2025年04月08日更新【JungleScout】2024亞馬遜嬰兒用品類(lèi)目市場(chǎng)趨勢(shì)洞察報(bào)告2424mb

BabyCategoryTrends:UnveilingAmazonMarketInsights

2Key

takeawaysMarketDominance

byTop

Brands.Across

multiple

baby

product

categories,

topbrands

have

significantly

strengthened

theirmarketpositions.Forinstance,thetopfivebrandsinthetravelproductsnichealonehavecollectivelyincreasedtheirmarketsharebynearly20%year-over-year.Thistrendunderscorestheimportanceofbrandrecognition

and

the

need

for

competitorsto

enhance

their

visibility

through

strategicmarketing

efforts.ShiftsinConsumerDemand

andPricing

TrendsWhilesomesubcategories,suchasHealth&Safetyproducts,haveseenariseindemandandsales,others,likeNurseryNecessities,haveexperiencedadeclineinpricing,withpricesdroppingby5%year-over-year.Brandsmuststayattunedtothesefluctuations,adjusting

their

pricing

and

product

strategiesto

align

with

evolving

consumer

expectations.KeywordandReview

InsightsDrive

Sales.Thepowerofkeywordsandconsumerreviewscannotbeoverstated.Withhighsearch

volumes

across

keywords

like

“babycarrier”and“babybottles,”brandsthateffectivelyleveragekeywordoptimizationandencouragecustomerreviewsarebetter

positioned

to

capture

market

share.Additionally,thesignificantincreaseincustomerreviewsacrosscategoriesindicatesgrowingconsumerengagement,makingitimperative

for

brands

to

capitalize

on

positivefeedback.00.KEY

TAKEAWAYSTableof

ContentsCHAPTER

6

22

Aboutthe

ReportCHAPTER1:

Nursery

Necessities

4MarketTrends:

Year-over-YearMarketShare

DynamicsKeyword&Product

TrendsCHAPTER2:Health

and

Safety

8MarketTrends:

Year-over-YearMarketShare

DynamicsKeyword&Product

TrendsCHAPTER3:

Travel

Products

12

MarketTrends:

Year-over-YearMarketShare

DynamicsKeyword&Product

TrendsCHAPTER4:

Feeding

Products

16

MarketTrends:

Year-over-YearMarketShare

DynamicsKeyword&Product

TrendsCHAPTER5:Baby

Brand

Spotlight

20

MomMedPlum

OrganicsLittle

RemediesToddleroobyNorth

StatesTulaBugabooBaby

JoggerMAM00.TABLEOFCONTENTS&

INTRODUCTIONIntroductionThebabyproductmarketonAmazonisvast,dynamic,andcontinuouslyevolving.Thiscomprehensivereportdelvesinto

the

latest

trends

across

four

critical

subcategories

withintheBabycategory—NurseryNecessities,Health&Safety,Travel

Products,

and

Feeding

Products.

By

leveraging

JungleScoutCobalt’sextensivedata,weuncoverthemostpopularproducts,emergingkeywords,leadingbrands,andcrucialshiftsinmarket

share.Whetheryou’reabrandlookingtogainacompetitiveedgeor

a

retailer

aiming

to

understand

the

current

landscape,

thisreport

provides

the

essential

data-driven

insights

neededto

navigate

and

succeed

in

the

ever-competitive

Amazonmarketplace.Nursery

NecessitiesCHAPTER

1ExploreJungleScoutCobalt

datathatshowswhichnurseryproductsaremost

popular

within

Amazon’s

Baby

category,

what

shoppers

are

searchingfor

most,

and

which

brands

are

leading

in

rankings

and

market

share.This

view

of

“nursery”

products

within

Amazon’s

Baby

category

includes

baby

monitors,

glider

chairs,

rocking

chairs,

ottomans,cribs,

bassinets,

cradles,

baby

nests,

nursery

changing

and

dressing

furniture,

nursery

storage

products,

clocks,

lamps,

mobiles,night

lights,

picture

frames,

wall

decor,

rugs,

pillows,

window

treatments,

and

miscellaneous

nursery

decor

items.MarketTrends:

