跨境電商B2B商務(wù)英語(yǔ)函電 課件 項(xiàng)目1、2 跨境電商B2B商務(wù)信函基礎(chǔ)知識(shí)、跨境電商B2B客戶開發(fā)

《跨境電商B2B商務(wù)英語(yǔ)函電》B2BCorrespondenceWritingforCross-borderE-commerce

項(xiàng)目一跨境電商B2B商務(wù)信函基礎(chǔ)知識(shí)

BasicKnowledgeSummarizing一LearningtheTypicalcases二Imitatingwriting三Professionalskillexercises四項(xiàng)目一:跨境電商B2B商務(wù)信函基礎(chǔ)知識(shí)

1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter

2.TheStructureofaBusinessLetter

3.Envelope-Addressing一、BasicKnowledgeSummarizing

4.TheLayoutofaBusinessLetter任務(wù)導(dǎo)入任務(wù)1:商務(wù)信函格式李華是一名職場(chǎng)新人，她剛從上海某學(xué)院畢業(yè)，通過應(yīng)聘來到寧波某貿(mào)易公司工作。該公司主要經(jīng)營(yíng)紡織品、服裝、鞋帽等的公司，產(chǎn)品主要出口到美國(guó)、英國(guó)、加拿大、澳大利亞等國(guó)家。剛到公司，經(jīng)理讓她首先熟悉一下商務(wù)往來信函的格式，學(xué)習(xí)相關(guān)知識(shí)，掌握商務(wù)信函主要寫作原則。

Letter-writingisanimportantwaytoachievethegoaltocommunicatewithourcustomers.AgoodEnglishletterwillleaveourcustomeragoodimpression.Ifabusinessmanisunabletowriteaneffectivebusinessletter,itisverydifficulttorepresenthimselfpositively,whichmaycauseproblemsindoingbusiness.WhatcanbecalledagoodbusinessEnglishletter?AgoodbusinessEnglishlettershouldfollowtheprinciplesasfollows.“7Cs”

principles

in

business

letter-writing.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter

“7Cs”PrinciplesinBusinessLetter-Writing1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter1.1CourtesyCourtesyisnotmerepoliteness.Itislikeafavorableintroductioncard.Thecourteouswritershouldbesincereandtactful,thoughtfulandappreciative.Youneedtoprepareeverymessagewiththereadersinmindandtrytoputyourselfintotheirplaces.Ifconcisenessconflictswithcourtesy,makealittlesacrificeofconciseness.Promptnessisoneofthemostimportantthingsinbeingcourteous.Punctualitywillpleaseyourcustomerwhodislikeswaitingalongtimeforareply.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter1.2ConsiderationWhenabusinessletteriswritten,thereisonegeneralprinciple,onwhichthenativeEnglishwriterslaygreatemphasis,thatis,the“you”attitude.“You-attitude”isnotsosimpleasonlytouse“you”insteadof“I”or“we”.Inyourlettersyoushouldalwayskeepinmindthepersonsyouarewritingto,trytoseethingsfromtheirpointsofview,visualizethemintheirsurroundings,seetheirproblemsanddifficultiesandexpressyourideasintermsoftheirexperience.“You-attitude”canhelptoavoidanawkwardsituation,andpromotecooperationbetweenthetradeparties.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter1.3CompletenessAbusinesslettershouldincludeallthenecessaryinformation.Itisessentialtocheckthemessagecarefullybeforeitissentout.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter1.4ConcretenessConcretenessmeansmakingthemessagespecific,definiteandvivid.Businesslettersshouldavoidbeingtoogeneral.Ingeneralletters,everythingseemstobementionedbutactuallyfewarefullyexpounded.Youshouldusespecificfactsandfigures,vividandimage-buildingwords.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter1.5ClarityMakesurethatyourletterissoclearthatitcannotbemisunderstood.Apointthatisambiguousinaletterwillcausetroubletobothsides,andfurtherexchangeoflettersforexplanationwillbecomeinevitable,thustimewillbelost.Youmusttrytoexpressyourselfclearly.Whenyouaresureaboutwhatyouwanttosay,sayitinplain,simplewords.Short,familiar,conversationalandstraight-forwardEnglishiswhatisneededforbusinessletters.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter1.6ConcisenessThatisusingconcisesentencesandfewestwords,withoutlosingcompletenessandcourtesy,toexplainthemeaningofaletterclearly.(1)Avoidusingwordyexpressions.(2)Avoidunnecessaryrepetition.(3)Usingshortsentences,simplewordsandclearexplanations.(4)Prepositionalorparticiplephrasesinsteadofclauses.e.g.ThankyouforyourletterofDec.21,2023,informingusofyourinterestinourproducts.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter1.7CorrectnessCorrectnessrefersnotonlytocorrectusageofgrammar,punctuationandspelling,butalsotostandardlanguage,properstatement,andaccuratefiguresaswellasthecorrectunderstandingofcommercialjargons.1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter2.TheStructureofaBusinessLetterAbusinessletterbasicallyconsistsofthefollowing14

