版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報或認(rèn)領(lǐng)
文檔簡介
1、BUSINESS PLAN: FIRST STEPS,Julia Rastopchina Oksana Kikhtenko Eurasia Regional Advising Conference Moscow, 2004,WHAT IS A BUSINESS PLAN?,A document developed to justify a request for funding An action plan to develop business ideas As a strategic planning tool: describes business strategy, market po
2、sition, identifies goals, defines budget,KEY QUESTIONS OF A BUSINESS PLAN,What is our business and its mission? Who are our clients and how well do we know them? What are the customers needs, what do they want? What do we supply and how does our product create value for our customers?,KEY QUESTIONS
3、OF A BUSINESS PLAN,How is our business developing? How it can/ should develop? How can we prevent others from entering our market? How do we compete with other players on the market?,BUSINESS PLAN GOAL:,To guarantee that our efforts are aimed at maintaining and enhancing our competitiveness,BUSINESS
4、 PLANNING PROCESS,Business planning includes: Analysis of the current situation and trends including competition SWOT analysis (strengths, weaknesses, opportunities and threats) Defining/refining our business mission checking for validity/ applicability Key success factors and strategic decision-mak
5、ing main directions Goal-setting (SMART specific, measurable, agreed upon, realistic, time-bound),SITUATION ANALYSIS,Micro environment (immediate surrounding) Macro environment (global/national/regional level),Analysis of micro environment (immediate surrounding),Customers/ clients Suppliers Labor f
6、orce Competition,Analysis of macro environment,Economic environment Legal aspects Political environment Technological factors Social factors Global economic conditions,MACRO ENVIRONMENTof your business,MICRO ENVIRONMENT(IMMEDIATE SURROUNDINGS)of your business,Opportunities and threats for company de
7、velopment,Opportunities,Threats,SWOT - analysis,STRENGTHS Key internal advantages a manager can use,WEAKNESSES Internal obstacles a manager should be aware of,OPPORTUNITIES Key external advantages a manager should use,THREATS Key external events or future changes that may negatively affect the compa
8、nys business,SWOT-ANALYSIS: STRATEGIC MEANING,S STRENGTHS,Company,Market,!,NO WAY!,Solve problems first!,Loss of time,W WEAKNESSES,O OPPORTUNITIES,T THREATS,SWOT analysis: purpose and applications,Summarizes: results of macro and micro environments; opportunities and threats (based on macro environm
9、ent analysis); strengths and weaknesses (based on micro environment analysis); Helps to develop: strategic action plan based on SWOT-matrix; company strategy,STRENGTHS,Competent leadership Available financial resources Qualified personnel Good reputation with the customers Market leadership Protecti
10、on against competition Technological supremacy Cost advantages Competitive advantages Innovation capability and ability to implement innovation Seasoned management Better production facilities Potential for external investment,WEAKNESSES,No clear strategy declining competitive position obsolete equi
11、pment low profits lack of managerial experience and insight low competence weak or no follow-up on strategy implementation internal problems vulnerability under pressure from competition weak R&D low capacity insufficient market knowledge/awareness bad marketing lack of finance to implement strategy
12、 undeveloped distribution/ sales high costs (higher than competition) narrow product range,OPPORTUNITIES,new markets/ market segments expanding production / services expanding product range supplementary products or services weakening of competitors market growth or expansion lower trade barriers on
13、 new geographic markets vertical integration (up or down) new technologies availability of external funding,THREATS,new competitors growing sales of substitute products or services slowing market growth unfavorable government policy growing pressure from competition growing negotiating power of supp
14、liers and customers changes in customer needs and preferences unfavorable demographic situation unfavorable currency fluctuations high dependence on demand levels and life cycle of business,KEY QUESTIONS OF A BUSINESS PLAN,What is our business and its mission? Who are our clients and how well do we know them? What are the customers needs, what do they want? What do we supply and how
溫馨提示
- 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
- 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
- 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
- 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
- 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
- 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
- 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。
最新文檔
- 單位管理制度范例匯編【職工管理】十篇
- 《市場進(jìn)入和效率》課件
- DBJ51-T 040-2021 四川省工程建設(shè)項目招標(biāo)代理操作規(guī)程
- 超高層商住樓轉(zhuǎn)換層施工方案#模板工程#鋼筋工程#混凝土工程
- 《小數(shù)點(diǎn)移動》課件2
- 《寶馬銷售流程》課件
- 《電動力學(xué)chapter》課件
- 印刷包裝行業(yè)市場營銷經(jīng)驗(yàn)分享
- 電腦設(shè)備銷售員工作總結(jié)
- 玩具模型銷售工作總結(jié)
- 錨桿錨索鉆機(jī)操作規(guī)程
- 《錄音技術(shù)與藝術(shù)》課程教學(xué)大綱
- 部編版七年級語文上下冊教材解讀分析精編ppt
- InternationalSettlementsLecture3InternationalClearingSystems
- (完整版)景觀園林工程施工規(guī)范和技術(shù)要求
- (完整版)六年級轉(zhuǎn)述句練習(xí)題
- 蘇武傳作文素材整理-
- 小學(xué)一年級班會課教案匯編 全冊
- 公司董事會、總經(jīng)理辦公會議事清單.docx
- 煤礦礦井供電設(shè)計(DOC26頁)
- 中國鶴翔莊氣功之五站樁功
評論
0/150
提交評論