綜合商務(wù)英語(yǔ)知到智慧樹章節(jié)測(cè)試課后答案2024年秋哈爾濱金融學(xué)院

綜合商務(wù)英語(yǔ)知到智慧樹章節(jié)測(cè)試課后答案2024年秋哈爾濱金融學(xué)院第一章單元測(cè)試

（）workindependentlyoronshort-termcontracts.

A:venturecapitalistsB:shareholdersC:entrepreneursD:freelancers

答案:freelancersA（）offerstopayaparticularamountofmoneyforsomethingthatisbeingsold.

A:producerB:venturecapitalistC:bidderD:shareholder

答案:bidderWhichdivisiondeals（）issuesrelatedtopatents?

A:aboutB:withC:onD:in

答案:withSharesincorporationsareusuallysold（）theStockExchange.

A:toB:forC:onD:in

答案:onAmultinationalcorporationisacompanyhaving（）inmanydifferentcountries.

A:businessactivitiesB:shareholdersC:officesD:factories

答案:businessactivities；offices；factoriesManymultinationalsgenerallyengagein（）inordertoexpand.

A:mergersB:assetsC:subsidiariesD:acquisitions

答案:mergers；acquisitionsInapartnership,eachpartnersharesequalresponsibilityforthecompany’s（）.

A:debtsB:lossesC:profitsD:liabilities

答案:debts；losses；profits；liabilitiesWhatarethecorrectdescriptionsabouttheMonorailCorporation?（）

A:Itownsnofactories,warehousesoranyothertangibleassets.B:Itsellscomputers.C:ItoperatesfromasinglefloorthatitleasesinanofficebuildinginAtlanta.D:Freelanceworkersdesignthecomputersforthecompany.

答案:Itownsnofactories,warehousesoranyothertangibleassets.；Itsellscomputers.；ItoperatesfromasinglefloorthatitleasesinanofficebuildinginAtlanta.；Freelanceworkersdesignthecomputersforthecompany.Asoleproprietorshipisatypeofunincorporatedbusinessorganizationinwhichmultipleindividualsmanagethebusinessandareequallyliableforitsdebt.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)Inasoleproprietorship,thereisnolegaldistinctionbetweentheownerandthebusinessentity.（）

A:錯(cuò)B:對(duì)

答案:對(duì)

第二章單元測(cè)試

Secretaffairsmaybebroughtout（）theopen.

A:

inB:toC:fromD:on

答案:

inAnaggressivemanagementstyleledtoanincreasein（）turnover.

A:coachB:directorC:staffD:manager

答案:staffThemanagerneedstotakecontrol（）thesituationimmediately.

A:ofB:inC:allD:over

答案:ofOurboardof（）meetseverythreemonthstodiscussstrategy.

A:shareholdersB:directorsC:managersD:venturecapitalists

答案:directorsWhatarethecorrectdescriptionsabouttheDavidBeckham?（）

A:He’sBritain’smostbeautifulfootballplayer.B:HeonceplayedforManchesterUnited.C:Hekickedafootballbootafteradefeat.D:Hewashitbyafootballbootonhiseyebrowafteradefeat.

答案:He’sBritain’smostbeautifulfootballplayer.；HeonceplayedforManchesterUnited.；Hewashitbyafootballbootonhiseyebrowafteradefeat.Whichofthefollowingexpressionsarepropertophrasetheinstructionsasquestionswhenyougetpeopletodothingseffectively?（）

A:Isthereanywayyoucan…?B:Wouldyoudomeafavorand…?C:Wouldyoumind…?D:Doyouunderstand…?

答案:Isthereanywayyoucan…?；Wouldyoudomeafavorand…?；Wouldyoumind…?Inrelationship-orientedleadership,aleaderismorefocusedon（）.

A:theoverallwell-beingandsatisfactionofgroupmembersB:thetasksthatneedtobeperformedinordertomeetacertainproductiongoal.C:communicationwithingroupD:therelationshipsamongstthegroup

答案:theoverallwell-beingandsatisfactionofgroupmembers；communicationwithingroup；therelationshipsamongstthegroupIntask-orientedleadership,aleaderismorefocusedon（）.