Year-over-YearCompetitive

LandscapeRevenueFirst-party

(1P)vs

third-party

(3P)

sellersCompeting

brandsSales RevenueCompeting

productsMedian

priceReviews↑

2%3K↑

3%YoY↓3%19K↑

3%YoY↓5%↑

18%1P1P3P3P14%86%Best-Selling

ProductsTop

five

products

by

unit

sales:past90

daysNicetownThermal

Blackout

CurtainsSales↑

143%KeaBabiesToddler

Pillowwith

PillowcaseSales↑

159%Lilly’sLoveStuffedAnimal

Storage

HammocksSales↓

19%IndressmeXXXL

CottonRope

Basket

Sales↑

13%BernhardProducts

SilentWall

ClockSales↑

7%↓10%

YoYBaby

Category

Trends:

Unveiling

Amazon

Market

Insights

|4↓1%

YoYMarketShare

DynamicsMarketshare

moversMarketshare

leadersTop

five

brands

by

market

shareLargest

YoY

market

share

growthStorkcraft5%

market

share

↑

2%

YoYKeaBabies4%marketshare↑

1%YoYOIAHOMY1%marketshare↑

1%YoYBoon1%marketshare↑

1%YoYBaby

Care1%marketshare↑

1%YoYLargest

YoY

market

share

declineNicetown3%

market

share

↓

6%

YoYSafavieh<1%marketshare↓

1%YoYDaVinci1%marketshare↓

1%YoYPagisofe<1%marketshare↓

1%YoYAmdrebio<1%marketshare↓

1%YoYYoYunitsales

trend↑43%

YoYYoYunitsales

trendYoYrevenue

trend↑22%

YoYYoYrevenue

trendAverage

price$193.93↓6%

YoYAverage

price↑55%

YoY↑55%

YoY$25.18↑

5%YoY

YoYunitsales

trendYoYrevenue

trendAverage

price↑59%

YoY↑58%

YoY$25.43↓1%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↓69%

YoY↓71%

YoY$27.32↓2%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↑27%

YoY↑21%

YoY$23.51↓10%

YoY12345Note:

Market

share

trends

reflect

each

brand’s

market

share

within

the

nursery

products

niche

only.01.CHAPTER1:NURSERY

NECESSITIESBaby

Category

Trends:

Unveiling

Amazon

Market

Insights

|5Data

reflects

keywords

related

to

the

term

“nursery”

within

the

Baby

category.

Competition

represents

the

level

of

competition

for

the

keyword

based

on

factors

such

as

the

number

ofsellersand

productlistingscompetingfor

visibility.Data

reflects

keywords

related

to

the

term

“nursery”

within

the

Baby

category.

Competition

represents

the

level

of

competition

for

the

keyword

based

on

factors

such

as

the

number

ofsellersand

productlistingscompetingfor

visibility.Ranked

by

total

search

volumeRanked

by

30-day

search

growth

trendKeyword

TrendsMost-searchedkeywords|Past30

daysKeywordBabyfurnituresetsfornurseryWoodlandnurserydecor

forboysBabyclothing

dividersBabynurseryfurniture

setBabystuff

organizerWoven

diaper

caddy

with

dividersSizedividersbaby

clothesBabynurserystorageBabynurserymust

havesEgglightfor

nurserySearch

trend+62%+58%+48%+44%+41%+41%+40%+38%+36%+34%Search

volume1,9521,6902,9071,0265405405401,05014,1607,399Competition*LowLowLowLowLowLowLowLowLowModerateSearch

terms

with

growing

popularity

|

Past

30

daysSearch

trend-2%-2%+4%+1%-1%-4%-3%-5%+1%+8%01.CHAPTER1:NURSERY

NECESSITIESKeywordNurseryNewbornmust

havesNursery

decorBabynurseryBabyorganizerBabystorageBabydecorDiaper

organizerBaby

roomGirl

nurserySearch

volume923,206417,183326,999194,507191,715160,342153,062146,58094,47676,692Competition*Very

HighLowHighModerateLowLowLowModerateLowLowProduct

TrendsKeyword:Nursery

decorKeyword:

Baby

nursery

must

havesKeyword:Baby

organizerTop

brandsTop

brandsTop

brandsTopranking

productsTopranking

productsTopranking

productsShareofvoice

(SOV)leadersTop

brands

and

products

by

share

of

voice*Kibaga29%

SOVPampers26%

SOVMr.