parts.一、BasicKnowledgeSummarizing2.1Letterhead（信頭）

Letterheadincludesthesender’sname,postaladdress,telephonenumber,fax/telegram/telexnumber,andE-mailaddress,etc.Usually,letterheadisprintedintheup-centerorattheleftsideofaletterwritingpaper.2.TheStructureofaBusinessLetter2.2ReferenceNumber（發(fā)文編號(hào)）

Thereferencenumberisgenerallyusedasausefulindicationforfilingandconsultingforbothsides,soitmustbeeasilyseen.Itmayincludeafilenumber,acontractnumber,anL/Cnumberortheinitialsofthesignerandthetypist’sinitials.Ifyoufindthereferencenumberintheincomingletteryouneedtotaketheformas“yourref.”and“ourref.”inyourreply.Thepositionofthereferencenumberisoftenoneortwolinesbelowtheletterhead.2.TheStructureofaBusinessLetter2.3Date（日期）Everylettershouldbedated.Neversendoutaletterwithoutadate.Ifyouaregivinginformation,suchasshippingordeliveryorappointmentdates,itisvitalthatthedateshouldbecorrect.Thepositionofthedateisoftenoneortwolinesbelowthereferencenumberorletterhead(ifthereisnoreferencenumber).Itcanbeputeitherontheleftortherightmargin,dependingonthestyleyoudecidetouse.2.TheStructureofaBusinessLetter2.3Date（日期）

Remembertotypethedateinfull.Itisunwisetoabbreviatethenameofthemonthorshowthedateinfigureslike8/9/2023or9/8/2023asthismaycausesomeconfusions.ThisisbecausetheBritishandAmericanformsdifferanddonotreadthedayandthemonthinthesameorder.e.g.

September8,2023—Americanform

8thSeptember,2023—Britishform2.TheStructureofaBusinessLetter2.4InsideNameandAddress（封內(nèi)地址）Generally,theinsidenameandaddressshouldincludesomeorallpartsofthefollowing:thereceiver’snameandtitle,company’sname,streetaddress,city,state/province,postcodeandcountry.Itappearsontheleftmarginandusuallystartstwotofourlinesbelowthelastlineoftheletterhead.2.TheStructureofaBusinessLetter2.5AttentionLine（交由）Attentionlineisusedwhenthewriterofaletteraddressedtoanorganizationwishestodirectthelettertoaparticularindividualorsectionofthefirm.Itisusuallybetweentheinsideaddressandthesalutationorabovetheinsideaddress.2.TheStructureofaBusinessLetter2.6Salutation（稱呼）

