《商務(wù)英語函電2》課件-Lesson 11 A Counteroffer -2-還盤 2

Lesson11ACounteroffer(2)還盤（2）DearAndley,YouremailofJuly10hasbeenreceivedwiththanks.

Whileappreciatingyourcounter-offer,wefindthatyouhavedriventhepricetooclosetoourcostofproduction.Ourmaterialsarecarefullyselected,whichaddsto

ourcost.Thisjustaccountsfor

thesuperiorqualityofourpeanuts,andexplainswhyourcustomersinEuropeandAmericakeepbuyingfromusatourpricelevel.So,wedohopethatyoucandrawyourendusers’attentiontothequality,ratherthanpricesonly.ACounteroffer(2)

AppreciatingcounteroffersASAMPLEEMAILJustifyingyourhighpriceHowever,inviewof

thelongstandingbusinessrelationsbetweenus,wearewillingtocorrespondtoyourcounter-offerbyreducingourpriceby3%.Asthestockofthisitemisrunninglow,wehopethatwecanstrikeadeal

atUSD1160/MTFOBQingdao.

Yourearlyreplywillbeappreciated.

Bestregards,MikeACounteroffer(2)

AgreeingtomakesomeconcessionsASAMPLEEMAILShowingbuyers’benefitsNotesWhile…:盡管……，雖然……Whilewewouldliketohelpyoutopushyoursales,wedon’tthinkyourpriceiscompetitiveenough.雖然我們愿意幫你促銷，但你方價(jià)格不具競爭力。drive:v.迫使，驅(qū)使Recenteventshavedriventhestockmarkettolowsnotseenintenyears.最近的事件使股市跌至十年來的最低點(diǎn)。material:n.材料rawmaterial原料finishedproduct成品semi-finishedproduct半成品toaddto:=toincrease使……增加Yourrefusaltocooperatehasaddedtothedifficultiesinsolvingthedispute.你方拒絕合作，增加了解決爭議的困難。toaccountfor:解釋，說明Therecessionaccountsfortheslowretailbusiness.經(jīng)濟(jì)衰退是零售業(yè)發(fā)展緩慢的原因。todrawsb’sattentionto:請某人注意還可以說成direct/invite/callsb’sattentiontoWewishtodrawyourattentiontothewordingofthecontract.我們想提請你們注意合同的措辭。Wewouldliketodrawyourattentiontothefactthatthedeliverydateisapproaching,butwehaven’treceivedyourrelevantL/Csofar.我們想請你們注意，交期臨近，但目前為止我們尚未收到你們的有關(guān)信用證。inviewof:鑒于，由于Inviewoftherisingtendencyinthemarket,we’drecommendyouacceptouroffer.鑒于目前市場的上漲趨勢，我們建議你方接受我們的報(bào)價(jià)。Inviewofwhatyousaid,Ithinkweshouldreconsiderourproposedcourseofaction.鑒于你所說的，我認(rèn)為我們應(yīng)該重新考慮我們提出的行動(dòng)措施。tostrikeadeal:達(dá)成交易；達(dá)成協(xié)議Ithinkanothercutof5dollarsisnecessaryforustostrikeadeal.我認(rèn)為，為達(dá)成交易，再降5美元是有必要的。達(dá)成交易還可表達(dá)為：toconclude/close/complete/finalizeadealASUPPLEMENTARYEMAILHiConnie,Itseemsthatyourpriceisabitlow.Inordertoclosethedeal,wecandothepriceatUSD5.8/pcCFRHamburgfornavybluecapwiththelogoembroidered/printed.Butthispricewillnotincludedoortodoorservice.

Pleaseconfirmitisacceptableandadvisehowtoproceed.

Thankyou.

Leon補(bǔ)充信文范例Connie：你好！你的價(jià)格看起來有點(diǎn)低。為了達(dá)成交易，對商標(biāo)刺繡或者打印的深藍(lán)色帽子我們價(jià)格可以做到每件5.8美元成本加運(yùn)費(fèi)漢堡。但此價(jià)格不包括門到門服務(wù)。請確認(rèn)是否接受并告知我們下一步如何做。謝謝！LeonEXERCISESI.Fillintheblankswiththeproperformsofthefollowingexpressions.

