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目錄第一章單元測試第二章單元測試第三章單元測試第四章單元測試第五章單元測試第六章單元測試第七章單元測試第八章單元測試第九章單元測試第十章單元測試第十一章單元測試第一章單元測試1【判斷題】(10分)正確答案:B創(chuàng)新創(chuàng)業(yè)是世界大勢所趨、國家發(fā)展動力之源,加強創(chuàng)新創(chuàng)業(yè)教育是高等教育的時代使命。()A.錯B.對2【判斷題】(10分)正確答案:A本課程能幫助同學們提升英語語言技能和了解創(chuàng)新創(chuàng)業(yè)。()A.對B.錯3【判斷題】(10分)正確答案:BThiscoursehas15chapters.()A.對B.錯4【判斷題】(10分)正確答案:BOneofthecourseobjectivesisohelpfostercurrentandprospectiveChinesebusinessownerswithalearningexperiencebycombiningelementsoflearningEnglishvocabularywithusageinthebusinessenvironment.()A.錯B.對5【判斷題】(10分)正確答案:AInnovationandentrepreneurshiphasbecomethetrendofourworldanditisthemomentumofournationaldevelopment.()A.對B.錯6【單選題】(10分)正確答案:CWhatisthenameofthisonlinecourse?()A.CollegeBusinessEnglishB.EntrepreneurshipEnglishC.CollegeEnglishforEntrepreneursD.EnglishforCollegestudents7【單選題】(10分)正確答案:DWhichofthefollowingsdoesnotbelongtothecourseobjectives?()......A.TohelpfostercurrentandprospectiveChinesebusinessownerswithalearningexperiencebycombiningelementsoflearningEnglishvocabularywithusageinthebusinessenvironmentB.TocreateanintroductioncoursetobusinessentrepreneurshipC.Tobuildafoundationforinternationalcooperationbyexpandingstudents'EnglishabilitydirectlyintheareaofBusinessEntrepreneurshipD.Tocreateabusiness8【單選題】(10分)正確答案:CWhichofthefollowingsisincorrect()?....A.Youwillgaininformationonrunningabusinessbylearningthiscourse.B.Thiscoursehas11chapters.C.Learnersofthiscoursehavetocreateabusiness.D.Oneofthecourseobjectivesistocreateanintroductioncoursetobusinessentrepreneurship.9.【多選題】(10分)正確答案:ABCDWhoareourtargetstudents?()A.StudentswhoarecuriousaboutbusinesscreationanddevelopmentB.InternationalswhoareEnglishspeakerslookingforanintroductiontobusinessentrepreneurshipC.CurrentbusinessownerslookingformoreinformationonrunningabusinessD.StudentsinuniversitylookingforanelectiveinBusinessEntrepreneurship10.【多選題】(10分)正確答案:ABCWhatwillyougetafterlearningthisonlinecourse?()A.BasicconceptsofBusinessEntrepreneurshipB.SimpleconversationusingbusinesslingoandvernacularC.IncreasedvocabularyfocusedonBusiness/EntrepreneurshipD.Resourcesforcreatingabusiness第二章單元測試1【判斷題】(10分)正確答案:A“Massentrepreneurshipandinnovation”hasbeenaneffectivedriverforbotheconomicgrowthandtheconsistenttransitionbetweentraditionalandnewgrowthengines.()A.對B.錯2【判斷題】(10分)正確答案:BOneofthemajorpurposesofEntrepreneurshipeducationistoencouragebothcollegestudentsandgraduatestobroadentheirmindandmaximizetheirpotential.()A.錯B.對3【判斷題】(10分)正確答案:BItiscommonlybelievedthatentrepreneursarerisk-takers.()A.錯B.對4【判斷題】(10分)正確答案:BEntrepreneurialthinkingisoneofthemostrelevantskillsforthe21st-centuryworkforce.()A.錯B.對5.【多選題】(10分)正確答案:ABDWhichofthefollowingsareincorrect?()A.“Devotion”means“entrepreneurswanttobeinchargeoftheirowndestinyratherthandependentonanemployer”.B.“Destiny”means“entrepreneurslovewhattheydo”.C.