Thesalutationisthepolitegreetingwithwhichaletterbegins.Itshouldbeplacedtwolinesbelowtheinsideaddress.Therearemanyformsofsalutationinabusinessletter.Theparticularformuseddependsuponthewriter’srelationshipwiththereceiver.Tosomeextent,thesalutationsettlestheformofthecomplimentaryclose.Thecustomarygreetinginabusinessletteris“DearMr./Mrs./Ms./Miss...(姓)”or“Dear...(名)”.“DearSirs”or“Gentlemen”isusedwhentheletterisnotaddressedtoaspecificperson.2.TheStructureofaBusinessLetter2.6Salutation（稱呼）Notethat“Gentlemen”isseldomusednowadaysand“Sirs”cannotbeusedalone.Quiteoftennowcompaniesareownedand/ormanagedbywomen,anditismoreandmorecustomarytousethegreeting“DearMadamorSir”,ifthewriterisnotsurewhethertheletterwillbereadbyamanorawoman.Whateveritsformis,thesalutationalwaysappearsonalinebyitselfandisfollowedbyacommaoracolon.2.TheStructureofaBusinessLetter2.7SubjectLine（主題）Subjectlineisactuallythegeneralideaofaletter.Itisinsertedbetweenthesalutationandthebodyofthelettereitherattheleft-handmarginforfully-blockedletterformorcentrallyoverthebodyforotherforms.Subjectlinecanalsobeplacedabovethesalutationinthecaseofnoattentionline.Itcallsthereceiver’sattentiontothetopicoftheletter.Inpractice,Re/Subisusuallyused.Subjectlineshouldbeunderlinedinpractice.2.TheStructureofaBusinessLetter2.8BodyoftheLetter（正文）Thisisthemainpartoftheletter.Itexpressesthewriter’sidea,opinion,purposeandwishes,etc.,soitshouldbecarefullyplanned.Whenwriting,youshouldpayattentiontothefollowing:(1)Writesimply,clearly,courteously,grammatically,andtothepoint.(2)Paragraphcorrectly,confiningeachparagraphtoonetopic.(3)Seethatyourtypingisaccurateandthedisplayartistic.Aimatanattractiveandpleasingappearanceforyourletter.Marginsespeciallyareimportant,sincetheyserveto“frame”yourletter.2.TheStructureofaBusinessLetter2.9ComplimentaryClose（結(jié)尾敬語(yǔ)）Complimentarycloseismerelyapolitewayofendingaletter.Itisinkeepingwiththesalutation.Themostcommonlyusedsetsofsalutationandcomplimentarycloseare:DearSir(s),Yoursfaithfully,Gentlemen，Trulyyours,DearMr.Henry,Yourssincerely,orSincerelyyours，2.TheStructureofaBusinessLetter2.9ComplimentaryClose（結(jié)尾敬語(yǔ)）Thecomplimentaryclose,whenitisused,mustneverbeseparatedfromthesubstanceofaletterbycarriedtoaseparatesheet.Yoursfaithfullyascomplimentarycloseisnotsuggestedinbusinessletterwritingwhile“BestRegards”and“YoursSincerely”areverypopularnowadays.2.TheStructureofaBusinessLetter2.10Signature（簽名）Itiscommontotypethenameofthewriter’sfirmorcompanyimmediatelybelowcomplimentaryclose.Thenthepersonauthorizedshouldsignhisname,byhandandinink,belowit.Sincehand-writtensignaturesareillegible,thenameofsignerisusuallytypedbelowthesignature,andfollowedbyhisjobtitleorposition.Neversignaletterwitharubberstamp.2.TheStructureofaBusinessLetter2.11TheReferenceNotation(經(jīng)辦人代號(hào))Sometimes,thereferencenotation,whichisalsounderstoodasidentificationmark,canalsobeaddedtwolinesbelowthetypedsignature.Thereferencenotationusuallyshowsonlytheinitialsofthetypist,butitcanalsobemadeupoftheinitialsofthepersonwhodictatedtheletterandthoseofthesecretaryortypistifthedirector’snameisnottypedinthesignaturearea.Theinitialsofthedirectorordictatorareusuallyincapitalletters.Thetwosetsareseparatedbyacolonoraslant.e.g.forBillClinton(manager)andNancyBrown(secretary).Thefollowingexamplesareacceptableformsofthereferencenotation:

BC:nbBC/nb2.TheStructureofaBusinessLetter2.12Enclosure（附件）Ifsomethingisenclosed,noteitbelowthesignature.Encl.Catalogue2.TheStructureofaBusinessLetter2.13CarbonCopyNotation（抄送）Whencopiesoftheletteraresenttoothers,typeC.C.belowthesignatureattheleftmargin.C.C.Mr.GCooper2.TheStructureofaBusinessLetter2.14Postscript（附言）Ifthewriterwishestoaddsomethingheforgottomentionorforemphasis,hemayaddhispostscripttwospacesbelowthecarboncopynotation.P.S.isnotsuggestedforitshowsthewriter’spoorplanninginwriting.Thefollowingisanexample,showingtheabove14parts’positioninabusinessletter.2.TheStructureofaBusinessLetterExample（combined-formstyle）1.Letterhead2.ReferenceNumber3.Date4.InsideNameandAddress5.Attentionline6.TheSalutation7.TheSubjectLine8.TheBodyoftheLetter-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

9.TheComplimentaryClose10.TheSignature11.TheReferenceNotation12.Enclosure13.CarbonCopyNotation14.Postscript

3.Envelope-Addressing一、BasicKnowledgeSummarizingBusinessenvelopesordinarilyhavethereturnaddressprintedattheupperleftcorner.Thereceiver’snameandaddressshouldbetypedabouthalfwaydowntheenvelope.Thepostmarkorstampsshouldbeplacedattheupright-handcorner,whilethebottomleft-handcornerisforpostnotationssuchas“Confidential”,“Secret”,“PrintedMatter”,etc.3.Envelope-Addressing3.Envelope-Addressing

AIRMAIL

3.Envelope-AddressingItisimportanttoincludethepostcode(zipcodeintheU.S.A)inordertofacilitatemechanicalmail-sorting.4.TheLayoutofaBusinessLetter一、BasicKnowledgeSummarizing4.1IndentedStyleThemainfeatureinthisstyleisthateachlineoftheletterheadandtheinsidenameandaddressshouldbeindented1-2spaces.Eachparagraphshouldbeindented4-5spaces.It’saconventionalstyle,anditisseldomusedinmodernbusinessletterwriting.4.TheLayoutofaBusinessLetter4.2Combined-formStyle

ThisstyleisalsoknownasSemi-indentedstyle,anditisoneoftheacceptablestyle.4.TheLayoutofaBusinessLetter4.3Full-blockStyleThisisapopularstyleinrecentyears.

4.TheLayoutofaBusinessLetter4.4Modified-blockStyleAllthepartsexceptthedate,subjectline,complimentarycloseandthesignaturestartfromtheleftmargin.Thisstyleappealstomanyreaders.

4.TheLayoutofaBusinessLetter綜上所述，商務(wù)信函常用的4種格式及其特點(diǎn)如下：1.BasicKnowledgeConcerningtheLayoutofaBusinessLetter（1）IndentedStyle（縮進(jìn)式）縮進(jìn)式的英文書信，信頭、信內(nèi)地址的每行文字均比上行向右縮進(jìn)一兩個(gè)字母，正文的每段文字的首行也向右縮進(jìn)四個(gè)字母，簽名打印時(shí)也應(yīng)該比結(jié)束語(yǔ)縮進(jìn)三四個(gè)字母。

4.TheLayoutofaBusinessLetter（2）Combined-formStyle（混合式）混合式的英文書信，信頭、主題欄居中，日期、結(jié)束語(yǔ)和簽名放在右邊且每行文字齊頭；信內(nèi)地址各行文字及稱謂左邊齊頭；正文每段起行向右縮進(jìn)四五個(gè)字母。

4.TheLayoutofaBusinessLetter（3）FullBlockStyle（全齊頭式）

全齊頭式的英文書信，要求將信頭、收信人的姓名、信內(nèi)地址等以及正文（包括每段起行）、結(jié)束語(yǔ)和簽名均靠左邊齊頭對(duì)齊。

4.TheLayoutofaBusinessLetter（4）Modified-blockStyle（改良齊頭式）改良齊頭式的英文書信，除了信頭居中，結(jié)束語(yǔ)、日期和簽名放在右邊外，要求將收信人的姓名、地址等以及正文（包括每段起行）均靠左邊齊頭對(duì)齊。

