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ThePodcastConsumer2024
ThePitch
Podcastsreachallgenerations
Podcastshave
morelisteners
thanever
Listenersspend
moretimewith
podcaststhanever
Podcastlisteners
arediverse
andincreasingly
female
Podcastsreachreceptive
audiences
Podcastslisteners
areahighly
covetedaudience
foradvertisers
Podcasthave
morelistenersthanever
RECORDHIGH
RECORDHIGH
RECORDHIGH
67%
oftheU.S.12+populationhavelistenedtoapodcast
47%
oftheU.S.12+populationhaslistenedtoapodcastinthelastmonth
34%
oftheU.S.12+populationhaslistenedtoapodcastinthelastweek
Source:TheInfiniteDial2024
PodcastingListening
U.S.POPULATIONAGE12+%EVERLISTENEDTOAPODCAST
Estimated
192Million
67
62
64
57
55
51
44
40
36
33
29
30
25
27
23
22
18
13
11
'12
'16
'10
'09
2006
'18
'08
'21
'19
'20
'22
'07
2024
'13
'15
'14
'17
'11
'23
MonthlyPodcastingListening
TOTALU.S.POPULATIONAGE12+
%LISTENEDTOAPODCASTINTHELASTMONTH
Estimated
135Million
47
41
42
38
37
32
24
26
21
17
14
15
12
12
12
11
9
'09
'16
'18
'19
'12
2008
'21
'22
'20
'10
2024
'15
'14
'17
'13
'11
'23
98Million
WeeklyPodcastingListening
TOTALU.S.POPULATIONAGE12+
%LISTENEDTOAPODCASTINTHELASTWEEK
34
31
26
28
22
24
15
17
13
8
10
7
2020
2021
2022
2023
2024
2013201420152016201720182019
Listenersspend
moretimewith
podcaststhanever
Since2014,theaveragetimespentlisteningtopodcastshasgrownby
Source:TheInfiniteDial2024
ShareofTimeSpent
ListeningtoAudioSources
Q12024
ShareofTimeSpentListening
toAudioSources
U.S.Population13+
2014
Podcasts2%
2024
Podcasts11%
EdisonResearchShareofEar?Q2–Q42023,Q12024
ShareofTimeSpentListeningto
Ad-SupportedAudioSources
U.S.Population13+
Podcasts20%
Allothersources80%
EdisonResearchShareofEar?Q2–Q42023,Q12024
AverageTimeWeeklyPodcastListenersSpendListeningtoPodcasts
BASE:LISTENEDTOPODCASTINLASTWEEK
3HOURSTOLESSTHAN5HOURS
10HOURSORMORE
LESSTHANONEHOUR
5HOURSTOLESSTHAN10HOURS
MEAN
1HOURTOLESSTHAN3HOURS
Total
Age12-34
Age35-54
Age55+
5%33%21%18%23%
16%
19%
19%
30%
38%
28%
29%
25%
22%
21%
20%
16%
10%
4%
3%
7:43
7:35
7:44
8:01
PodcastsReachAllGenerations
MonthlyPodcastListening
TOTALU.S.POPULATIONAGE12+
%LISTENEDTOAPODCASTINTHELASTMONTH
2021202220232024
59
5655
55
51
50
43
39
27
26
2221
Age12-34Age35-54Age55+
Young
listenersareloyallisteners
ofthoseage12-34aremonthlypodcastlisteners
43%
ofthoseage12-34areweeklypodcastlisteners
Source:TheInfiniteDial2024
WeeklyPodcastListeningAmongAge12-34
U.S.POPULATIONAGE12-34
%LISTENEDTOAPODCASTINLASTWEEK
43
40
36
33
34
27
22
2018
2019
2021
2022
2020
2024
2023
GZ
PODCASTLISTENER
55%
Podcastsreach
keyconsumers
ofthoseage35-54aremonthlypodcastlisteners
41%
ofthoseage35-54areweeklypodcastlisteners
Source:TheInfiniteDial2024
WeeklyPodcastListeningAmongAge35-54
U.S.POPULATIONAGE35-54
%LISTENEDTOAPODCASTINTHELASTWEEK
41
39
30
31
27
25
20
2018
2019
2021
2020
2022
2024
2023
Older
audiences
areincreasinglylisteningto
podcasts
ofthoseage55+aremonthlypodcastlisteners
ofthoseage55+areweeklypodcastlisteners
34%
Source:TheInfiniteDial2024
#InfiniteDial