A:Producingastep-by-stepsolutionforgivenproblemorgoalB:thetasksthatneedtobeperformedinordertomeetacertainproductiongoal.C:therelationshipsamongstthegroupD:communicationwithingroup

答案:Producingastep-by-stepsolutionforgivenproblemorgoal；thetasksthatneedtobeperformedinordertomeetacertainproductiongoal.Undertheautocraticleadershipstyle,alldecision-makingpowersarecentralizedintheleader.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Inlasses-faireorfree-reinleadership,theleadersharethedecision-makingabilitieswithgroupmembersbypromotingtheinterestsofthegroupmembersandbypracticingsocialequality.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)

第三章單元測(cè)試

（）isthenumberofpeoplebuyingaparticularproductorusingaparticularservice

A:customerB:trafficC:retailerD:consumer

答案:traffic（）istheperiodduringwhichtheobjectsoflabor(rawproductsandmaterials)remainintheproductionprocess,fromthebeginningofmanufacturingthroughtheoutputofafinishedproduct.

A:servicecycleB:salescycleC:designcycleD:productioncycle

答案:servicecycleVotersperceivehim（）adecisiveandresoluteinternationalleader.

A:withB:forC:asD:in

答案:as（）aword,youfoundoutsomethingyouhadnotknownbefore.

A:ForB:OnC:InD:Outof

答案:InWhatarethecorrectdescriptionsaboutNIKE?（）.

A:Itisengagedinthedesign,development,manufacturing,andworldwidemarketingandsalesoffootwear,apparel,equipment,accessories,andservices.B:ItisanAmericanmultinationalcorporation.C:It’strademarksof“JustDoIt”andtheSwooshlogoarehighlyrecognized.D:IttakesitsnamefromtheGreekgoddessofvictory.

答案:Itisengagedinthedesign,development,manufacturing,andworldwidemarketingandsalesoffootwear,apparel,equipment,accessories,andservices.；ItisanAmericanmultinationalcorporation.；It’strademarksof“JustDoIt”andtheSwooshlogoarehighlyrecognized.；IttakesitsnamefromtheGreekgoddessofvictory.ThefouraspectsofSWOTanalysisinclude（）.

A:weaknessesB:strengthsC:threatsD:opportunities

答案:weaknesses；strengths；threats；opportunitiesHumanandfinancialresourcesinclude（）.

A:newproductsB:techniciansC:financialsupportD:employees

答案:technicians；financialsupport；employeesWhichofthefollowingareessentialtoaneffectivestrategy（）.

A:Itisdeeplyunderstoodandsharedbytheorganization.B:Itidentifiesareasofcompetitiveadvantage.C:Itallowsflexibility.D:Itresultsfromthevariedinputofadiversegroupofthinkers.

答案:Itisdeeplyunderstoodandsharedbytheorganization.；Itidentifiesareasofcompetitiveadvantage.；Itallowsflexibility.；Itresultsfromthevariedinputofadiversegroupofthinkers.Marketisanareaorarenainwhichcommercialdealingsareconducted.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Brandmarketingistheactivityofdecidinghowtoadvertiseabrand,whatpricetochargeforit,etc.（）

A:對(duì)B:錯(cuò)

答案:對(duì)

第四章單元測(cè)試

（）isthepayofferedtoemployees,alongwithanyotheradvantagessuchaslongholidaysoracar.

A:PaypackageB:PerkC:GoldenparachuteD:Pension

答案:Paypackage（）isanarrangementinwhichasenioremployeeofacompanywillbepaidalargeamountofmoneyiftheylosetheirjob.

A:PensionB:GoldenparachuteC:PaypackageD:Perk

答案:GoldenparachuteButnowthepeopleworkingheresaytourismhasdropped（）andbusinessisbad.

A:awayB:offC:downD:on

答案:offWhenonedrugmakerhasamanufacturingproblem,othersrarelystep（）.

A:byB:inC:onD:out

答案:inExecutivepayorexecutivecompensationisamixtureof（）.

A:salaryB:benefitsandperquisitesC:sharesoforcalloptionsonthecompanystockD:bonuses

答案:salary；benefitsandperquisites；sharesoforcalloptionsonthecompanystock；bonusesThethreetypesofparachutesare（）.

A:silverparachuteB:copperparachuteC:tinparachuteD:goldenparachute

答案:silverparachute；tinparachute；goldenparachuteThesixbasictoolsofcompensationorremunerationare（）.

A:salaryB:STIsandLTIPsC:employeebenefitsD:perquisitesandinsurance

答案:salary；STIsandLTIPs；employeebenefits；perquisitesandinsuranceEmployeescanreceivepensionswhenthey（）.

