingimportanttoadvertisers?()

答案:Itallowsthemtoconnectwithconsumers,rightwhentheconsumersareinterestedinapurchaseTypicalwebsiteobjectivesinclude:()

答案:providingcustomerserviceandsupportAmongthereasonsmarketerslikeSMMare:()

答案:itcanhelpgenerateexposureforthebusinessWhichofthefollowingisthesetoftechniquesdesignedtomakewebpagesrankhighlyonsearchengineresultpages?()

答案:SEOInternetusersfrequentlyusesearchenginesto:()

答案:getspecificcontenttheywantInternetadvertisingformats:()

答案:aredefinedbytheInternetAdvertisingBureauWhichofthefollowingmeanshowmuchispaidwhensomeoneclicksonyourad?()

答案:Cost-per-clickSocialmediamarketingcampaigns:()

答案:aredevelopedforaspecifictargetmarketAllmarketersshould:()

答案:considersocialmediaintheirmarketingprogramsAllsuccessfulinnovationsrequireacompletelynewidea.()

答案:錯Brandmetricsprovideaclearpictureofabrand'shealthwithoutanyneedforadditionalresearch.()

答案:錯Onceacreativebriefisfinalized,there'snoroomforflexibilityoradaptation.()

答案:錯Localizationstrategiescanleadtoincreasedbrandloyaltybyrespectinglocaltraditionsandconsumerpreferences.

答案:對Ina'BrandedHouse'model,thesamebrandnameisusedacrossdifferentproductsandservicestoleveragebrandequity().

答案:對Avaluepropositionarticulatestheuniquebenefitsandvaluethataproductorserviceofferstoitstargetaudience().

答案:對Stakeholdersareonlypeoplewhoinvestmoneyinacompany(shareholders).()

答案:錯Glocalizationstrategiesignorelocalculturalcontextsinordertomaintainabrand’sglobalimage.()

答案:錯Understandinglocalcustomsandconsumerbehaviorsisunnecessaryforinternationalbranding.()

答案:錯TrackingandKPIsareonlyrelevantforlargebusinesseswithcomplexmarketingcampaigns.()

答案:錯Sustainabilityisallaboutusingrecycledmaterials.()environmentalimpact,socialresponsibility,andeconomicviabilityovertime.

答案:錯Astrongbrandimageismoreimportantthanhavingahigh-qualityproduct.()

答案:錯Ahighlevelofbrandawarenessautomaticallyguaranteescustomersatisfaction.()

答案:錯Acreativebriefoutlinesthestrategicdirection,messaging,andvisualelementsofamarketingcampaigntoguidecreativedevelopment().

答案:對It'smoreimportanttoattractnewcustomersthantoretainexistingones.()

答案:錯Processinnovationcanleadtoincreasedproductionspeedandlowercosts.

答案:對Whenacompanymakesaprofit,itbenefitsallitsstakeholders.

答案:對Acirculareconomyeliminateswasteentirely.()

答案:錯Cokeisatrademarkaswellasabrandname.

答案:對Socialmedialisteningtoolscanbeavaluablesourceofqualitativedataforbrandresearch.

答案:對Brandresearchshouldbeaone-timeactivityconductedatthebeginningofabrandlaunch.()

答案:錯Brandsshouldalwaysusethesameadvertisingmessagesininternationalmarketstomaintainconsistency.()

答案:錯Trackingdatacanhelpidentifyareasforimprovementinmarketingstrategies.

答案:對Theuniquesymbolthatplaysaroleincreatinganimageiscalledabrandlogo().

答案:對Switchingtorenewableenergysourcesisaguaranteedsolutiontoclimatechange.()

答案:錯Themarketingmix(4Ps)isonlyrelevantforphysicalproducts.()

答案:錯Aninnovationlikeacellphoneordigitalcamerathathasanimpactonsocietyandthewaywedothingsisaprocessinnovation().

