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yNasdaa
2024SurveyReport
GlobalNetZero
Pulse
Contents
03b
Introduction
04b
KeyTakeaways
05
Research
Methodology
06b
Respondent
Demographics
08
CorporateNetZeroAlignment
10
CorporateCarbonCreditPurchaseStrategies
16
CarbonMarketDynamics
21
Glossary&References
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Introduction
Carbondioxideremoval(CDR)continues
tobeanecessarytoolwithinthecorporatenetzerotoolbox.
Sincelastyear’sinauguralNasdaqGlobalNetZeroPulsesurvey,thevoluntarycarbonmarket(VCM)continuestoevolveinlightofsignificantstakeholderfeedback,includingdevelopments
withcorporateCDRbuyercoalitions,evolvingScienceBased
Targetsinitiative(SBTi)corporatenetzeroguidance,andU.S.
governmentguidanceoncarbonoffsettingpractices.However,someaspectsoftheVCMhavenotchanged.Forexample,
limitingglobalwarmingto1.5°Cwillstillrequiregigaton-scale
removalofCO2fromtheatmosphereand,asaresult,1CDR
continuestobeanecessarytoolwithinthecorporatenetzero
toolbox.Thiswasevidentlastyearandremainsevidentin2024.Moreover,July2024record-breakingtemperatureeventsserveasareminderofthetimeboundconstraintstoaligntoanet
zerotrajectory.2
The2023surveyexploredthepivotalroletheVCMplaysin
globaleffortstocombatclimatebyenablingcompaniesto
achievenetzeroemissions.Unlikeregulatedcarbonmarkets,
theVCMallowscompaniestopurchasecarboncreditsona
voluntarybasis,helpingfinanceprojectsthatreduce,remove,oravoidgreenhousegasemissions.ConsideringtheexpansivedetailuncoveredwithintheVCMin2023,andacknowledging
thegrowingchorusofVCMsurveysinthemarket,theNasdaqESGAdvisoryteamapproachedthisyear’ssurveyeffortwith
muchexuberanceandinterestincapturinganswerstoasimplequestion:HowhastheVCMchangedinthelast12months?
WhiletheVCMisfarfromsimple,theteamembracessimplicityasmuchaspossibleandbringssurveydatatolifethroughtheperspectivesofcorporatebuyerswhoarenewtotheVCMandfamiliarwiththeVCM.Additionalinsightsfromnon-corporates
likeCDRsuppliersandinvestorsalsoserveasvaluable
datapointsinanalyzingresults.Thegoalofthisreportisto
provideincrementalvaluetothewidebodyofknowledgethat
continuestobebuiltinthelaboratories,policypanels,regulatory
summits,andcorporateboardrooms.
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KeyTakeaways
02
03
ProspectiveCDRbuyersstillrequireadditionaleducationoncarbonremovalcredits
beforepurchasing.
01
Corporatebuyersremainallegianttotheirtypicalcarboncreditpurchasestrategies.
Uncertaintyaroundtheregulatorylandscape
delayscarboncredit
procurementdecisions.
SincetheinauguralNasdaqGlobalNetZeroPulsesurvey,
corporatebuyerstrategieshaveremainedstatic.Thisyear,
surveyrespondentsacknowledgesimilarlevelsofsupportfor
optimizingtheimpactofcarboncreditpurchases(25%in2023and27%in2024)versusoffsettingtheiremissionsonaton-for-tonbasisusingcarbonremovalcredits(24%in2023and22%in2024).
Moreover,thisyear’ssurveydatasuggeststhatwhilecorporatephilosophiesoncarboncreditsdiffer,therehasn’tbeena
noticeableshifttowardadominantphilosophywhichrepresents
a‘typical’carboncreditpurchasestrategy.However,with
elevatedconcernsaroundgreenwashing,companiesare
rightlycautiousaroundproperlyevaluatingcarboncredits.ThispresentsanopportunityforcompaniestomovebeyondlegacycarboncredittypestoexplorenewCDRcredittypesthatoffertheriskmitigationcharacteristicstheyseek.