A:stopworkingbecausetheyareillB:havereachedtheagewhentheystopworkingC:quitofficeD:aredismissed

答案:stopworkingbecausetheyareill；havereachedtheagewhentheystopworkingSeverancedealisanamountofmoneyandotheradvantages,suchasadviceonfindinganewjob,thatareofferedtoanemployeewhenacompanytellsthemtoleave.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Executivepayisanimportantpartofcorporategovernance,andisoftendeterminedbytheCEO.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)

第五章單元測(cè)試

Themore"carbon"isconsumed,themore"carbondioxide"isproduced,andthenthelarger"carbonfootprint"is.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Validmeasuresreducingtheconsumptionofcarbondioxideare（）.

A:carbonpriceB:carbontaxC:capandtradeD:carbonfootprint

答案:carbonprice；carbontax；capandtrade；carbonfootprintAcarbonfootprintiscomposedoftwoparts,ahighandlowfootprint.Thehighfootprintisthesumofthedirectcarbondioxideemissionsofburningoffossilfuels,likedomesticenergyconsumptionbyfurnacesandwatersheaters,andtransportation,likeautomobilesandairplanetravel.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)A（）istheamountthatmustbepaidfortherighttoemitonetonofcarbondioxideintotheatmosphere.

A:carbonfootprintB:carbonpriceC:carbontaxD:capandtrade

答案:carbonpriceSupposeyoucanbuyasandwichfortwodollarsthisyearandtheyearlyinflationrateistenpercent.Theoretically,nextyear,thesamesandwichwillcost（）dollars.

A:2B:4C:4.2D:2.2

答案:2.2Mr.Whiteisgoingtobuyacomputerfor$800inWisconsin,wherethesalestaxrateis5%.HowmuchwillMr.Whitepaytothecomputerintotal?（）

A:804B:1200C:840D:800

答案:840Inflationisacontinuingincreaseinprices,ortherateatwhichpricesincrease.Inotherwords,inflationisariseinprices,whichmeanstheriseofpurchasingpowerovertime.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)Proceedsisthemoneythatisobtainedfromdoingsomethingorsellingsomething.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Hiscommentshave（）alotofyoungvoters.

A:alienatedB:alienateC:alienatingD:alienate

答案:alienatedHisprivateactionsareindirect（）tohispubliclyexpressedopinions.

A:contradictedB:contradictoryC:contradictD:contradiction

答案:contradiction

第六章單元測(cè)試

Productsareonlytangiblegoodsanddonotincludeintangibleservices,ideas,orexperiences.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)Thecombinationofthefouraspectsproduct,price,placeandpromotionconstitutesthefamousmarketingmix,knownasthe（）,afoundationmodelinmarketing.

A:4PsB:4RsC:8PsD:4Cs

答案:4Ps（）,arenownedmasterofmarketing,proposedthefamous“4Ps”theoryinhisbookBasicMarketingin1960.

A:GaryAmstrongB:WilliamD.PerreaultJr.C:JosephP.CannonD:E.JeromeMcCarthy

答案:E.JeromeMcCarthyInthe4Pstheory,pricerefersto（）.

A:onlythebargainingmoneybetweensellersandbuyersB:theamountacustomerpaysforaproductC:thesacrificeconsumersarepreparedtomaketoacquireaproductD:considerationsofcustomerperceivedvalue

答案:theamountacustomerpaysforaproduct；thesacrificeconsumersarepreparedtomaketoacquireaproduct；considerationsofcustomerperceivedvalueInthe4Pstheory,placerefersto（）.

A:thedistributionchannelsusedtoreachmarketsB:theplacesforpurchasingrawmaterialsC:thephysicallocationwhereabusinesscarriesoutbusinessD:thecompanieswhereofficersworkeveryday

答案:thedistributionchannelsusedtoreachmarkets；thephysicallocationwhereabusinesscarriesoutbusinessThesloganofAmericanExpressis（）.

A:Don’tLeaveHomewithoutit.B:ThegreatAmericanchocolate.C:BecauseI’mworthit.D:Thinkdifferent.

答案:Don’tLeaveHomewithoutit.ThesloganofAppleis（）.

A:BecauseI’mworthit.B:Don’tLeaveHomewithoutit.C:ThegreatAmericanchocolate.D:Thinkdifferent.

答案:Don’tLeaveHomewithoutit.ThesloganofL’Orealis（）.