答案:錯Incrementalinnovationalwaysinvolvessignificantinvestmentandresources.()

答案:錯Pricepromotionsarethebeststrategyforbuildingbrandloyalty.()

答案:錯Positioningreferstohowabrandisperceivedrelativetoitscompetitorsinthemindsofconsumers().

答案:對Globalizationinvolvescreatingauniformbrandmessagethatchangesminimallyacrossdifferentmarkets.

答案:對Aneffectiveelevatorpitchshouldbelengthyandincludecomplexdetails.()

答案:錯SWOTanalysisisastrategicplanningtoolusedtoidentifyacompany'sinternalstrengthsandweaknesses,aswellasexternalopportunitiesandthreats().

答案:對Acreativebriefisonlynecessaryforlargeadvertisingagencies.()

答案:錯Inordertomaximizebrandequity,eachelementofthecommunicationsmixshoulddeliveradifferentanduniquemessage().

答案:錯Brandmanagersmustdecidehow

toemployvariousbrandelementstoaidwithbrandequity()

答案:對A'HouseofBrands'ismoreeffectivethana'BrandedHouse'ineverymarketandindustry().

答案:錯Businessmodelinnovationinvolvescreatingentirelynewtechnologies.()

答案:錯Marketingresearchshouldonlybeconductedbeforelaunchinganewproduct.()

答案:錯Packagingdoesnotplayanimportantroleininfluencingpurchasedecisions().

答案:錯Climatechangeisonlyaconcernforfuturegenerations.()

答案:錯Loyalcustomersarelesslikelytobeinfluencedbycompetitormarketing.

答案:對Customersatisfactionsurveysaretheonlywaytomeasurebrandloyalty.()

答案:錯Serviceinnovationfocusesonimprovingthewayaproductisdelivered.()

答案:錯SubscriptionserviceslikeNetflixareagoodexampleofbusinessmodelinnovation.

答案:對Sarahnoticesthatmanypeopleinhercitystruggletofindhealthyandaffordablemealoptions.Shedecidestolaunchamealprepdeliveryservice.Whatkeyentrepreneurialskilldoesthisdemonstrate?()

答案:IdentifyingamarketopportunityImagineacompanythatplantsnewtreesforeverytreeitcutsdowntomakefurniture.Thisisanexampleofasustainablepractice.Whatdoesthismean?()

答案:ThecompanyisfindingwaystoreduceitsenvironmentalimpactovertimeBrandmanagementmetrics()

答案:AlloftheaboveWhenacompanymakesadecision,itshouldconsidertheimpactonitsstakeholders.Thismightincludethingslikewages,workingconditions,andtheenvironment.WhoisMOSTLIKELYtobeconcernedaboutthecompany'simpactontheenvironment?()

答案:AlocalenvironmentalgroupAbrand'slogoandsloganareconsidered:()

答案:BrandelementsWhat'sakeydifferencebetweeninnovationandentrepreneurship?()

答案:Innovationisthecreationofnewideas,whileentrepreneurshipisputtingthoseideasintoactionBrandawarenessisimportantbecause:()

答案:ItinfluencestherecognitionandrecallofthebrandamongconsumersImagineacompanydesignschairsthatcanbeeasilytakenapartandreassembledwhentheygetold.Thepartscanthenbeusedtomakenewchairs.Thisisanexampleofacirculareconomypractice.Whatdoesthismean?()

答案:Thecompanyiskeepingmaterialsinuseforaslongaspossible,reducingwasteAconsequenceofclimatechangethatcanhavecascadingeffectsonecosystemsandagricultureis:()

答案:AnincreaseintheaverageglobaltemperatureWhatisthemarketingstrategythatinvolvesusingasuccessfulbrandnameforanewproductinthesamecategory?()

答案:LineextensionAcreativebriefisadocumentusedinmarketingandadvertisingto:()

