商務(wù)英語Lecture 1.ppt

BusinessEnglish,Chapter1,Introduction,IV.ExamsinBusinessEnglish,I.WhatisBusinessEnglish?,II.WhoistheCoursefor,III.IntroductiontotheCourse,BusinessEnglishisntaspeciallanguagewithaspecialgrammar-itssimplyENGLISHUSEDINBUSINESSSITUATIONS.,I.WhatisBusinessEnglish?,Thiscoursedoesntcoverquiteacademicorspecialistvocabulary,butitdoescoverthebasicbusinessorcommercialtermsthatmostbusinesspeopleuseinthecourseoftheirwork.,II.Whoisthecoursefor,Forvarietyoflearnersrangingfromyoungstudentswithnoexperiencetoseniorbusinesspeople.,ThecoursewillappreciateapracticalandpurposefulapproachthatageneralEnglishcoursemaynotoffer,andwhomayneedtouseEnglishintheirworkaswellasinsocialsituations.,BasicknowledgeandtheoriesBusinessEnglishWriting,III.IntroductiontotheCourse,ThecourseisaimingathelpingstudentstogetsomebasicknowledgeaboutbusinessworldandimprovetheirEnglishsothattheywillbeabletouseEnglisheffectivelyandconfidentlyintheirfuturework.,BEC(BusinessEnglishCertificate),AdvancedIntermediatePreliminary,IV.ExamsinBusinessEnglish,Chapter2,FormsofBusinessOwnership,Lead-inActivity,HowmanyChineseandforeigncompaniescanyouname?,GomeElectricalAppliancesHaierGroupTCLCorp.LenovoGroupLtd.GeelyAutoHuaweiTechnologiesCo.,TsingdaoBeerGlanzGroupCo.Ltd.ofGuangdongGuangzhou-HondaShanghai-VolkswagenLi-NingCo.Ltd.HangzhouWahahaGroupCo.HisenseElectricCo.AmoisonicElectroniccompanyLtd.,I.FormsofBusinessOwnership,Franchises,SoleProprietorship,Partnership,JointVentures,Corporation,LimitedLiabilityCompany,個人企業(yè),合伙企業(yè),合資企業(yè),公司,有限責(zé)任公司,特許經(jīng)營,1.SoleProprietorship,Features:,a)small,onlyafewmembersb)completeresponsibility,Advantages:,a)beingyourownbossb)easytostart,Disadvantages:,a)hardtoraisecapitalb)longworkingtime,個人企業(yè)即獨(dú)資經(jīng)營企業(yè),是由一名出資者單獨(dú)出資并從事經(jīng)營管理的企業(yè).,2.Partnership,a)liableforothersmistakesb)existdivisionforprofitsc)moredisagreementsd)difficulttoterminate,a)commonownershipb)sharedprofitsandlossesc)therighttoparticipateinmanagingtheoperation,Advantages:,a)differentskillsorresourcesb)capitalraising,Disadvantages:,Features:,合伙企業(yè)是由二人以上組成,各合伙人之間訂立合伙協(xié)議,共同出資,合伙經(jīng)營,共享收益,共擔(dān)風(fēng)險(xiǎn),并對合伙企業(yè)債務(wù)承擔(dān)無限連帶責(zé)任的贏利性組織.,a)withunclearobjective,easyproblemraisingb)imbalancec)poorcooperation,3.JointVentures,Features:,a)twoormorebusinessb)sharedrisksandrewards,Advantages:,accesstonewmarketsanddistributionnetworksb)increasedcapacityc)thesharingofriskswithpartnerd)accesstospecializedstaffandtechnology,Disadvantages:,合資企業(yè)是指由兩個基本點(diǎn)或兩個基本點(diǎn)以上屬于不同國家（或地區(qū)）的公司、企業(yè)或其他經(jīng)濟(jì)組織以合資方式組成的經(jīng)濟(jì)實(shí)體。,a)multipletaxationb)difficultyandexpenseofstartingc)governmentinvolvementd)lackofsecrecy,Advantages:,a)limitedliabilityb)skilledmanagementteamc)transferofownershipd)Greatercapitalbasee)stability,Disadvantage:,4.Corporations,公司是依公司法的規(guī)定設(shè)立的法人組織，具有獨(dú)立的法人資格，有權(quán)以自己的名義擁有財(cái)產(chǎn)、享有權(quán)利和承擔(dān)義務(wù)。,a)limitedlifeb)addedcomplexity,5.LimitedLiabilityCompanies,Advantages:,Disadvantages:,a)limitedliabilityb)flexibleprofitdistributionc)nominutesd)flowthroughtaxation,有限責(zé)任公司是新型的企業(yè)組織，它集合了公司的一些特征和合伙企業(yè)的組織結(jié)構(gòu)，股東以其出資額為限對公司承擔(dān)責(zé)任，公司以其全部資產(chǎn)對公司的債務(wù)承擔(dān)責(zé)任。,Advantages:,6.Franchising,Definition:,Afranchiseistherighttouseabusinessnameandsellproductsorservices,usuallyinaspecificgeographicalterritory.,Disadvantages:,a)lowfailurerateb)supportfromlargernetwork,a)lessfreedomb)highinitialfranchisefees,特許經(jīng)營是指特許者將自己所擁有的商標(biāo)、商號、產(chǎn)品、專利和專有技術(shù)、經(jīng)營模式等以特許經(jīng)營合同的形式授予被特許者使用；被特許者按合同規(guī)定，在特許者統(tǒng)一的業(yè)務(wù)模式下從事經(jīng)營活動，并向特許者支付相應(yīng)的費(fèi)用。由于特許企業(yè)的存在形式具有連鎖經(jīng)營、統(tǒng)一形象、統(tǒng)一管理等基本特征，因此也稱為特許連鎖。,7.MergersandAcquisitions,1.Differencebetweenmergersandacquisitions2.Typesofmergers:a)horizontalmergerb)verticalmergerc)conglomeratemerger,Homework,1