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學(xué)院名稱專(zhuān)業(yè)班級(jí):姓名:學(xué)號(hào):密封線內(nèi)不要答題┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃學(xué)院名稱專(zhuān)業(yè)班級(jí):姓名:學(xué)號(hào):密封線內(nèi)不要答題┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃封┃┃┃┃┃┃┃┃┃┃┃線┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃商務(wù)溝通試卷A卷出卷教師:適應(yīng)班級(jí):管理學(xué)院10級(jí)所有專(zhuān)業(yè)班級(jí)考試方式:閉卷本試卷考試分?jǐn)?shù)占學(xué)生總評(píng)成績(jī)的70%題號(hào)一二三四五六七八九十總分核分人得分復(fù)查總分總復(fù)查人得分評(píng)卷人(本題10分)一、TrueorFalse.(提示:正確的在括號(hào)內(nèi)寫(xiě)“T”,錯(cuò)誤的寫(xiě)“F”。每題1分,共計(jì)10分。并請(qǐng)把答案寫(xiě)下面的答案欄中。)題號(hào)12345678910答案如果您正在嘗試解決問(wèn)題或做出決定,更多的人在你的團(tuán)隊(duì)更好。()Ifyouaretryingtosolveaproblemormakeadecision,themorepeopleinyourteamthebetter.()雖然在您的商務(wù)郵件,你應(yīng)該改變段落的長(zhǎng)度,在一般情況下你應(yīng)該爭(zhēng)取簡(jiǎn)短的段落s..Althoughyoushouldvarythelengthofparagraphsinyourbusinessmessages,ingeneralyoushouldstriveforshortparagraphs.()3.身體語(yǔ)言的差異是誤解的跨文化交際中的一個(gè)主要來(lái)源。(Differencesinbodylanguageareamajorsourceofmisunderstandingininterculturalcommunication)4.報(bào)表標(biāo)題總是以"研究"或"報(bào)表上開(kāi)始Areporttitlealwaysstartswith“AStudyof”or“AReporton.()5.編寫(xiě)信息報(bào)告,時(shí),重要的是通過(guò)發(fā)展問(wèn)題陳述開(kāi)始。()Whenwritinginformationalreports,it’simportanttobeginbydevelopingaproblemstatement.6.使用簡(jiǎn)單的語(yǔ)言有說(shuō)服力的郵件中通常降低你的可信度Usingsimplelanguageinpersuasivemessagesusuallydecreasesyourcredibility.()7.標(biāo)題和副標(biāo)題都是重要的在線報(bào)告,但不是必要為那些分布在紙面上。().Headingsandsubheadingsarevitalforonlinereports,butnotnecessaryforthosedistributedonpaper.()演繹推理從具體證據(jù)移到了一般性的結(jié)論8.Deductivereasoningmovesfromspecificevidencetoageneralconclusion.()9.對(duì)于常規(guī)的商業(yè)郵件,觀眾總是有耐藥的反應(yīng)。(Forroutinebusinessmessages,audiencesalwayshaveresistantreactions)10.如果您的咨詢函的中間部分包含一系列的問(wèn)題,最重要的問(wèn)題應(yīng)該留到最后。()Ifthemiddlesectionofyourrequestlettercontainsaseriesofquestions,themostimportantquestionshouldbesavedforlast.()得分評(píng)卷人(本題30分)二、MultipleChoice.OnlyONEchoiceiscorrect.(提示:每題只有一個(gè)正確答案。每題2分,共計(jì)30分.并請(qǐng)把答案寫(xiě)下面的答案欄中。)題號(hào)123456789101112131415答案1.Analyzingyouraudiencehelpsyou()determinewhetheryouraudienceiscomfortablelisteningtothelanguageyouspeak.remembertokeepyourspeechororalpresentationshort.defineyourpurpose.prepareadetailed,informativeoutline.《商務(wù)溝通》試卷第1頁(yè)(共6頁(yè))2.Insteadofbeginningyournegativemessagewithabluntannouncementofthenews,youcanuse()thedirectapproach.abuffer.acombinationofthedirectandindirectapproaches.thedeductiveapproach.3.Thefinallinkinthecommunicationchainis() A.receivingthemessage. B.sendingthemessage. C.givingfeedbacktothesender. D.interpretingthemessage.4.Amulticulturalworkforceischaracterizedbyavarietyofnational,religious,and()backgrounds.economicethnicemploymentethical5.Whichofthefollowingisanexampleofahedgingsentence?