Pen26%

SOVVasagle25%

SOVZicoto14%

SOVUnivivi18%

SOVDr.

Talbot’s15%

SOVMunchkin21%

SOVVeronly19%

SOVMirolamStuffedAnimalStorage

NetUniviviHangingNursery

OrganizerVolnamal

BabyDiaper

CaddyZicotoFloating

ShelvesSetMunchkinDiaperChange

OrganizerMr.

Pen

Baby

DiaperCaddy

OrganizerKlogtsind

MagneticCurtain

TiebacksBagailVelvet

Infant/ToddlerClothes

HangersMunchkinDiaperChange

Organizer*Data

reflects

weighted

SOV;

products

with

an

Amazon

Choice

Badge

and

higher

position

on

page

receive

more

share

of

voice.Baby

Category

Trends:

Unveiling

Amazon

Market

Insights

|701.CHAPTER1:NURSERY

NECESSITIESThisviewofhealth,safety&personalcareproductswithinAmazon’sBabycategoryincludesbabybathing,grooming,haircare,

and

skin

care

products;

baby

scales,

thermometers,

medication,

and

other

health

care

products;

pacifiers,

teethers,

andteething

relief

products;

babyproofing

products;

safety

gates

and

locks;

and

baby

monitors.MarketTrends:

Year-over-YearCompetitive

LandscapeRevenueFirst-party

(1P)vs

third-party

(3P)

sellersCompeting

brandsSales RevenueCompeting

productsMedian

priceReviews↑

15%3K+↓5%

YoY↑

13%20K+↓6%

YoY↓7%↑

8%1P1P3P3P36%64%Best-Selling

ProductsTop

five

products

by

unit

sales:past90

daysBoudreaux’s

Butt

PasteDiaperRash

CreamSales↑

4%FridaBabyNoseFrida

Nasal

AspiratorSales↑

18%DesitinMaximum

Strength

DiaperRash

CreamSales↑

12%iHealthNon-Contact

BabyThermometer

Sales↓

8%CetaphilBabyWash&

Shampoo

Plus

Body

LotionSales↑

3%Healthand

SafetyCHAPTER

2ExploreJungleScoutCobalt

insightsforhealth,safety,andpersonalcareproductswithinAmazon’sBabycategory.Thisreporthighlightsthemostsought-after

items,

frequent

shopper

searches,

and

leading

brands

in

marketshareand

rankings.↑13%

YoY↑15%

YoYBaby

Category

Trends:

Unveiling

Amazon

Market

Insights

|8MarketShare

DynamicsMarketshare

moversMarketshare

leadersTop

five

brands

by

market

shareLargest

YoY

market

share

growthDearlomum5%marketshare↑

1%YoYBibs4%marketshare↑

1%YoYTriple

Paste1%marketshare↑

1%YoYLikzest1%marketshare↑

1%YoYMiumoon1%marketshare↑

1%YoYLargest

YoY

market

share

declineSummer

Infant3%marketshare↓

1%YoYRegalo<1%marketshare↓

1%YoYCumbor1%marketshare↓

1%YoYEasyBaby<1%marketshare↓

1%YoYCiays<1%marketshare↓

1%YoYYoYunitsales

trend↑25%

YoYYoYunitsales

trendYoYrevenue

trend↑24%

YoYYoYrevenue

trendAverage

price$225.00↓1%

YoYAverage

price↑122%

YoY↑273%

YoY$117.85↑68%

YoY

YoYunitsales

trendYoYrevenue

trendAverage

price↑30%

YoY↑29%

YoY$21.11↓<1%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↑10%

YoY↓4%

YoY$42.88↓12%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↑10%

YoY↓5%

YoY$83.60↓13%

YoY12345Market

share

trends

reflect

each

brand’s

market

share

within

the

Baby

Health,

Safety,

and

Personal

Care

Products

markets

only.Baby

Category

Trends:

Unveiling

Amazon

Market

Insights

|902.CHAPTER2:HEALTHAND

SAFETYRanked

by

total

search

volumeKeyword

TrendsMost-searchedkeywords|Past30

daysCompetition

represents

the

level

of

competition

for

the

keyword

based

on

factors

such

as

the

number

ofsellers

and

product

listings

competing

for

visibility.Competition

represents

the

level

of

competition

for

the

keyword

based

on

factors

such

as

the

number

ofsellers

and

product

listings

competing

for

visibility.Ranked

by

total

search

volumePopular

branded

keywords|

Past

30

days02.CHAPTER2:HEALTHAND

SAFETYKeywordBabyessentialsBabymonitorNewborn

essentialsBaby

bathBabyproofingBabywashBaby

shampooBabybathtubBabycameraDiaper

creamKeywordAll

babyA&D

creamButt

PasteDovebabywashDovebaby

shampooBabyDove

lotionNoMoreTearsAveenobabyAquaphor

babyBaby’s

OnlySearch

trend+10%+14%+15%-1%+20%+4%-7%+6%-6%+2%Search

volume1,662,3481,015,099885,673634,667479,227474,501413,356398,076381,340357,729Search

volume8,868,3044,490,104785,790474,501413,356288,573221,338169,954145,266108,311Competition*Very

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighSearch

trend+35%+8%+11%+3%+5%+7%+8%+3%+12%-6%Competition*Very

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

High本報(bào)告來(lái)源于三個(gè)皮匠報(bào)告站（）,由用戶(hù)Id:879887下載,文檔Id:621145,下載日期:2025-04-01Product

TrendsShareofvoice

(SOV)leadersTop

brands

and

products

by

share

of

voice**Data

reflects

weighted

SOV;

products

with

an

Amazon

Choice

Badge

and

higher

position

on

page

receive

more

share

of

voice.02.CHAPTER2:HEALTHAND

SAFETYKeyword:Baby

monitorKeyword:Baby

bathVTech41%SOVHelloBaby39%

SOVAnmeate10%

SOVAngelcare26%

SOVFrida

Baby22%

SOVSummer

Infant15%

SOVHelloBabyBaby

Monitor

with

Camera

and

AudioAngelcare

Baby

Bath

SupportVTechUpgraded

AudioBaby

MonitorFridaBaby

Grow-with-Me

Baby

BathtubVTechVM819

Baby

MonitorBlooming

Bath

BabyBath

SeatKeyword:Diaper

creamBoudreaux’s

ButtDesitin25%

SOVPaste25%

SOVAquaphor23%

SOVBoudreaux’s

ButtPasteDiaper

RashCreamDesitinMaximum

Strength

DiaperRash

CreamAquaphorBaby

DiaperRash

PasteTravel

ProductsCHAPTER

3Get

valuable

insights

on

travel

products

within

Amazon’s

Baby

category

fromJungleScoutCobalt.Exploretop-sellingproducts,popularsearchkeywords,leadingbrands,and

more.This

view

of

travel

products

within

Amazon’s

Baby

category

includes

car

seats

&

accessories,

strollers

&

accessories,

travel

sets,baby

carriers

and

swaddles,

diaper

bags,

car

booster

seats,

and

infant

travel

toys/accessories.MarketTrends:

Year-over-YearCompetitive

LandscapeRevenueFirst-party

(1P)vs

third-party

(3P)

sellersCompeting

brandsSales RevenueCompeting

productsAverage

priceReviews↑

7%1.5K+↓1%

YoY↑

10%↑

3%↑

25%17K+↑1%

YoY1P73%3P27%Best-Selling

ProductsTop

five

products

by

unit

sales:GracoExtend2Fit

ConvertibleCar

SeatSales↓

15%GracoSlimFit

3-in-1

Car

SeatSales↓

18%InfantinoFlip

4-in-1

CarrierSales↑

191%Summer

Infant

3Dlite

ST

ConvenienceStroller

Sales↑

77%ChiccoGoFitPlusBackless

BoosterCar

SeatSales↑

567%1P3P↑

13%YoYBaby

Category

Trends:

Unveiling

Amazon

Market

Insights

|

12↑1%

YoYMarketShare

DynamicsMarketshare

moversMarketshare

leadersTop

five

brands

by

market

shareLargest

YoY

market

share

growthBaby

Trend7%

market

share

↑

2%

YoYDelta

Children2%marketshare↑

1%YoYMomcozy1%marketshare↑

1%YoYSafety

1st4%marketshare↑

1%YoYMaxi-Cosi2%marketshare↑

1%YoYLargest

YoY

market

share

declineDOONA3%marketshare↓

1%YoYEvenflo9%marketshare↓

1%YoYSummer

Infant1%marketshare↓

1%YoYWONDERFOLD2%marketshare↓

1%YoYBOB

Gear1%marketshare↓

0.4%YoYYoYunitsales

trend↓<1%

YoYYoYunitsales

trendYoYrevenue

trend↑10%

YoYYoYrevenue

trendAverage

price$168.37↑10%YoYAverage

price↑6%

YoY↑3%

YoY$235.98↓

3%YoY

YoYunitsales

trendYoYrevenue

trendAverage

price↑41%

YoY↑41%

YoY$165.97↓<1%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↑10%

YoY↑16%

YoY$166.80↑5%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↑9%

YoY↑8%

YoY$395.85↓<1%

YoY12345Market

share

trends

reflect

each

brand’s

market

share

within

the

Baby

Health,

Safety,

and

Personal

Care

Products

markets

only.Baby

Category

Trends:

Unveiling

Amazon

Market

Insights

|

1303.CHAPTER3:TRAVEL

PRODUCTSRanked

by

total

search

volumeKeyword

TrendsMost-searchedkeywords|Past30

daysCompetition

represents

the

level

of

competition

for

the

keyword

based

on

factors

suchasthe

number

ofsellers

and

product

listings

competing

for

visibility.Competition

represents

the

level

of

competition

for

the

keyword

based

on

factors

suchasthe

number

ofsellers

and

product

listings

competing

for

visibility.Ranked

by

total

search

volumeKeywordUpseatDreamon

MeGracoMomcozyEvenfloGracocar

seatDoonaOsprey

PocoChiccoBaby

BjornSearch

trend+5%+17%+21%+25%+16%+7%+31%+69%+18%-3%Search

volume3,739,116710,500510,244327,389270,631245,602242,264212,849173,194171,608Competition*Very

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighPopular

branded

keywords

|

Past

30

daysSearch

trend+3%+14%+5%-42%+16%+6%+36%-1%+15%+12%Competition*Very

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

High03.CHAPTER3:TRAVEL

PRODUCTSSearch

volume2,657,8582,496,827800,985636,944529,767379,886365,178364,735360,003334,447KeywordCarseatStrollerBabycarrierBooster

seatBaby

strollerBabycarseatToddlertravelCarseatDouble

strollerStroller

comboProduct

TrendsShareofvoice

(SOV)leadersTop

brands

and

products

by

share

of

voice*Keyword:Car

seatKeyword:

StrollerTop

brandsTop

brandsTopranking

productsTopranking

productsGracco83%

SOVSafety

1st17%

SOVSitcushion0.1%SOVMompush46%

SOVSummer

Infant18%

SOVKolcraft11%

SOVSafety1stGrand

2-in-1BoosterCar

SeatSummer

Infant

3D

MiniConvenience

StrollerSafety1stGrow

andGoAll-in-OneCar

SeatMompush

Wiz2-in-1Strollerwith

BassinetModeGraco

SlimFit3-in-1Cart

SeatKolcraft

Cloud

Plus

EasyFold

Stroller*Data

reflects

weighted

SOV;

products

with

an

Amazon

Choice

Badge

and

higher

position

on

page

receive

more

share

of

voice.Keyword:Baby

carrierTop

brandsTopranking

productsMomcozy26%

SOVErgobaby25%

SOVKidira14%

SOVInfantinoFlip

Advanced4-in-1

CarrierMomcozy

LightweightBaby

CarrierKeaBabies

BabyWrap

Carrier03.CHAPTER3:TRAVEL

PRODUCTSBaby

Category

Trends:

Unveiling

Amazon

Market

Insights

|15Feeding

ProductsCHAPTER

4GetJungleScoutCobalt

dataonfeedingproducttrendswithinAmazon’sBaby

category.

See

what

people

are

searching

for

and

spending

on,

and

learnwhich

brands

are

leading

the

market.This

view

of

feeding

products

within

Amazon’s

Baby

category

includes

baby

bottles,

bottle

brushes,

bottle

warmers,

and

otherbabybottleaccessories;bibsandburpcloths;highchairs;breastpumps,nursingpillows,andotherbreastfeedingproducts;andbaby

food/formula.MarketTrends:

Year-over-YearCompetitive

LandscapeRevenueFirst-party

(1P)vs

third-party

(3P)

sellersCompeting

brandsSales RevenueCompeting

productsAverage

priceReviews↑

6%3K+↑+<1%

YoY↑

7%↑

1%↑

26%21K+↓2%

YoY1P52%3P48%Best-Selling

ProductsTop

five

products

by

unit

sales:Dapple

Baby

Bottle

and

DishSoap

RefillSales↑

442%PhilipsAVENTNaturalBaby

Bottlewith

ResponseNippleSales↑

79%Munchkin

Sponge

Bottle

BrushSales↓

14%OXOBottleBrushwith

Nipple

Cleaner

and

Stand

Sales↑

12%PhilipsAVENTAnti-Colic

Baby

BottleSales↑

88%1P3P↑17%

YoYBaby

Category

Trends:

Unveiling

Amazon

Market

Insights

|16↓2%

YoYMarketShare

DynamicsMarketshare

moversMarketshare

leadersTop

five

brands

by

market

shareLargest

YoY

market

share

growthSimilac7%

market

share

↑

2%

YoYBoppy3%marketshare↑

1%YoYMomcozy9%marketshare↑

1%YoYDr.

Brown’s7%marketshare↑

1%YoYAussie

Bubs1%marketshare↑

1%YoYLargest

YoY

market

share

declineTiny

Twinkle1%marketshare↓

1%YoYBellababy<1%marketshare↓

1%YoYGraco2%marketshare↓

1%YoYKmaier<1%marketshare↓

1%YoYTSRETE1%marketshare↓

1%YoYYoYunitsales

trend↓2%

YoYYoYunitsales

trendYoYrevenue

trend↑21%

YoYYoYrevenue

trendAverage

price$83.88↑24%

YoYAverage

price↓5%

YoY↑11%

YoY$110.07↑17%

YoY

YoYunitsales

trendYoYrevenue

trendAverage

price↑63%

YoY↑45%

YoY$72.88↓11%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↑25%

YoY↑24%

YoY$18.87↓1%

YoYYoYunitsales

trendYoYrevenue

trendAverage

price↓70%

YoY↓69%

YoY$34.10↑4%YoY12345Market

share

trends

reflect

each

brand’s

market

share

within

the

feeding

products

niche

of

Amazon’s

Baby

category

only.Baby

Category

Trends:

Unveiling

Amazon

Market

Insights

|1704.CHAPTER4:FEEDING

PRODUCTSRanked

by

total

search

volumeKeyword

TrendsMost-searchedkeywords|Past30

daysCompetition

represents

the

level

of

competition

for

the

keyword

based

on

factors

such

as

the

number

ofsellers

and

product

listings

competing

for

visibility.Ranked

by

total

search

volumeKeywordAventDr.