4.TheLayoutofaBusinessLetter二、LearningtheTypicalcases學(xué)習(xí)了這些相關(guān)知識(shí)以后，李華還是覺得不是十分清楚，于是她向經(jīng)理求教，經(jīng)理給李華看了公司的往來信函，以便幫助她更好地理解書寫商務(wù)信函的要領(lǐng)。Letter1Letter2Letter3Letter4根據(jù)上述概括和學(xué)習(xí)到的知識(shí)，可以判斷出從Letter1--Letter4分別為：FullBlockStyle（全齊頭式）、Modified-blockStyle（改良齊頭式）、IndentedStyle（縮進(jìn)式）以及Combined-formStyle（混合式）。

二、LearningtheTypicalcasesArrangethefollowinginproperformastheyshouldbesetoutinaletter.(Combined-formStyle)三、Imitatingwriting參考函文(onlyforreference)：Combined-formStyleArrangethegivenpartsinaproperformastheyshouldbesetoutinabusinessletter.

(Modified-blockStyle)四、Professionalskillexercises四、Professionalskillexercises1.Sender’sname:OrganizingCommitteeofDalianInternationalFashionFestival2.Sender’saddress:188HangzhouStreet,Dalian1160003.Sender’sfax:(0411)845792884.Sender’stelephone:(0411)845792665.Receiver’sname:Mr.Darrell6.Date:September18,20237.Receiver’saddress:456CarondeletStreet,NewOrleans,LA70620四、Professionalskillexercises8.Salutation:DearSir9.Subjectline:InvitationtoFestival10.Message:

Weshouldliketoinviteyoutoattendthe2023DalianInternationalFashionFestival.Thescheduleofthefestivalwillbefaxedtoyouverysoon.Welookforwardtoyourcoming.11.Complimentaryclosure:Yoursfaithfully,ZhaoHai,DirectoroftheCommittee參考函文(onlyforreference)：Modified-blockStyle《跨境電商B2B商務(wù)英語(yǔ)函電》B2BCorrespondenceWritingforCross-borderE-commerce

項(xiàng)目二跨境電商B2B客戶開發(fā)

BasicKnowledgeSummarizing一LearningtheTypicalcases二Imitatingwriting三Professionalskillexercises五任務(wù)1:客戶開發(fā)函TranslationExercises四任務(wù)導(dǎo)入任務(wù)1:客戶開發(fā)函

在學(xué)習(xí)并掌握了跨境電商B2B往來商務(wù)信函寫作的基本知識(shí)后，李華又向指導(dǎo)她業(yè)務(wù)的業(yè)務(wù)主管請(qǐng)教了一些公司業(yè)務(wù)操作方面的知識(shí)，于是李華滿懷信心地繼續(xù)投入到工作之中?？墒窃撛鯓涌焖俚恼业娇蛻?？又該如何寫出一封有效的客戶開發(fā)信函呢？

Establishingbusinessrelationsisthefirststepinatransactioninforeigntrade.Ifanewfirm,orratheracertaincorporationofours,wishestoopenupamarkettosellsomethingorbuysomethingfromthefirmsinforeigncountries,thepersonsinchargemustfirstofallfindoutwhomtheyaregoingtodealwith.Weshouldnotonlydoeverythingpossibletoconsolidateoldcustomersbutalsoseeknewonestoenlargeourbusiness.一、BasicKnowledgeSummarizing

Writingletterstonewcustomersfortheestablishmentofrelationsisapracticeinbusinesscommunications.Toestablishbusinessrelationswithprospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmsoranoldonethathopestoenlargeitsbusinessscopeandturnover.Thereareseveralchannelsthroughwhichimportersandexporterscangettoknoweachother.一、BasicKnowledgeSummarizing

1.WaysforObtainingInformationaboutanewcompany

2.TypicalSentences一、BasicKnowledgeSummarizing1.Waysforobtaininginformationaboutanewcompany1)Banks2)ChamberofCommercebothathomeandabroad

