商務(wù)英語口譯 （微課版） 課件 第10章：會展推介

商務(wù)英語口譯（微課版）BusinessEnglishInterpretingBusinessEnglishInterpreting（MicrocourseEdition）Instructedby×××

InternationalExhibition國際會展ModuleTWO

模塊二ExhibitionPromotingChapter10會展推介Instructedby×××

LearningObjectivesAfterlearningChapter10,youshouldMasterInterpretingskillSpeechInterpreting.GetsupplementaryknowledgeaboutFamousExhibitionsinChina.KnowhowtousewordsandexpressionsaboutExhibitionPromoting.Obtainwaystoimproveinterpretingcompetence.BackgroundKnowledge

China’sexhibitionindustryhasbeenboominginthepasttwodecadeswiththesustainedandrapidgrowthofthenationaleconomy.AsadevelopingandlargemarketinAsia,Chinahasbeenattractingmoreandmoreinvestorssincetheimplementationofitsopeningandreformpolicy.ExhibitionindustryhasbeenplayinganimportantroleinintroducingadvancedtechnologyandequipmenttoChinaandinpromotingtradeandeconomiccooperationbetweenChinaandtherestoftheworld.

Atpresent,moreandmorenewmodernexhibitionfacilitiesarebeingbuiltup;morepeopleareinvolvedinrelatedbusinessesasmorerulesandexpertiseareneeded.Withthecontinuous,stableandrapidgrowthofChina’sexhibitionindustry,China’sexhibitionshavecoveredallkindsofindustries,whichhavebecomeanimportantcommoditymarket,technologymarket,informationmarketandimportantmediamarkettobringincapitalfromabroad.I.InterpretingSkill(口譯技能)SpeechInterpreting演講口譯speechstyle（演講風(fēng)格）voiceprojection（發(fā)聲）eyecontact（眼神交流）

受新冠疫情的影響，第127屆廣交會在網(wǎng)上舉行。經(jīng)濟(jì)技術(shù)合作與交流、商檢、保險(xiǎn)、運(yùn)輸、廣告、咨詢等各類商務(wù)活動(dòng)也以各種靈活的方式展開。來自世界各地的商人們在云端聚集，交流信息，發(fā)展友誼。

DuetotheimpactofCOVID-19,the127thCantonFairwasheldonline.Varioustypesofbusinessactivities,suchaseconomicandtechnicalcooperationandexchanges,commodityinspection,insurance,transportation,advertising,consultation,etc.arealsocarriedoutinflexibleways.Businesspeoplefromallovertheworldaregatheringonline,exchanginginformationanddevelopingfriendship.WorkingroupsandinterpretthefollowingEnglishparagraphintoChinesebywayoftheinterpretingskillSpeechInterpreting.II.PhraseInterpreting(短語口譯)WorkingroupsandinterpretthefollowingwordsandphrasesintoChineseorEnglish.hightechnologyindustrialparksinternationalexhibitioncentrebookinadvancecyclicutilizationtemporarysta?mutualinterdependencecustomsclearanceandstoragehostingcountrywarmwelcomepotentialbuyersEnglishChinese高新技術(shù)產(chǎn)業(yè)園區(qū)國際展覽中心提前預(yù)訂循環(huán)利用臨時(shí)員工相互依存海關(guān)清關(guān)和倉儲主辦國熱情歡迎潛在買家0102030405060708091001020304050607080910最優(yōu)惠的折扣免費(fèi)入場券口譯服務(wù)填寫表格商品檢驗(yàn)入境簽證附屬機(jī)構(gòu)現(xiàn)場注冊辦公室出口貿(mào)易專項(xiàng)展示廳ChineseEnglishthemostfavorablediscountfreeentrancepassinterpretationservicefillouttheformcommodityinspectionentryvisasubsidiaryorganizationon-siteregistrationofficeexporttradespecializedpavilionII.PhraseInterpreting(短語口譯)0102030405060708091001020304050607080910III.SentenceInterpreting(句子口譯)WorkingroupsandinterpretthefollowingsentencesintoChineseandEnglishrespectively.EnglishChineseTransport,customsclearanceandstorage

