99.杰克瓊斯春夏系列新品推廣傳播方案

時(shí)尚先型Fashion

Pioneer3月營(yíng)銷推廣主題TheMarketingThemeofMarch借勢(shì)雙代言人春夏新TVC上線，杰克瓊斯春季新品上市熱潮，借由#時(shí)尚先型#品牌推廣主題，打造先人一步的春夏潮流典范，喚醒用戶有型有趣的個(gè)性穿搭細(xì)胞，讓每個(gè)人都成為春夏季時(shí)尚的先行者。Based

on

the

launch

of

J&J

spring

new

product

and

the

double

ambassador

TVC,tobuildupthefashiontrendwiththemarketingtheme#時(shí)尚先型#inadvance.Toawaken

the

sense

of

personalized

outfit

and

make

everyone

the

Fashion

Pioneer

in

spring

and

summer.借助新風(fēng)尚活動(dòng)與大眾關(guān)注點(diǎn)，打造熱門話題，促進(jìn)銷售購(gòu)買。Combine

with

the

latest

trend

andthefocusofconsumer,tobuildupthehottopicandacceleratetopurchase明星同款花式種草安利Promotion

of

the

Celebrity

Outfit主打明星款產(chǎn)品，明星搭配時(shí)尚類KOL從潮流趨勢(shì)，春季搭配，時(shí)尚單品角度花式種草。Mainlypromotetheheroproductthroughservalangleslikethefashiontrend,the

spring

mix

fit,andfashioncollectionetc.bythefashionKOL.貼熱點(diǎn)制造話題效應(yīng)Build

theTrendCombinewiththe

hottopic鹽系暖男該往哪里走？鄧倫為你來指路！當(dāng)深咖活力棒球衫碰撞馬卡龍清新套頭衛(wèi)衣，溢出溫暖與清新?？靵砀噦愐黄?時(shí)尚先型#吧！官方發(fā)布#照穿就型#長(zhǎng)圖海報(bào)：雙代言人春季穿搭教學(xué)，讓每個(gè)人都擁有自己的型Long

picture

poster#照穿就型#：Tutorial

of

Spring

outfit

from

two

ambassador，make

everyone

has

his/herownstyle利用已有代言人素材制作不同標(biāo)簽風(fēng)格男士的春季穿搭示范，邀請(qǐng)用戶選擇符合自身風(fēng)格標(biāo)簽的入口，查看獲得鄧倫及Mads的穿搭建議及杰克瓊斯單品信息。Leverage

the

existed

material

to

generate

the

spring

outfit

with

different

label.Andinvitetheconsumertochoosetheirfavoritelabeltogetthe

information

of

the

latest

J&J

collectionand

the

dressing

advisefromDengandMads.通過放大代言人同款單品，以有趣的動(dòng)效手法將用戶注意力集中在代言人同款產(chǎn)品上，并通過配以不同產(chǎn)品風(fēng)格所契合的穿搭場(chǎng)景及調(diào)性，以單品帶穿搭的形式增加產(chǎn)品關(guān)注度。Bigger

the

same

porduct

of

celebrity

with

interesting

animation

tomaketheconsumersfocusmoreontheproduct.Andearnmoreimpressionforbothproductthetheoutfitthroughtheproperoccasionforthedifferentstyles.沒有件爆款時(shí)尚單品，如何躋身時(shí)尚圈？鄧倫同款高幫一腳蹬襪套鞋，潮流個(gè)性雙加持，等你一起型趣出格。當(dāng)然，光有爆款單品但不會(huì)搭配，也走不穩(wěn)在時(shí)尚圈闖蕩的步子，襪套鞋最佳搭配拍檔杰克瓊斯男士19新款ins潮流字母拼接半高領(lǐng)套裝衛(wèi)衣和衛(wèi)褲，讓你#時(shí)尚先型#官方發(fā)布#型趣出格#GIF海報(bào)：?jiǎn)纹贩N草，多角度動(dòng)態(tài)展示產(chǎn)品的型Gif

