《商務(wù)英語(yǔ)函電2》課件-Lesson 12 A Counteroffer -3-還盤 3

Lesson12ACounteroffer(3)還盤（3）DearMike,Thankyouforyourpromptreplyandyoureffortstowardclosingadeal.

Buthonestly,areductionof3%isonlytoo

modest,aswehadexpectedsomethingbetterthanthat.Aswesaidbefore,yourqualityisgood,butyourpriceisabsolutelybeyondwhatwecanaccept.Yetinviewofyourabovereduction,wethinkit’sonlyfairthatwemakeacorrespondingmove,sowe’dbewillingtogoupto

USD1,120/MT.Thisisthe

bestprice

wecangiveyou.Wewillnotbeabletosignthecontractatanypricehigherthanthis.ACounteroffer(3)

Appreciatingsellers’re-offerASAMPLEEMAILStatingtargetpriceGiventhedecliningmarket

andcompetitionfromlowpricegoods,yourpricemustbeverycompetitiveifyouwanttopushthesalesofyourproductshere.Wehopethisconcessionofoursisacceptabletoyouandacontractcanbesignedatthislevel.

Bestregards,AndleyACounteroffer(3)

Showingsellers’benefitsASAMPLEEMAILNotesonlytoo:=alltoo=very非常Ifyouhaveanyproblems,pleasetellusandwewillbeonlytoopleasedtohelpyou.如果你有什么問題，請(qǐng)告訴我們，我們將非常樂于幫助你們。modest:a.些許的，不太大，此處指降價(jià)幅度低WhiletheDowJonesindustrialaveragepulledback,somestocksmademodestgains.盡管道瓊斯工業(yè)平均指數(shù)出現(xiàn)回落，有些股票價(jià)格些許上漲。beyond:prep.在……之外的，超過……的beyondwhatwecanaccept:超過我們能接受的范圍Wearesorrytosaythatsuchtermsofpaymentisbeyondourfinancialstrength.很遺憾，這種支付條件超出了我們的財(cái)力。tomakeacorrespondingmove:做出相應(yīng)的（讓步）動(dòng)作tomakeamove:采取行動(dòng)Unlesswemakeamovesoon,weshallnotbeabletofulfillourplan.如果不趕快采取行動(dòng)，我們就不能完成計(jì)劃了。…we’dbewillingtogouptoUSD1,120/MT.:我們?cè)敢獍褍r(jià)格提高到每噸1120美元“提價(jià)”還可以表達(dá)為：toraise/increasethepriceWehaveraisedthepriceby10dollars,andwedon’tthinkwecangoupanyfurther.我們已經(jīng)把價(jià)格提高了10美元，我們不能再提了。thebestprice:最好的價(jià)格，文中指“最高價(jià)”注意thebestprice的意思隨說話人的角度不同而不同，可以是“最高價(jià)”，也可以是“最低價(jià)”，要根據(jù)上下文來理解。given:prep.考慮到Giventhedomesticweakness,Japanmightfurtherstimulateexportsinordertosustainitseconomicgrowth.考慮到國(guó)內(nèi)的疲軟，日本可能會(huì)進(jìn)一步刺激出口，以維持經(jīng)濟(jì)增長(zhǎng)。thedecliningmarket:下跌的市場(chǎng)“市場(chǎng)下跌”還可表達(dá)為：Themarketisdropping/falling/goingdown/weakening.Owingtoworldwideeconomicrecession,theinternationalmarkethasfallensharply.由于世界范圍的經(jīng)濟(jì)衰退，國(guó)際市場(chǎng)急劇下跌。相反，“市場(chǎng)上漲”可表達(dá)為：Themarketisrising/goingup/strengthening/advancing.Eversincewesignedthelastcontract,pricesforcomputerCPUshavegoneupby5%.自從我們簽訂了上筆合同后，電腦處理器的價(jià)格就上漲了5%。topushthesalesof…:推銷也經(jīng)常說topromotethesalesof…Thankyouforyoureffortsinpushingthesalesofourproducts.感謝你方在推銷我方產(chǎn)品方面所做的努力。InordertogetyourproductsintotheAmericanmarket,youneedalocaldistributortopushyoursales.要使你方產(chǎn)品打入美國(guó)市場(chǎng)，你需要一家當(dāng)?shù)胤咒N商進(jìn)行推銷。concession:n.讓步Nowthatyouhaveincreasedyourorderby1,000dozen,we’dliketoreduceourpriceby3eurosasaconcession.既然你們把訂貨量提高了1,000打，作為讓步，我們?cè)敢饨祪r(jià)3歐元。Bothsidesinvolvedinthedealmadesomeconcessionsinyesterday’stalks.交易雙方在昨天的談判中都做了一些讓步。ASUPPLEMENTARYEMAILDearTom,I’msorrybutyourquotationsarestillnotwithintherangeofothersuppliersthatwe’vefound.Toacceptyourpricewouldleaveusonlylittleprofit.

OurtargetpriceisUSD6.8perpieceFOBQingdao.Canyouseeyourwaycleartoreduceyourpricetothisfigure?

Bestregards,Alan補(bǔ)充信文范例親愛的湯姆：

很遺憾，你們的報(bào)價(jià)離我們其他供應(yīng)商給出的價(jià)格還有距離。接受你們的價(jià)格將意味著我們的利潤(rùn)很少。

我們的目標(biāo)價(jià)格是每件6.8美元青島裝運(yùn)港船上交貨。你們能否設(shè)法把價(jià)格降到此價(jià)位？

商祺！AlanDeYogurtEXERCISESI.Fillintheblankswiththeproperformsofthefollowingexpressions.