A:ThegreatAmericanchocolate.B:Thinkdifferent.C:Don’tLeaveHomewithoutit.D:BecauseI’mworthit.

答案:BecauseI’mworthit.（）isasmalldesignthatistheofficialsignofacompanyororganization.

A:LogoB:PricetagC:BrandD:Package

答案:LogoWhichofthefollowingwordsmeans“tomakesomeonethinkandbehaveexactlyasyouwantthemtodobyskillfullydeceivingorinfluencingthem”?（）

A:switchB:bombardC:showcaseD:manipulate

答案:manipulate

第七章單元測(cè)試

Whichofthefollowingstatementsisnottrue?（）

A:Outsourcingisalsothepracticeofhandingovercontrolofpublicservicestoprivateenterprises.B:Somecompanieswilloutsourcetheircoreresourcestoothercompanies.C:Inbusiness,outsourcinginvolvesthecontractingoutofabusinessprocessandoperational,ornon-corefunctionstoanotherparty.D:Outsourcingsometimes,thoughnotalways,involvestransferringemployeesandassetsfromonefirmtoanother.

答案:Somecompanieswilloutsourcetheircoreresourcestoothercompanies.Outsourcing’sbiggestadvantagesare（）.

A:timesavingsB:popularityC:costsavingsD:corporateimage

答案:timesavings；costsavingsOffshoringreferstorelocatingabusinessfunctiontoanearbycountry.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)Nearshoringmeanstransferringabusinessprocesstoadistantcountry.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)（）isaspecificsourcingmodelinwhichindividualsororganizationsusecontributionsfromInternetuserstoobtainneededservicesorideas.

A:NearshoringB:CrowdsourcingC:OutsourcingD:Offshoring

答案:CrowdsourcingLaborcost,alsocalledthecostoflabor,isthecostofwagespaidtoworkersduringanaccountingperiodondaily,weekly,monthly,orjobbasis,pluspayrollandrelatedtaxesandbenefits(ifany).（）

A:對(duì)B:錯(cuò)

答案:對(duì)Operatingcostsaretheexpenseswhicharerelatedto（）.

A:theoperationofacomponentB:theoperationofadeviceC:theoperationofapieceofequipmentorfacility.D:theoperationofabusiness

答案:theoperationofacomponent；theoperationofadevice；theoperationofapieceofequipmentorfacility.；theoperationofabusinessThecharacteristicsoftechnologyintensiveenterprisesinclude（）.

A:Theinternalemployeesoftheenterprisearemainlycomposedofpersonnelwithhighprofessionalandtechnicalknowledgeandskills.B:Technologyintensiveenterprisespossessalargenumberofadvanced,cutting-edge,andnewtechnologyequipment.C:Theproductshaveahighlevelofknowledgeandtechnicalcontent.D:Thecontentandprocessofproductionandmanagementmainlyrelyonknowledgeandtechnicalactivities.

答案:Theinternalemployeesoftheenterprisearemainlycomposedofpersonnelwithhighprofessionalandtechnicalknowledgeandskills.；Technologyintensiveenterprisespossessalargenumberofadvanced,cutting-edge,andnewtechnologyequipment.；Theproductshaveahighlevelofknowledgeandtechnicalcontent.；Thecontentandprocessofproductionandmanagementmainlyrelyonknowledgeandtechnicalactivities.Thesynonymof“redundant”is（）.

A:urgentB:excessiveC:astonishingD:deliberate

答案:excessiveWhichprefixes“re-”inthefollowingwordsmean“onceagain”?（）

A:rebuildB:reconsider,C:returnD:rewrite

答案:rebuild；reconsider,；rewrite

第八章單元測(cè)試

Whatarethethreefinancialstatementsthateverypubliccompanyissuesquarterlyandannually?（）

A:thepurchasedocumentB:theprofitandlossstatementC:thebalancesheetD:thecashflowstatement

答案:theprofitandlossstatement；thebalancesheet；thecashflowstatement（）isafinancialstatementthatsummarizestherevenues,costs,andexpensesincurredduringaspecifiedperiodoftime,usuallyafiscalquarteroryear.

A:ThepayrollB:ThebalancesheetC:TheprofitandlossstatementD:Thecashflowstatement

答案:TheprofitandlossstatementTheprofitandlossstatement,alsoknownasincomestatement,likethecashflowstatement,showschangesinaccountsatasinglemoment.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)Thebalancesheetshowscurrentassetsandliabilitiesonacertaindate.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Balancesheetisafinancialstatementthatsummarizes（）ataspecificpointintime.