“Decisiveness”means“entrepreneursmakedecisionsswiftly”.D.“Determination”means“onceentrepreneursdecideonacourseofaction,theyimplementitasquicklyaspossible”.6.【多選題】(10分)正確答案:BCDWhataremajortasksoftheStateCouncilexecutivemeeting?()A.Makenewpolicies.B.MakedecisionsonimportantitemsinvolvedintheStateCouncil’swork.C.Discussurgentsocialandeconomicissues.D.Deliberateondraftsoflawsandadministrativeregulations.7【單選題】(10分)正確答案:AWhatdoes“bigbusiness”meaninthefollowingsentence:“Medicineisbigbusinessinmanycountriesaroundtheworld”?()A.大生意B.大企業(yè)8【判斷題】(10分)正確答案:AEveryorganizationhastobeoperatedexclusivelyforprofit.()A.錯B.對9【判斷題】(10分)正確答案:AJackMaisthecofounderofAlibabaGroup.()A.對B.錯10【判斷題】(10分)正確答案:AAllbusinessmenareentrepreneurs.()A.錯B.對第三章單元測試1【單選題】(10分)正確答案:AWhatdoesDesignThinkingmean?()A.設(shè)計思維B.設(shè)計思路C.設(shè)計思考D.設(shè)計方法2【判斷題】(10分)正確答案:BDesignthinkingisaseriesofeffectiveinnovationmodes.()A.錯B.對3【單選題】(10分)正確答案:CWhichofthefollowingsisincorrect?()A.Thedefinemodeiscriticaltothedesignprocessbecauseitexplicitlyexpressestheproblemyouarestrivingtoaddressthroughyourefforts.B.Agoodpointofviewshouldprovidefocusandframestheproblem.C.Testisthemodeofyourdesignprocessinwhichyouaimtogenerateradicaldesignalternatives.D.Empathyisthefoundationofahuman-centereddesignprocess.4【判斷題】(10分)正確答案:APrototypingisusedformanyreasons,includingempathygaining,exploration,testingandinspiration.()A.對B.錯5.【多選題】(10分)正確答案:ABCDWhatarethemodesofdesignthinking?()A.defineB.testC.empathizeD.ideateandprototype6【判斷題】(10分)正確答案:BGrouptravellingandadventurerepresenttwodifferentmodesofthinking.()A.錯B.對7【判斷題】(10分)正確答案:BAdventurereflectsmanagerialthinkingwhichemphasizesefficiency.()A.對B.錯8【判斷題】(10分)正確答案:AGrouptravellingreflectsentrepreneurialthinking.()A.錯B.對9【單選題】(10分)正確答案:CWhichofthefollowingsisincorrect?()A.Itisimportanttorealizethatcontingencieswillhappenintheprocessofcreatingabusiness.B.Bird-in-handPrinciplemeans,tostartyourbusiness,theresourcesthatyouhavealreadyownedarebetterthanunreachableresources.C.LemonadePrincipleencouragesentrepreneurstobenegativewhenencounteringdifficulties.D.AffordableLossPrinciplesuggestsevaluatingyouraffordablelossinadvance.10【單選題】(10分)正確答案:DWhichofthefollowingsisincorrect?()A.Pilot-in-the-planePrinciplemeansentrepreneursshouldlearntocontrolthemovingdirections.B.Intheeyesofexpertentrepreneurs,negativecontingenciesarenotthecost,butnewresource.C.LemonadePrincipletellsustoembraceuncertaintyorcontingencyduringtheprocessofcreatingabusiness.D.Entrepreneurscancreatethepredictablefuture.第四章單元測試1【判斷題】(10分)正確答案:AInthe“STRETCH”framework,"S"referstoSocialNeeds.()A.對B.錯2【判斷題】(10分)正確答案:BInthe“STRETCH”framework,thefirst"T"referstoTeam-building.()A.對B.錯3【判斷題】(10分)正確答案:BInthe“STRETCH”framework,"R"referstoResources.()A.錯B.對4【判斷題】(10分)正確答案:AInthe“STRETCH”framework,"E"referstoEvaluation.()A.對B.錯5【判斷題】(10分)正確答案:AInthe“STRETCH”framework,thesecond“T”referstoTargets.