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Let senjoyanepisode 片段 Whereisthisepisodefrom Afilm aplay TVseries anadvertisement advertisement ad advertisevt vi 做廣告advertisementn 廣告 adadvertisern 登廣告的人advertisingn 廣告業(yè) Choosetherightwordtofillintheblanks He hishouseinthenewspaper Heworksin The spentalotofmoneyonthatproduct Nowadayswecanseealargenumberof ontheInternet advertised advertising advertiser advertisements Findoutthemainideaforeachparagraph Para1 Adsarefoundalmosteverywhere Para2 Peoplereacttoadvertisementsindifferentways Para3 Thebasicprincipleofadvertisementsissimple Para4 Adshelpcompaniesandcustomersinavarietyofways skimming Para5 Themostimportantfunctionofadvertisingistointroducenewproducts Para6 Notalladsareusedtopromoteaproductortoincreaseacompany sprofit Para7 Therearesomebadads Para8 Weshouldprotectourselvesfromfalseadvertisements Findoutthemainideaforeachparagraph skimming para1Adsarefoundalmosteverywhere Wherecanwefindads media scanning on TV overthe radio on theInternet in newspapers on posters Para2 Peoplereacttoadvertisementsindifferentways Howdopeoplereacttoads Critics Defenders ads useful entertaininghelpusmakeinformedchoices ads annoyingmisleadus scanning Para3 Thebasicprincipleofadvertisementsisfairlysimple Whatisthebasicprincipleofadvertising TointroduceabrandnameToassociatetheproductwiththecustomers useToinfluencethechoicesthatcustomersmake scanning Inordertoinfluencethecustomers choice howdoadvertisersworkhardtoreachcustomers Togettheirmessageacross Toappealtocustomers emotions love happinessandsuccess scanning Trytofindouttheprincipleofadvertisingwhileappreciatingthefollowingadvertisement Whatisthebrandname Whatproductisadvertised Whatisthemessage Doesitappealtoyouremotion task Para4 6 Adshelpcompaniesandcustomersinavarietyofways Whatarethefunctionsofads 1 Increase 2 Reduce 3 Helpthecustomersmake 4 Introduce 5 Allowcostomersto 6 Makepeopleawareof 7 Spread change andimprove scanning productsales theprice therightdecision newproducts knowledge attitudes society comparepricesandquality socialproblemsandbovernmentpolicies Besidestheadsthatincreaseacompany sprofits arethereanyotherads Manygovernmentsuseadstomakepeopleawareofsocialproblemsandgovernmentpolicies YaoMing thes inthisad isinvitedtor Shanghai pokesman epresent scanning Para7 Therearebadads Whatshouldwelookoutforwhenwespotabadad hiddeninformation picturesthatareonlypartlytrueorhavebeenchangedtolookbetter baitandswitch trick scanning baitandswitch trick Para8 Weshouldprotectourselvesfromfalseadvertisements Howcanwebesmartcustomers DistinguishbetweenfictionandfactLearntoanalyzeads scanning Thetechniquesthatadsoftenuse AfamouspersonasthespokesmanorspokeswomanAgoodbrandnameAnimpressivesloganAmovingshortstory toappealtocustomers emotions thinking Analyzetheadsonpage41 Whichofthetechniquesareused Whichisafictionandwhichisafact Arethereanytricks task afamouspersonasthespokesman aslogan afiction agoodbrandname Tolearnmoreabouthowadsworkandhowtoanaly

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