areall

important

concerns

for

allparticipantsintheexhibition.Each

salesperson

is

expected

to

inject

his

or

her

personality

into

thesalespresentation.The

salesperson

must

go

over

the

material

inorderorder

to

breathe

life

and

vigorasmuchaspossibleintothecommunicationprocess.The

higher

the

model

number

goes,

the

more

advanced

functions

the

mobilephonehas.During

the

two

days

of

exhibition,

we

will

conduct

a

comprehensiveexhibitionprogram.01020304050102030405展銷會期間，交通、海關(guān)清關(guān)和倉儲對參展商來說都很重要。每一銷售人員在介紹產(chǎn)品的時(shí)候都要融入自己的個(gè)性特點(diǎn)。銷售人員應(yīng)該熟悉產(chǎn)品，這樣才能盡可能地在交流過程中做到生動(dòng)、有活力。手機(jī)的型號越高，性能就越先進(jìn)。在兩天的展覽中，我們要實(shí)施一個(gè)全面的展銷計(jì)劃。III.SentenceInterpreting(句子口譯)WorkingroupsandinterpretthefollowingsentencesintoChineseandEnglishrespectively.EnglishChinese我們還要回去向總部匯報(bào)情況。這是我們?yōu)槟湍呐笥褦M定的活動(dòng)日程安排。請過目一下，好嗎?如果對某些細(xì)節(jié)有問題的話,請盡管提出來。請了解這一點(diǎn)對我們至關(guān)重要。我不知道您是否意識到這一點(diǎn)，但這個(gè)條件對我們很必要。We’vegottoreportbacktotheheadoffice.Hereisacopyofitinerarywehaveworkedoutforyouandyourfriends.Wouldyoupleasehavealookatit?Ifyouhaveanyquestionsonthedetails,don’thesitatetoask.Pleasebeawarethatthisisavitalissueforus.Idon’tknowwhetheryourealizeit,butthisconditionisessentialtous.06070809100607080910III.SentenceInterpreting(句子口譯)Thankyouforthecatalogsyousenttous,whichwefindveryinformative.I’msorrythisproductisalreadydiscontinued.Youshouldgiveapresentationofyourproductseveryhourortwo.Atthesametime,youcouldpreparesomefreebies.Whatkindofproductpresentationismoreattractive,theoneorientedtoanindividualoragroup?

感謝您把產(chǎn)品目錄發(fā)給了我們，為我們提供了很多信息。很抱歉這種產(chǎn)品我們已經(jīng)不再生產(chǎn)了。你每隔一兩個(gè)小時(shí)都要做一次產(chǎn)品介紹。同時(shí)你可以準(zhǔn)備一些免費(fèi)贈(zèng)品。哪種產(chǎn)品推介更吸引人，面向個(gè)人的還是面向群體的？01020304050102030405ChineseEnglishIII.SentenceInterpreting(句子口譯)Ourpolicyisnottograntexclusivity.Thereshouldalwaysbeexceptionstotherule.Wouldyoucaretoanswermyquestionsonthewarranty?Actually,myinterestwasdirectedmoretowardswhatparticularmarketsyouforeseeforourproducts.Wereallyneedmorespecificinformationaboutyourtechnology.我們的方針是不授予專賣權(quán)。凡事總有例外。您可以回答我有關(guān)保修的問題嗎？事實(shí)上，我關(guān)心的是貴公司對我們產(chǎn)品市場的考量。我們需要與貴公司技術(shù)相關(guān)的更詳細(xì)的資訊。06070809100607080910ChineseEnglishTodaytheopeningofthe2019Shenzhen(International)Hi-TechIndustrialParkExpomarkstheeveofShenzhen’shightechnologymaturity.Interpreter:今天，深圳（國際）高科技園區(qū)博覽會的開幕，標(biāo)志著深圳高新技術(shù)走向成熟。Thefairrepresentsaclearandcomprehensivepictureofprogressanddevelopmentofthehigh-techindustryinShenzhenandChina.Interpreter:本屆展會清晰、全面地展示了深圳和中國高新技術(shù)產(chǎn)業(yè)的進(jìn)步和發(fā)展。ListentotherecordingofTextA.Takenoteswhennecessaryandinterpretduringthepauses,thenperformthetextingroups.Interpreting現(xiàn)場口譯Apartfromitsinstructivevalue,thisfairwillalsoserveasapleasantgatheringforfriendsfromafar,producersandconsumers.Interpreter:除了教育意義外，本屆博覽會還將為來自遠(yuǎn)方的朋友、廠商和消費(fèi)者提供一個(gè)愉快的聚會場所。TextAIhopethatallthatvisitthisexhibitionwillmakeacarefulstudyofeverythingthatisonview.Ifyoudo,youcannotfailtoleaveitfeelingproudofthisexhibition,andofthosewhowereresponsibleforit.Atthesametime,youwillbearinmindthepartthatyouyourselveswillplayinthefutureofChina’shigh-techsection.I’mconvincedthatclosecooperationwilldefinitelyleadtoabrighterfuture.Itprovidesanopportunityofanenlightenedrecognitionoftheiridentity,interestsandmutualinterdependence.Itwillgiveusanexcellentchanceofmeetingpeoplefromoverseas,andatthesametimegivethosepeopleachanceoflearningabouttheconditionsoftechnologicaldevelopmentinandoutofChina.