BrownOXOBoppyDr.Brown

bottlesPhilipsAventAventbottleBoppypillowBrezzaSpectra

pumpSearch

trend-8%-15%-8%-4%-4%-13%+3%-15%-2%-21%Search

volume517,428426,441371,804364,759346,568286,812279,116277,054196,574188,735Competition*Very

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighVery

HighPopular

branded

keywords

|

Past

30

daysSearch

trendCompetition*Very

High04.CHAPTER4:FEEDING

PRODUCTSKeywordSearch

volumeNursing-6%1,837,225 Very

HighBreast

pump-21%896,290 Very

HighBreastfeeding+3%864,050 Very

HighBibs-9%847,282 Very

HighBottle

brush-11%834,056 Very

HighBaby

bottles-16%777,843 Very

HighBottle

cleaner-11%394,579 Very

HighBaby

bibs-16%316,788 Very

HighNursing

pillow-6%275,016 Very

HighGlass

baby

bottles +17% 221,799Competition

represents

the

level

of

competition

for

the

keyword

based

on

factors

such

as

the

number

ofsellers

and

product

listings

competing

for

visibility.Product

TrendsShareofvoice

(SOV)leadersTop

brands

and

products

by

share

of

voice**Data

reflects

weighted

SOV;

products

with

an

Amazon

Choice

Badge

and

higher

position

on

page

receive

more

share

of

voice.Keyword:

BibsTop

brandsTopranking

productsEascrozn27%

SOVTiny

Twinkle20%

SOVMepase14%

SOVPandaEarSetof3SiliconeBaby

BibsPOIKSHARK

MuslinBaby

BibsMairMore100%Cotton

Bibsfor

Feeding

and

DroolingKeyword:Baby

bottlesTop

brandsTopranking

productsPhilips

AVENT66%

SOVDr.

Brown’s16%

SOVEvenflo8%

SOVPhilipsAVENT

Anti-ColicBabyBottles

4-packDr.

Brown’s

Natural

FlowBaby

BottlesEvenfloFeeding

ClassicBaby

BottlesKeyword:Nursing

pillowTop

brandsTopranking

productsBoppy27%

SOVMyBrest

Friend22%

SOVMomcozy15%

SOVBoppyNursingPillowwith

RemovableCoverMomcozy

OriginalNursing

PillowMy

Brest

Friend

DeluxeNursing

Pillow04.CHAPTER4:FEEDING

PRODUCTSBaby

Category

Trends:

Unveiling

Amazon

Market

Insights

|

19BabyBrand

SpotlightCHAPTER

5Brand:

MomMed30-day

trendsBest-Selling

ProductMost-searchedbranded

keywordSearches↑

35%$50.93SalesRevenue↑

6%

YoY ↑

2%YoYAveragesale

price“MomMedwearable

breastpump”Sales↑36%

YoYMomMed

Electric

BabyBottle

BrushBrand:Plum

Organics30-day

trendsBest-Selling

ProductMost-searchedbranded

keyword$14.61SalesRevenue↓

19%

YoY ↓20%

YoYAveragesale

price“PlumOrganics

pouches”Sales↓7%

YoYPlum

OrganicsStage1

Organic

Baby

Food

PouchesBrand:Little

Remedies30-day

trendsBest-Selling

ProductMost-searchedbranded

keywordSearches↑

13%$15.80SalesRevenue↓

19%

YoY ↓17%

YoYAveragesale

price“LittleRemediesgas

drops”Sales↑2%

YoYLittleRemedies

New

BabyEssentials

KitBrand:

Toddleroo

by

North

States30-day

trendsBest-Selling

ProductMost-searchedbranded

keywordSearches↑

8%$40.99SalesRevenue“ToddleroobyNorth

Statesbaby

gate”Sales↓8%

YoYToddleroo

by

North

States

SupergateBaby

GateSearches↑

7%Baby

Category

Trends:

Unveiling

Amazon

Market

Insights

|

20↓

16%

YoY ↓14%

YoYAveragesale

priceBrand:

Tula