




版權說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權,請進行舉報或認領
文檔簡介
6.1新媒體廣告英文術語theobjectivesthatwearegoingtolookattoday.
10SocialMediatermesAdvertisingforModernBusiness1.10SocialMediatermsasaMUSTKNOWNumber1:AdsManager
AdsManagerisFacebook’stoolforcreating,runningandanalyzingsocialads.ItcanmanageyouradcampaignsonFacebook,Instagram,orAudienceNetwork.Itoffersawidevarietyoffeaturesforadtargeting,budgeting,operatingaswell.1.10SocialMediatermsasaMUSTKNOW
Number2:Algorithmpeopleoftenuse‘a(chǎn)lgorithm’asashorthandfor‘feedalgorithm’,whichisthesetofrulesasocialnetworkusestoautomaticallydecidewhichpostscomefirstinyourfeed.1.10SocialMediatermsasaMUSTKNOWNumber3:ApplicationProgrammingInterfaceAPIAnAPIisasetofbuildingblocksthatprogrammerscanusetodevelopcomputerprograms.Asfarassocialmediaisconcerned,allthemajorsocialnetworkshavetheirownAPIsthatletprogrammerscreatetheirownsoftwarethatworkswiththenetworks.1.10SocialMediatermsasaMUSTKNOWNumber4:BrandAwarenessBrandawarenessisthelevelofhowfamiliarisconsumerswithyourbrand.It’softenconsideredoneofthemaingoalsofsocialmediamarketing.It’salsooneoftheobjectivesyoucanselectforyourFacebookandInstagramadcampaignsinAdsManager.1.10SocialMediatermsasaMUSTKNOWNumber5:CTRClickthroughRateOnsocialmedia,theclickthroughrateisthepercentageofpeoplethatseeyourpostwhoclickonit.Whatcountsasaclickandwhatcountsas‘seeingyourpost’varybysocialnetwork.OnFacebook,CTRisequalto(linkclicks/postimpressions)x100%.1.10SocialMediatermsasaMUSTKNOWNumber6:CPCCostperclickCostperclickisasocialmediaadvertisingmetricthattellsyouhowmuchyou’repayingforeachclickonyouradonaverage.Ifyoursocialmediamarketinggoalistodrivetraffictoalandingpageorapieceofcontent,alowCPCmeansyou’regettingmoretrafficatalowerprice,whileahighCPCmeansyou’repayingalotfortraffic.1.10SocialMediatermsasaMUSTKNOWNumber7:EngagementRateEngagementrateisasocialmediametricthattellsyoumuchapostismotivatingpeopletointeractwithit.It’sdefinedas(numberofpeoplewhoengagedwithyourpost/numberofpeoplewhosawyourpost)x100%.1.10SocialMediatermsasaMUSTKNOWNumber8:KeyPerformanceIndicator(KPI)Akeyperformanceindicator,orKPI,isametricyouusetomeasureyourprogresstowardbusinessgoals.Insocialmediamarketing,KPIsarethemostimportantstatstotrackinordertoseeifyou’remeetingtheobjectivesofyoursocialstrategy.1.10SocialMediatermsasaMUSTKNOWNumber9:PlatformThetermsocialmediaplatformisoftenusedtomeanthesamethingas“socialmedianetwork”or“socialmediachannel”.However,asocialmediaplatformistechnicallythesoftwarebehindasocialnetwork,includingitsAPI,backend,andmarkuplanguage.1.10SocialMediatermsasaMUSTKNOWNumber10:UGCUserGeneratedContentUsergeneratedcontent,orUGC,isfan-createdcontentpromotingabrand.UGCcancomeintheformofvideos,images,posts,audio,reviews,articles,andmore.BrandsoftenreplyonUGCtogetusersengagedwiththeirsocialmediacampaignsandbuildtrustandloyaltywiththeirfollowers.
2.Advertisingfor
Modern
Business
Modernbusinesseshavediversifiedtheirproductionlinesandasresult,theyhavedevelopedmanyproductlines.Socialmediahastheabilitytohandlevariousproductlines,whichotherwisecouldonlybehandledbytraditionalmediaathighcosts.TheabilityofSocialmediatohandlemassadvertisementbyaccommodatingvariedproductsinasingleadvertisementisrevolutionary.