Poster

#型趣出格#：Single

collection

recommendation，Show

the

style

of

thenewproduct

lively#春季造型怎么凹？#How

to

make

your

Spring

Pose？杰克瓊斯早春最夯復(fù)古牛仔外套春季造型怎么凹？杰克瓊斯早春最swag刺繡衛(wèi)衣春季造型怎么凹？跟著鄧倫一起學(xué)起來！Get鄧倫同款春季最夯牛仔復(fù)古外套與最SWAG刺繡衛(wèi)衣，一抹男友招牌微笑殺！跟著鄧倫，一起找找#時(shí)尚先型#的感覺！一抹男友招牌微笑殺跟著鄧倫一起找找酷酷的#時(shí)尚先型#的感覺With

the

boyfriend

SmileFollow

DenglunTo

find

the

Cool

enjoyment

of

#時(shí)尚先型#官方平臺(tái)截取視頻素材，制作明星凹造型動(dòng)圖，花式種草春季最吸睛穿搭術(shù)Generate

the

making

pose

gif

of

celebrity

from

the

video

material，Give

you

the

secret

of

the

most

attractive

outfit#春眠不覺曉，時(shí)尚先型要趁早#貼合舒適的高級(jí)材質(zhì)與面料、立體流線的廓形與剪裁、清爽絕倫的馬卡龍色系、簡(jiǎn)約疊穿的潮流穿法打造春季潮流趨勢(shì)時(shí)尚類KOL解讀春季潮流趨勢(shì)，強(qiáng)勢(shì)種草杰克瓊斯春季明星單品Fashion

KOL

reveal

the

spring

fashion

trend，the

recommend

the

J&J

Spring

hero

product.杰克瓊斯春季上新，跟鄧倫一起時(shí)尚先型趁著時(shí)間還早，產(chǎn)品剛好你也可以和鄧倫一樣時(shí)尚先型成為型走在春季潮流趨勢(shì)領(lǐng)頭的人時(shí)尚先森粉絲數(shù)：132萬(wàn)Followers：1.32m知名時(shí)尚達(dá)人Famous

Fashion

KOL鄧倫的這套春夏搭配，讓我看透了今年春季的流行趨勢(shì)鄧倫型趣開屏及熱搜，懸念引發(fā)粉絲解鎖#鄧倫時(shí)尚先型的秘密#The

Weibo

openscreenbannerand

hottopicfeeds

to

teaser

the

#鄧倫時(shí)尚先型的秘密#我的時(shí)尚先型秘密你知道嗎？3月27日，同步鄧倫懸念開屏，在微博打造#鄧倫時(shí)尚先型的秘密#的懸念式熱搜，全方位吸引用戶點(diǎn)擊解鎖鄧倫的秘密，種草杰克瓊斯春夏上新內(nèi)容，型趣霸屏On

3.27,based

on

the

open

screen

banner，to

launch

the

hot

topic

feeds

of

#鄧倫時(shí)尚先型的秘密#

to

occupythescreenandattract

more

attention

from

users

topromoteJ&Jnewproduct3月27日，配合淘寶新風(fēng)尚活動(dòng)，通過懸念式開屏，吸引粉絲點(diǎn)擊解鎖秘密，種草杰克瓊斯春夏上新內(nèi)容，一同#時(shí)尚先型#On3.27,cooperate

with

the

Tmall

New

Style，throughthesuspense

weibo

open

screen

banner

toattractthefanstoclickandpromoteJ&Jnewproductwiththetopic#時(shí)尚先型#鄧倫時(shí)尚先型的秘密鄧倫微博發(fā)布春夏系列KV，為粉絲解鎖#鄧倫時(shí)尚先型的秘密#The

New

Spring

&

Summer

Product

KV

posted

by

Denglun，and

unlock

the

#鄧倫時(shí)尚先型的秘密#

for

fans演戲路上，我是追求卓越的先行者；生活之中，我是引領(lǐng)潮流的先型者。想知道我時(shí)尚先型的秘密嗎？快來杰克瓊斯官方旗艦店，和我一起解鎖#鄧倫時(shí)尚先型的秘密#，一起打造你的#時(shí)尚先型#。文娛類KOL發(fā)布#明星趣味表情包#為新風(fēng)尚活動(dòng)制造話題，引流杰克瓊斯官方旗艦店EntertainmentKOLlaunchthe#明星趣味表情包#tocreativethebuzzofTmallNewStyleanddrivethetraffictoJ&Jofficialstore穿衣服了別催來我懷里微笑中透露著無(wú)奈大佬的凝視選取鄧倫/Mads特色海報(bào)搭載搞笑文案制作明星趣味表情包，激發(fā)粉絲傳播的同時(shí)，引發(fā)用戶關(guān)注杰克瓊斯天貓旗艦店新風(fēng)尚專題活動(dòng)。文娛類KOL首發(fā)，官方轉(zhuǎn)發(fā)。GeneratethestickerwithDeng/Madspostersandinterestingcopywhichnotonlyhelpfanstospreadbutattracttheusers’attentiontoJ&JcampaigninTmallNewStyle.ThestickerwillbepostedbyentertainmentKOLandretweetbyofficialaccount.今日份鄧倫&MadsMikklsen無(wú)水印型趣表情包了解一下???2019春夏流行什么？潮男必備黑色刺繡衛(wèi)衣，街頭達(dá)人大熱單品時(shí)尚運(yùn)動(dòng)套裝，氣質(zhì)型男心水好物TOP1清新條紋襯衫……還看什么！鄧倫&Mads喊你來下單！一起#時(shí)尚先型##錢包不用捂了，2019春夏最流行LOOK都在這里#種草類KOL#時(shí)尚先型#潮流型錄，一件單品百變穿搭，帶你解鎖春夏最流行LOOKFashion

