《點(diǎn)燃綠色星火》

特別版特別版KindlingtheGreenSparksChineseSolutionsforEngagingthePublicinGreenActions——引導(dǎo)國(guó)解決方案KindlingtheGreenSparksChineseSolutionsforEngagingthePublicinGreenActions特別版特別版Contents開篇：形成公眾行動(dòng)的綠色風(fēng)潮Preface:FosteringaGreenWaveofPublicActions低碳行動(dòng)請(qǐng)跟我來/4JoinMeinLow-CarbonActionsSolution:SolutionsChina螞蟻森林：數(shù)字化助力公眾參與，實(shí)現(xiàn)多重生態(tài)價(jià)值/10AntForest:EnhancingPublicParticipationandDeliveringMultipleEcologicalBenefitsThroughDigitalization居民“智·享節(jié)電”模式——點(diǎn)滴生活中的全民節(jié)電降碳行動(dòng)/14Residents'“SmartPowerSaving”Mode-Community-wideActionsonSavingElectricityandReducingCarboninLife“武碳江湖”：打造可持續(xù)低碳降碳生態(tài)體系/18"WuhanLow-carbonUniverse":BuildingaSustainableLow-carbonEcosystem玩轉(zhuǎn)閑魚：綠色打卡循環(huán)減碳/22RockingtheIdleFish:GreenCheck-InsandCircularCarbonReduction消費(fèi)券創(chuàng)新，激發(fā)居民主動(dòng)節(jié)能新路徑/26StimulatingaNewPathwaytoSaveEnergyamongResidentsThroughConsumerVoucherInnovations創(chuàng)新激勵(lì)，構(gòu)建公眾綠色出行新生態(tài)/30BuildingaNewEcosystemforPublicGreenTransportationThroughInnovativeIncentives“e點(diǎn)碳”消費(fèi)者碳賬戶，引導(dǎo)上億消費(fèi)者形成綠色點(diǎn)餐小習(xí)慣/34"e-Carbon"ConsumerCarbonLedger:GuidingOver100MillionConsumersTowardGreenOrderingPattern分析：找到撬動(dòng)改變的支點(diǎn)Analysis:FindingLeveragePointsforChange引導(dǎo)公眾參與綠色行動(dòng)的經(jīng)驗(yàn)分析與建議/401AnAnalysisofExperiencesandRecommendationsforEncouragingPublicEngagementinGreenActions1特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparks開篇PREFACE形成公眾行動(dòng)的綠色風(fēng)潮FOSTERINGAGREENOFPUBLICACTIONS2 3特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparks低碳行動(dòng)，請(qǐng)跟我來曾紅鷹生態(tài)環(huán)境部宣傳教育中心副主任微不足道。然而，如果將每個(gè)人綠色行動(dòng)的涓涓細(xì)流匯聚起來，踐行綠色低碳生活方式，必將匯聚成我們?nèi)祟惖木薮缶G色能量。綠色生活方式與公眾的衣食住行用息息相關(guān)，意義重大。聯(lián)合國(guó)政府間氣候變化專門委員會(huì)（IPC）發(fā)布的第六次評(píng)估報(bào)告的綜合報(bào)告《氣候變化2023》指出，需求側(cè)的行為改變，包括40～702030發(fā)展全面綠色轉(zhuǎn)型的意見》等一系列政策文件，提出在消費(fèi)各領(lǐng)域全周期全鏈條全體系深度融入綠色理念，倡導(dǎo)綠色低碳生活方式，開展綠色低碳全民行動(dòng)，形成人人、事事、時(shí)時(shí)、處處崇尚生態(tài)文明的社會(huì)氛圍。勤儉節(jié)約自古以來就被中國(guó)公眾視為美德。“誰(shuí)知盤中餐，粒粒皆辛苦”幾乎是每個(gè)中國(guó)人1的年輕人認(rèn)為低碳與個(gè)人生活相關(guān)性強(qiáng)，73.8%68.9%1《中國(guó)年輕人低碳生活白皮書2023》《2023中國(guó)消費(fèi)趨勢(shì)報(bào)告》