Aprimaryfindingfromlastyear’ssurveywasthatcorporatesneedededucationtocomfortablynavigateandpurchasecarbonremovalcredits.Thisyear’ssurveydataconfirmedacontinuationofthattrend,alongwithafewadditionalinsights.Promisingly,2024surveyfindingsindicategrowingdemandfordurableCDR
creditportfolios,withatleast60%ofcarboncreditportfoliosexpectedtobecomprisedofCDRcreditsby2030.Additionally,80%ofcurrentorprospectivecarboncreditbuyersexpressinterestinfurthereducationoncarbonremoval.
WithadiverseassortmentofCDRcredittypes,surveydataconfirmedthat
companieslackfamiliaritywithsomeCDRcredits,suggestinghigherbarriersofentryintocorporatecarboncreditportfolios.Forexample,ocean-basedCDRcreditsaretheleastlikelytobeunderstoodbysurveyrespondents,whilemorethan50%ofrespondentsreportnotbeingatallfamiliarwithenhancedrock
weathering,enhancedcoastalweathering,andoceanalkalinityenhancement.Atpresent,somecompaniesareleveragingcarboncreditadvisorsandcarbonregistriesforeducation,butsurveydatasuggestsadditionalresourcesarestillrequiredtosupportcarboncreditprocurement.
Although57%ofsurveyrespondentsexpecttoutilizedurableCDR
creditstoreachnetzero,19%reporttheyarestillawaitingfurther
regulationandguidancefromrulemakingbodiesbeforetakingaction.
Surveydataalsoconfirmedthatsectorclassificationheightensthe
sensitivitytowardcomplianceandregulatoryobligations,ascompaniesinthematerialsandconsumerdiscretionarysectorsareparticularly
focusedonregulations.
Therapidlyevolvingpolicyandregulatorylandscapesalsoplaylarger
rolesindetermininghowcompaniesapproachtheirdecarbonizationandcarboncreditprocurementstrategies.72%ofsurveyrespondentsreportfeelingpressurefromacollectivesetofpoliciesimpactingtheusageofcarboncredits,particularlytheSEC’sClimateDisclosureRules(24%)andCalifornia’sAB-1305(14%).Navigatingtheinteroperabilityofoverlappingdisclosurerequirementswillbeanincreasinglysignificantrequirement
forcorporatecarboncreditbuyerswhohavehistoricallyreliedonvoluntarydisclosureguidancefromthird-partygoverningbodies.
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Research
Methodology
IfCDReffortsexpectto
leveragetheVCMasafinancingvehicleforbothconventional
andnovelCDR,adeeper
analysisofcompanybuyingpreferencesiscritical.
ThisledtheNasdaqESGAdvisoryteamtoconductasurveyfromJunetoJuly2024,targetingthecorporatebuyerpersonatofocusinsightsonthedemandsideofthemarket.SurveyquestionsspannedthreekeythemesnecessarytoscaletheVCMandCDRadoption:
1.CorporateNetZeroAlignment
2.CarbonCreditPurchaseStrategies
3.CarbonMarketDynamics
Ofthe120surveyresponses,70%arecurrentorprospectivecarbon
creditbuyers.Thecorporatebuyerperspectivesprovideinsightand
understandingintohowthemarketfordurablecarbonremovalcreditshaschangedoverthepastyearandtherolecarboncreditsplayin
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corporatenetzerostrategies.
RespondentsMarketCap
MegaCap
(>$200B)
The120surveyrespondentsarecorporate
Region
68%
UnitedStates
120
Respondents
4%
20%
LargeCap
($10Bto$200B)
21%
MidCap
($2Bto$10B)
23%
SmallCap
($300Mto$2B)
12%
MicroCap
($50Mto$300M)
20%
Private
Company
professionals,primarilysustainabilityleadersatpublicandprivatecompaniesglobally.Mostcommonly,theresponsesstemfrompubliccompaniesintheUnitedStates.Additionalsurveyrespondentdemographics
8%
Canada
4%
Africa
15%
Europe
3%
Asia-Pacific
2%
LatinAmerica
aredetailedbelow.