CarssuchasFerrarisandPorschesarepriced__________thereachofmostpeople.Thankyouforyourintentionto_____________ourproducts,butwethinkthetimetotalkaboutasoleagencyagreementispremature.Ifyourpricesaremore____________thanthoseofothersuppliers,weshallsendyouanorder.favorable,modest,beyond,level,bestonlytoo,decline,pushthesalesof,given,concessionbeyondpushthesalesoffavorableI.Fillintheblankswiththeproperformsofthefollowingexpressions.

The__________wecandoistogiveyoua2%discount.ProductsofChineseoriginaresellingata___________about5%lowerthanyours.A$2cutinthepriceistoo__________.We’dsuggestyoucutthepriceby$8.Inourview,theEuropeanmarketforcarshasbeen__________owingtoexcessivesupply.favorable,modest,beyond,level,bestonlytoo,decline,pushthesalesof,given,concessionbestlevelmodestdecliningI.Fillintheblankswiththeproperformsofthefollowingexpressions.

I’mafraidwewon’tbeabletoclosethetransactionunlessbothofusmakesome__________.We’re__________pleasedtoansweranyquestionsaboutourproducts.__________thefiercecompetitionhere,Ithinkyoushouldreconsiderourpriceidea.favorable,modest,beyond,level,bestonlytoo,decline,pushthesalesof,given,concessionconcessionsonlytooGivenII.TranslatethefollowingsentencesintoEnglish.

1.Aswesaidbefore,thereisanincreasingdemandforimportedfoodstuffsinChinesemarket.1.正如我們以前所說的，中國(guó)市場(chǎng)對(duì)進(jìn)口食品的需求呈上漲趨勢(shì)。III.TranslatethefollowingsentencesintoEnglish.

2.Giventheexcessivesupply,wesuggestyoure-adjustyourpricesforustopushthesalesmoreeffectively.2.鑒于供大于求，請(qǐng)你們調(diào)整價(jià)格，以便更好地促銷。III.TranslatethefollowingsentencesintoEnglish.

3.I’mafraidtherewon’tbeanypossibilitytoconcludethedealunlessyoureduceyourpriceby10%.3.恐怕只有你們減價(jià)10%，才有希望成交。III.TranslatethefollowingsentencesintoEnglish.

4.Asatokenofourwillingnesstocooperate,we’dliketogoupfurtherto99Australiandollars,andthisisdefinitelyourhighest/bestprice.4.為表示合作意愿，我們?cè)冈俅翁醿r(jià)，到99澳大利亞元，這是我們能接受的最高價(jià)。III.TranslatethefollowingsentencesintoEnglish.

5.Consideringthisisthefirstdealbetweenus,canyoumakeaconcessioninyourprices?5.考慮到這是我們之間的第一筆交易，能否在價(jià)格上作些讓步？II.TranslatethefollowingsentencesintoEnglish.

6.Thankyouforalltheeffortsinpushingthesalesofourproducts.6.感謝你方為推銷我們的產(chǎn)品所做的所有努力。III.TranslatethefollowingsentencesintoEnglish.

7.OurtargetpriceisUSD6/pc.Couldyoumanagetoloweryourpricetothislevel?7.我們的目標(biāo)價(jià)是每件6美元，你方能否降價(jià)到該水平？III.TranslatethefollowingsentencesintoEnglish.

3.Similarproductscanbeeasilyobtainedatalowerpriceinlocalmarket.8.類似質(zhì)量的貨物很容易在本地市場(chǎng)以較低的價(jià)格買到。III.TranslatethefollowingsentencesintoEnglish.

4.Duetotheweakmarket,thepriceforthisproducthasbeendecliningforquitealongtime.9.由于市場(chǎng)疲軟，該產(chǎn)品的價(jià)格持續(xù)下跌了很長(zhǎng)時(shí)間。III.TranslatethefollowingsentencesintoEnglish.

5.Muchaswearewillingtocontinuetopurchasefromyou,ourcustomershavedecidedtopurchasefromothersourcesconsideringyourratherhighquotationthistime.10.雖說我方愿意繼續(xù)從你處購(gòu)買，但鑒于報(bào)價(jià)過高，我方客戶決定從別處購(gòu)買。WRITINGTASK

你收到印度公司JINDALCRAFTS的銷售經(jīng)理Mr.ManojAggarwal的郵件，Mr.ManojAggarwal在郵件中提到價(jià)格高但他們的產(chǎn)品質(zhì)量好，但為了建立長(zhǎng)期友好貿(mào)易關(guān)系，愿意降價(jià)3%，讓你盡快決定。

現(xiàn)在請(qǐng)你給Mr.ManojAggarwal寫一封電子郵件，認(rèn)為3%的降價(jià)幅度太小，價(jià)格仍超出了你們的預(yù)算，希望對(duì)方降價(jià)5%，即：ItemNo.382@USD9.3/PC，ItemNo.486@USD11.4/PC和ItemNo.686@USD8.0/PC，如果接受的話，將立即下單，并可能會(huì)續(xù)訂。TaskB4WRITINGTASKDearMr.Manoj,Tha