2.Advertisingfor
Modern
Business
Theotherfactorwhichconsumerregardasimportantisthelevelofcustomerserviceextendedbythecompanye.g.personalcontactsthroughpostsandpersonalcommendations.Theincreaseininteractivitybetweentheorganizationandclientsformsanimportantpartoftheadvertisement.Oneoftheimportantcharacteristicsofsocialmediaadvertisingisinteractivity.Secondly,itallowsforcustomizingadstoindividualcustomersatminimalcosts.THANKS!6.2廣告公司的架構與運營——(上)目錄(P1-P3的內(nèi)容來自L43A0734)1.客戶服務部(AccountserviceDepartment
)2.策略部(PlanningDepartment)3.創(chuàng)意部(CreativeDepartment)4.媒介部(MediaDepartment)1.客戶服務部(AccountserviceDepartment)
客戶總監(jiān)(accountdirector,accountmanager)AE(accountexecutive)業(yè)務員(經(jīng)理)businessmanager
2.策略部(PlanningDepartment)策略總監(jiān)(planningdirector)策略經(jīng)理(planningmanager)
3.創(chuàng)意部(CreativeDepartment)
Ecd(部門老大)(Executivecreativedirector)(傳統(tǒng)叫法)首席創(chuàng)意官Cco(Chiefcreativeofficer(新頭銜)創(chuàng)意總監(jiān)(creativedirector)副創(chuàng)意總監(jiān)(associatecreativedirector)文案(copyrighter)
4.媒介部(MediaDepartment)
媒介總監(jiān)(mediadirector)媒介經(jīng)理(mediamanager)媒介計劃(mediaplanner)媒介買手(media
buyer)
談判人員(negotiater)
謝謝!6.3廣告公司的架構與運營(下)目錄制作部(productionDepartment)流程部(TrafficDepartment)財務部(FinanceDepartment)IT部門(InformationDepartment)行政部門(administrationDepartment)管理層(ManagementDepartment)1.制作部(productionDepartment)制作總監(jiān)
(productiondirector)制作經(jīng)理(productionmanager)制作人(producer)2.
流程部(TrafficDepartment)流程部經(jīng)理(Trafficmanager)流程協(xié)調(diào)員(Trafficcoordinater)3.財務部(FinanceDepartment)財務總監(jiān)(financedirector)財務經(jīng)理(financemanager)薪酬專員(payrollmanage
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
- 4. 未經(jīng)權益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負責。
- 6. 下載文件中如有侵權或不適當內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 人類疾病學概論考試題含答案
- 2025應屆生在簽訂勞動合同過程中應注意什么細節(jié)
- 代理銷售協(xié)議規(guī)定
- 浙江國企招聘2025寧波前灣產(chǎn)業(yè)集團有限公司第1批次招聘10人筆試參考題庫附帶答案詳解
- 2025貴州高速公路集團有限公司招聘77人筆試參考題庫附帶答案詳解
- 2025招商新檢及成員公司招聘(53人)筆試參考題庫附帶答案詳解
- 2025山東滕州市悟通香料有限責任公司省博士后創(chuàng)新實踐基地招聘筆試參考題庫附帶答案詳解
- 2025上半年貴州畢節(jié)市納雍縣鴿子花農(nóng)業(yè)有限公司招聘10人筆試參考題庫附帶答案詳解
- 紡織檢測領域的發(fā)展趨勢試題及答案
- 紡織工程師證書考試常見誤區(qū)試題及答案
- 2022智慧健康養(yǎng)老服務與管理專業(yè)人才培養(yǎng)調(diào)研報告
- 果蔬罐頭加工課件
- 酒店網(wǎng)評分提升方案
- 采購管理教學供應商管理和招標采購課件
- 蘇少版四年級美術全冊知識點歸納
- 石油化工設備維護檢修規(guī)程設備完好標準SHS010012004-副本
- 妊娠合并垂體侏儒的護理查房
- 廚房消防安全培訓課件
- 提高護士的創(chuàng)新能力和研究素養(yǎng)培養(yǎng)培訓課件
- 全國工會財務知識競賽題庫及答案
- 保險學(第五版)課件 魏華林 第9、10章 再保險、保險經(jīng)營導論
評論
0/150
提交評論