Sector
15%InformationTechnology
11%Energy
9%Financials
9%Industrials
7%ConsumerStaples
7%ConsumerDiscretionary
6%Materials
6%HealthCare
4%Utilities
2%RealEstate
2%CommunicationServices
22%Other*
*Otherisrepresentativeofprofessionalservices,consulting,biotechandnon-standardtechnologysubsectors.
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52%
ESG&
Sustainability
JobFunction
7%
Finance
7%
CorporateStrategy
5%
C-Suite
5%
Legal
4%
Sales&
Commer-cial
4%
InvestorRelations
4%
Facilities&Real
Estate
3%
3%2%
4%
Procurement&
SupplyChain
Human
Resources
Marketing
Other
CompanyDescription
60%B2B(business-to-business)25%B2C(business-to-consumer)
3%Non-corporateentity12%Other
CompanyRoleintheCarbonMarket
70%Buyerofcarboncredits11%Sellerofcarboncredits19%Other*
*Otherisrepresentativeofadvisoryservices,brokersanddealers,investors,marketplaceproviders,etc.
SizeofSustainabilityTeam
8%0
44%1-224%3-511%5-10
13%Morethan10
AnnualEmissions
Lessthan10,000tons
20%
12%
10,000to50,000tons
18%
3%
50,000to150,000tons
14%
8%
150,000to1,000,000tons
12%
17%
Greaterthan1,000,000tons
11%
16%
Notsure
20%
40%
Prefernottoanswer
5%
4%
●Scope1and2emissions●Scope3emissions
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CorporateNetZeroAlignment
Morethan140countries,representing90%oftheworld’semissions,havepledgedtoreachnetzeroby
aroundmid-centuryinalignmentwiththeParisAgreement.3Whilecompaniesareeffectivelyaccountedforinthecarbontargetsofthecountriesinwhichtheyoperate,manyhavetakentheinitiativetomaketheirownindividualnetzeropledgesthroughvoluntaryschemes,suchasSBTi.
AccordingtoSBTi,morethan9,000companiesaretakingaction,withover6,100thathavesetascience-basedtarget,andover3,400thathavemadenetzerocommitments.In2024alone,morethan1,600
newcompanieshavemadeSBTicommitmentsandaround700havesuccessfullycommittedtoand
adoptedSBTitargets.4TheupwardtrendincompaniescommittingtoSBTiisapromisingsignforclimate
actionambitions.Whiletheneedtoprioritizeemissionsreductionsinthenexttwodecadesisapparent,
decarbonizationalonewillnotbeenoughtoreachnetzero.Evenwithsignificantglobalemissionsreductions,therewillstillbeunavoidable(residual)andhistoricalemissionsthatneedtobeaddressed.Forthis,high
qualitycarbonremovalwillbenecessary.
Despitedemand-sideuncertaintyinthemarket,most
companiesacknowledgetheneedfordurableCDRtoachievenetzero.
57%ofsurveyrespondentsplantoinvestinnature-basedandtechnology-basedcarbonremovalsolutions
toneutralizetheirresidualemissions.Furthermore,only13%plantouseothercarboncredits,including
carbonreductionandcarbonavoidance,andlessthan10%expecttoreachnetzerowithoutusinganycarboncredits.ComparingthistothesupplyofVCMprojectsrevealsaninverserelationshipwhere80-88%ofVCMprojectswereemissionsreductionandavoidanceprojects,whileconventionalandnovelCDRprojectsonly
madeup12%ofprojects.5Thissuggeststhatsurveyrespondentsassociateusingcarbonremovalcreditsasanintegralpartoftheirnetzerostrategy.
Ifyourcompanyhasanetzeroambition,doyouexpecttoutilizedurablecarbonremovalstomanagetheresidualemissions?