WeeklyPodcastListeningAmongAge55+
U.S.POPULATIONAGE55+
%LISTENEDTOAPODCASTINTHELASTWEEK
34
31
28
24
26
22
17
2018
2018
2021
2020
2022
2024
2023
Podcastlistenersarediverse
andincreasinglyfemale
48%
ofBlackAmericanslistentopodcastseachmonth
Podcastsreacha
43%
diverseaudience
ofLatinoAmericanslistentopodcasteachmonth
Source:TheInfiniteDial2024
MonthlyPodcastListening
TOTALU.S.POPULATIONAGE12+
%LISTENEDTOAPODCASTINTHELASTMONTH
20202021202220232024
4545
48
43
38
34
33
36
32
24
BlackAmericansLatinoAmericans
EthnicityofMonthlyPodcastListeners
BASE:U.S.AGE12+ANDLISTENEDTOPODCASTINLASTMONTH
AFRICAN-
WHITE
AMERICANHISPANICASIANOTHER
201467%15%12%1%5%
(EST.39MIL)
202458%15%18%2%7%
(EST.135MIL)
frontpage
WaysLatinoWeeklyPodcastListenersHaveInteractedwithPodcasts
“Haveyouever...fromapodcast?”Base:U.S.LatinoWeeklyPodcastListeners
35%signedupforanewsletter
31%purchased
brandedmerchandise
21%donatedorgavemoney
22%attendedavirtualevent
18%attendedanin-personevent
45%
ofU.S.Womenaremonthlypodcastlisteners
32%
Thelisteninggendergapisclosing
ofU.S.Womenareweeklypodcastlisteners
Source:TheInfiniteDial2024
MonthlyPodcastListening
TOTALU.S.POPULATIONAGE12+
%LISTENEDTOAPODCASTINTHELASTMONTH
2021202220232024
46
45
48
43
41
39
36
39
MenWomen
GenderofMonthlyPodcastListeners
BASE:U.S.AGE12+ANDLISTENEDTOPODCASTINLASTMONTH
MENWOMEN
2014(EST.39MIL)
2024(EST.135MIL)
45%
48%1%
55%
51%
*NON-BINARYADDEDIN2021;2024:LESSTHAN1%
WeeklyPodcastListeningAmongWomen
FEMALEU.S.POPULATIONAGE12+%LISTENEDTOAPODCASTINTHELASTWEEK
32
25
27
21
23
15
18
2018
2019
2021
2020
2022
2024
2023
Averagenumberofpodcastepisodeslistenedtoinaweek
BASE:U.S.AGE12+ANDLISTENEDTOPODCASTINLASTMONTH
Totalweekly
podcastlisteners
Maleweekly
podcastlisteners
Femaleweeklypodcastlisteners
Podcasts
listenersareahighlycovetedaudiencefor
advertisers
ComparedtotheU.S.population,monthlypodcastlistenersare…
Moreemployed
Moreeducated
Moreaffluent
Source:TheInfiniteDial2024
EducationalAttainmentofMonthlyPodcastListeners
BASE:U.S.AGE18+MONTHLYPODCASTLISTENERSWHOGAVEARESPONSE
U.S.POPULATION18+MONTHLYPODCASTCONSUMERS18+
Not
college
educated
56%
Not
College
educated
49%
College
educated
college
educated
51%
44%
EmploymentStatusofMonthlyPodcastListeners
BASE:U.S.AGE18+ANDLISTENEDTOPODCASTINLASTMONTH
U.S.POPULATION18+MONTHLYPODCASTCONSUMERS18+
Not
currently
employed
48%
Employed
full-time
Employed
full-time
orpart-
orpart-
time
Not
currently
employed
37%
63%
time
52%
HouseholdIncomeofMonthlyPodcastListeners
BASE:U.S.AGE18+MONTHLYPODCASTLISTENERSWHOGAVEARESPONSE
U.S.POPULATION18+MONTHLYPODCASTCONSUMERS18+
$75Kormore
$75Kormore
48%
Lessthan$75K
52%
56%
Lessthan$75K
44%
MAYBE
Howmuchdosportsfanspendon
sports/team/athletememorabiliaormerchandiseeachyear?
Sportfanswhowatchsportsvideoprogrammingspendanaverageof
$185
onsportsmerchandiseeachyear
Sportfanswholistentosportspodcastsspendanaverageof
$321
onsportsmerchandiseeachyear
SportsAudioReport
AmongU.S.adu
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