答案:Outlinethegoals,targetaudience,andkeymessagesforamarketingcampaignAfast-foodrestaurantpositionsitselfas"healthyandaffordable."Thisstatementclarifies:()

答案:Thebrand'svaluepropositionandcompetitivespaceinthemarketWhichstrategyinvolvesdevelopinguniqueproductsforeachmarket?()

答案:LocalizationQuantitativeresearchmethodslikesurveysareusefulfor:()

答案:CollectinglargesetsofdatathatcanbestatisticallyanalyzedBrandsatisfactionreferstoacustomer's:()

答案:Positiveevaluationofabrand'sproductsorservicesbasedonexperienceStandardizationisacommonstrategythatemphasizes…()

答案:MaintainingconsistencyinbrandidentityacrossmarketsThegoalofanelevatorpitchisto:()

答案:Quicklyandconciselycapturesomeone'sinterestinyourideaWhatistheprimaryfocusoftheCustomer-BasedBrandEquity()ModeldevelopedbyKevinLaneKeller?

答案:Buildingastrongbrandfromthecustomer’sperspectiveWhyisculturalsensitivityimportantininternationalbrandmanagement?()

答案:IthelpsensurethatmarketingcampaignsareeffectiveandrespectfulacrossdifferentculturesEffectivetrackinginvolves:()

答案:FocusingonafewkeymetricsthatalignwithmarketinggoalsInbrandmanagement,customerengagementrefersto:()

答案:Atwo-way,interactiverelationshipbetweenthebrandandthecustomer;Sentimentanalysisisavaluabletoolforbrandmanagement.Whatdoesitprimarilyanalyze?()

答案:TheemotionaltoneoftextdataNetPromoterScore()isametricbasedonasinglesurveyquestion.Whatdoesthisquestiontypicallyask?

答案:"Onascaleof1-10,howlikelyareyoutorecommendustoafriendorcolleague?"Establishingaclearbranddifferentiationinthemarketiscrucialfor:()

答案:Buildinglong-termbrandequityandcustomerloyaltyHowshouldabrandadaptitsmessageforinternationalmarkets?()

答案:CustomizemarketingmessagestoalignwithlocalculturalvaluesandnormsWhichofthefollowingcanbeadriverofbothinnovationandentrepreneurship?()

答案:EmergingmarkettrendsHowculturalfactorsinfluencebranddecisions?()

答案:TheyshapeconsumerpreferencesandcandictateproductdesignandmarketingstrategiesHerearesomemarketingmetrics:websitetraffic,brandawareness,conversionrate.WhichoneisMOSTLIKELYtobeaKPIforabrandaimingtoincreaseonlinesales?()

答案:ConversionrateAtthetopofKeller'sBrandValuePyramidis…:()

答案:BrandresonanceWhichofthefollowingisNOTtypicallyadriverofinnovation?()

答案:EstablishedbusinessmodelsWhichofthefollowingtermsbestdescribesastrategythatoutlinestheobjectivesforabrandanddetailshowthevariouselementsofthemarketingmixwillbeutilized?()

答案:MarketingCommunicationsStrategyBrandtrackingstudiesareconductedperiodically.What'sthemainpurpose?()

答案:TomonitorbrandhealthandperformanceovertimeWhatcharacterizeshighbrandloyalty?()

答案:Lowsensitivitytopricechangesbyloyalcustomers;Whatarecommonchallengeinglobalbranding?()

答案:MaintainingaconsistentbrandimageacrossdifferentculturalcontextsAfactoryimplementsanewroboticassemblylinetoautomateproduction,leadingtoincreasedefficiency.Thiscanbeclassifiedas:()

答案:ProcessInnovationWhenabrandexpandsitsproductlineintoanewcategory,it'sutilizingastrategycalled:()

答案:LineextensionAnentrepreneuridentifiesagrowingdemandforplant-basedmeatalternativesanddecidestoopenaveganrestaurantchain.Whatkeyentrepreneurialskillisdemonstratedhere?()