57%Yes,weexpecttoutilizedurablecarbonremovalcreditstoreachnetzero
13%No,weexpecttouseothercarboncreditstoreachnetzero10%Nosuchambition
8%No,weexpecttoreachnetzerowithoututilizingcarboncredits12%Other
ofsurveyrespondentsplantoinvestinnature-based
andtechnology-based
carbonremovalsolutionstoneutralizetheirresidualemissions
57%
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2024
2030
2050
Whatpercentageofyourcompany’semissionscouldbereducedormitigatedwithoutcarbonremovalcreditstodayandinthefuture?
Companiesplantoincreasinglyadoptalternativestrategiestomitigateandreducetheiremissions;however,
despitebesteffortstoreduce
emissions,someemissionswillcontinuetobeoutsideofthecompany’scontrol
andcanbeaddressedusingCDR.
Only40%ofcorporatebuyerrespondentsunderstandtheircompany’spathtoreducingcorporateemissionsbetween2024and2030.This
uncertaintygrowsascompanieslookto2050.Currently,30%of
corporatebuyerrespondentsexpecttoreducetheiremissionsbyupto40%withoutusingCDRcredits.Attheturnofthedecade,31%ofcorporatebuyerrespondentsplantoreduceemissionsbyupto60%
beforeusingCDRtoaddresstheremainingemissions.Thepercentageofcorporatebuyerswhoexpecttoreduceemissionsby80%ormoreby2050(16%)triplesfrom2030(5%).
Thoughthistrendshowsthatmanycompaniesareconfidenttoleverageexistingclimatetechnologiestodecarbonizetheirbusiness,thehard-
to-decarbonizesectorswillstillneedcarbonremovaltoaddressunavoidableemissions.
40%
ofcorporatebuyerrespondentsunderstandtheircompany’spathtoreducingcorporateemissionsbetween2024and2030
●Unsure
●80-100%
●60-80%
●40-60%
●20-40%
●0-20%
Theresultsshown
onlyinclude
thecurrentand
prospectivecorporatebuyerperspectives
(70%),notthefullsurveyresults.
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Carbonremovalcreditsplayakeyroleinthenetzerotoolbox,astheyallowcompaniestoneutralizehard-to-avoidemissions.
87%ofsurveyrespondentsreportcarbonremovalcreditsplayanimportantroleintheircompany’snetzerostrategywitharound40%indicatingCDRisveryimportantorextremelyimportanttotheirstrategy.
Moreover,B2CrespondentsarenearlytwiceaslikelytorankCDRasveryimportantorextremelyimportantthantheirB2Bcounterparts,suggestingconsumerpreferenceforcompanieswithproductsandservicesthataligntotheirnetzeroobjectives.
Ifyourcompanyhasanetzerotarget,whatroledocarbonremovalcreditsplaywithinitsnetzerostrategy?
17%Extremelyimportant
22%Veryimportant
21%Moderatelyimportant
27%Slightlyimportant
13%Notatallimportant
87%
ofsurveyrespondentsreportthatcarbonremovalcreditsplayan
importantroleintheircompany’snetzerostrategy
Toguidethecarboncredit
procurementprocess,most
companiesaresettingastrategythatalignstotheircorporate
sustainabilitygoalsandtargets.
93%ofcarboncreditbuyerrespondentsand88%ofallsurveyrespondentsreporttheircompanyhasacarboncreditstrategyinplace.Surveyrespondentsarenearlyequallysplitbetween
usingcarbonreductionoravoidancecredits(25%)orcarbon
removalcredits(24%)tooffsettheiremissionsonaton-for-tonbasis.Another25%aremakingpurchasedecisionstooptimizetheimpactoftheirpurchasedecisions,whichmayincludeallcarboncredittypes.
InlinewithfindingsfromNasdaq’s2023GlobalNetZeroPulsesurvey,strategiesthatfocusoncarbonremovalcreditsare
favoredbyrespondentsfromtheindustrialsandinformation
technologysectorsandlargercompanies.Respondentsfromthe
financialservicessectorandsmallercompaniesaremorelikelytohavestrategiesthatfocusinsteadoncarbonreductionor
avoidancecreditsorallcredittypes.