__________thenumbersofsuchdevelopmentsarerelativelysmall,thepotentialmarketislarge.Superiorquality__________thereasonwhythepriceofourgoodsisalittlehigher.Asweseeit,themarketisrising__________fallingasfromyourpointofview.Japan'sincreaseinimportshasbeen__________bythegovernment'sspendingplantostimulateitseconomy.drive,cost,note,addto,accountforsuperior,draw,ratherthan,inviewof,whileWhileaccountsforratherthandrivenI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Please__________thatcompetitionisverystronginthelocalmarket,andyourgoodsarelikelytobepricedoutofthemarketshouldyousticktoyourpreviousquotation.Pleasebeassuredthatourgoodsare__________toanyotherproductinthesameline.Oneofthereasonsthatwehavetoraiseourpricesisthatlabor__________havegoneuprecently.drive,cost,note,addto,accountforsuperior,draw,ratherthan,inviewof,whilenotesuperiorcostI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Wewouldliketo__________yourattentiontothenewfunctionofourproducts.__________theincreasingdemand,therisingtendencyofpricesarelikelytocontinueforawhile.Weregrettoinformyouthatageneralstrikehasjusttakenplace,which__________ourdifficultiesinfulfillingyourorder.drive,cost,note,addto,accountforsuperior,draw,ratherthan,inviewof,whiledrawInviewofaddstoII.TranslatethefollowingsentencesintoChinese.

1.Themarkethasbeengreatlyaffectedbytheworldeconomicrecession.1.市場受世界經(jīng)濟(jì)衰退影響很大。II.TranslatethefollowingsentencesintoChinese.

2.InformationindicatesthatsomeparcelsofTurkishoriginhavebeensoldhereatalevelabout10%lowerthanyours.2.有消息說，幾批土耳其貨曾以比你方低大約10%的價(jià)格在此地出售。II.TranslatethefollowingsentencesintoChinese.

3.Wedon'tdenythatthequalityofyourgoodsisslightlybetter,butthedifferenceinpriceshould,innocase,beasbigas10%.3.我們不否認(rèn)你們貨物的質(zhì)量稍好一些，但價(jià)格差距無論如何也不能高達(dá)10%。II.TranslatethefollowingsentencesintoChinese.

4.Otherbuyersinyourneighboringcountriesarebuyingfreelyatourquotedprice.4.你們鄰國的買家正在按我們的報(bào)價(jià)大量購進(jìn)。II.TranslatethefollowingsentencesintoChinese.

5.I’msureyouwillpreferourreasonablepricewithreliablequalityratherthanlowpricewithworriesonfuturequality.5.我們相信你們會(huì)看重我們合理的價(jià)格和可靠的質(zhì)量，而不是看重別人現(xiàn)在的低價(jià)而為將來質(zhì)量問題擔(dān)憂。III.TranslatethefollowingsentencesintoEnglish.

1.Asyouareaware,therehasbeenactivedemandforSteelTubesinthemarket.Thereforeitisimpossibleforustokeepthisofferopenforlong.1.

如你所知，市場上鋼管需求迫切。因此，我方不可能長期保持此報(bào)價(jià)有效。III.TranslatethefollowingsentencesintoEnglish.

2.Inviewofthefirmandupwardmarkettendencyfortheabovegoods,wesuggestinyourinterestthatyouacceptouroffer.2.由于上述商品目前市場堅(jiān)挺看漲，為你方利益著想，建議你接受我方報(bào)價(jià)。III.TranslatethefollowingsentencesintoEnglish.

3.Thoughwedon’tdoubtwhatyousaid,weareoftheopinionthatthequalityofSpanishgoodscannotmatchthatofours.3.雖然我們并不懷疑你方所說的情況，但是我們認(rèn)為西班牙貨的質(zhì)量遠(yuǎn)遠(yuǎn)比不上我們的產(chǎn)品。III.TranslatethefollowingsentencesintoEnglish.

4.Webelievethatyou’llfindourofferveryfavorablewhenyouhaveconsideredthequality.4.我們相信如果你方考慮到商品的質(zhì)量，就會(huì)發(fā)現(xiàn)我們的報(bào)價(jià)是很優(yōu)惠的。III.TranslatethefollowingsentencesintoEnglish.

5.Ourcompanyalwaysfocusesonsuperiorquality,reliabledeliveryandprofessionalservice.5.我們公司始終注重品質(zhì)優(yōu)越，交貨穩(wěn)定和服務(wù)專業(yè)。WRITINGTASK

你收到了美國FalconArtworks公司經(jīng)理GaryFalcon先生的電子郵件，Gary接受最低起訂量，但認(rèn)為報(bào)價(jià)偏高，要求降價(jià)。請立即給Gary回復(fù)一封郵件，說明你方價(jià)格的合理性。為促成交易，你同意降價(jià)，價(jià)格見附件中的報(bào)價(jià)單。TaskA1-4WRITINGTASKDearGary,Thankyouforyourletter.Wearesorrytonotethatyouthinkourpriceishigh.Ourcompanyalwaysfocusesonsuperiorqualityandexcellentservice,andmanycustomersarebuyingfreelyatthep