2024年度地產(chǎn)營銷策劃顧問合同范本：全案策劃及執(zhí)行服務(wù)協(xié)議書3篇

20XX專業(yè)合同封面COUNTRACTCOVER20XX專業(yè)合同封面COUNTRACTCOVER甲方：XXX乙方：XXXPERSONALRESUMERESUME2024年度地產(chǎn)營銷策劃顧問合同范本：全案策劃及執(zhí)行服務(wù)協(xié)議書合同目錄一、合同概述1.1合同訂立依據(jù)1.2合同簽訂雙方1.3合同有效期1.4合同簽訂日期1.5合同簽訂地點(diǎn)二、服務(wù)內(nèi)容2.1市場調(diào)研2.2策劃方案制定2.3品牌定位2.4廣告宣傳2.5促銷活動策劃2.6線上線下渠道拓展2.7銷售數(shù)據(jù)分析2.8項(xiàng)目推廣執(zhí)行2.9媒體關(guān)系維護(hù)2.10市場反饋與調(diào)整三、服務(wù)費(fèi)用及支付方式3.1服務(wù)費(fèi)用總額3.2費(fèi)用支付方式3.3費(fèi)用支付時間3.4費(fèi)用調(diào)整機(jī)制四、知識產(chǎn)權(quán)4.1知識產(chǎn)權(quán)歸屬4.2保密條款4.3商標(biāo)、專利等知識產(chǎn)權(quán)的使用五、保密條款5.1保密內(nèi)容5.2保密期限5.3違約責(zé)任六、保密義務(wù)6.1保密范圍6.2保密措施6.3保密責(zé)任七、違約責(zé)任7.1違約情形7.2違約責(zé)任承擔(dān)7.3違約金七、爭議解決7.1爭議解決方式7.2爭議解決機(jī)構(gòu)7.3爭議解決程序七、合同解除7.1解除條件7.2解除程序7.3解除后果八、合同終止8.1終止條件8.2終止程序8.3終止后果九、合同附件9.1附件一：服務(wù)費(fèi)用明細(xì)9.2附件二：策劃方案9.3附件三：保密協(xié)議9.4附件四：其他相關(guān)文件十、其他約定10.1合同生效10.2合同修改10.3合同補(bǔ)充10.4合同解除十一、通知與送達(dá)11.1通知方式11.2送達(dá)地址11.3送達(dá)時間十二、合同簽署12.1簽署人12.2簽署日期12.3簽署地點(diǎn)十三、合同附件13.1附件一：服務(wù)費(fèi)用明細(xì)13.2附件二：策劃方案13.3附件三：保密協(xié)議13.4附件四：其他相關(guān)文件十四、合同份數(shù)及保存14.1合同份數(shù)14.2合同保存14.3合同備案合同編號_________一、合同概述1.1合同訂立依據(jù)本合同依據(jù)《中華人民共和國合同法》、《中華人民共和國廣告法》等相關(guān)法律法規(guī)制定。1.2合同簽訂雙方甲方：_________房地產(chǎn)開發(fā)有限公司乙方：_________營銷策劃顧問有限公司1.3合同有效期自2024年1月1日起至2024年12月31日止。1.4合同簽訂日期____年____月____日1.5合同簽訂地點(diǎn)_________市_________區(qū)_________路_________號二、服務(wù)內(nèi)容2.1市場調(diào)研乙方負(fù)責(zé)對甲方項(xiàng)目所在區(qū)域進(jìn)行市場調(diào)研，包括但不限于競爭對手分析、目標(biāo)客戶群體分析等。2.2策劃方案制定乙方根據(jù)市場調(diào)研結(jié)果，制定針對甲方項(xiàng)目的全案策劃方案，包括但不限于品牌定位、廣告宣傳、促銷活動等。2.3品牌定位乙方協(xié)助甲方進(jìn)行品牌定位，提升品牌知名度和美譽(yù)度。2.4廣告宣傳2.5促銷活動策劃乙方策劃并執(zhí)行甲方項(xiàng)目的各類促銷活動，提高項(xiàng)目銷售業(yè)績。2.6線上線下渠道拓展乙方負(fù)責(zé)拓展甲方項(xiàng)目的線上線下銷售渠道，提升項(xiàng)目銷售覆蓋面。2.7銷售數(shù)據(jù)分析乙方對甲方項(xiàng)目銷售數(shù)據(jù)進(jìn)行分析，為甲方提供銷售策略建議。2.8項(xiàng)目推廣執(zhí)行乙方負(fù)責(zé)甲方項(xiàng)目的推廣執(zhí)行，確保策劃方案的有效實(shí)施。2.9媒體關(guān)系維護(hù)乙方負(fù)責(zé)維護(hù)與各類媒體的關(guān)系，提高甲方項(xiàng)目在媒體上的曝光度。2.10市場反饋與調(diào)整乙方及時收集市場反饋，對策劃方案進(jìn)行適時調(diào)整，確保項(xiàng)目營銷效果。三、服務(wù)費(fèi)用及支付方式3.1服務(wù)費(fèi)用總額本合同服務(wù)費(fèi)用總額為人民幣_________元。3.2費(fèi)用支付方式甲方應(yīng)按乙方提交的發(fā)票在約定的時間內(nèi)支付費(fèi)用。3.3費(fèi)用支付時間甲方應(yīng)在每個服務(wù)階段結(jié)束后____個工作日內(nèi)支付相應(yīng)費(fèi)用。3.4費(fèi)用調(diào)整機(jī)制如市場環(huán)境、政策法規(guī)等發(fā)生變化，經(jīng)雙方協(xié)商一致，可對服務(wù)費(fèi)用進(jìn)行調(diào)整。四、知識產(chǎn)權(quán)4.1知識產(chǎn)權(quán)歸屬本合同項(xiàng)下產(chǎn)生的所有知識產(chǎn)權(quán)歸甲方所有。