Lastly,16%ofrespondentsaretargetingstrategicinvestmentopportunities,enablingthemtosecurefuturesupplyofcreditsfromthecarbonremovalprojectstheyfinancetoday.CarboncreditbuyersinEuropearemostlikelytoadoptthisapproach.
CorporateCarbonCreditPurchaseStrategies
Howwouldyoudescribe
yourcompany’scarbon
creditstrategy?
25%●Weseektooffsetouremissionsonaton-for-tonbasisusingcarbon
reductionoravoidancecredits
24%
●
Weseektooffsetouremissionsonaton-for-tonbasisusingcarbon
removalcredits
25%
●
Weseektooptimizetheimpactofourcarboncreditpurchasesevenifitdoesn’tcompletely
offsetouremissions
Weseekstrategicinvestment
opportunitiestofinancecarbon
removalprojectstosecureaccesstofuturecarboncreditsupply
Other
Theresultsshownonlyincludethecurrentandprospectivecorporatebuyerperspectives(70%),notthefullsurveyresults.
10%●
16%●
Companiesthatmaynot
havehistoricallyparticipatedinthecarbonmarketsare
increasinglyreportingplansforfuturecarboncredit
purchases,signalinga
steadyincreaseincorporatedemandforcarboncredits.
Historically,around32%ofcorporatebuyer
respondentshavepurchasedsometypeofcarboncredit,whethercarbonreduction,avoidance,
orcarbonremovalcredits.Inthefuture,39%ofcorporatebuyerrespondentsindicateplanstopurchasecarboncredits.
Surveyfindingsalsoindicatea5%increaseincarbonreductionandavoidancecreditpurchasesinthe
future,relativetothepast,anda2%increasein
CDRcreditpurchases.Acrossthefullsetofsurveyrespondents,thelargestgrowthinfuturedemandforCDRstemsfromrespondentsintheenergyand
materialssectors–twoofthesectorscontaininghard-to-abateindustries,suchascement,steel,power,andchemicals.
Howwouldyoudescribeyour
company’scarboncreditpurchasehistoryandfutureplans?
18%We’vehistoricallypurchasedcarbon
reductionoravoidancecredits
23%Weplantopurchasecarbonreductionoravoidancecreditsinthefuture
14%We’vehistoricallypurchasedcarbon
removalcredits
16%Weplantopurchasecarbonremoval
creditsinthefuture
ofcarboncreditbuyerrespondentsand88%ofallsurveyrespondents
reporttheircompanyhasacarboncredit
strategyinplace
29%Notapplicable
Theresultsshownonlyincludethecurrentandprospective
corporatebuyerperspectives(70%),notthefullsurveyresults.
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WhatpercentageofyourcarboncreditAstheCDRcreditmarket
portfolioiscomprisedofcarbonremoval
creditsin2024versusanticipatedpercentagesin2030and2050?
matures,surveyfindingsindicateconsistentdemandfordurable
CDRincorporatecarboncreditportfoliosby2050.
●
●
●
●
●
●
Unsure
80-100%60-80%40-60%20-40%0-20%
TheinclusionofCDRcreditsincarboncreditportfolios
appearstobeuncommon.Carbonremovalcreditsupply
shortagespreventmanycompaniesfromincludingthemintheircarboncreditportfoliotoday,butsurveydatasuggestsaflighttowardhigherqualitycarbonremovalcreditsover
time.ThisindicatesthecurrentCDRmarketiscomprised
primarilyoftwocorporatebuyerpersonas,includingthoseexperimentingwithCDRinsmalleramountsandthose
thatcanaffordCDRtoremovemostoftheiremissions.
35%reportCDRcreditsmakeuplessthan20%oftheir
portfoliosin2024,butonly13%planforCDRcreditsto
beasmallpercentageoftheirportfoliosby2050.Onthe
35%
flipside,in2024,only4%ofrespondentsreportCDRmakesupmorethan80%oftheirportfolios.Thisgrowsto7%ofrespondentsby2030and10%ofrespondentsby2050.