A:shareholders’equityB:acompany’spayrollC:acompany’sassetsD:acompany’sliabilities

答案:shareholders’equity；acompany’sassets；acompany’sliabilities（）issomeonewhosejobistoofficiallyexamineacompany’sfinancialrecords.

A:InvestorB:AuditorC:CEOD:CFO

答案:AuditorGenerallyspeaking,theproportionofitsvotingstocksheldbytheparentcompanyislessthan50%.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)（）isasituationwhenonecompanybuysanotherone,orpartofanotherone.Inotherwords,itiswhenonecompanypurchasesmostorallofanothercompany'ssharestogaincontrolofthatcompany.

A:IndependenceB:DependenceC:MergerD:Acquisition

答案:AcquisitionWhatarethetypesofacquisition?（）

A:CongenericB:Vertical.C:HorizontalD:Conglomerate

答案:Congeneric；Vertical.；Horizontal；ConglomerateWhatisthepurposeofanacquisition?（）

A:Itcanmakethecompanyitselflookstrongandpersuadeconsumerstobuyitsproducts.B:Itcanallowthecompanytoexpanditsproductlinesorofferings.C:Itcanacquirecompetitorsinordertomaintainmarketshareandreducecompetition.D:Itcancutdowncostsbyacquiringbusinessesthatfeedintoitssupplychain.

答案:Itcanallowthecompanytoexpanditsproductlinesorofferings.；Itcanacquirecompetitorsinordertomaintainmarketshareandreducecompetition.；Itcancutdowncostsbyacquiringbusinessesthatfeedintoitssupplychain.

第九章單元測(cè)試

（）isacorefunctionofhumanresourcemanagement.Itreferstotheoverallprocessofattracting,selectingandappointingsuitablecandidatesforjobswithinanorganization.

A:TrainingB:DismissalC:PromotionD:Recruitment

答案:RecruitmentInrecruitmentplanning,therearealtogetherthreeparts.Theyare（）.

A:jobanalysisB:jobevaluationC:jobpromotionD:identifyingvacancy

答案:jobanalysis；jobevaluation；identifyingvacancyAjobdescriptionprovidesinformationonthefollowingelements（）.

A:SummaryofJobB:JobDutiesC:JobLocationD:JobTitle/JobIdentification/OrganizationPosition

答案:SummaryofJob；JobDuties；JobLocation；JobTitle/JobIdentification/OrganizationPositionRecruitmentisacostlyprocess.Hence,itisimportantthattheperformanceoftherecruitmentprocessisthoroughlyevaluated.（）

A:錯(cuò)B:對(duì)

答案:對(duì)（）isashortwrittendocumentthatlistsyoureducationandpreviousjobs,whichyousendtoemployerswhenyouarelookingforajob.

A:AcurriculumvitaeB:AnadvertisementforajobC:AfinancialreportD:Abackgroundcheck

答案:AcurriculumvitaeHumanresourcemanagementisastrategicapproachtomanaging（）sothatpeoplecanfunctionaseffectivelyandproductivelyaspossible.

A:corporateassetsB:theworkcultureC:theworkenvironmentD:companyemployees

答案:theworkculture；theworkenvironment；companyemployeesHumanresourcestypically（）employees.

A:trainsB:hiresC:firesD:finds

答案:trains；hires；fires；finds我們正在招聘一位負(fù)責(zé)歐洲市場(chǎng)的銷售經(jīng)理。

Weare（）asalesmanagerresponsiblefortheEuropeanmarket.

A:firingB:recruitingC:findingD:imitating

答案:recruiting（）indicatessomeonewhohasformallyasked,usuallyinwriting,forajob,universityplace,etc.

A:ApplicantB:RepresentativeC:ApplyingD:Application

答案:ApplicantWhichofthefollowingunderlinedwordsindicates“togetavictory”?（）

A:Theyfinallynailedthethief.B:Henailedinthesemi-final.C:Shenailedthetwoboardstogether.D:Mishkagotsomenailscissorsandstartedcarefullytrimminghisfingernails.

答案:Henailedinthesemi-final.

第十章單元測(cè)試

Counterfeitingisacriminaloffensethatinvolvesfraudulentlymanufacturinganddistributinganitemoflesservaluethanthegenuineproduct,usuallyforthepurposeofmonetarygain.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Counterfeitingiscommonlyseenintheformof（）.