我希望所有參觀這個(gè)展覽的人都仔細(xì)研究一下展品。如果這樣做了，一定會為本次展覽感到驕傲，會對本次交易會的組織者感到驕傲，同時(shí)也會牢記自己在中國高科技領(lǐng)域的未來將要扮演的角色。我相信，通過各方的密切合作，一定能創(chuàng)造一個(gè)更加美好的未來。TextA

使每個(gè)人都有機(jī)會認(rèn)識自己的角色、興趣及相互依存的關(guān)系。交易會同時(shí)給予我們一個(gè)很好的機(jī)會認(rèn)識海外的朋友，同時(shí)也給大家提供了機(jī)會了解國內(nèi)外技術(shù)的發(fā)展?fàn)顩r。A:The20thChinaPlastic&RubberExhibitionwillbestagedatShanghaiNewInternationalExpoCenterinApril2019.Canyougiveusabriefintroduction?Interpreter:

第20屆中國塑膠展銷會將于2019年4月在上海新國際展覽中心開幕。您能簡單介紹一下這次展銷會的基本情況嗎？ListentotherecordingofTextB.PerformthetextingroupsandfinishthePeerAssessmentForm.TextBB:好的。它是亞洲最大的塑料和橡膠展銷會，總展覽面積超過9萬平方米，比去年增加了1萬3千平方米，有8個(gè)主題區(qū)。Interpreter:Sure.It’sAsia’slargestinternationalexhibitionfortheplastic&rubberindustries.Totalexhibitionareareachesover90,000squaremeters,whichis13,000squaremeterslargerthanthatoflastyear.Eightthemezonesaresetup.TextBA:That’simpressive!Howmanyvisitorswillcometotheexhibition?Interpreter:真不錯(cuò)，那有多少參展者會來展銷會呢？B:有79個(gè)國家和地區(qū)的52,000名客商會來參加我們的展銷會。Interpreter:Over52,000visitorscomeformover79countriesandregions.A:That’sgreat!Canyoualsogiveusabriefintroductiontothespaceallocation?Interpreter:太好了。您能簡單介紹一下展位分配的情況嗎？B:展覽區(qū)是根據(jù)主題來劃分的,在收到參展商填好的注冊表和參展費(fèi)用后,我們就會安排展臺。Interpreter:Theexhibitionareawillbedividedaccordingtothemes.Theallocationofspacewillbeassignedaccordingtoapplicationformsaccompaniedbypayment.TextBA:Whatorderwillyoufollowregardingspaceallocation?Interpreter:那展臺的安排是否有先后順序？B:從8月開始接收注冊表,在有展位的情況下先來先得。Interpreter:ApplicationswillbehandledfromAugust,onthebasisof“firstcome,firstserved”.A:Canyouintroducetheexhibitionspaceforus?Interpreter:您能介紹一下展位類型的情況嗎？B:我們提供兩種展位。根據(jù)需求選擇適合您的展位。如有特別的要求，請聯(lián)系我們。Interpreter:Weoffertwotypes.Baseduponyourneeds,youcouldchoosetheareasuitableforyou.Foranyspecificrequest,pleasedonothesitatetocontactus.A:Transport,customsclearanceandstorageareallimportantconcernsforalltheparticipants.Willtheygetspecialassistance?Interpreter:交通、海關(guān)清關(guān)和倉儲對參展商都很重要。你們會給他們特別的協(xié)助嗎？B:會的。到展館以及從展館運(yùn)回的交通、托運(yùn)、海關(guān)清關(guān)以及倉儲，但這些服務(wù)必須要提前預(yù)訂。Interpreter:Yes.Theservicescanbebookedinadvance,suchastransporttoandfromtheexhibitioncomplex,consignment,customsclearanceandstorage.TextBPeerAssessmentFormCriteria1.ConveyingCompleteandPreciseCoherentandLogicalLevel2.LanguagePronunciationandIntonationGrammatically3.ExpressionsNaturalandFluentNativeandIdiomaticABCABCABCABCABCABCTotalABCAssessing譯后評估TextCListentotherecordingofTextC.Takenoteswhennecessaryandinterpretduringthepause.Thenperformthetextandmakeaself-assessment.