活方式，正在逐步成為中國(guó)公眾的新風(fēng)尚和潮流。近年來，在自上而下的政策引導(dǎo)和自下而上的新風(fēng)尚引領(lǐng)下，中國(guó)涌現(xiàn)出一批引導(dǎo)公眾積極參與綠色低碳行動(dòng)的優(yōu)秀解決方案。一些機(jī)構(gòu)特別是先鋒企業(yè)在積極引導(dǎo)公眾參與綠色行動(dòng)方面進(jìn)行了大量卓有成效的探索，涌現(xiàn)出一批有創(chuàng)意、有價(jià)值的解決方案。例如，國(guó)網(wǎng)江西電力聯(lián)合江西省能源局發(fā)起的“智·享節(jié)電”活動(dòng)，通過創(chuàng)新機(jī)制引導(dǎo)城市居民節(jié)電，聚沙成塔構(gòu)建起一座“虛擬電廠”；螞蟻集團(tuán)發(fā)起的螞蟻森林項(xiàng)目，以數(shù)字化方式喚醒社會(huì)公眾的環(huán)保意SSVCOP29SDG的中國(guó)行動(dòng)”、全球可旨在通過深度剖析上述創(chuàng)新解決方案，從機(jī)制設(shè)計(jì)與創(chuàng)新、應(yīng)用場(chǎng)景與成效價(jià)值、經(jīng)驗(yàn)啟示與國(guó)際推廣價(jià)值等維度展開研究與分析，為世界貢獻(xiàn)來自中國(guó)的氣候行動(dòng)經(jīng)驗(yàn)與方案啟發(fā)?！把┍罆r(shí)沒有一片雪花是無辜的。”共建美麗清潔世界！特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparksJoinMeinLow-CarbonActionsZengHongying,DeputyDirectorGeneralofCenterforEnvironmentalEducation&CommunicationsofMinistryofEcologyandEnvironment,ChinaInhisclassicworkExhortationtoLearning,theancientConfuciansageXunziwrote,journeyofonethousandmilescanneverbemadewithouttheaccumulationofeverysinglestep;anoceancanneverbevastwithoutthecontributionofeverysinglestreamandIntheurgentfightagainstclimatechange—abattlethatholdsthefateofhumanityinthebalance—theindividualcontributionmayseeminsignificant.Yet,ifeveryonecommitstoagreen,low-carbonlifestyle,theircollectiveeffortswillgenerateanimmensegreenforceforhumankind.Thegreenlifestyleiscloselyrelatedtothepublic’sdailynecessitiesandholdsgreatsignificance.TheAR6SynthesisReport:ClimateChange2023,releasedbytheIntergovernmentalPanelonClimateChange(IPCC),indicatesthatbehaviorchangesonthedemandside,suchastheadoptionoflow-carbonlifestylesbythepublic,havethepotentialtoreduceglobalcarbonemissionsbyapproximately40%to70%.Thepublicisnotonlythebeneficiaryofenvironmentalprotectionbutalsoakeyactorandmessengerinenvironmentalgovernance.Therefore,theUnitedNationsencourageseveryonetotakeactiontoprotectnature,combatclimatechange,andcareforourplanet.Itadvisesthepublictoenhanceenergyconservation,switchtocleanerhouseholdenergysources,choosesustainabletransportationmode,reduceconsumption,andextendthelifeofconsumergoodsthroughreuse,maintenance,andrecycling.Additionally,itadvocatesforincreasingvegetableintakewhileminimizingfoodwaste.TheChinesegovernmentprioritizesacomprehensivetransitiontoagreen,low-carbonsocietyandeconomy.Inrecentyears,aseriesofpolicydocumentshavebeenreleased,includingtheWorkingGuidanceforCarbonDioxidePeakingandCarbonNeutralityinFullandFaithfulImplementationoftheNewDevelopmentPhilosophy,theActionPlanforCarbonDioxidePeakingBefore2030,theOverallPlanforPromotingGreenLiving,theImplementationPlanforPromotingGreenConsumption,andtheGuidingOpinionsoftheStateCouncilonAcceleratingtheEstablishmentofaSoundEconomicSystemwithGreen,Low-carbonandCircularDevelopment.Theseinitiativesproposethedeepintegrationofgreenprinciplesacrossallconsumptionfields,advocatingforagreenlifestyleandmobilizingsocietytoparticipateinecologicalcivilizationconstruction,thusfosteringasocialatmospherethateveryonevaluesecologicalintegrityandcommitstoagreenlifestyleineveryaspectofeverydaylife.FrugalityhaslongbeenregardedasavirtueinChineseculture.“Whoknewthateachgrainofriceonyourplatecomesfromafarmer’stoil?”Thisline,knowntonearlyeveryChinesepersonfromchildhood,deeplyembedsthevalueoffrugalityinourheartsandintegratesitintoourdailylives.Asweconfrontclimatechange,theChinesepublicdemonstratesastrongwillingnesstotakegreenaction.Reports1indicatethatamongyoungpeopleinChina,approximatelytwooutofthreebelievethatlowcarbonisclosely1WhitePaperonLow-carbonLifeofChineseYouth2023,ChinaConsumptionTrendsReport2023

relatedtotheirpersonallives,with73.8%ofconsumersprioritizinggreenandeco-friendlyproductsintheirdailylivesand68.9%acceptingthatgreenproductsmaycostmorethanconventionalgoods.Thegreen,low-carbon,andsustainablelifestyleisgraduallybecominganewtrendamongtheChinesepublic.Undertheguidanceoftop-downpoliciesandbottom-upsocialtrends,numerousinnovativesolutionshaveemergedinChinatoengagethepublicingreen,low-carbonactions.Variousorganizations,particularlypioneeringenterprises,havesignificantlypromotedpublicparticipationintheseinitiatives,yieldingcreativeandvaluablesolutions.Forinstance,theStateGridJiangxiElectricPowerCompany,incollaborationwiththeEnergyBureauofJiangxiProvince,launchedthe“SmartEnergySaving”initiativetoguideurbanresidentsinsavingelectricityandbuilda“virtualpowerplant”;AntAlipayAntForestprojectusesdigitalmeanstoraiseenvironmentalawarenessandencourageecologicalprotectionactions;WuhanMunicipalEcologyandEnvironmentBureau,WuhanCarbonPratt&WhitneyManagementCo.,Ltd.andTencentSSVjointlylaunchedthelow-carbonlivingplatform“WutanJianghu”mini-program,empoweringcarbon-inclusivemechanismswithdigitaltechnology;Xianyu,leadingsecond-handtradingplatform,introducedthe“GreenCheck-In”project,activatingpublicengagementinthetradeandrecyclingofidlegoodsthroughamodelcombiningcirculareconomyandgreenpointsystems;theStateGridHuangyanPowerSupplyCompany,alongwiththelocalgovernment,initiatedthe“ResidentEnergySavingCoupons”program,promotingenergyconservationthroughadualincentivemechanismofreducedelectricitybillsandrewardcoupons;Didi,aride-sharingplatform,introducedcarpoolingincentivesandthe“CarbonVitality”projecttoeffectivelyguidethepublictowardgreentravel;andEle.me,alocallifeplatform,innovatedwiththe“e-pointcarbon”consumercarbonaccount,encouragingmillionsofconsumerstoadoptgreendininghabits,amongotherinitiatives.DuringCOP29,thepublicationtitledIgnitingtheGreenSpark:GuidingPublicParticipationinGreenActions—ChineseSolutions,developedbyChinaSustainabilityTribune,“GoldenKey—BuildingaPlatformtoShowSDGGoodSolutionsandSuccessStoriesofPrivateSectorinandtheSustainableConsumptionResearchandActionInitiative(SCORAI-Global),aimstoanalyzetheseinnovativesolutionsindepth,examiningtheirmechanismdesignandinnovation,applicationscenariosandeffectiveness,experientialinsights,andinternationalpromotionvalue,contributingclimateactionexperiencesandinsightstotheworld.As“nosnowflakeinanavalanchefeelsresponsible.”Inaddressingclimatechange,everyoneshouldbeinvolved,unitedinsharedeffort.Thepublic’slow-carbonactionsandgreenlifestyleswillbecrucialincoolingour“boiling”planet.Letusjointogethertoguidepeopletowardagreen,low-carbonlife,toconfrontclimatechange,andtomoveforwardintoabeautifulandcleanfuture!特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparks方案來自中國(guó)的解決方案SOLUTIONSFROMCHINA8 9特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparks解決方案來自螞蟻集團(tuán)解決方案來自螞蟻森林：數(shù)字化助力公眾參與，實(shí)現(xiàn)多重生態(tài)價(jià)值一、行動(dòng)概述螞蟻森林是由螞蟻集團(tuán)發(fā)起倡導(dǎo)綠色低碳生活方式，并作為主要捐資方支持生態(tài)建設(shè)的公益項(xiàng)目，發(fā)起于2016據(jù)專業(yè)機(jī)構(gòu)提供的碳減排方法學(xué)計(jì)算，可在螞蟻森林里獲得相應(yīng)數(shù)額的“綠色能量”獎(jiǎng)勵(lì)?！熬G色能量”積累用于支持公益組織和專業(yè)機(jī)構(gòu)在各地執(zhí)行的植樹造林和生態(tài)保護(hù)工作。螞蟻森林項(xiàng)目通過生態(tài)類公益活動(dòng)創(chuàng)造二、機(jī)制設(shè)計(jì)與創(chuàng)新這兩端形成“互為激勵(lì)”的公益模式，在“生態(tài)項(xiàng)目實(shí)螞蟻森林從用戶生活場(chǎng)景入手，挖掘衣食住行購(gòu)中的各種低碳場(chǎng)景，由專業(yè)機(jī)構(gòu)對(duì)于每個(gè)場(chǎng)景識(shí)別出其碳排放基準(zhǔn)線，作為“綠色能量”的發(fā)放參考依據(jù)；依托數(shù)字化支付平臺(tái)支付寶及其開放平臺(tái)，廣泛觸達(dá)提供綠色產(chǎn)品和服務(wù)的各行業(yè)商家，識(shí)別和量化用戶的日常低

