模擬康師傅新產(chǎn)品發(fā)布動態(tài)ppt課件

1、1,Taste Bland,High Calorie,Unscientific Proportioning of Material,2,Less Energy Supply,Intricate Packing,Nutrition Shortage,3,THESE PRODUCTS,ARE,NOT,4,WHAT,YOU,WANT,5,THESE,ARE NOT,WE DESIGN,FOR YOU,6,Welcome to our press conference,7,2021/3/26,7,OF COMPANY,INTRODUCTION,Tingyi Holding Corporation,康師

2、傅控股公司,Instant Noodles,Beverages,Instant Food,Market Leader,One of the 50 best listed companies in Asia by Forbes,One of the top five of “Taiwans top ten international brands,as of 31 December 2013.,Extensive Sales Network,SWOT,The biggest Group for Chinese Instant Food the markets of medium and high

3、-grade leisure food is lead by foreign-owned enterprises; the public distrust the material security of domestic food.,32,Design Concept Description,點擊添加文本,點擊添加文本,點擊添加文本,In the face of these difficulties, after a long-term research, our company grandly comes out with a new product: Chokie Sweetie.,33

4、,Main characteristics,keep diet,good taste,allay appease,Design Concept Description,34,matcha,strawberry,milk,Commodity Design,three flavours,35,Commodity Design,點擊添加文本,點擊添加文本,點擊添加文本,The flavour of Milk: sweet But not sickly, with a clear natural milk aroma.,36,Commodity Design,點擊添加文本,點擊添加文本,點擊添加文本,

5、The flavour of matcha: a slow, fresh, saliva-stimulating smell with the unique taste of matcha.,37,Commodity Design,點擊添加文本,點擊添加文本,點擊添加文本,The flavour of strawberry: beautiful notes of mature strawberry and of spices.,38,Ingredients,點擊添加文本,點擊添加文本,點擊添加文本,coarse brown wheat flour, xylosic, malt extract,

6、 vegetable oil, wholemeal, raising agents, salt, dried whey, oatmeal, fillings(skimmed milk, imported matcha, fresh strawberry),39,Better taste,Stronger satiety,Lower calories,Chokie Sweetie is not reliant on the addition of high-fructose corn syrup, thus it can decrease the consumption of calorie.,

7、The combination of skimmed milk, imported matcha, fresh strawberry and chocolate cookie will provide you with brand new tastes.,We use unrefined foods, especially those are high in fiber to make the flour, which can provide you with energy and make you feel full.,Chokie Sweetie can meet your needs f

8、or,40,Technical Support,點擊添加文本,點擊添加文本,點擊添加文本,Importation of advanced technology from abroad help us work more efficient and produce more delicious cookies.,41,Technical Support,點擊添加文本,點擊添加文本,點擊添加文本,42,Technical Support,點擊添加文本,點擊添加文本,點擊添加文本,43,點擊添加文本,點擊添加文本,點擊添加文本,Technical Support,44,點擊添加文本,點擊添加文本,點

9、擊添加文本,Sweet Girls National Mass-election,45,2021/3/26,45,PROMOTION,PRODUCT,1. market analysis,2. product positioning& customer analysis,PROMOTION STRATEGIES,ANALYSIS,MARKET,According to the result of the market analysis, we are going to take the eastern China as our major market.,We chosed the super

10、market and CVS as our main promotion and selling locations.,CUSTOMER ANALYSIS,PRODUCT POSITIONING,1. Chokie Sweetie is a kind of chocolate sandwich biscuit including three different sandwich flavors: milk strawberry matcha.,2. Our main consumer group for this cookie is young consumer group (1825).,3

11、. Among these young people, most of them are high school students and college students. So we have desighed promotion strategies which are specially aimed at these students, in or around the school campuses.,4. In view of the economic capacity of our major consumers, the price of Chokie Sweetie is r

12、elatively low comparing with similar products.,5. We desighed the package in a cute and light style to attractive our young coustomers.,2021/3/26,56,STRATEGIES,PROMOTION,Advertisements,Free Foretaste Activity,Sweet Girl Competition,Promotion Strategies,Promotion Strategies,Advertisements,TV Advertis

13、ements,TV Advertisements,Our advertisement will be played on all popular television channels throghout China.,We will coperate with Chinas three mian vedio networks: youku, IQIYI, and Sohu. Our new products advertisement will be played before the vedio.,Online advertisement,Transportation advertisem

14、ent,We will diaplsy our our picture advertisement in the bus stop and on the bus.,Supermarket,College & University Campus,CVS around high school and communities,Free Foretaste Activity,If you have a sweet simle, come to join in us,Sweet Girls,Sweet Girls,As long as you have a sweet smile, and you are confident and optimistic enough, you can directly participate in Master Kongs Sweet Gi