世博會展示經(jīng)濟(jì)、技術(shù)和文化領(lǐng)域的成就與前景，是全世界人民聚集在一起交流經(jīng)驗(yàn)、交換看法、互相學(xué)習(xí)的一件大事。世博會長期以來一直被譽(yù)為“經(jīng)濟(jì)、技術(shù)和文化的奧運(yùn)會”，它每隔五年舉行一次，自從1851年首次在倫敦舉行以來一直在發(fā)達(dá)國家舉行。TheWorldExpositionpresentsachievementsandprospectsintheeconomic,technologicalandculturalsectors.Itisagreateventforpeoplefromallovertheworldtocometogethertoexchangeexperience,ideasandlearnfromeachother.Knownasthe“economic,technologicalandculturalOlympicGames”,itisheldeveryfiveyearsandhasbeenheldindevelopedcountriessinceitsfirsttimeinLondonin1851.

上海于2010年成功舉辦世博會。中國是主辦這一盛事的第一個(gè)發(fā)展中國家。主辦這次博覽會對中國產(chǎn)生了積極的影響，因?yàn)橹袊粌H學(xué)習(xí)了別國的經(jīng)驗(yàn)來推進(jìn)改革開放，而且增進(jìn)了與別國的友誼。

此外，發(fā)揮主辦國的作用無疑加速世博會的發(fā)展，促進(jìn)世界范圍內(nèi)經(jīng)濟(jì)、技術(shù)和文化的發(fā)展。TextCShanghaihassuccessfullyheldthe2010WorldExposition,asthefirstdevelopingcountryhostingtheevent.HostingtheexpositionhadapositiveimpactonChina,asChinanotonlylearnedfromtheexperienceofothercountriestofurtheritsreformandopeningupprogress,butalsoenhanceditsfriendlyrelationswithothercountries.

Inaddition,itsroleasthehostingcountryundoubtedlyacceleratedthedevelopmentofworldexpositions,whichcouldpromoteworldwideeconomic,technologicalandculturaldevelopment.Self-AssessmentFormCriteriaInterpretingSkillConveyingLanguageExpressingComprehensivenessTotalLevelABCABCABCABCABCABCSupplementing拓展訓(xùn)練PracticeATask1InterpretingPractice（口譯實(shí)踐）Workingroupsandinterpretthefollowingdialogue.Li:歡迎來到我們的展臺。Interpreter:Welcometoourbooth.Smith:Thankyouverymuch.Yourboothisarrangedverynicely.Interpreter:謝謝。您的展位布置得非常好。Li:謝謝您的贊賞。請坐。Interpreter:Thankyouforyourcompliment.Wouldyouliketotakeaseat?Smith:Thanks.

