《商務英語函電2》課件-Lesson 12 A Counteroffer -3-還盤 3

Lesson12ACounteroffer(3)還盤（3）DearMike,Thankyouforyourpromptreplyandyoureffortstowardclosingadeal.

Buthonestly,areductionof3%isonlytoo

modest,aswehadexpectedsomethingbetterthanthat.Aswesaidbefore,yourqualityisgood,butyourpriceisabsolutelybeyondwhatwecanaccept.Yetinviewofyourabovereduction,wethinkit’sonlyfairthatwemakeacorrespondingmove,sowe’dbewillingtogoupto

USD1,120/MT.Thisisthe

bestprice

wecangiveyou.Wewillnotbeabletosignthecontractatanypricehigherthanthis.ACounteroffer(3)

Appreciatingsellers’re-offerASAMPLEEMAILStatingtargetpriceGiventhedecliningmarket

andcompetitionfromlowpricegoods,yourpricemustbeverycompetitiveifyouwanttopushthesalesofyourproductshere.Wehopethisconcessionofoursisacceptabletoyouandacontractcanbesignedatthislevel.

Bestregards,AndleyACounteroffer(3)

Showingsellers’benefitsASAMPLEEMAILNotesonlytoo:=alltoo=very非常Ifyouhaveanyproblems,pleasetellusandwewillbeonlytoopleasedtohelpyou.如果你有什么問題，請告訴我們，我們將非常樂于幫助你們。modest:a.些許的，不太大，此處指降價幅度低WhiletheDowJonesindustrialaveragepulledback,somestocksmademodestgains.盡管道瓊斯工業(yè)平均指數(shù)出現(xiàn)回落，有些股票價格些許上漲。beyond:prep.在……之外的，超過……的beyondwhatwecanaccept:超過我們能接受的范圍Wearesorrytosaythatsuchtermsofpaymentisbeyondourfinancialstrength.很遺憾，這種支付條件超出了我們的財力。tomakeacorrespondingmove:做出相應的（讓步）動作tomakeamove:采取行動Unlesswemakeamovesoon,weshallnotbeabletofulfillourplan.如果不趕快采取行動，我們就不能完成計劃了?！瓀e’dbewillingtogouptoUSD1,120/MT.:我們愿意把價格提高到每噸1120美元“提價”還可以表達為：toraise/increasethepriceWehaveraisedthepriceby10dollars,andwedon’tthinkwecangoupanyfurther.我們已經(jīng)把價格提高了10美元，我們不能再提了。thebestprice:最好的價格，文中指“最高價”注意thebestprice的意思隨說話人的角度不同而不同，可以是“最高價”，也可以是“最低價”，要根據(jù)上下文來理解。given:prep.考慮到Giventhedomesticweakness,Japanmightfurtherstimulateexportsinordertosustainitseconomicgrowth.考慮到國內的疲軟，日本可能會進一步刺激出口，以維持經(jīng)濟增長。thedecliningmarket:下跌的市場“市場下跌”還可表達為：Themarketisdropping/falling/goingdown/weakening.Owingtoworldwideeconomicrecession,theinternationalmarkethasfallensharply.由于世界范圍的經(jīng)濟衰退，國際市場急劇下跌。相反，“市場上漲”可表達為：Themarketisrising/goingup/strengthening/advancing.Eversincewesignedthelastcontract,pricesforcomputerCPUshavegoneupby5%.自從我們簽訂了上筆合同后，電腦處理器的價格就上漲了5%。topushthesalesof…:推銷也經(jīng)常說topromotethesalesof…Thankyouforyoureffortsinpushingthesalesofourproducts.感謝你方在推銷我方產(chǎn)品方面所做的努力。InordertogetyourproductsintotheAmericanmarket,youneedalocaldistributortopushyoursales.要使你方產(chǎn)品打入美國市場，你需要一家當?shù)胤咒N商進行推銷。concession:n.讓步Nowthatyouhaveincreasedyourorderby1,000dozen,we’dliketoreduceourpriceby3eurosasaconcession.既然你們把訂貨量提高了1,000打，作為讓步，我們愿意降價3歐元。Bothsidesinvolvedinthedealmadesomeconcessionsinyesterday’stalks.交易雙方在昨天的談判中都做了一些讓步。ASUPPLEMENTARYEMAILDearTom,I’msorrybutyourquotationsarestillnotwithintherangeofothersuppliersthatwe’vefound.Toacceptyourpricewouldleaveusonlylittleprofit.

OurtargetpriceisUSD6.8perpieceFOBQingdao.Canyouseeyourwaycleartoreduceyourpricetothisfigure?

Bestregards,Alan補充信文范例親愛的湯姆：

很遺憾，你們的報價離我們其他供應商給出的價格還有距離。接受你們的價格將意味著我們的利潤很少。

我們的目標價格是每件6.8美元青島裝運港船上交貨。你們能否設法把價格降到此價位？

商祺！AlanDeYogurtEXERCISESI.Fillintheblankswiththeproperformsofthefollowingexpressions.

