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傳媒英文面試題及答案
一、單項選擇題(每題2分,共20分)
1.Whichofthefollowingisnotatraditionalmediaplatform?
A.Newspaper
B.Television
C.Radio
D.SocialMedia
2.Inmediainterviews,whatisthemostimportantqualitytodemonstrate?
A.Confidence
B.Humor
C.Fashionsense
D.Cookingskills
3.Whatistheprimaryfunctionofapressrelease?
A.Topromoteaproduct
B.Toentertaintheaudience
C.Toinformthepublic
D.Tosellaservice
4.Whichofthefollowingisnotakeycomponentofanewsstory?
A.Headline
B.Lead
C.Background
D.Advertisement
5.Whatdoestheacronym"PR"standforinthecontextofmedia?
A.PublicRelations
B.PersonalResponsibility
C.ProfessionalReporter
D.PrivateResearch
6.Whatisthetermusedtodescribetheprocessofselectingandpresentingnewsstoriestothepublic?
A.Censorship
B.Sensationalism
C.NewsReporting
D.MediaBias
7.Whichofthefollowingisnotatypeofjournalism?
A.InvestigativeJournalism
B.SportsJournalism
C.FashionJournalism
D.CookingJournalism
8.Whatisthetermforajournalistwhoreportsonpoliticaleventsandissues?
A.WarCorrespondent
B.PoliticalReporter
C.ForeignCorrespondent
D.SportsReporter
9.Inmediainterviews,whatisthetermforthefirstquestionaskedtosetthetonefortherestoftheinterview?
A.Icebreaker
B.ClosingQuestion
C.Follow-upQuestion
D.FinalQuestion
10.Whatisthetermfortheprocessofverifyingtheaccuracyofinformationbeforeitispublished?
A.Fact-checking
B.Opinion-making
C.Storytelling
D.Editing
二、多項選擇題(每題2分,共20分)
11.Whichofthefollowingareconsiderednewmediaplatforms?
A.Podcasts
B.Blogs
C.YouTube
D.Magazines
12.Inamediainterview,whataresomeappropriatebehaviorstoexhibit?
A.Maintaineyecontact
B.Interrupttheinterviewer
C.Speakclearlyandconcisely
D.Useprofessionallanguage
13.Whataresomecommonobjectivesofpublicrelationscampaigns?
A.Brandawareness
B.Crisismanagement
C.Employeemotivation
D.Mediacoverage
14.Whataresomeelementsthatcanbeincludedinanewsstory?
A.Quotes
B.Statistics
C.Graphics
D.Personalopinions
15.Whichofthefollowingareconsideredethicalissuesinjournalism?
A.Plagiarism
B.Fabrication
C.Sensationalism
D.Objectivity
16.Whataresomeskillsrequiredforasuccessfulcareerinjournalism?
A.Researchskills
B.Writingskills
C.Publicspeakingskills
D.Cookingskills
17.Whataresometypesofmediacontent?
A.News
B.Entertainment
C.Education
D.Advertisements
18.Whataresomeroleswithinamediaorganization?
A.Journalist
B.Editor
C.Publicist
D.Chef
19.Whataresomestrategiesforeffectivecommunicationinmediainterviews?
A.Activelistening
B.Bodylanguage
C.Storytelling
D.Jargon
20.Whataresomechallengesfacedbyjournaliststoday?
A.Theriseoffakenews
B.The24-hournewscycle
C.Thedeclineofprintmedia
D.Theneedforculinaryskills
三、判斷題(每題2分,共20分)
21.T/F:Alljournalistsarerequiredtohaveadegreeinjournalism.
22.T/F:Socialmediaisconsideredaformofnewmedia.
23.T/F:Theinvertedpyramidstructureisacommonwaytowritenewsstories.
24.T/F:Objectivityisnotimportantinopinionpieces.
25.T/F:Apressconferenceisatypeofmediainterview.
26.T/F:Sensationalismisalwaysunethicalinjournalism.
27.T/F:Newsreportingandstorytellingarethesamething.
28.T/F:Fact-checkingisnotnecessaryforopinionpieces.
29.T/F:Ajournalist'sprimaryresponsibilityistoentertaintheaudience.
30.T/F:Publicrelationsissolelyaboutpromotingproducts.
四、簡答題(每題5分,共20分)
31.Explainthedifferencebetweenhardnewsandsoftnews.
32.Whatarethekeystepsintheprocessofconductingamediainterview?
33.Describetheroleofapublicrelationsspecialistinamediacontext.
34.Whataresometechniquesformaintainingcredibilityasajournalist?
五、討論題(每題5分,共20分)
35.Discusstheimpactofsocialmediaontraditionaljournalism.
36.Whataretheethicalconsiderationswhenreportingonsensitivetopicssuchasnaturaldisastersortragedies?
37.Howhastheriseofcitizenjournalismchangedthelandscapeofmedia?
38.Whatarethechallengesandopportunitiesforjournalistsinthedigitalage?
答案
一、單項選擇題
1.D
2.A
3.C
4.D
5.A
6.C
7.D
8.B
9.A
10.A
二、多項選擇題
11.A,B,C
12.A,C,D
13.A,B,D
14.A,B,C
15.A,B,C
16.A,B,C
17.A,B,C
18.A,B,C
19.A,B,C
20.A,B,C
三、判斷題
21.F
22.T
23.T
24.F
25.T
26.F
27.F
28.F
29.F
30.F
四、簡答題
31.Hardnewsreferstoseriousandoftenurgentnewsstoriesthatarefactualandobjective,typicallyrelatedtopolitics,business,orworldevents.Softnews,ontheotherhand,islessseriousandoftenmorehuman-interestfocused,coveringtopicslikeentertainment,lifestyle,andfeatures.
32.Keystepsinconductingamediainterviewincluderesearchingthesubject,preparingquestions,settinguptheinterview,establishingrapport,askingopen-endedquestions,listeningactively,andfollowingupwithadditionalquestionsasneeded.
33.Apublicrelationsspecialistinamediacontextisresponsibleformanagingtheimageandreputationofanindividualororganization.Theycreateandmaintainrelationshipswiththemedia,craftanddistributepressreleases,andhandlecrisiscommunications.
34.Techniquesformaintainingcredibilityasajournalistincludefact-checking,avoidingconflictsofinterest,presentingbalancedviewpoints,andadheringtojournalisticethicsandstandards.
五、討論題
35.Socialmediahasdemocratizedtheflowofinformation,allowingforfasterdisseminationofnewsandtheriseofcitizenjournalism.Ithasalsocreatedchallengesfortraditionaljournalism,suchasthespreadofmisinformationandtheneedtoadapttonewplatformsforaudienceengagement.
36.Whenreportingonsensitivetopics,journalistsmustbalancetheneedforaccurateandtimelyinformationwithrespectforthedignityandprivacyofthoseaffected.Thisincludesavoidingsensationalism,b
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