A:thefraudulentproductionofcopiesofvaluabledigitalmediaB:thefraudulentproductionofjewelry,andaccessoriesC:thefraudulentproductionofdesignerclothingD:counterfeitingmoney

答案:thefraudulentproductionofcopiesofvaluabledigitalmedia；thefraudulentproductionofjewelry,andaccessories；thefraudulentproductionofdesignerclothing；counterfeitingmoneyApatentisaspecialdocumentthatgivesyoutherighttomakeorsellanewinventionorproductthatnooneelseisallowedtocopy.Apatentisatangibleassettoacompany.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)Whichofthefollowingchoicesdoesnotbelongtocopyright?（）

A:technicaldrawings,sculptures,andadvertisementsB:softwareprograms,mapsC:books,paintings,films,musicD:fashionableclothes

答案:fashionableclothesWhatreferstotherightsthatwriters,artists,andmusicianshaveovertheircreations？（）

A:CopyrightB:IntellectualpropertyC:PatentD:Trademark

答案:CopyrightIfyouareamusicianandownthecopyrightofallthesongsyoucreated,nobodycanreproducethatmusicwithoutyourpermission.Youcanselltherightstoanotherpersonoracompanyifyouwant.（）

A:錯(cuò)B:對(duì)

答案:對(duì)IntellectualPropertycoversseveralmainareas.Theyare（）.

A:designsabout“Whatitlookslike”B:patentsabout“Howsomethingworks”C:trademarksabout“WhatyoucallitD:copyrightabout“Artisticorliteraryexpression”

答案:designsabout“Whatitlookslike”；patentsabout“Howsomethingworks”；trademarksabout“Whatyoucallit；copyrightabout“Artisticorliteraryexpression”Whypromoteandprotectintellectualproperty?（）

A:Intellectualpropertyshouldbeenjoyedbyeveryone.B:Theprogressandwell-beingofhumanityrestonitscapacitytocreateandinventnewworksintheareasoftechnologyandculture.C:Thelegalprotectionofnewcreationsencouragesthecommitmentofadditionalresourcesforfurtherinnovation.D:Thepromotionandprotectionofintellectualpropertyspurseconomicgrowth,createsnewjobsandindustries,andenhancesthequalityandenjoymentoflife.

答案:Theprogressandwell-beingofhumanityrestonitscapacitytocreateandinventnewworksintheareasoftechnologyandculture.；Thelegalprotectionofnewcreationsencouragesthecommitmentofadditionalresourcesforfurtherinnovation.；Thepromotionandprotectionofintellectualpropertyspurseconomicgrowth,createsnewjobsandindustries,andenhancesthequalityandenjoymentoflife.（）thatisusedtodistinguishoneproduct,companyororganizationfromanotherallbelongstotrademarks.

A:AdistinctivegraphicsymbolB:AdistinctivewordC:AdistinctivephraseD:Adistinctivelogo

答案:Adistinctivegraphicsymbol；Adistinctiveword；Adistinctivephrase；AdistinctivelogoProfitabilityisabilityofacompanytouseitsresourcestogeneraterevenuesinexcessofitsexpenses.（）

A:對(duì)B:錯(cuò)

答案:對(duì)

第十一章單元測(cè)試

Whentellingastory,（）canbeusedtohighlightacertaintimeandattracttheattentionoftheaudience.

A:tocutalongstoryshortB:intheendC:justthenD:itturnedout

答案:justthenWhentellingastory,ifyouwanttogetyouraudiencetoanticipate,youwilluse（）.

A:You’llneverbelievethis…B:Atthatverymoment…C:Justthen…D:Togettothepoint

答案:You’llneverbelievethis…Outdooradvertisingconsistsof（）。

A:radioB:billboardsC:kiosksD:Internetadvertising

答案:billboards；kiosksWhentellingastory,ifyouwanttogiveashortenedversion,youwillsay（）.

A:Intheend…B:Itturnedout…C:TocutalongstoryshortD:Togettothepoint

答案:Tocutalongstoryshort；TogettothepointNewspapersandmagazinesarequitepopularmodesofprintadvertising.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Whentellingastory,“togettothepoint”canenhanceasenseofurgency,makingyourstorytellingevenmoreattractive.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)Theprintmediaalsoincludebrochuresandfliers.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Whentellingastory,“atthatverymoment”canenhanceasenseofurgency,makingyourstorytellingevenmoreattractive.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Internetadvertisingisatypeofbroadcastadvertising.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Theprimetimeadvertisementswouldbemorecostlythantheregularones.（）

A:錯(cuò)B:對(duì)

答案:對(duì)

第十二章單元測(cè)試

Whennegotiating,（）canbeusedtomakeacounter-proposal.