()A.錯B.對6【判斷題】(10分)正確答案:BInthe“STRETCH”framework,"C"referstoContingency.()A.錯B.對7【判斷題】(10分)正確答案:AInthe“STRETCH”framework,"H"referstoHowtorunyourbusiness?()A.對B.錯8【判斷題】(10分)正確答案:BThewordSTRETCHcannothaveapositivemeaning:tomakebusinessorentrepreneurshipprojectbiggerandfarther.()A.對B.錯9【判斷題】(10分)正確答案:ATheword“stretch”literallymeanstocausesomethingtoreach,oftenasfaraspossible,inaparticulardirection.()A.對B.錯10【判斷題】(10分)正確答案:BThiscourseuses“STRETCH”,asaframework,tocorrespondwiththemainstepsofcreatingabusiness.()A.錯B.對第五章單元測試1【單選題】(10分)正確答案:A“Thoseproductsorservicesthatfilltheneedsorwantsofalargepartofsociety”isthedefinitionofwhatvocabularyterm?()A.SocialNeedsB.SocialRelationsC.Customers’NeedsD.Market2【判斷題】(10分)正確答案:ABrainstormingmeans“anactivityduringwhichthesolepurposeistodevelopideas”.()A.對B.錯3【判斷題】(10分)正確答案:BCompetitormeans“apersonorbusinesswhosellsasimilarproductorserviceasyou”.()A.錯B.對4【判斷題】(10分)正確答案:BNGOstandsforGovernmentalOrganization.()A.對B.錯5【單選題】(10分)正確答案:AWesterncultureismore________________thanChineseculture.()A.individualisticB.hierarchicalC.dignityorientedD.indirect6【單選題】(10分)正確答案:CLinellDavissuggestedthatabettertranslationfor面子waswhat?()A.IntegrityB.HonorC.DignityD.Face7【單選題】(10分)正確答案:DUsinghintsandsubtlespeechwhilespeaking,isanexampleofwhat?()A.DisrespectfulCommunicationB.MiscommunicationC.DirectCommunicationD.IndirectCommunication8.【多選題】(10分)正確答案:BDUsingthewordprofit,whichsentencesarecorrect?()A.Itmostlyprofitthatthebusinessmakes.B.Wecanprofitfromthissituation.C.Profitsisinescapablewithagreatbusinessplan.D.Wespentlessmoneythisyearandourprofitsincreased.9【單選題】(10分)正確答案:DWhichsentenceiscorrect?()A.Groupbrainstormingisn’tonewayofcomingupwithideasbecausemoreheadscancomeupwithmoreideasthanjustoneheadthinking.B.Groupbrainstormingareonewayofcomingupwithideasbecausemoreheadscanhavecomeupwithmoreideasthanjustoneheadthinking.C.Groupbrainstormingisn’tonewayofcomingupwithideasbecausemoreheadscan’tcomeupwithmoreideasthanjustoneheadthinking.D.Groupbrainstormingisonewayofcomingupwithideasbecausemoreheadscancomeupwithmoreideasthanjustoneheadthinking.10【判斷題】(10分)正確答案:AGroupBrainstormingiswhenseveralpeoplegathertocomeupwithideas.A.對B.錯第六章單元測試1【單選題】(10分)正確答案:BWhichofthefollowingsisincorrectabout“missionstatement”?()A.AmissionstatementisabriefwrittenstatementB.Amissionstatementdescribeswhatanorganizationwouldliketoachieveoraccomplishinthelong-termfuture.C.Amissionstatementrepresentsanorganization'scorepurposeandfocusD.Amissionstatementreflectsacompany’sbusinessgoalsandphilosophies.2【單選題】(10分)正確答案:DHowmanyinterpretationsofSMARTgoalswas/wereintroducedinthischapter?()A.3B.1C.4D.23【單選題】(10分)正確答案:CWhichofthefollowingsisincorrectintheSMARTsystem?()A.Sstandsforspecial.B.Rstandsforreachable.C.Astandsforaction-oriented.D.Mstandsformanageable.4【判斷題】(10分)正確答案:BAcompany’sA.錯B.