將參與生態(tài)公益項(xiàng)目作為激勵(lì)措施，并構(gòu)建了一套“綠色能量”兌換體系——用戶所消耗的“綠色能量”等于每株造林樹種或單位面積保護(hù)地的碳匯量，實(shí)現(xiàn)減碳與固碳的雙重價(jià)值。通過具有趣味性、社交互動(dòng)性的產(chǎn)品設(shè)計(jì)，贏得用戶喜愛和持續(xù)參與，在潛移默化中引導(dǎo)公眾參與綠色低碳行動(dòng)，助力生態(tài)修復(fù)和保護(hù)。2024980消費(fèi)者可通過該平臺(tái)學(xué)習(xí)綠色消費(fèi)知識(shí)、瀏覽選購(gòu)“環(huán)進(jìn)而帶動(dòng)和激勵(lì)公眾更多地選擇對(duì)環(huán)境友好的商品和服務(wù)，促進(jìn)了綠色消費(fèi)。三、場(chǎng)景應(yīng)用與價(jià)值成效目前接入螞蟻森林可產(chǎn)生“綠色能量”的低碳場(chǎng)景606007產(chǎn)生“綠色能量”3768380164900

四、經(jīng)驗(yàn)與啟示螞蟻森林通過數(shù)字化平臺(tái)激勵(lì)公眾參與低碳生活，在推動(dòng)生態(tài)修復(fù)和生物多樣性保護(hù)的同時(shí)，帶動(dòng)和促進(jìn)了綠色消費(fèi)。該項(xiàng)引導(dǎo)公眾參與綠色行動(dòng)的解決方案，提供了以下四點(diǎn)經(jīng)驗(yàn)。量化行動(dòng)，基于減碳方法學(xué)量化公眾行動(dòng)的碳減排色能量”轉(zhuǎn)化成實(shí)際的生態(tài)保護(hù)行動(dòng)，實(shí)現(xiàn)減碳與固碳的雙重價(jià)值，用生態(tài)公益價(jià)值激勵(lì)持續(xù)的綠色行動(dòng)。

互動(dòng)設(shè)計(jì)，通過產(chǎn)品設(shè)計(jì)增加使用過程中的趣味性和社交互動(dòng)性，增強(qiáng)了用戶的參與度和持續(xù)性，讓有意義的事情更有趣。激勵(lì)公眾選擇對(duì)環(huán)境友好的商品和服務(wù)，從倡導(dǎo)綠色生活到促進(jìn)綠色消費(fèi)。五、國(guó)際推廣價(jià)值螞蟻森林以其創(chuàng)新的數(shù)字化公益模式，成功激發(fā)上億用戶的環(huán)保行動(dòng)，為全球可持續(xù)發(fā)展提供了可借鑒的中國(guó)智慧，具有以下國(guó)際推廣價(jià)值。第一，數(shù)字化公益模式，通過數(shù)字化手段量化個(gè)人為全球提供了如何利用科技手段激發(fā)公眾參與環(huán)保積極性的樣板。第二，跨領(lǐng)域合作與標(biāo)準(zhǔn)制定，與專業(yè)機(jī)構(gòu)合作開發(fā)量化公眾低碳行為減排量的方法學(xué)體系，為碳減排行動(dòng)提供了科學(xué)評(píng)估工具，也為國(guó)際社會(huì)提供了跨領(lǐng)域推動(dòng)環(huán)境治理的范例。第三，綠色消費(fèi)與生活方式的推廣，通過激勵(lì)機(jī)制第四，趣味性與社交化促進(jìn)環(huán)保行動(dòng)普及，通過趣味性和社交互動(dòng)性的產(chǎn)品設(shè)計(jì)，提高了公眾參與環(huán)保的積極性，這一策略對(duì)于全球環(huán)保教育和行動(dòng)推廣具有重要借鑒意義。特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparks

scenariosthatcangenerate“greenenergy”inAntForest,andmorethan600enterprisesandbrandsfromvariousindustrieshavejoinedAntForest.Overthepast8years,AntForesthaswitnessedthelow-carbonlifeofmorethan700millionusers,generatingatotalof37.68milliontonnesof“greenenergy”.Intermsofecologicalrestoration,AntForesthasplantedmorethan548milliontreesin13provinces,coveringalandareaof3866km2.Ofthesetrees,morethan90%havebeenplantedwherethethreeiconicbattlesinthe“Three-North”Projecttake

thefunandsocialinteractionintheprocessofuse,andenhanceduserparticipationanditscontinuity,makingmeaningfulthingsmoreinteresting.OpenTheCommodities”systemhasbeenreleasedtoinspirethepublictochooseandgreenlifestylestogreenInternationalPromotionValueOverviewofActionsAntForestisapublicwelfareprojectlaunchedbyAntGroupin2016toadvocategreenandlow-carbonlifestylesandsupportecologicalprogressasamajordonor.Usersmayreceivethecorrespondingamountof“greenenergy”inAntForest,calculatedundertheirauthorizationaccordingtothecarbonemissionreductionmethodologiesprovidedbyprofessionalinstitutions,asrewardsforlow-carbonbehaviorsintheirdailylives.Whenrunninguptoacertainamount,“greenenergy”canbeusedtoapplyforthefundsdonatedbyAntGroupandotherenterprisestosupportnon-profitorganizationsandprofessionalinstitutionsinafforestationandecologicalconservation.TheAntForestprojectcreates“visiblegreen”throughecologicalpublicwelfareactivities,andinthiswayinspiresthepublictoliveamorelow-carbonlifeandcreate“invisiblegreen”byreducingcarbonemissions.MechanismDesignandInnovationAntForestconnectsproduction,consumptionandsocialvalueinadigitalsothattheycaninspireandpromoteeachothertoproducepositiveresults.“Advocatinglow-carbonemissionreduction”isthefundamentalgoal,and“protectingandrestoringecosystems”isameansofinspiration.Thetwoformapublicwelfaremodelof“mutualinspiration”,whichdeliversdualbenefitsin“ecologicalprojectsites”and“greenandlow-carbonscenarios”andcontributestothe“dualgoalsandecologicalconservationindifferentregions.Beginningwithusers’dailylives,Antdigsintovariouslow-carbonscenariosintermsoffood,clothing,transportationandshopping,andhas

institutionsidentifythecarbonemissionbaselineineachscenarioasthebasisforallocatingBasedonthedigitalpaymentplatformanditsopenplatform,Antreachesawideofgreenproductsandservicesinidentifiesandquantifiesusers’dailylow-carbonandtheircarbonbenefits,andthemwithenergy”.Byincentivizinguserswithparticipationinecologicalpublicwelfareprojectsandinplaceaenergy”exchangesystem,inwhichthebyathebyeachtreeorunitareaofland,Antdeliversdualbenefits,namelycarbonandThroughinterestingandsociallyproductdesign,Anthasgainedpopularitycontinuedamongusers,guidingthepublictoparticipateingreenandlow-carbonactionsandcontributingtoecologicalprotectionandInAntandUnitedCertificationCenter(CEC)jointlyreleasedtheCommodities”system,andfirstgreenconsumptionplatformMarket”withthefirstgroupofmorethan80joiningit.Consumerscanlearnaboutgreenandbuyontheplatform,andaenergy”Antwhichinturndrivesandinspiresthepublictochoosecommoditiesandservicesmoreoften,thusgreenApplicationScenarios,ResultsandValueCurrently,therearemorethan60low-carbon

placetoassistinlocalefforttopreventandcontroldesertification.Intermsofbiodiversityconservation,AntForesthasparticipatedintheconstructionof34civilprotectedareasin16provinces,coveringalandareaofover4,900squarekilometers.AntForesthaswona“ChampionsoftheEarth”award,thehighestenvironmentalhonor,anda“MomentumforChangeLighthouseActivity”winner,thetophonorinthefieldofclimatechangeresponse,insuccessionforitsachievementsinarousingthepublicawarenessofenvironmentalprotectionandpromotingecologicalprotectionactionsinadigitalmanner.ExperienceandInspirationInspiringpublicparticipationinlow-carbonlifeviaadigitalplatform,AntForesthasdrivenandboostedgreenconsumptionwhilepromotingecologicalrestorationandbiodiversityconservation.Herearefourkeytakeawaysfromthesolution,whichhasledtopublicparticipationingreenactions:Quantificationofactions.Carbonemissionreductionbenefitsfrompublicactionsarequantifiedbasedoncarbonreductionmethodologies,andgreenandlow-carbonactionsarerecordedinusers’accountsandrewardedwith“greenenergy”.Innovationinincentives.A“greenenergy”exchangesystemhasbeenestablished,whichenablesAntForesttodeliverdualbenefitsofcarbonreductionandcarbonsequestrationbyturning“greenenergy”intoecologicalprotectionactions,andinspiresustainedgreenactionsusingecologicalpublicwelfarevalue.Interactivedesign.Theproductdesignhasincreased