3）Tradedirectory

4)ChineseCommercialCounselor’sOfficeinforeigncountries1.Waysforobtaininginformationaboutanewcompany5)Advertisementsinnewspaperorperiodicals

6)Theintroductionfromhisbusinessconnections/recommendationbyothers,suchashissubsidiariesorbranches,agentsabroad1.Waysforobtaininginformationaboutanewcompany7)Themarketsurveys8)Visitingabroadbytradedelegationsandgroups

9)Attendanceattheexportcommoditiesfairs

10)Internet1)WeoweyournameandaddresstotheCommercialCounselor’sOfficeoftheCanadianEmbassyinNanjing.

得知貴公司名稱和地址，要感謝加拿大駐南京大使館商務(wù)參贊處。2)Wenowavailourselvesofthisopportunitytowritetoyouwithaviewtoenteringintobusinessrelationswithyou.我們借此機(jī)會(huì)給貴公司去函，希望建立業(yè)務(wù)關(guān)系。2.TypicalSentences3)ThroughthecourtesyofMr.Smith,wearegiventounderstandthatyouareoneoftheleadingimportersofcomputerinyourareaandwishtoenterintobusinessrelationswithus.

承蒙史密斯先生介紹，我們得知貴公是電腦進(jìn)口商之一，而且希望與我們建立業(yè)務(wù)關(guān)系。4)YourfirmhasbeenrecommendedtousbytheChamberofCommerceinNewYork,U.S.A..美國(guó)紐約商會(huì)把貴公司推薦給我們。2.TypicalSentences5）Wewishtoexpressourdesiretotradewithyouinsilkproducts.

我們想要表達(dá)我們?cè)诮z綢產(chǎn)品上同貴方做貿(mào)易的愿望。6)Wewishtointroduceourourselvestoyouasastate-ownedenterprisedealinginshoes.茲介紹，本公司是一家專營(yíng)鞋子的國(guó)有公司。2.TypicalSentences7）WespecializedintheexportofChinesetea.我們專門經(jīng)營(yíng)中國(guó)茶葉。8)Inordertoexpandourexportbusinesstoyourcountry,Wewishtoenterintodirectbusinessrelationswithyou.

為了擴(kuò)大出口貿(mào)易到你們國(guó)家，我們希望與貴方建立直接的業(yè)務(wù)關(guān)系。2.TypicalSentences9)Wearelookingforwardtohearingfromyousoon.我們期待早日收到你方的回復(fù)。10)Pleasesendusyourcataloguesandpricelist.

請(qǐng)給我們寄來貴公司的商品目錄和價(jià)格單。11)Ourlinesaremainlyprintingbedcovers.

我們經(jīng)營(yíng)的主要商品是印花被套。2.TypicalSentences12)Wewouldliketoenterintobusinessrelationswithyou.

我們?cè)概c貴公司建立業(yè)務(wù)關(guān)系。13)Astheitemsfallwithinthescopeofourbusinessactivities,weshallbepleasedtoenterintobusinessrelationswithyou.由于這些商品正好屬于我們的經(jīng)營(yíng)范圍，我們會(huì)很高興與貴公司建立業(yè)務(wù)關(guān)系。14)Foryourreference,wearesendingyouthesamplesandcatalogues.

我們寄上樣品和目錄供你方參考。2.TypicalSentences15)Weexpressourwishtosetupbusinessrelationswithyou.我們?cè)负唾F公司建立業(yè)務(wù)關(guān)系。16)Wehavecometoknowyournameandhavethepleasureofwritingthislettertoyouinthehopeofestablishingbusinessrelationswithyou.我方獲悉貴公司名稱，并榮幸去函，希望與貴公司建立業(yè)務(wù)關(guān)系。17)Wearewillingtoenterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.