Morethan50%ofsurveyrespondentsareunsureofthe
makeupoftheircompanies’carboncreditportfolios.Whileportfolioswon’tshiftovernight,thistrendsuggeststhat
whiletherewillbecontinueduncertaintyinmarketdemandforCDR,itmaycontinuetobuildasthecarbonremoval
marketmatures.
reportCDRcreditsmakeupless
than20%oftheirportfoliosin2024,butonly13%planforCDRcreditstobeasmallpercentageoftheir
2024
2030
2050
portfoliosby2050
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Whatpercentageofyourcompany’s
emissionsdoyouexpecttoabatewithhighqualitycarbonremovalcreditsatyourtargetpricerangein2024,2030,and2050?
Scope1&2Emissions2024
Whilemanycompaniesare
uncertainoftheroleCDRwillplay
intheiremissionsabatementnow
andinthefuture,aminorityof
respondentssignalanupwardtrend
inCDRdemand.
Over50%ofthecorporatebuyerrespondentsreportfeeling
uncertainoftheircompany’sScope1and2emissions
percentagesthatcouldbeabatedusingCDRin2024,2030,and2050.Theremainingrespondentssuggestasteadyincreaseinthepercentageoftheircompany’sabatementplansusingCDR.
2030
Whilein2024,lessthan10%of
respondentsexpecttoabate80%or
2050
moreoftheiremissionswithCDR,this
increasesby1.5xin2030and2xin2050.
Scope3Emissions
2024
Respondentsreportingthisupwarddemandtrajectorybetween2024and2050tendtofallwithintheinformationtechnology,financials,consumerstaples,andutilitiessectors.
50%+
Moreover,thereisevengreateruncertaintyamongcorporate
2030
buyerrespondentsinunderstandingtheroleCDRcouldplay
inaddressingtheirScope3emissions.Scope3emissions
2050
accountforthelargestportionoftotalemissions.Unfortunately,Scope3emissionsarealsousuallythehardesttoreduce.For
therespondentswhoaremorefamiliarwiththeiremissions
ofcorporatebuyerrespondentsreport
feelinguncertainoftheircompany’sScope1and2emissionspercentagesthatcouldbeabatedusingCDRin2024,2030,and2050
andtheroleCDRwillplayintheirclimatestrategies,thereisasimilarupwardtrendtowardagreaterpercentageofemissionsabatementbetween2024and2050.
●0-20%●20-40%●40-60%●60-80%●80-100%●Unsure
Theresultsshownonlyincludethecurrentandprospective
corporatebuyerperspectives(70%),notthefullsurveyresults.
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Ifcarbonremovalcreditsarenotpartof
yourcompany’sdecarbonizationstrategy,whichofthefollowingbestexplainswhy?
CompaniesarehesitanttoincludeCDRuntiltheyhavesignificantlyreducedtheiremissionsand
receivedenoughregulatory
Wewillconsidercarbonremovalonlyafterreducingouremissionsasmuchaspossible
31%
guidanceandsufficienteducationtomaketherightdecisions.
decarbonizationstrategyareprimarilydoingsobecausetheyprioritize
emissionsreductions(31%),lack
sufficientdirectionfromregulators
(19%),andneedfurthereducationonthetopic(17%).
Whilereducingemissionsshouldcontinuetoremainthe
primaryandpreferredcorporateresponsetomitigatingclimatechange,thisalonecouldproveinsufficientinreducingthe
residualemissions.
Only13%ofcompaniesreportthesupplyavailabilityand
costofcarbonremovalcreditsasreasonswhyCDRisnotapartoftheircorporatestrategies.Whilethesereasonsmakeupasmallerpercentageofsurveyresponses,theymayalsosuggestthereisalackofcorporateawarenessonsupportingCDRstartupsintheirearlyyearstohelpensureavailableCDRsupplyfor2030andbeyond.