Throughitsinnovativedigitalpublicwelfaremodel,AntForesthassuccessfullyinspiredgreenactionsamonghundredsofmillionsofusers,andprovidedChinesewisdomthatcanbeborrowedtopromoteglobalsustainabledevelopment.Theprojectisofthefollowinginternationalpromotionvalue.Firstly,creatingadigitalpublicwelfaremodel.Individuallow-carbonbehaviorsarequantifiedthroughdigitalmeanstoturnvirtual“greenenergy”intophysicaltree-plantingactions,providingamodelfortheworldonhowtoleveragethepoweroftechnologytoinspirepublicparticipationinenvironmentalprotection.encouragingcross-sectorcooperationandstandardsetting.Bycooperatingwithprofessionalinstitutions,AntForesthasestablishedasystemofmethodologiestoquantifycarbonemissionreductionsbroughtaboutbypubliclow-carbonbehaviors,providingascientificevaluationtoolforactionstoreducecarbonemissionsandsettinganexampleofcross-sectorenvironmentalgovernancefortheinternationalThroughtheincentivemechanism,AntForestguidesuserstochoosegreenproductsandservices,promotingthepopularizationofgreenconsumptionandprovidingafeasiblepathwayfordrivingsustainablelifestylesglobally.Fourthly,offeringinterestingandinteractivedesignthatcanacceleratethepopularizationofenvironmentalactions.Throughinterestingandinteractiveproductdesign,AntForesthasenhancedpublicenthusiasmforparticipationinenvironmentalprotection.Thisstrategyisofsignificantexemplarysignificancefortheglobalpromotionofenvironmentaleducationandactions.點(diǎn)燃綠色星火KindlingtheGreenSparks“ 解決方案來自“

特別版國(guó)網(wǎng)江西省電力有限公司特別版民 電 點(diǎn)滴生活中的全民節(jié)電降碳行動(dòng)一、行動(dòng)背景與概述氣候變化是人類共同面臨的重大危機(jī)和嚴(yán)峻挑戰(zhàn)。20237江西省平均氣溫30.3℃，較歷年同期偏高1.4℃；202494.9℃，19616202310.3%。在用電尖峰時(shí)段，居民節(jié)約用電意義重大，一方面可以降低電網(wǎng)負(fù)荷，減少工業(yè)限產(chǎn)壓力；另一方面也可節(jié)省電力設(shè)施建設(shè)投資，節(jié)約資源，提高用能效率。為（以下簡(jiǎn)稱國(guó)網(wǎng)江西電力）聯(lián)合江西省能源局發(fā)起“智·享節(jié)電”居民節(jié)約用電享紅包活動(dòng)，根據(jù)電網(wǎng)負(fù)荷情況向居民發(fā)出節(jié)電邀約，通過2100社會(huì)重要時(shí)段、電網(wǎng)高峰時(shí)刻錯(cuò)峰用電、節(jié)約用電，形成江西特色的全民節(jié)電模式。二、機(jī)制設(shè)計(jì)與創(chuàng)新國(guó)網(wǎng)江西電力首創(chuàng)以“智·享節(jié)電”微信小程序?yàn)檩d體的千萬(wàn)級(jí)居民用戶荷網(wǎng)互動(dòng)平臺(tái)，以電網(wǎng)負(fù)荷風(fēng)險(xiǎn)預(yù)判為指針，采用每節(jié)約12激勵(lì)機(jī)制，鼓勵(lì)居民在電力緊張時(shí)段減少用電，深度挖在用電尖峰時(shí)刻降低電網(wǎng)負(fù)荷，既保障了全社會(huì)平穩(wěn)用電，也大大節(jié)省了非用電尖峰時(shí)刻用不上的電網(wǎng)擴(kuò)容投

資。獎(jiǎng)勵(lì)資金來源于尖峰時(shí)刻工業(yè)用電的電費(fèi)溢價(jià)所形成的資金池，有效平衡保經(jīng)濟(jì)運(yùn)行、惠民生福祉，優(yōu)化了全社會(huì)的電力資源配置。項(xiàng)目實(shí)施依托智能電表實(shí)時(shí)采集的電能數(shù)據(jù)，通過集活動(dòng)報(bào)名、節(jié)電邀約、成效查詢、紅包領(lǐng)取、節(jié)電方式指引等功能于一體的“智·享節(jié)電”微信小程序，為用三、場(chǎng)景應(yīng)用與價(jià)值成效24參與家庭戶次達(dá)2100197093

6028該行動(dòng)還通過各類節(jié)電科普活動(dòng)，宣傳家電節(jié)能知識(shí)、用電技巧，引導(dǎo)居民家庭智慧、科學(xué)、經(jīng)濟(jì)用電，的新風(fēng)尚。四、經(jīng)驗(yàn)與啟示“智·享節(jié)電”模式有效釋放居民節(jié)能潛力，高效配置電力資源，保障了經(jīng)濟(jì)社會(huì)用電需求，節(jié)約了電網(wǎng)建設(shè)投資。該項(xiàng)引導(dǎo)公眾參與綠色行動(dòng)的解決方案，帶來以下四點(diǎn)啟示。以數(shù)智化技術(shù)為基礎(chǔ)：HPLC15基于微信小程序，精準(zhǔn)對(duì)接節(jié)電邀約與居民響應(yīng)，提高了覆蓋面、針對(duì)性和有效性。高勢(shì)能推廣協(xié)同即時(shí)激勵(lì)：項(xiàng)目得到江西省政府相關(guān)部門支持和推廣，自上而下推動(dòng)節(jié)電風(fēng)尚；微信小程序即時(shí)反饋節(jié)電量、減碳量、電費(fèi)紅包獎(jiǎng)勵(lì)，自下而上地激發(fā)居民參與熱情。巧妙挖潛實(shí)現(xiàn)聚沙成塔：聚焦用電高峰時(shí)段，巧妙設(shè)計(jì)“邀約—應(yīng)答—激勵(lì)”機(jī)制，引導(dǎo)居民集中節(jié)電，將看似不起眼的分散節(jié)電量匯聚成“虛擬電廠”，節(jié)約巨額電網(wǎng)建設(shè)成本。溢價(jià)資金發(fā)揮調(diào)節(jié)作用：以用電尖峰時(shí)刻的工業(yè)電費(fèi)溢價(jià)補(bǔ)貼居民節(jié)電成果，有效平衡電網(wǎng)負(fù)荷，既保障