對5【判斷題】(10分)正確答案:BAgoalis“anobservableandmeasurableendresulthavingoneormoreobjectivestobeachievedwithinamoreorlessfixedtimeframe.()A.錯B.對6【判斷題】(10分)正確答案:BUsuallythehigher-levelgoalsonlycanbereachedasthelower-levelgoalshavebeenattained.()A.錯B.對7【判斷題】(10分)正確答案:AASMARTgoalisashortacronymforaparticularstandardandcriterioningoalsettingprocess.()A.對B.錯8.【多選題】(10分)正確答案:ABCDWhichofthefollowingsarebusinessgoals?()A.Hireyourfirstemployee.B.Createanewproduct.C.Increasetrafficonyourbusinesswebsiteorblog/WeChat.D.Reduceongoingbusinessexpenses.9.【多選題】(10分)正確答案:ABCDWhichofthefollowingsbelongstotheprocessofcreatingamissionstatement?()A.Discussthestatementsandcomeupwithonesentenceeveryoneagreeswith.B.AskyourbusinesspartnersorcoreteammemberstodothesamethingC.Trytowriteasentencetodescribethepurposeofyourbusiness.D.Communicateittoeveryoneinyourcompany,whenyouhavefinalizedyourmissionstatement.10.【多選題】(10分)正確答案:ABCDAmissionstatementisasummarywhichdefines.()A.whatyoudoB.doitforwhomC.howtodoitD.whoyouare第七章單元測試【判斷題】正確答案:B在21世紀,擁有豐富而優(yōu)秀的資源的人很容易成功。()一個。"錯B.對2正確答案:B【判斷題】(10分)資源是指金錢和財產(chǎn),尤其是用于產(chǎn)生更多財富或開展新業(yè)務的大量資金。()對錯3正確答案:B【判斷題】(10分)KAR模型基于SarasSarasvathy教授提出的Effectuation方法。()一個。錯B.對4正確答案:A【判斷題】(10分)在KAR模型中,“K”是指知識,“A”是指能力,“R”是指資源。()錯B對正確答案:B5【判斷題】(10分)商業(yè)信函用于較長或更正式的信息。()錯B."對6正確答案:A【判斷題】(10分)電子郵件是通過計算機網(wǎng)絡(luò)以電子方式發(fā)送和接收的消息。()錯B.對7正確答案:ABCD【多選題】有形資源包括()。物理資源B.資本資源ChumanresourcesD.technologicalresources正確答案:ABD8【多選題】(10分)正確答案:ABC10【多選題】(10分)Whatarethequalitiesofeffectivebusinesscommunication?()A.punctuationandformB.courtesyandsuitabilityC.clarityandrelevanceD.第八章單元測試1【單選題】(10分)正確答案:ASWOTAnalysis:whatdoesthe“O”standfor?()A.OpportunitiesB.OriginalC.OccasionsD.Outstanding2【單選題】(10分)正確答案:DSometimesaninvestorwillendtheirpositioninyourcompany,whatistheirplancalled?()A.TerminationPlanB.TerminationContractC.ExitClauseD.ExitStrategy3【單選題】(10分)正確答案:DSWOTAnalysis:whatdoesthe“T”standfor?()A.TacticsB.TroublesC.TransitionsD.Threats4【單選題】(10分)正確答案:CUSPstandsfor?()A.UniformStockProfitB.UnderSalesPenaltyC.UniqueSellingPropositionD.UnderSoldParts5【判斷題】(10分)正確答案:BJimhasapoolconstructionbusinessandBobhasapoolcleaningbusiness.Bobgetsthemostrepeatbusiness.()A.錯B.對6【單選題】(10分)正確答案:D“Whatareasareyoulackinginthatneedimprovement?”isaquestionfromourSWOTframework.Whichcategorydoesitbelongto?()A.OpportunitiesB.StrengthsC.ThreatsD.Weaknesses7【判斷題】(10分)正確答案:AA.對B.錯8【單選題】(10分)正確答案:DWhichsectiondoesthisquestionbelongto:Whydoyouwanttodothis,really?()A.MarketFeasibilityB.FinancialFeasibilityC.TechnicalFeasibilityD.TeamSkillsandDesire9【單選題】(10分)正確答案:CWhatisabusiness’customerbase?()A.Thefirst100customersofabusinessnecessarytocreateaprofitB.ThecustomerswespendtimeandmoneytogaintopurchaseonetimeC.ThegroupofcustomersthatgiverepeatbusinessandstayoverlongperiodD.Thefirstcustomersthatformthebaseofthebusiness10【單選題】(10分)正確答案:DWhichstatementbestdescribesValueProposition?