旅游管理論文引言 中英文.doc

內容摘要近年來，隨著中國經濟的不斷發(fā)展，旅游產業(yè)作為第三產業(yè)中的支柱產業(yè)也飛速發(fā)展起來。在旅游業(yè)的諸多因素中，景區(qū)是吸引旅游者出游的主要因素，也是旅游業(yè)的核心因素。旅游景區(qū)服務質量的優(yōu)劣直接影響旅游目的地的形象，關系著景區(qū)的生存和發(fā)展。在國內外旅游迅速發(fā)展的今天，服務質量問題已成為許多景區(qū)管理問題的焦點。優(yōu)質的服務是游客在景區(qū)得到高質量旅游體驗的一個重要因素。然而高體驗質量的游客是景區(qū)樹立市場形象和獲取游客口碑的根本，是景區(qū)保證穩(wěn)定的游客流獲得可持續(xù)發(fā)展的源泉。但是如果服務質量較差，將會使一個景區(qū)走向衰落。可見景區(qū)服務質量對一個景區(qū)的發(fā)展起著一定成分的主導作用。目前中國的許多旅游景區(qū)的服務質量都在不斷下降，導致游客的旅游滿意度不斷降低，抱怨的聲音也在不斷加大。本文主要以天津市古文化街景區(qū)為主，調查景區(qū)的服務質量，通過比較分析法、實證分析法以及文獻分析法來研究景區(qū)的服務存在的問題，并提出一系列的方法來提升景區(qū)的服務質量，提高景區(qū)的吸引力，塑造景區(qū)的良好形象。關鍵詞：景區(qū)；服務質量；古文化街； ABSTRACTChinas economy develops rapidly in recent years,especially tourism as the tertiary industry. Many factors can affect tourist industry. Scenic spots is the main factor to attract tourists and is also the core of tourism. Service quality has a great influence on the image of tour destination and also is related closely to its survival and development. Traveling at home and abroad is booming, and service quality has been the focus of management of scenic spots. High service quality can provide travelers a descent experience. On the contrary, low service quality can destroy a scenic spot. In conclusion, service quality is essential for the development of scenic spots. Nowadays service quality of many tourist attractions is deteriorating so that tourists are not satisfied and complain a lot.This discourse is based on Tianjin Ancient Culture Street to research service quality of scenic spots and study the existing issues by using comparative analysis, empirical research and literature method together. More importantly, some measures will be provided to improve service quality of scenic spots, make it more at