() A.ThedeadlineisnextTuesday. B.Thereportseemstobeincomplete. C.Thefinancialstatementneedstohavetwosections. D.noneoftheabove6.Anexampleofdownwardcommunicationflowis() A.ajuniorstaffpersongivinginformationtoastaffsupervisor. B.acompanybriefingheldontheorganization’stopfloor. C.ane-mailmessageaboutsickleavefromonestaffsecretarytoanother. D.asalesmanagergivinginstructionstoasalesperson.7.Youcanavoidethnocentrismandstereotypingby()judgingallothergroupsaccordingtothestandards,behaviors,andcustomsofone’sowngroup.avoidingassumptionsandjudgmentsandbyacceptingdifferences.generalizingattributestoanindividualonthebasisofmembershipinaparticulargroup.alloftheabove.8.Theprimaryaudienceforyourmessageismadeupof()allwhoreceiveit.thosepeoplewiththehigheststatus.thekeydecisionmakers.thosepeoplewhorepresenttheopinionsandattitudesofthemajority《商務(wù)溝通》試卷第2頁(yè)(共6頁(yè))9.Toovercomeaudienceresistancetoyourmessage()usethehard-sellapproach.presentallsidesoftheissuebeforemakingthecaseforyourposition.emphasizeyourlogic.學(xué)院名稱學(xué)院名稱專(zhuān)業(yè)班級(jí):姓名:學(xué)號(hào):密封線內(nèi)不要答題┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃封┃┃┃┃┃┃┃┃┃┃┃線┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃10.Badconnections,pooracoustics,andillegiblecopyareallexamplesof() A.physicaldistractions. B.problemswithfeedback. C.problemswithbackgrounddifferences. D.overloadproblems.11.Thechiefadvantageoforalcommunicationis()theabilitytoplanandcontrolthemessage.theopportunitytomeetanaudience'sinformationneeds.theopportunityforimmediatefeedback.theabilitytotransmithighlycomplexmessages.12.Whichofthefollowingstatementsbestreflectsthe“you”attitude?()Youfailedtoencloseacheckfor$25.Weneedacheckfromyoufor$25sothatwecansendthemerchandisebyMay15.Wewillsendyouthemerchandiseassoonaswereceiveyourcheckfor$25.YouwillhaveyourmerchandisebyJuly15ifyousendusyourcheckfor$25today.13.Whichofthefollowingisnotatechniqueofimprovingthereadabilityofyourdocument?()UsinglistsinsteadofnarrativeKeepingallsentencesthesamelengthIncludingheadingsandsubheadingsUsingshorterparagraphs14.Advertisementstatingthatanewresortoffers“freedomandcomfortalongwithgreatvalue”isusing() A.anemotionalappeal. B.ananalogy. C.aninductiveappeal. D.bothlogicalandemotionalappeals.15.Awaytobetactfulwhengivingyourreasonsforbadnewsisto()explainwhythedecisionisgoodforyouandyourcompany.highlight,ifpossible,howyournegativedecisionbenefitsyourreaders.explainthatthedecisionisbasedoncompanypolicy.apologizeforhavingtobethebearerofbadnews.《商務(wù)溝通》試卷第3頁(yè)(共6頁(yè))得分評(píng)卷人(本題30分)三、簡(jiǎn)答題.(每題6分,共計(jì)30分)在決定是采用直接法(directapproach)還是間接法(indirectapproach)時(shí),你必須考慮哪些問(wèn)題?2.在墨西哥工作時(shí),你計(jì)劃與當(dāng)?shù)氐墓?yīng)商會(huì)談,結(jié)果他遲到了20分鐘。這是不勝任的表現(xiàn),還是不敬的表現(xiàn)?請(qǐng)解釋。3.解釋“2+2=4”的邏輯論證方法。4.請(qǐng)列出四種有效溝通策略。5.下列句子動(dòng)詞重復(fù),較為冗長(zhǎng),請(qǐng)改的簡(jiǎn)練一些,使字?jǐn)?shù)在十個(gè)單詞之內(nèi)。(1)Themanagerwillmakeadeterminationaboutwhenthepaymentofrefundswilloccur.(2)Effectiveimmediately,allemployeesneedtoterminatetheirexcessiveutilizationoftheofficeduplicationmachineforpersonalaffairsandactivities.《商務(wù)溝通》試卷第4頁(yè)(共6頁(yè))得分評(píng)卷人(本題30分)四、ReadingandWriting.HowtoBeaGreatAudience學(xué)院名稱專(zhuān)業(yè)班級(jí):姓名:學(xué)號(hào):密封線內(nèi)不要答題┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃密┃┃┃┃┃┃┃┃┃┃┃封┃┃┃┃┃┃┃┃┃┃┃線┃┃┃┃┃┃┃┃┃┃┃┃┃┃┃學(xué)院名稱專(zhuān)業(yè)班級(jí):姓名:

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