經(jīng)濟(jì)運(yùn)行，又惠及民生福祉，優(yōu)化了電力資源配置。五、國(guó)際推廣價(jià)值“智·享節(jié)電”模式將居民家庭的節(jié)電行為轉(zhuǎn)化為助力經(jīng)濟(jì)社會(huì)環(huán)境協(xié)調(diào)發(fā)展的綠色行動(dòng)，為城市社區(qū)應(yīng)對(duì)氣候變化開辟新路徑，在國(guó)際上具有廣泛的推廣價(jià)值。第一，打造數(shù)字化節(jié)電平臺(tái)，利用智能電表、微信小程序等數(shù)字化工具，實(shí)現(xiàn)居民用電數(shù)據(jù)實(shí)時(shí)采集與智能分析，提高節(jié)電活動(dòng)的參與度和效率，為全球城市提供節(jié)電新視角。第二，設(shè)計(jì)激勵(lì)性節(jié)電機(jī)制，通過用電尖峰時(shí)段電費(fèi)溢價(jià)形成資金池，以電費(fèi)紅包獎(jiǎng)勵(lì)激勵(lì)居民節(jié)電，有效降低電網(wǎng)負(fù)荷，此機(jī)制可被各國(guó)城市借鑒以平衡電力供需。第三，聚沙成塔構(gòu)建虛擬電廠，匯聚分散的居民節(jié)電行為，打造了一種新型“虛擬電廠”響應(yīng)模式，為國(guó)際社會(huì)提供節(jié)約電力基礎(chǔ)設(shè)施投資的新思路。特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparksResidents'“Smart-Community-wideActionsonSavingElectricityandReducingCarboninEverydayLife

III.ApplicationScenarios,ResultsandValueThe“SmartSharingPowerSaving”modelfocusesonapplicationscenariossuchaspowerconsumptionbyurbanresidentsandpeakhoursandseasonofpowerconsumption.Byguidingresidentstochangetheirpowerconsumptionbehaviorsandreduceunnecessaryenergyconsumption,theprojecthasledtosignificantpowersavingsandemissionreductions,andeffectivelyalleviatedthesociety-widepowerconsumptionpressure.JointlyadvocatedanddrivenbyJiangxiDevelopmentandReformCommission,JiangxiProvincialGovernmentOfficesAdministration,theEnergyAdministrationofJiangxiProvince,andStateGridJiangxiElectricPower,24residentialpowersavingactivitieshavebeenorganized,involving21millionhouseholds,saving19.7millionkWhofelectricity,directlyreducing19,000tonnes

ThewasandbyofthetheinatheonandforofforinaaaAllowingpremiumstoplayaregulatingrole:Residents’powersavingresultsweresubsidizedwithBackgroundandOverviewofActionsaaaaa

MechanismDesignandInnovationStateGridJiangxiElectricPowerinitiatedaload-gridinteractiveplatforminvolvingtensofmillionsofresidentialusersbasedontheWeChatminiprogram“SmartSharingPowerSaving”.Undertheguidanceofgridloadriskprediction,andbyadoptinganincentivemechanismofgivinga2-yuanredpacketforeverykWhofelectricitysaved,theprojectencouragedresidentstoreducepowerconsumptionduringpeakhours,andtappedresidents’potentialforpowersaving.Everylittlebitofelectricitysavedbyasinglehouseholdcounts,whichcouldreducegridloadduringpeakhours,bothguaranteeingsociety-widestablepowerconsumptionandsavingmuchinvestmentingridcapacityexpansionthatisunnecessaryduringnon-peakhours.Theincentivescomefromthecapitalpoolofpremiumsforindustrialpowerconsumptionduringpeakhours,whichhaveeffectivelybalancedgridloadtosafeguardeconomicoperationandimprovepeople’swell-being,andoptimizedthesociety-widepowerresourceallocation.Basedonreal-timepowerdatacollectedbysmartmeters,theprojectprovideduserswithintuitiveinformationonpowersavingsandcarbonemissionreductionsviatheWeChatminiprogram“SmartSharingPowerSaving”thatintegratesfunctionssuchassign-up,powersavinginvitation,resultsquery,redpacketcollection,andguidanceonwaystosaveelectricity,andgaveredpacketsforpaymentofelectricitybillstimely.Thishasgreatlyenhancedresidents’enthusiasmforparticipationandsenseofaccomplishment.

ofcarbonemissions,andindirectlysupportingmorethan300millionyuaninindustrialoutput.Theresultingpowersavingsareequivalenttoa“virtualpowerplant”withadailycapacityof600,000kWforresidents,notonlyeffectivelyguaranteeingsafe,stableandorderlypowersupplyduringpeakhours,butalsosavingmorethan2.8billionyuanofinvestmentingriddevelopment.aJiangxiProvince.ExperienceandInspirationBuildingondigitalandintelligenttechnologies:BasedonHPLCsmartmeters,theprojectreceivedresidentialpowerconsumptiondataevery15minutes,ensuringaccuratestatisticsonpowersavings;basedontheWeChatminiprogram,theprojectpreciselymatchedpowersavinginvitationswithresidents’responses,increasingthecoverage,pertinenceandeffectiveness.

