2013christmas rd 文檔

John Lewis 圣誕廣告：我的小伙伴 收藏 86 Christmas just wouldnt be Christmas without mince pies, roast turkey, crackersand a tear-jerking advert from John Lewis. 有些東西是圣誕節(jié)必不可少的，例如肉餡餅、烤火雞、圣誕餅干、還有一則約翰 路易斯 公司的催淚廣告。 The department store has long made it its mission to convert even the most avowed Scrooges, and this year is no exception. 這家百貨公司一向以感化人心為己任，哪怕是最冷血的吝嗇鬼 ,今年也不例外。 The 7million Disney-inspired advert, which makes its TV debut tomorrow, tells the story of a selfless hare who is determined to make sure his best friend, a bear, doesnt miss Christmas for once. 這則受迪士尼動(dòng)畫啟發(fā)而來的廣告耗資 700萬(wàn) 美元，于 11月 9日首次在電視上亮相。它講述了一只無私的野兔如何保證自己最好的朋友 一只熊今年不再錯(cuò)過圣誕節(jié)的感人故事。 The commercial features the tale of two good friends, a bear and a hare, who are sad at the thought of being separated for Christmas. 這則廣告中故事的主角是一對(duì)好朋友 一頭熊和一只野兔，隨著圣誕節(jié)臨近，他們正為彼此分別而感傷。 The store has used hand drawn animation to tell the story with the result the commercial looks very much like a classic Disney film from the 1940s, such as Bambi, which has been watched by generations of children. 該公司采用了手繪動(dòng)畫的形式來講述這個(gè)故事，完成后的廣告效果看起來酷似二十世紀(jì) 40年代的迪士尼卡通電影，比如受到 幾代人喜愛的小鹿斑比。 The technique taps in to feelings of nostalgia, while it also tells a heart-warming story which, based on past experience, will have many in tears. 這則廣告采用手繪動(dòng)畫的形式是為了喚起人們對(duì)童心的懷念，同時(shí)它也講述了一個(gè)溫暖人心的故事，根據(jù)以往的經(jīng)驗(yàn)，這個(gè)故事會(huì)讓很多人潸然淚下。 相關(guān)閱讀： 約翰 劉易斯 2012年圣誕廣告：雪人的旅行（視頻） 約翰 路易斯愛情廣告：穿越時(shí)空 當(dāng)過去的她遇到現(xiàn)在的他（視頻） The commercial, which carries the strapline Give someone a Christmas theyll never forget, is the first for the chain to use hand drawn animation. 這則廣告的標(biāo)語(yǔ)是 “給你愛的人一個(gè)難忘的圣誕 ”，這是約翰 路易斯公司的第一則手繪動(dòng)畫圣誕廣告，今后數(shù)年該公司將推出一系列的手繪圣誕廣告。 A spokesman said: The story evokes the excitement of a first Christmas and the importance of friendship and thoughtfulness. 一位約翰 路易斯公司的發(fā)言人稱， “這個(gè)故事喚起了人們第一次過圣誕節(jié)的興奮感，也使人們意識(shí)到友誼的重要，關(guān)懷他人的重要。 ” Ive got your back: The new John Lewis Christmas advert features a hare and a bear. 我在你身邊： 今年的約翰 路易斯圣誕廣告的主角是一只野兔和一頭熊。 So happy together: The hare and the bear enjoy autumn together. 快樂的小伙伴： 野兔和熊一起享受秋天。 Sleepy: But as winter begins its time for the bear to hibernate. 困倦： 但是隨著冬天到來，該是熊冬眠的 時(shí)候了 Looking for a place to rest: So the bear treks through the wilderness to find a likely spot. 尋找冬眠之地： 熊在樹林深處四處跋涉，尋找適合的地點(diǎn) Christmas is coming: While the bear sleeps, the other woodland animals get on with decorating the tree. 圣誕節(jié)到了： 熊睡去了，樹林中其他動(dòng)物開始裝飾樹木。 Sad: The hare fears that the bear is missing out, so he comes up with a bright idea. 悲傷： 野兔擔(dān)心熊會(huì)錯(cuò)過圣誕節(jié)， 于是它想到了一個(gè)聰明的辦法。 Best friends: Carrying a gift, the hare follows the bear into the wilderness where he is in hibernation. 真摯友情： 野兔帶著禮物，在樹林深處追隨著 熊的蹤跡，找到了熊冬眠的地方。 Christmas gift: The hare leaves the bear a mystery gift - an alarm clock. 圣誕禮物： 野兔為熊留下了一