CarssuchasFerrarisandPorschesarepriced__________thereachofmostpeople.Thankyouforyourintentionto_____________ourproducts,butwethinkthetimetotalkaboutasoleagencyagreementispremature.Ifyourpricesaremore____________thanthoseofothersuppliers,weshallsendyouanorder.favorable,modest,beyond,level,bestonlytoo,decline,pushthesalesof,given,concessionbeyondpushthesalesoffavorableI.Fillintheblankswiththeproperformsofthefollowingexpressions.

The__________wecandoistogiveyoua2%discount.ProductsofChineseoriginaresellingata___________about5%lowerthanyours.A$2cutinthepriceistoo__________.We’dsuggestyoucutthepriceby$8.Inourview,theEuropeanmarketforcarshasbeen__________owingtoexcessivesupply.favorable,modest,beyond,level,bestonlytoo,decline,pushthesalesof,given,concessionbestlevelmodestdecliningI.Fillintheblankswiththeproperformsofthefollowingexpressions.

I’mafraidwewon’tbeabletoclosethetransactionunlessbothofusmakesome__________.We’re__________pleasedtoansweranyquestionsaboutourproducts.__________thefiercecompetitionhere,Ithinkyoushouldreconsiderourpriceidea.favorable,modest,beyond,level,bestonlytoo,decline,pushthesalesof,given,concessionconcessionsonlytooGivenII.TranslatethefollowingsentencesintoEnglish.

1.Aswesaidbefore,thereisanincreasingdemandforimportedfoodstuffsinChinesemarket.1.正如我們以前所說的，中國市場對進口食品的需求呈上漲趨勢。III.TranslatethefollowingsentencesintoEnglish.

2.Giventheexcessivesupply,wesuggestyoure-adjustyourpricesforustopushthesalesmoreeffectively.2.鑒于供大于求，請你們調整價格，以便更好地促銷。III.TranslatethefollowingsentencesintoEnglish.

3.I’mafraidtherewon’tbeanypossibilitytoconcludethedealunlessyoureduceyourpriceby10%.3.恐怕只有你們減價10%，才有希望成交。III.TranslatethefollowingsentencesintoEnglish.

4.Asatokenofourwillingnesstocooperate,we’dliketogoupfurtherto99Australiandollars,andthisisdefinitelyourhighest/bestprice.4.為表示合作意愿，我們愿再次提價，到99澳大利亞元，這是我們能接受的最高價。III.TranslatethefollowingsentencesintoEnglish.

5.Consideringthisisthefirstdealbetweenus,canyoumakeaconcessioninyourprices?5.考慮到這是我們之間的第一筆交易，能否在價格上作些讓步？II.TranslatethefollowingsentencesintoEnglish.

6.Thankyouforalltheeffortsinpushingthesalesofourproducts.6.感謝你方為推銷我們的產(chǎn)品所做的所有努力。III.TranslatethefollowingsentencesintoEnglish.

7.OurtargetpriceisUSD6/pc.Couldyoumanagetoloweryourpricetothislevel?7.我們的目標價是每件6美元，你方能否降價到該水平？III.TranslatethefollowingsentencesintoEnglish.

3.Similarproductscanbeeasilyobtainedatalowerpriceinlocalmarket.8.類似質量的貨物很容易在本地市場以較低的價格買到。III.TranslatethefollowingsentencesintoEnglish.

4.Duetotheweakmarket,thepriceforthisproducthasbeendecliningforquitealongtime.9.由于市場疲軟，該產(chǎn)品的價格持續(xù)下跌了很長時間。III.TranslatethefollowingsentencesintoEnglish.

5.Muchaswearewillingtocontinuetopurchasefromyou,ourcustomershavedecidedtopurchasefromothersourcesconsideringyourratherhighquotationthistime.10.雖說我方愿意繼續(xù)從你處購買，但鑒于報價過高，我方客戶決定從別處購買。WRITINGTASK

你收到印度公司JINDALCRAFTS的銷售經(jīng)理Mr.ManojAggarwal的郵件，Mr.ManojAggarwal在郵件中提到價格高但他們的產(chǎn)品質量好，但為了建立長期友好貿易關系，愿意降價3%，讓你盡快決定。

現(xiàn)在請你給Mr.ManojAggarwal寫一封電子郵件，認為3%的降價幅度太小，價格仍超出了你們的預算，希望對方降價5%，即：ItemNo.382@USD9.3/PC，ItemNo.486@USD11.4/PC和ItemNo.686@USD8.0/PC，如果接受的話，將立即下單，并可能會續(xù)訂。TaskB4WRITINGTASKDearMr.Manoj,Tha