4.2保密條款乙方對本合同項(xiàng)下涉及的商業(yè)秘密負(fù)有保密義務(wù)。4.3商標(biāo)、專利等知識產(chǎn)權(quán)的使用未經(jīng)甲方書面同意，乙方不得擅自使用甲方商標(biāo)、專利等知識產(chǎn)權(quán)。五、保密條款5.1保密內(nèi)容本合同項(xiàng)下涉及的商業(yè)秘密、技術(shù)秘密、客戶信息等均屬保密內(nèi)容。5.2保密期限保密期限自合同簽訂之日起至合同終止后____年。5.3違約責(zé)任如乙方違反保密義務(wù)，應(yīng)承擔(dān)相應(yīng)的違約責(zé)任，包括但不限于賠償甲方損失。六、保密義務(wù)6.1保密范圍乙方應(yīng)保密本合同項(xiàng)下涉及的所有商業(yè)秘密、技術(shù)秘密、客戶信息等。6.2保密措施乙方應(yīng)采取必要措施，確保保密內(nèi)容的保密性。6.3保密責(zé)任乙方對本合同項(xiàng)下保密內(nèi)容的保密責(zé)任不因合同終止而免除。七、違約責(zé)任7.1違約情形（1）乙方未按約定履行服務(wù)義務(wù)；（2）乙方違反保密義務(wù)；（3）乙方未按約定支付費(fèi)用；（4）雙方約定的其他違約情形。7.2違約責(zé)任承擔(dān)（1）乙方未按約定履行服務(wù)義務(wù)的，應(yīng)承擔(dān)相應(yīng)的違約責(zé)任，包括但不限于賠償甲方損失；（2）乙方違反保密義務(wù)的，應(yīng)承擔(dān)相應(yīng)的違約責(zé)任，包括但不限于賠償甲方損失；（3）乙方未按約定支付費(fèi)用的，應(yīng)承擔(dān)相應(yīng)的違約責(zé)任，包括但不限于支付違約金；（4）雙方約定的其他違約責(zé)任。八、爭議解決7.1爭議解決方式雙方發(fā)生爭議時，應(yīng)友好協(xié)商解決；協(xié)商不成的，任何一方均可向合同簽訂地人民法院提起訴訟。7.2爭議解決機(jī)構(gòu)如協(xié)商不成，雙方同意將爭議提交至_________仲裁委員會仲裁解決。7.3爭議解決程序仲裁程序適用_________仲裁委員會的仲裁規(guī)則。九、合同解除7.1解除條件（1）一方違約，另一方給予書面通知后____日內(nèi)未采取補(bǔ)救措施；（2）發(fā)生不可抗力事件，導(dǎo)致合同無法履行；（3）雙方協(xié)商一致解除合同。7.2解除程序一方提出解除合同，應(yīng)書面通知另一方，并說明理由。另一方應(yīng)在接到通知后____日內(nèi)給予書面答復(fù)。7.3解除后果合同解除后，雙方應(yīng)按照約定進(jìn)行結(jié)算，并各自承擔(dān)相應(yīng)的責(zé)任。十、合同終止8.1終止條件（1）合同約定的服務(wù)期限屆滿；（2）雙方協(xié)商一致終止合同；（3）合同因法定事由或不可抗力而終止。8.2終止程序合同終止前，雙方應(yīng)就終止事宜進(jìn)行協(xié)商，并達(dá)成書面協(xié)議。8.3終止后果合同終止后，雙方應(yīng)按照約定進(jìn)行結(jié)算，并各自承擔(dān)相應(yīng)的責(zé)任。十一、合同附件11.1附件一：服務(wù)費(fèi)用明細(xì)11.2附件二：策劃方案11.3附件三：保密協(xié)議11.4附件四：其他相關(guān)文件十二、其他約定12.1合同生效本合同自雙方簽字蓋章之日起生效。12.2合同修改本合同的修改應(yīng)采用書面形式，并由雙方簽字蓋章。12.3合同補(bǔ)充本合同的補(bǔ)充協(xié)議與本合同具有同等法律效力。十二、合同解除12.1合同解除條件（1）一方違約，另一方給予書面通知后____日內(nèi)未采取補(bǔ)救措施；（2）發(fā)生不可抗力事件，導(dǎo)致合同無法履行；（3）雙方協(xié)商一致解除合同。12.2合同解除程序一方提出解除合同，應(yīng)書面通知另一方，并說明理由。另一方應(yīng)在接到通知后____日內(nèi)給予書面答復(fù)。12.3合同解除后果合同解除后，雙方應(yīng)按照約定進(jìn)行結(jié)算，并各自承擔(dān)相應(yīng)的責(zé)任。十三、通知與送達(dá)13.1通知方式雙方的通知應(yīng)以書面形式進(jìn)行，可以通過郵件、快遞、專人遞送等方式送達(dá)。13.2送達(dá)地址甲方送達(dá)地址：_________市_________區(qū)_________路_________號乙方送達(dá)地址：_________市_________區(qū)_________路_________號13.3送達(dá)時間送達(dá)時間以送達(dá)地為準(zhǔn)，郵戳日期或?qū)Ｈ诉f送時間為準(zhǔn)。十四、合同簽署14.1簽署人甲方代表（簽字）：________________乙方代表（簽字）：________________14.2簽署日期____年____月____日14.3簽署地點(diǎn)_________市_________區(qū)_________路_________號甲方（蓋章）：乙方（蓋章）：__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________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