ThoseexcludingCDRfromtheir
19%
We’reawaitingfurtherregulationand/orguidancefromrulemakingbodiesbeforepotentiallytakingaction
17%
Werequirefurthereducationaboutcarbonremovalsbeforepotentiallytakingaction
13%
Perceivedreputationalrisksassociatedwiththevoluntarycarbonmarket
9%
Carbonremovalcreditsaretooexpensive
4%
Thereisn’tenoughsupply
7%
Other
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Allelseequal,fromwhichregionswouldyouprefertosourcecarboncredits?
Over85%ofrespondentsprefercertainregionsoverothersintheexecution
CarbonCreditSource
oftheircarboncreditprocurementstrategies.
24%
Whensourcingcarboncredits,corporatebuyerrespondentsreport
apreferenceforcreditsfromtheU.S.(24%),Asia-Pacific(14%),and
NorthAmerica(UnitedStates)
Europe(13%).Another13%ofrespondentsareindifferenttotheregionwherethecreditsaresourcedfrom.
Interestingly,corporatebuyerrespondentstendtopreferlocally
sourcedcarboncredits.Theregionsthatmoststronglydemonstrate
Asia-Pacific
NorthAmerica(UnitedStates)
14%
thistrendincludeCanadaandAsia-Pacific,witharoundtwo-thirdsofrespondentsfromthoseregionsindicatingapreferencesforprocuringlocalcredits.
Indifferenttoregion
13%
13%
Europe
LatinAmerica
NorthAmerica(Canada)
Africa
MiddleEast
Other
Whensourcingcarboncredits,corporate
9%
Europe
8%
buyerrespondentsreportapreferenceforcreditsfrom:
Asia-Pacific
NorthAmerica(Canada)
LatinAmerica
Africa
8%
7%
4%
14%
Asia-Pacific
24%
UnitedStates
13%
Europe
Theresultsshownonlyincludethecurrentandprospective
corporatebuyerperspectives(70%),notthefullsurveyresults.
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Allelseequal,howwouldyourcompanyevaluatethe
importanceofeachofthefollowingcriteriainmakingacarbonremovalcreditpurchasedecision?
Withcarbonoffsetclaimsatriskofbeingcriticizedasgreenwashing,currentandprospectivebuyersarerightlyconcernedaboutproperly
evaluatingcredits.
MRV
Cost
Permanence
Registrystandard
Additionality
Co-benefits
0%20%40%60%80%100%
●Notatallimportant
●Slightlyimportant
●Moderatelyimportant
●Veryimportant
Theresultsshownonlyincludethecurrentandprospective
●Extremelyimportantcorporatebuyerperspectives(70%),notthefullsurveyresults.
Consistentwith2023surveyresults,measurement,
reporting,andverification(MRV),cost,andpermanence
77%
69%
65%
areprioritizedcomponentsforcorporatebuyerspurchasingcarbonremovalcredits.
Top3Priorities
MRVofreportedCO2removalisrankedbycorporatebuyer
respondents(77%)asthemostimportantcomponentofa
carboncreditpurchase,puttingitabovecostandpermanenceintermsofpriorityrank.
Costisanimportantfactorforcarboncreditprocurement
accordingtocorporatebuyerrespondents(69%),particularly
givenitdiffersbasedoncarboncredittypesand,withinCDR,itvariesgreatlydependingontheCDRpathway.
Permanence,orthedurationforwhichCO2canbesecurelystoredandavoidtheriskofreversal,isrankedbycorporatebuyerrespondents(65%)asanotherverycriticalaspectofdeterminingthequalityofacarbonremovalcredit.
OtherPriorities
Carboncreditregistriesandstandards,suchasPuro.earth,existtodevelop
standardizedprotocolsandmethodologies,aswellastrackavailableandretiredcreditsinthemarkettoensurecredibilityinthemarket.62%ofcorporatebuyerrespondentsreportregistriesandstandardsusedbycarboncreditsuppliersareveryimportanttotheirdecision-making.
Additionalityisimportanttocorporatebuyerrespondents(57%)topreserve
environmentalintegrityandoverallquality.Moreover,carboncreditsmustcome
fromprojec
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