高中英語 Unit1 Advertising-Reading 2優(yōu)質(zhì)課件 牛津譯林版必修4

1、Advertisements Language study,Revision (Fill in the blanks),Advertisements have become a part of our life. There are two main t_ of advertisements. One is called c _ advertisements, which are m_ to p _ a product or s _ .But they dont tell people the c _ truth. Another one is called PSAs, which are o

2、ften run for f_. They d_ with many s_ problems, which often affect public w_.,romote,omplete,ree,eal,elfare,ervice,ypes,ommercial,eant,ocial,be used to sth L1 so that L1-2 do research on sth L3 share with L5 persuadeto do L6 believe in L7 pay for L10 for free L11 be meant to do L11 protect from L14

3、be aware of L15 even if L15,fool sb into doing L17 be proud of L 20 feel pleased with L 23 make a connection with L 24 fall for L25 play tricks on L26 aim to do L 29 lead a life L29 such as L33 deal with L 34 encourage sb to do L35 follow the advice L39,Phrases,1. I did some research on advertisemen

4、ts, and have something very important to share with you (L2).,research: 1) n. do/conduct research on: 我正在做關(guān)于廣告的研究。 2) V. to study 商人研究市場(chǎng)很重要。,I am conducting research on advertisements.,Its important for a businessman to research the market.,share sth. with sb.: e.g. Id like to share my book with you

5、. Practice She _ my troubles as well as my joys. A. shares with B. shares (in),B,2. An advertisementor to believe in an idea (L6).,believe in: to have firm faith in Many people dont believe in God. Practice: believe/believe in I _ what you said, but I dont _ you.,believe in,believe,3. There are laws

6、 to protect people from advertisements that cheat people. (L14),Protect from 保護(hù) We should protect the earth from pollution. 人們通常戴太陽鏡以妨眼睛被太陽灼傷。,People usually wear sunglasses to protect their eyes from being burned by the sunlight.,4. we still must be aware of the skilful methods (L14),be aware of: r

7、ealize sth. that exists Are you aware of the importance of learning a foreign language? 約翰意識(shí)到自己做錯(cuò)了事情。 be aware that: having knowledge of sth./sb. 我很清楚吸煙有害健康。,John has been aware of having done something wrong.,Im well aware that smoking is bad for our health.,5. Even if an ad does not lie (L15),lie-

8、lied-lied-lying 撒謊 lie-lay-lain-lying 躺, 臥；位于； lay-laid-laid-laying 下蛋，放置 She was lying! She lied to me about her age! He has lain in bed since this morning. He laid his hand on my shoulder.,He _ the book on the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to

9、me.,laid,lain,lying,5. Even if an ad does not lie (L15),lie: lied, lied, lying vi.說謊 to sb. about sth. She was lying! She lied to me about her age! lie: lay, lain, lying vi.平躺 He has lain in bed since this morning. lay: laid, laid, laying vt. 放置, 下蛋 He laid his hand on my shoulder.,He _ the book on

10、the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to me.,laid,lain,lying,6. We must not fall for this kind of trick.(L24) fall for sth.: to be tricked You should be clever enough not to fall for his tricks. 他說他是學(xué)生,我信以為真。 fall for sb.: be attracted to sb. They m

11、et, fell for each other and got married six weeks later.,He said that he was a student and I fell for it.,7. Not all ads play tricks on us though.,All ads dont play tricks on us though. None of ads play tricks on us though.,play tricks on: play a joke on Children, as well as adults, usually play tri

12、cks on each other on Halloween. 老師要求我們不要再捉弄對(duì)方了。,The teacher asked us not to play tricks on each other any more.,trick: v. trick sb. into doing sth. She tricked him into giving her all his money.,8. There are also PSAs that encourage people to support ,encourage sb. to do sth. Her success encouraged

13、me to try the same thing. 老師鼓勵(lì)她看英文電影。,The teacher encouraged her to watch English films.,9. When it comes to advertisements, we must (L41) when it comes to: 當(dāng)談到，當(dāng)涉及到 當(dāng)提到兒子的成就時(shí)，母親高興地和我們攀談起來。 When it comes to her sons achievements, the mother began to chat with us happily.,Consolidation:,1. You should

14、 _ your books_ your desk-mate. 2. I _ getting up early in the morning. 3. I will never _ the words of door-to-door salesman.,share,with,am used to,fall for,be used to do research on play tricks on share with encourage believe in lie for free protect from intend to be aware of connect with fall for,4

15、. I never _ God. 5. She _ the danger around her. 6. You will get a book _. 7. The teacher asked us to _ environment protection. 8. The special clothes will _ you _ being attacked by wild animals.,be used to do research on play tricks on share with encourage believe in lie for free protect from be aware of fall for,believe in,is aware of,for free,do research on,protect,from,9. You are actually _ her laziness if you do e