Interpreter:謝謝。Li:這是我的名片。Interpreter:Here’sherbusinesscard.Smith:Thankyou.Pleaseacceptmine.Interpreter:謝謝。這是他的名片。Li:史密斯先生，您來自美國，您以前知道我們公司嗎？Interpreter:Mr.Smith,youarefromUS.Haveyouheardourcompanybefore?Smith:Sorry,Ihaven’t.Couldyoutellmesomethingaboutit?Interpreter:對不起，不知道。您能告訴他一些你們公司的情況嗎？Li:我們公司從事紡織品生產(chǎn)25年，產(chǎn)品遠(yuǎn)銷56個(gè)國家。Interpreter:Ourcompanyhasengagedintextileproductionfor25years,andourproductshavebeensoldto56countries.Smith:Ihopewecanhaveasuccess-fulcooperationinthefuture.Interpreter:他希望我們今后能合作作成功。Li:我也希望如此。Interpreter:Shehopesso,too.PracticeASmith:MayIknowsomeofyourlatestproducts?Interpreter:能介紹一些最新的產(chǎn)品嗎？Li:好的，這就是我們的新產(chǎn)品，在國外很暢銷。Interpreter:OK.Hereareourlatestproducts,andtheysellverywellabroad.Smith:Oh,somanynewproducts.Ishouldsaysomeofthemcouldbefoundinthemarketinmyowncountry.Interpreter:噢，這么多的新產(chǎn)品，他想他曾經(jīng)在他們的市場上見到過你們的一些產(chǎn)品。Li:您這么說我很高興，您慢慢看，也歡迎您隨時(shí)參觀我們的工廠。Interpreter:She’sgladtohearthat.Takeyourtimeandlookaround,andyouarewelcometoourfactorysometime.PracticeASmith:Sure,I’mplanningtovisitsomefactoriesafterthistradefair.Bytheway,whichprovinceareyoufrom?Interpreter:當(dāng)然，他計(jì)劃在交易會結(jié)束后參觀一些工廠。順便問一下，你們來自哪個(gè)省？Li:浙江省。Interpreter:ZhejiangProvince.Smith:Really,itisfamousforlightindustry,isn’tit?Interpreter:那里的輕工業(yè)很有名，是嗎?PracticeALi:確實(shí)如此。您有去那兒的打算嗎？Interpreter:Itsurelyis.Doyouplantogothere?Smith:Actually,I’llbestayinginGuangdongforfivedays,andthenIamgoingtoZhejiang.Interpreter:他會在廣東待五天，然后去浙江。Li:那就太好了。Interpreter:Thatwouldbegreat.PracticeAPracticeB

親愛的朋友們，歡迎您光臨冰島館。我們將會展示冰島壯麗的自然風(fēng)光，以及冰島如何利用綠色能源為冰島人民提供健康的生活環(huán)境。冰島有截然不同的自然景觀，有歐洲最大的冰川，還有著無數(shù)溫泉，包括世界著名的間歇泉。Dearfriends,welcometoIcelandPavilion,wherewewillshowthemagnificentandnaturalbeautyofourcountry,andhowwesustainhealthylivingconditionsforthepeoplebyutilizinggreenenergyresources.Icelandisacountryhavingatotallydifferentnaturalscenery,withEurope’slargestglacierandnumerousgeothermalhotspringssuchastheworldfamousGreatGeysir.

我們?yōu)榇舜紊虾Ｊ啦肀鶏u文化、科學(xué)和商業(yè)領(lǐng)域的最佳成果。我們會舉辦一些論壇，介紹冰島的可循環(huán)能源、旅游業(yè)和設(shè)計(jì)業(yè)。才華橫溢的歌手埃米利亞娜·托里尼也會為大家獻(xiàn)上精彩的表演。這些只是我們將要舉辦的活動(dòng)中的一小部分。感謝您大駕光臨，在這里您將受到最熱情的接待。

Weinten