KOL

Topic

#時(shí)尚先型者#

help

to

unlockthemostfashionoutfitinearlySpring.氣質(zhì)通勤LOOK

TipsFashionDailyLOOK

Tips三層疊穿的精致小細(xì)節(jié)為通勤裝扮增加活力感你就是辦公室的時(shí)尚IDOL#時(shí)尚先型#潮流復(fù)古LOOK

TipsClassicLOOK

Tips簡(jiǎn)單舒適的印花TEE加上溫暖的笑容瞬間帶來明媚的春天#時(shí)尚先型#時(shí)尚運(yùn)動(dòng)LOOK

TipsSportLOOK

Tips這個(gè)春天拒絕沉悶色彩跳躍的紅色標(biāo)語(yǔ)變身行走的荷爾蒙#時(shí)尚先型#錢包不用捂了，2019杰克瓊斯春夏系列都在這里！杰克瓊斯春夏系列為你解鎖早春最流行LOOK

TIPS，

讓你#時(shí)尚先型#！氣質(zhì)型男必備氣質(zhì)通勤LOOK！街頭達(dá)人必學(xué)潮流復(fù)古LOOK！運(yùn)動(dòng)達(dá)人最愛時(shí)尚運(yùn)動(dòng)LOOK！每款都不能錯(cuò)過！雅痞先森粉絲數(shù)：141萬(wàn)Followers：1.41m知名時(shí)尚達(dá)人Famous

Fashion

KOL時(shí)尚穿搭達(dá)人產(chǎn)品seeding，原創(chuàng)試穿教程及產(chǎn)品展示，勾起用戶認(rèn)同感，引導(dǎo)購(gòu)買The

fashion

KOL

generate

the

fix&mixtutorialoriginallywithproductseeding,whenearning

the

endorsement

from

usersand

drive

to

sales.#打造時(shí)尚先型者的型趣穿搭：杰克瓊斯就能搞定！#卓虐虐—FamousOutfitKOLFollowers：627,116#百搭型動(dòng)#素人穿搭示范PGCContent#鄧倫時(shí)尚先型的秘密在這里！這些春季單品你一定要買#薛赫赫赫赫—FamousfashionKOL

Followers:

2,401,557#最全男士春夏搭配，上身才發(fā)現(xiàn)原來這么有型#直男什么值得買—FamousOutfitKOLFollowers：1,202,126#走過了春，遇到了夏，我的時(shí)尚永遠(yuǎn)都在先型一步！#譚老師FamousfashionKOL1、時(shí)尚穿搭達(dá)人產(chǎn)品seeding換裝展示秀

FashionKOLTikTokvideowithproductseeding選取抖音大熱過鏡特效形式，通過快速穿越杰克瓊斯店鋪試衣鏡場(chǎng)景（鏡面）實(shí)現(xiàn)換裝特效，展示杰克瓊斯春夏系列百搭時(shí)尚LOOK。LeveragetheTikTokhotvideotemplate——passingthemirrorswiftlyindifferentoutfittoshowthedifferentstyleofJ&Jproduct..2、潮流種草達(dá)人產(chǎn)品seeding春季穿搭指南The

Spring

Collection

Show

of

FashionKOLwithproductseeding真人試穿杰克瓊斯春夏新款產(chǎn)品，通過自身穿搭示范安利杰克瓊斯產(chǎn)品。The

KOL

in

J&J

new

product

to

give

the

advise

of

spring

&

summer

outfit，meanwhile

to

recommend

the

J&J

product.#時(shí)尚先型者必備爆款！春夏穿搭就要有型又有趣#尤金哥哥FamousfashionKOL#百搭型動(dòng)#素人穿搭示范PGCContentPhasePaidMedia3.43.15J&J

Spring

&

Summer

Collection

Launch，#時(shí)尚先型#Build

up

the

fashion

and

interesting

dressing

style

OwnMedia3.31#明星同款花式種草安利#Promotetheproducttoconsumers’minddirectly#貼熱點(diǎn)制造