A:Anotheroptionis…B:itturnedoutC:Done!D:justthen

答案:Anotheroptionis…Whenreachanagreement,wemaysay（）.

A:Ofcourse,you’llhaveto…B:You’vegotadeal!C:TogettothepointD:Takeitorleaveit!

答案:You’vegotadeal!Industrialpropertyincludes（）。

A:trademarksB:designC:patentD:tradesecrets

答案:trademarks；design；patent；tradesecretsCopyrightcoversawidevarietyofliteraryworkssuchasnovels,poems,plays,filmsanddramas.Italsocovers（）,e.g.paintingssculptures,photographsandmanymore.

A:artisticcreationsB:billboardsC:eventsD:musicalwork

答案:artisticcreations；musicalworkCopyrightisalsoatypeofintellectualproperty.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Intellectualpropertyisclassifiedintotwoparts,industrialpropertyandcopyright.（）

A:對(duì)B:錯(cuò)

答案:對(duì)IndustrialpropertyalsoincludesDesign.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Tradesecretsisalsoakindofintellectualproperty.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Whennegotiating,youmaysay“Alternatively,wecould…”topostponeadecision（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)“Takeitorleaveit!”canbeusedtomakeacounter-proposalwhennegotiating.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)

第十三章單元測(cè)試

Whichofthefollowingisownershipinvestment（）?

A:stocksB:moneymarketfundsC:bondsD:one’ssavingsaccount

答案:stocksThesimplestexampleofdiversificationisprovidedbytheproverb（）.

A:Takeitorleaveit!B:Timeismoney.C:You’vegotadeal!D:"Don'tputallyoureggsinonebasket".

答案:"Don'tputallyoureggsinonebasket".Behavioralfinanceisthestudyoftheinfluenceofpsychologyonthebehaviorofinvestorsorfinancialanalysts.Itassumesthatinvestorsarenotalwaysrational,havelimitstotheirself-controlandareinfluencedbytheirownbiases.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Bondsarealsoawayofinvestment.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Preciousobjectsandcollectiblesarealsoregardedasownershipinvestment.（）

A:對(duì)B:錯(cuò)

答案:對(duì)Yoursavingsaccountisakindofownershipinvestment.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)Realestateisalsoatypeoflendinginvestment.（）

A:錯(cuò)B:對(duì)

答案:錯(cuò)Infinance,diversificationistheprocessofallocatingcapitalinawaythatreducestheexposuretoanyoneparticularassetorrisk.Acommonpathtowardsdiversificationistoreduceriskorvolatilitybyinvestinginavarietyofassets.（）

A:錯(cuò)B:對(duì)

答案:對(duì)Cashequivalentsareinvestmentsthatare“asgoodascash,"whichmeansthey'renoteasytobeconvertedbackintocash.（）

A:對(duì)B:錯(cuò)

答案:錯(cuò)Goldcanbeconsideredanownershipinvestment-providedthatitisboughtwiththeintentionofresellingitforaprofit.（）

A:對(duì)B:錯(cuò)

答案:對(duì)

第十四章單元測(cè)試

Whichonesbelongtosecondaryenergy?（）

A:electricityB:dieselC:hydroenergyD:gasoline

答案:electricity；diesel；gasolineWhatroledoesOPECplay?（）

A:UnifytheoilpoliciesofmembercountriesB:EnsurestableincomeforoilproducingcountriesC:MonopolizetheglobaloilD:Maintainthestabilityofinternationaloilmarketprices

答案:Unifytheoilpoliciesofmembercountries；Ensurestableincomeforoilproducingcountries；MaintainthestabilityofinternationaloilmarketpricesWhatarenon-renewableresources?（）

A:bioenergyB:petroleumC:coalD:naturalgas

答案:petroleum；coal；naturalgasMostnativemammalspecieshavebeenseverely.（）

A:deletedB:completedC:competedD:Depleted

答案:DepletedTherateofincreasedby2%.（）

A:inflationB:inflatesC:inflatedD:inflate

答案:inflationOilspillsarehavingaeffectoncoralreefsintheocean.（）

A:devastatedB:devastatingC:devastateD:devast