答案:IdentifyingamarketneedAbankintroducesamobileappthatallowscustomerstodepositchecksandtransfermoneyremotely.Thisismostlikely:()

答案:ServiceInnovationAhighlevelofbrandawarenessmeansthat:()

答案:CustomerscaneasilyrecognizeandrecallthebrandWhenadaptingamarketingcampaignforanewinternationalmarket,acompanyshouldconsider:()

答案:Tailoringthemessagetoresonatewiththetargetculture'svaluesandpreferencesWhenconductingbrandresearch,whatdatacollectionmethodisbestsuitedtogatherin-depthcustomerexperiencesandbrandperceptions?()

答案:Focusgroupswithopen-endeddiscussionsThetraditionalmarketingmix,oftenreferredtoasthe4Ps,isaframeworkfordevelopingmarketingstrategies.WhichofthefollowingisNOToneoftheoriginal4Ps?()

答案:PeopleHowcansentimentanalysisbeusedtoimproveNPSscores?()

答案:AnalyzingcustomerreviewsandfeedbacktoidentifyareasforimprovementandaddressnegativesentimentThescientificconsensusonclimatechangesuggeststhat:()

答案:HumanactivitiesplayamajorroleinacceleratingclimatechangeAbrand'slogoandtaglinearekeyelementsofits:()

答案:BrandidentityAresearchteamdevelopsanewmaterialforsolarpanelsthatismoreefficientatcapturingsunlight.Thisisanexampleof:()

答案:InnovationWhenevaluatingbrandmetrics,it'simportanttoconsider:()

答案:BothpositiveandnegativemetricstoidentifyareasforimprovementQualitativeresearchmethodslikefocusgroupsarebestsuitedfor:()

答案:Gainingin-depthunderstandingofcustomerperceptionsandmotivationsAcompanycreatesasubscriptionserviceforrentingdesignerclothinginsteadofbuyingthem.Thisisanexampleof:()

答案:BusinessModelInnovationBrandawarenessisakeymetricinbrandresearch.Whatdoesitmeasure?()

答案:ThelevelofrecallorrecognitionofabrandbyconsumersTracking,inthecontextofmarketingandbranding,refersto:()

答案:MonitoringandmeasuringperformanceovertimetoassessprogressAcompanyupgradesitsexistinglaptopswithfasterprocessorsandimprovedbatterylife.Thisisanexampleof:()

答案:IncrementalInnovationNetPromoterScore()iscalculatedbasedonresponsestoasinglesurveyquestion.Whatdoesthisquestiontypicallyaskabout?

答案:OverallsatisfactionwithaproductorserviceWhatisthemainpurposeofbrandpositioning?()

答案:ToclearlycommunicatewhatthebrandisandisnottothetargetaudienceWhatisglocalizationinthecontextofinternationalbrandmanagement?()

答案:ThepracticeoftailoringmarketingstrategiestoblendlocaldemandswithglobalappealYourcompanymakescampinggear.WhoisMOSTLIKELYyourtargetaudience?()

答案:OutdoorenthusiastswhoenjoycampingandhikingGlocalizationrefersto:()

答案:MaintainingaconsistentbrandimagebutofferingproductvariationsbasedonlocalpreferencesSentimentanalysisisatechniqueusedfor:()

答案:IdentifyingtheemotionaltoneoftextdataAcompany'slogoandtaglinearekeyelementsofits:()

答案:BrandawarenessThecustomerjourneymapsthevarioustouchpointsacustomerhaswithabrand.Thisismostrelevantto:()

答案:DesigningeffectivemarketingcampaignsforspecificcustomersegmentsIntegratedMarketingCommunications()aimsto:

答案:DevelopaconsistentandunifiedmessageacrossallcommunicationtouchpointsImagineacompanymakesdeliciouscookies.WhowouldbeaSTAKEHOLDERinthiscompany,butNOTnecessarilyas