我方愿在平等互利的基礎(chǔ)上與你方建立業(yè)務(wù)關(guān)系。。2.TypicalSentences二、LearningtheTypicalcases任務(wù)1:客戶開發(fā)函

在了解商務(wù)信函寫作的基本知識(shí)之后，業(yè)務(wù)主管打開公司電腦，結(jié)合以往業(yè)務(wù)員曾經(jīng)寫過的相關(guān)信函，悉心指導(dǎo)李華學(xué)習(xí)寫作尋找客戶的信函及其相關(guān)回函，這類信函也是公司拓展業(yè)務(wù)的主要渠道之一，因此大家要用心領(lǐng)悟。DearSir,Throughthecourtesyof

ourCommercialCounselor’sOfficeoftheChineseEmbassyinCanada,wehaveknownyournameandaddress.Wewishto

informyouthatwespecializein

Chinesecloth,andtheitemyouneedfallswithinthebusinessscopeofourcompany,soweshallbepleasedtoenterintobusinessrelationswithyou.Togiveyouageneralideaof

ourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbyourcorporation.Quotationsandsampleswillbesentuponreceiptofyourspecificenquiries.Welookforwardtoyourearlyreplywithmuchinterest.

YoursSincerely,JohnSmithLetter1:

Establishingbusinessrelations

1）throughthecourtesyof承蒙……的告知，經(jīng)……介紹“由某處得知某人的姓名和地址”的英文表述方式如下：Note1：“由某處得知某人的姓名和地址”的英文表述方式如下：learn/know/obtain/noteone’snameandaddressfromoweone’snameandaddresstothroughthecourtesyofontherecommendationofberecommended/introduced/giventosb.by

throughthecourtesyofourCommercialCounselor’sOfficeoftheChineseEmbassyintheU.S.A.承蒙中國(guó)駐美國(guó)大使館商務(wù)參贊處的告知

2）inform

v.通知，告知informsb.ofsth.通知某人某事informsb.that通知某人某事Note2：Pleaseinformusofthenameofsteameranddateofshipment.

請(qǐng)告知船名和裝運(yùn)期。

3）specializein:

專門經(jīng)營(yíng)Thecorporationisspecializedintheexportbusinessofelectronicproducts.本公司專營(yíng)電子產(chǎn)品出口業(yè)務(wù)。Note3：SpecializingintheexportofChinesefoodstuffs,wewishtoexpressourdesiretotradewithyouinthisline.我方專業(yè)從事中國(guó)食品出口，希望在此行與你方進(jìn)行貿(mào)易。

4）fallwithinthebusinessscopeof:

屬于某人經(jīng)營(yíng)范圍類似表達(dá)方式還有：comeundertherangeof/liewithinthescopeofNote4：Note5：5）enterinto:

開始（建立）類似表達(dá)方式：establish/build/setupWewishtoenterintobusinessrelationswithyou.6）shipment:

n.裝運(yùn)Wehavereachedanagreementwithhiminregardtotheshipment.我們已經(jīng)就裝運(yùn)問題同他達(dá)成協(xié)議。Note6：7）enclose:

v.隨函附寄Weenclosedourlatestproductcatalogue.我們隨函寄上最新目錄。Note7：Note8：8）leaflet:

n.小冊(cè)子，散頁(yè)印刷品類似表達(dá)方式：pamphlet/brochure/bookletNote9：9）handle:

v.經(jīng)營(yíng)（某種或某類商品）類似的表達(dá)方式：totradein/todealin/beinline10）quotation:

n.報(bào)價(jià)Thankyouforyourquotationforthecomputer.感謝你方對(duì)電腦的報(bào)價(jià)。Note10：11）sample:

n.樣品Thousandsofpeoplehavewrittenintousforafreesample.現(xiàn)已有數(shù)千人給我們來信索要免費(fèi)樣品。Note11：Note12：12）uponreceiptof:

一收到Uponreceiptofyourshippinginstructions,wewillsendthegoods.收到你方的裝船說明，我方即發(fā)送貨物。Note13：13）specificenquiry:

具體詢盤Assoonaswereceiveyourspecificenquiry,wewillcableourquotation.一俟接到你方具體詢價(jià)，我們將電告報(bào)價(jià)。DearSirs,

