高三譯牛模塊選修教學(xué)課件project

Unit4ProjectMakingaproposalforprotectingintellectualpropertyDiscussion

HaveyoueverdownloadedasongorafilmfromtheInternet?Didyoupayforthemusicorthefilm?Whydoyouthinkcopyingfilmsandmusicwithoutpermissionisacrime?Itisillegaltocopyintellectualpropertywithoutpermission.Intellectualpropertyisprotectedbylaw.IntellectualpropertyIndustrialpropertyCopyrightinventionstrademarksindustrialdesignsnovelsfilmsmusicartworkarchitecturaldesignsReadthepassageandsummarizethemainideaofeachpart.Part1Thedefinitionofintellectualproperty.Part2Thereasonsforprotectingintellectualproperty.Part3Thecurrentproblemsthat wearefacing.Part4Thepossiblesolutionstotheproblems.1.Whatisintellectualproperty?TheWIPOrecognizesintellectualpropertyasideasthatbelongtoaperson,organizationorcompany.Intellectualpropertycanincludeinventions,patents,drawings,symbols,designs,novels,filmsandmusic.Readandtrytoanswerthesequestions.2.Whyisitconsiderednecessarytoprotectintellectualproperty?Ifsomeonespendshisorhertime,effortandmoneywritingabook,forexample,heorshedeservestobepaidforit.Inthesamesay,ifacompanyspendsmoneyresearchinganddevelopingnewproducts,thatcompanyshouldbepaidforitswork.3.Whatarethecommonwaysinwhichpeopleaffectintellectualpropertyrights(e.g.,forcommercialorprivateuse)?Forexample,mostpeoplehavedownloadedvideosfreefromtheInternet.Manyhavealsocopiedandsharedcomputersoftware.Lawshavebeenpassedinallcountriesthatmakeitillegaltocopyintellectualpropertywithoutpayingtheinventororcreator.2)Ideasarelesspopularthanmanymaterialthingsintoday’sbusinessworld.3)Withthedevelopmentofnewcomputerprogrammes,thecopyingofbooksisevenmorewidespread.FFTReadthepassageagainandtrytofindthefollowingsentencetrue(T)orfalse(F).4)Nowadays,manycompaniesaretakingstepstoprotectthemselvesagainstpiracy.5)Ifyoubuyaproductthatyouthinkmightbepirated,asktoseeacertificateshowingittobetrue.6)Onlyafewpeoplewerefinedbecauseofpiracy.TTFDoyouthinkitnecessarytoprotectintellectualproperty?Whyorwhynot?Asconsumers,whatcanwedotoprotectintellectualproperty?Firstly,wemustpaytodownloadmusicthatisprotectedbycopyright.Secondly,weshouldnotbuypiratedCDsordownloadmusicfromwebsitesthatareofferingfreemusicillegally.Languagepoints閱讀下面的例句，注意belongto在句中的意義和用法TheChinesebelongtotheyellowrace.Dowolvesbelongtothecaninespecies?知識歸納：

belongto屬于；為...之一員---

HowdidyoulikeNick'sperformancelast

night?---

Tobehonest,hissingingdidn't_____

to

memuch.（2010安徽）

A.appeal

B.belong

Crefer

D.occur解析：appealto意為"吸引"；belongto意為"屬于"；referto意為"提到；涉及"；occurto意為"突然想到"。句意為"她的演唱并不怎么吸引我"。A閱讀下面的例句，注意deserve在句中的意義和用法Youreallydeserveagoodbeating,younaughtyboy.

Youdeservearestafterallthathardwork.

知識歸納：

deservev.應(yīng)受,值得deserve

/

needtodo

值得去做…deserve

/

needdoing

=

deserve

/

needtobedone

值得被做1)他們理所當(dāng)然應(yīng)該贏得那場比賽。

Theycertainlydeservedtowinthatmatch.2)他因?yàn)樗乃械呐?yīng)該得到我們的特別的感謝.

Hedeservesourspecialthanksforallhisefforts.3)我希望他們得到他們應(yīng)受的懲罰.

Ihopetheygetthepunishmenttheydeserve.---Bobfailedintheexamagain.

---He_____it;heneverworkedhard.（2011·江西師大開學(xué)試題）

A.deservedB.succeededC.missedD.considered你如果做錯事，應(yīng)該受懲罰。（deserve）Ifyoudosomethingwrong,youdeservetobepunished.A閱讀下面的例句，注意putintoeffect在句中的意義和用法Thisprogrammewilleventuallybeputintoeffect.Thenewsyllabuswillbeputintoeffectthisyear.知識歸納：

putintoeffect實(shí)行；實(shí)現(xiàn)；實(shí)施bring…intoeffect

實(shí)行；實(shí)現(xiàn)；實(shí)施ineffect實(shí)際上comeintoeffect開始生效havenoeffecton...對……不起作用haveabadeffecton對…有壞影響haveagreateffecton對……有很大影響havelittleeffecton對……幾乎無效havemucheffecton對……有很有影響havecertaineffecton對……有一定影響閱讀下面的例句，注意befacedwith在句中的意義和用法Facedwithadifficultsituation,Arnolddecidedtoaskhisbossforadvice.Thetaskwhichwearefacedwithseemstobebeyondthescopeofourstrength.知識歸納：

befacedwith面臨，面對

lose/saveface丟臉