premiumsforindustrialpowerconsumptionduringpeakhours,effectivelybalancinggridloadtosafeguardeconomicoperationandimprovewell-being,andoptimizingtheallocationofpowerresources.InternationalPromotionValueThe“SmartSharingPowerSaving”modelturnsresident’spowersavingbehaviorsintogreenactionsthatcontributetocoordinateddevelopmentintheeconomic,socialandenvironmentalfields,blazinganewtrailforurbanresponsetoclimatechange.Itisofgreatinternationalpromotionvalue.Firstly,buildingadigitalpowersavingplatform.DigitaltoolssuchassmartmetersandWeChatminiprograms,whichwereusedforreal-timecollectionandintelligentanalysisofresidentialpowerconsumptiondata,haveincreasedtheparticipationandefficiencyofthepowersavingcampaign,providinganewperspectiveonpowersavingforcitiesaroundtheworld.Secondly,designinganincentivepowersavingmechanism.Themechanismofestablishingacapitalpoolofpremiumsforpowerconsumptionduringpeakhoursasthesourceofredpacketsforpowersaving,whichhaseffectivelyreducedgridload,canbeborrowedbycitiesaroundtheworldinbalancingpowersupplyanddemand.ainofupain點(diǎn)燃綠色星火KindlingtheGreenSparks“ 解決方案來自“

特別版武漢碳普惠管理有限公司、騰訊SSV碳中和實(shí)驗(yàn)室特別版碳湖 ：打造可持續(xù)低碳降碳生態(tài)體系一、行動(dòng)背景與概述碳普惠，即通過采用政策鼓勵(lì)、商業(yè)獎(jiǎng)勵(lì)和減排量交易相結(jié)合的方式正向引導(dǎo)和激勵(lì)社會(huì)公眾、中小微企業(yè)踐行低碳生活和主動(dòng)降碳的減排機(jī)制。在統(tǒng)一大市場(chǎng)建設(shè)和全國(guó)碳市場(chǎng)建立的背景下，通過試點(diǎn)碳普惠體系建設(shè)發(fā)揮地方區(qū)域碳市場(chǎng)的“試驗(yàn)田”作用，對(duì)引導(dǎo)形湖北省武漢市依托數(shù)字化技術(shù)手段，開發(fā)運(yùn)營(yíng)了全國(guó)首個(gè)政府控碳、企業(yè)降碳、個(gè)人低碳“三位一體”的碳普惠綜合服務(wù)平臺(tái)。2023年6月，武漢碳普惠管理有限公司、騰訊SSV碳中和實(shí)驗(yàn)室聯(lián)合推出面向武漢市民的低碳生活平臺(tái)——“武碳江湖”小程序。作為武漢碳普惠綜合服務(wù)平臺(tái)的重要組成部分，“武碳江湖”運(yùn)用數(shù)字化技術(shù)賦能碳普惠機(jī)制，對(duì)居民日常生活場(chǎng)景中的低碳行為，如乘坐公交地鐵、節(jié)約用電等進(jìn)行量化、賦值，有力推動(dòng)了居民生活方式的低碳化。二、機(jī)制設(shè)計(jì)與創(chuàng)新用戶在“武碳江湖”開通個(gè)人碳賬戶后，每當(dāng)其實(shí)施乘坐公交地鐵、租用共享單車、購(gòu)買二手物品等低碳行為，即可獲得碳普惠減排量，這些減排量可在“武碳江湖”低碳商城兌換單車騎行券、便利店優(yōu)惠券等“低碳權(quán)益”。為便利用戶和提升使用體驗(yàn)，“武碳江湖”接入微信、支付寶兩大應(yīng)用程序，并實(shí)現(xiàn)了沉淀數(shù)據(jù)的

2023128-（第二站統(tǒng)一管理。20249擴(kuò)展了“武碳江湖”的應(yīng)用場(chǎng)景，實(shí)現(xiàn)將個(gè)人低碳行為與互聯(lián)網(wǎng)服務(wù)相結(jié)合，通過實(shí)時(shí)數(shù)據(jù)歸集，核算并發(fā)放碳普惠減排量。在綠色出行領(lǐng)域，經(jīng)用戶同意后，其低碳行為數(shù)據(jù)由騰訊乘車碼、滴滴等平臺(tái)歸集，轉(zhuǎn)化為個(gè)人碳賬戶的等值低碳權(quán)益，形成對(duì)低碳行為的激勵(lì)。這一舉措提升了用戶獲得低碳出行獎(jiǎng)勵(lì)的便利性和價(jià)值感，也激發(fā)了企業(yè)參與碳普惠體系建設(shè)的熱情，擴(kuò)充了碳普惠減排量的獲取渠道。

三、場(chǎng)景應(yīng)用與價(jià)值成效以碳普惠方法學(xué)為依據(jù)對(duì)相關(guān)行為的低碳貢獻(xiàn)進(jìn)行量化、賦值、登記，計(jì)算并發(fā)放的碳普惠減排量可用于兌換低碳權(quán)益、助力活動(dòng)碳中和、在碳市場(chǎng)交易變現(xiàn)等，構(gòu)建起“方法學(xué)編制與公布—減排量開發(fā)與登記—碳市場(chǎng)交易與履約”的閉環(huán)，打通了居民低碳行為參與區(qū)域碳市場(chǎng)202410712000四、經(jīng)驗(yàn)與啟示“武碳江湖”依托大數(shù)據(jù)、AI、區(qū)塊鏈等數(shù)字技術(shù)，實(shí)現(xiàn)了居民低碳生活碳普惠減排量的在線登記、交易和變現(xiàn)。該項(xiàng)引導(dǎo)公眾參與綠色行動(dòng)的解決方案，帶來以下三點(diǎn)啟示。碳普惠方法學(xué)是依據(jù)?？茖W(xué)量化低碳貢獻(xiàn)是碳普惠機(jī)制建立的前提，權(quán)威方法學(xué)是低碳行為被計(jì)算、量化、