ThankyouforyourletterofMay15,

2023.Beingoneofthe

leadingimportersofChineseclothinthiscity,weshallbepleasedtoestablishbusinessrelationswithyou.Inrecentyears,wehavedonebusinesswiththelargestandmostprominentfirmsinyourarea.Asiswellknowntoyou,thepossibilitiesofimportingtheforeignproductsareverygreathere.Weareconfidentthatwewillbeabletogiveyoularge

ordersifthequalityandpricemeetourrequirements.Wehopethatwemayreceiveyourcatalogueaswellasotherprintedmaterialsforourreference.Welookforwardtoyourreply.

Yoursfaithfully,David

Letter2:

ReplytotheLetter11）

leading

adj.占主導(dǎo)地位的，大的Heplayedaleadingpartinthenegotiations.他在談判中起到了至關(guān)重要的作用。Note1：

2）inyourarea:

在你地，在你處

Note2：

3）order:

n.訂單;

v.訂購(gòu)；訂貨

trialorder試訂單

substantialorder大宗訂單

repeatorder續(xù)訂單Note3：Placealargeorderwithyou.向你方大量訂貨。Ifyouallowus15%discount,wewillorder20,000dozen.如果你方給予15%的折扣，我們將訂購(gòu)兩萬打。

4）meetone’srequirement：滿足……的要求（需要）Note4：Note5：5）forone’sinformation/reference：供……參考

來到公司，李華開始從網(wǎng)上尋找客戶，經(jīng)過認(rèn)真仔細(xì)的篩選，發(fā)現(xiàn)加拿大一家公司寫給她們公司發(fā)來的郵件。三、Imitatingwriting依據(jù)對(duì)方的來函，我們?cè)撊绾窝杆俣鴾?zhǔn)確的寫一份回函呢？分析：信函應(yīng)包括以下要點(diǎn)：1）本公司主要從事紡織品、服裝等出口。2）打算建立業(yè)務(wù)關(guān)系。3）隨函附寄一本目錄。三、Imitatingwriting參考回函(onlyforreference):1.Translatingthefollowingphrases.四、TranslationExercisesTranslatingExercises:Part1:Translatingthefollowingphrases..（1）專門經(jīng)營(yíng) ———————————————————————————————（2）供……參考

———————————————————————————————specializeinforone’sinformation/referenceTranslatingExercises:Part1:Translatingthefollowingphrases..（3）建立業(yè)務(wù)關(guān)系 ———————————————————————————————（4）商務(wù)參贊處

———————————————————————————————establish/build/setupbusinessrelationswithsb.CommercialCounselor’sOfficeTranslatingExercises:Part1:Translatingthefollowingphrases..（5）樣品 ———————————————————————————————（6）一收到就……

———————————————————————————————sampleuponreceiptofTranslatingExercises:Part1:Translatingthefollowingphrases..（7）quotation

———————————————————————————————（8）inyourarea

———————————————————————————————報(bào)價(jià)在你地，在你處TranslatingExercises:Part1:Translatingthefollowingphrases..（9）enclose

———————————————————————————————（10）specificenquiry———————————————————————————————隨函附寄具體詢盤

2.TranslatetheFollowingSentencesintoChinese四、TranslationExercisesTranslatingExercises:Part2:TranslatethefollowingSentencesintoChinese.（1）Wewishtoexpressourdesiretoenterintodirectbusinessrelationswithusinthelineofsilkproducts.

———————————————————————————————（2）Wewritetointroduceourselvesasexportersofsilkhandkerchiefhavingmanyyearsofexperienceinthisparticularlineofbusiness.

———————————————————————————————我們希望與貴公司在絲綢產(chǎn)品方面建立直接的業(yè)務(wù)關(guān)系。現(xiàn)函告，我方為絲綢手絹的出口商，在此行業(yè)里已有多年經(jīng)驗(yàn)。TranslatingExercises:Part2:TranslatethefollowingSentencesintoChinese.（3）Wearegiventounderstandthatyouarepotentialb