()A.Thisisaspecificpointatwhichthesalevolumeismaximizedbecausethecustomerbelievesthepricepaidislowerthatitshouldbeforwhattheyreceived.Alsoknownasbang-for-buck.B.Amarketpointwheresupplyanddemandareinequilibrium.C.Anarbitraryanalysisofabusiness’worthduetosalevolumeandintellectualpropertylicenses.D.Whyshouldapersondobusinesswithyouandnotwithanothersimilarproduct/service?第九章單元測試1【判斷題】(10分)正確答案:BMostgreatbusinessesareaone-personshow.()A.對B.錯2【判斷題】(10分)正確答案:BBusinesspartners,likeparentsandspouses,arerarelyperfect.()A.錯B.對3【判斷題】(10分)正確答案:BEntrepreneurswearmanyhats.”meanstheytakeonalotofroleswhenrunningabusiness.()A.錯B.對4【判斷題】(10分)正確答案:AThemostobviousadvantageofhiringemployeesisthatyouwillhavealotoffreetimetodowhateveryouwant.()A.錯B.對5【判斷題】(10分)正確答案:APersonalorprofessionalconflictscanslowdowntheworkflowandsourtheworkplaceatmosphere.()A.對B.錯6【判斷題】(10分)正確答案:AEntrepreneurialteamreferstoaneffectiveworkinggroupformedbytwoormorepeoplewhohavecertaininterestsandhaveadirectimpactonthedecisionsoftheteamandtheenterprise.()A.對B.錯7【單選題】(10分)正確答案:CWhichisnotthedisadvantagesofhiringemployees?()A.AlargeamountofpaperworkB.EstablishingmoredetailedworkplacerulesandpoliciesC.HavingotherstosharetheworkD.Theaddedexpenses8.【多選題】(10分)正確答案:ABCDInthecourseofweighingthedecisiontohireemployees,whatbasicquestionswillyouneedtoanswer?()A.Doyouhavethepeopleskillsrequiredtomanageemployees?B.Areyoureadytobeaboss?C.Canyouaffordemployees?D.Canyousharecontrol?9.【多選題】(10分)正確答案:ABDTheentrepreneurialteamiscomposedoffiveelements.Whatarethey?()A.PlanB.Place;PowerC.PerformanceD.Purpose;People10.【多選題】(10分)正確答案:ABCDWehavementionedsomeusefulsettingsoftraininganddevelopment.Whatarethey?()A.WorkshopsB.ConferencesandExposC.Classes.D.Seminars第十章單元測試1【判斷題】(10分)正確答案:BBusinessownershipiswithoutanyrisksorcontingencies.()A.對B.錯2【判斷題】(10分)正確答案:BBeingfullyresponsiblemeansthesuccessorfailureofyourbusinessrestsonyou.()A.錯B.對3【判斷題】(10分)正確答案:BFacingthesechallengescangetscaryandlonely,especiallyifyoudon'thavetheemotionalsupportoffamilyandfriends.()A.錯B.對4【判斷題】(10分)正確答案:AAstartupcangounderforonlyonereason.()A.錯B.對5【判斷題】(10分)正確答案:BThefactorsthatleadtocatastropheareoftenrefusedtobeacknowledgeduntiltheshipisalreadysinking.()A.錯B.對6【判斷題】(10分)正確答案:BDesairecommendsseekingoutfailureinordertolearn.()A.對B.錯7【單選題】(10分)正確答案:DHowlongaftertheinitialpivot,Fabdecidedtopivotagain?()A.OneyearlaterB.Wedidnotmentionit.C.TwomonthslaterD.Twoyearslater8【單選題】(10分)正確答案:BWhichisnottheexcusekeepingyoufromtakingthe“nextstep”?()A.Idon’thaveenoughresources/knowledge/connections.B.Failureisafarbetterteacher.C.Idon’tknowwhichavenuetopursue.D.Thisideaisn’tbigenoughorgoodenoughtobeafull-fledgebusiness.9【判斷題】(10分)正確答案:ACreativethinkingisathoughtprocessthatinvolveslookingatasituationorobjectinnewways.A.對B.錯10【判斷題】(10分)正確答案:BApivotgenerallymeansthatabusinessislookingtofi

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