賦值的依據(jù)，成為打通個(gè)人碳普惠減排量進(jìn)入碳市場(chǎng)交易的關(guān)鍵一環(huán)。數(shù)字技術(shù)是支撐。數(shù)字化技術(shù)賦能碳普惠機(jī)制，依托出色的海量數(shù)據(jù)處理能力，既實(shí)現(xiàn)了實(shí)時(shí)在線發(fā)放碳普惠減排量，又實(shí)現(xiàn)了低碳減碳行為的正向激勵(lì)。實(shí)現(xiàn)可持續(xù)運(yùn)營(yíng)是關(guān)鍵。構(gòu)建市場(chǎng)主體多元的低碳降碳生態(tài)體系，激發(fā)了各參與方的減排動(dòng)力和潛力；將趣味化操作與市場(chǎng)化運(yùn)作相結(jié)合，提升了碳普惠機(jī)制的可持續(xù)性。五、國(guó)際推廣價(jià)值該項(xiàng)目的成功實(shí)踐不僅為中國(guó)城市區(qū)域建設(shè)碳普惠體系提供了有益的探索與示范，也為全球碳普惠機(jī)制的創(chuàng)新提供了可復(fù)制、可借鑒的經(jīng)驗(yàn)，具有在國(guó)際上廣泛推廣的潛力。第一，完善頂層制度設(shè)計(jì)，從建立區(qū)域碳普惠綜合服務(wù)平臺(tái)到發(fā)布個(gè)人碳普惠方法學(xué)，一系列配套政策為項(xiàng)目高效運(yùn)轉(zhuǎn)、碳普惠減排量進(jìn)入碳交易市場(chǎng)實(shí)現(xiàn)閉環(huán)提供了保障。第二，設(shè)立專業(yè)運(yùn)營(yíng)機(jī)構(gòu)，設(shè)立運(yùn)營(yíng)碳普惠的專業(yè)公司承擔(dān)平臺(tái)開發(fā)運(yùn)營(yíng)相關(guān)職能，確保個(gè)人和企業(yè)的減排量得以兌現(xiàn)。第三，多方協(xié)同形成合力，構(gòu)建政府、企業(yè)、個(gè)人共同參與的碳普惠生態(tài)，通過政策引導(dǎo)和市場(chǎng)激勵(lì)，促進(jìn)綠色低碳生活方式的普及，為國(guó)際社會(huì)提供多方合作的減排模式。特別版點(diǎn)燃綠色星火特別版KindlingtheGreenSparks "WuhanLow-carbonUniverse":BuildingaSustainableLow-carbonEcosystem

ofself-worth,butalsoinspiredenterprisestoparticipateinthedevelopmentofthecarboninclusionsystem,andbroadenedthechannelsforobtainingcarboninclusionemissionreductions.III.ApplicationScenarios,ResultsandValue“WuhanLow-carbonUniverse”focusesonresidents’low-carbonbehaviorsintheirdailylives,quantifying,andvaluingandrecordingthelow-carbonbehaviorscontribution,basedonthecarboninclusionmethodologies.Thecarboninclusionemissionreductionscalculatedandissuedbytheminiprogramcanbeexchangedforlow-carbonbenefits,oroffsetthecarbon

real-timeonlineissuanceofcarboninclusionemissionreductionsandincentivesforlow-carbonandcarbon-reducingbehaviorsgiventheirexcellentmassdataprocessingcapabilities.Realizingsustainableoperationisthekey.Alow-carbonecosysteminvolvingdiversifiedmarketplayershasprovidedmomentumfortheparticipantstoreduceemissionsandunleashedtheirpotentialinthisregard;thecombinationofinterestingoperationsandmarket-orientedmanagementhasenhancedthesustainabilityofthecarboninclusionmechanism.BackgroundandOverviewofActionsCarboninclusionisanemissionreductionmechanismthatguidesandmotivatesthepubicandmicro,smallandmedium-sizedenterprises(MSMEs)topracticelow-carbonlifestylesandreducecarbonemissionsthroughacombinationofpolicyincentives,businessrewardsandemissionreductionstrading.AsChinahasestablisheditsnationalcarbonmarketandisworkingtobuildalargeunifiedmarket,pilotingthecarboninclusionsysteminlocalregionalcarbonmarkets,whichallowsthemtoserveas“testinggrounds”,isofexemplarysignificancefordevelopinggreenandlow-carbonlifestylesandpromotinggreenconsumption.thisend,Wuhan,thecapitalofHubeiProvince,developedandputintooperationfirstcarboninclusionintegratedserviceplatformfeaturingatrinityofcarboncontrolbythegovernment,carbonreductionbyenterprisesandlow-carbonactionsbyindividualsbyleveragingthepowerofdigitaltechnologies.InJune2023,WuhanCarbonInclusionandTencentSSVCarbonNeutralityLabjointlylaunchedtheWeChatminiprogram“WuhanLow-carbonUniverse”,alow-carbonlifeplatformforcitizensofWuhan.Asanintegralpartofcarboninclusionintegratedserviceplatform,“WuhanLow-carbonUniverse”empowersthecarboninclusionmechanismwithdigitaltechnologies,andquantifiesandassignsvaluestoresidents’low-carbonbehaviorsineverydaylife,suchastakingabusormetrotrain,andsavingelectricity,effectivelypushingresidentstowardslow-carbonlifestyles.

MechanismDesignandInnovationAfteropeninganindividualcarbonaccounton“WuhanLow-carbonUniverse”,auserreceivescarboninclusionemissionreductionscalculatedaccordingtomethodologiesapprovedbythelocalrelevantdepartment(“carboninclusionemissionreductions”)whenhe/sheadoptsalow-carbonsuchastakingabusormetrotrain,rentingasharedbikeandbuyingasecond-handitem.Theseemissionreductionscanbeexchangedforbike-ridingvouchers,conveniencestorecouponsandother“l(fā)ow-carbonbenefits”atthelow-carbonstoreon“WuhanLow-carbonUniverse”.provideconvenienceforusersandimproveuserexperience,“WuhanLow-carbonUniverse”isconnectedwithWeChatandAlipayandhasachievedunifiedmanagementofthecaptureddata.InSeptember2024,Wuhanintroducedthesecondgroupofindividualcarboninclusionmethodologies,expandingtheapplicationscenariosof“WuhanLow-carbonUniverse”,combiningindividuallow-carbonbeha