學(xué)術(shù)英語(管理)含課后答案-Unit-5PPT課件

1、1,學(xué)術(shù)英語 管理,E-Business,2,5,E-Business E-business (electronic business), a term coined by IBMs marketing and Internet teams in 1996, is defined as the application of information and communication technologies in support of business activities. It enables companies to link their internal and external da

2、ta processing systems more efficiently, to work more closely with suppliers and partners, and to better satisfy the needs of their customers. In this unit, we will learn about e-business through concrete examples.,3,Unit 5E-Business,Unit Contents,Lead-in,Text A,Text B,Listening,Writing,Speaking,4,Un

3、it 5E-Business,Lead-in,Activity,5,Unit 5E-Business,Lead-in,Activity,Group discussion Divide into groups of 4-5 and discuss the following questions: What is e-business? What are its functions? Division of the text into three parts according to the title. The Future of E-Business: Growth, Opportunitie

4、s, and Challenges,6,Unit 5E-Business,Lead-in,Activity,Listen to an introduction to the concept of e-business, and fill in the blanks with the exact words you hear.,collaborating with business partners,IBM,parts and supplies,do joint research,equipment and software,Travel bookings,7,Text A, Critical

5、reading and thinking Background information Overview, Language building-up Specialized vocabulary Formal English,The Future of E-Business: Growth, Opportunities, and Challenges,Unit 5E-Business,8,Unit 5E-Business,Text A,Background information,Critical reading and thinking,E-Business,A term used to d

6、escribe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form of electronic businessthat is to say, any business which utilizes a computer. In most contexts e-b

7、usiness refers exclusively to Internet businesses.,9,Unit 5E-Business,Text A,Overview Text analysis,Critical reading and thinking,Growth,Definition of business models A business model represents a group of common characteristics and methods of doing business to generate sales revenues and reduce exp

8、enses.,10,Unit 5E-Business,Text A,Overview Text analysis,Critical reading and thinking,Two most popular e-business models,B2B Type 1: Focusing on facilitating sales transactions between businesses e.g. Dell Type 2: involving a company and its suppliers e.g. GM; Ford,11,Unit 5E-Business,Text A,Overvi

9、ew Text analysis,Critical reading and thinking,B2C focusing on individual consumers understanding how consumers behave online A few questions for B2C companies to answer The importance of long-term relationship with customers e.g. Barnes ),36,Unit 5E-Business,Text B Critical reading and thinking,Tex

10、t analysis,Corporate strategy,Starting from low cost Migrating toward differentiation to build customer loyalty Focusing on the whole travel experience Customer Bill of Rights Encouraging customers to call (at higher costs) Honor commitment to customers even if erroneously committed User-friendly we

11、bsite redesign,37,Unit 5E-Business,Text B Critical reading and thinking,Text analysis,Growth/expansion strategy,From plane tickets to travel packages From B2C to B2B (corporate travel) From America to international ( used to be a U.K. company) From one website to several,38,Unit 5E-Business,Text B C

12、ritical reading and thinking,Text analysis,Case 2: A Winning formula for fashion retail,live chat: 在線聊天 Live chat allows your business to interact with your website visitors in real time. rock-bottom price: 最低價 He said $50.00 was the rock-bottom price.,39,Unit 5E-Business,Text B Critical reading and

13、 thinking,Text analysis,media coverage: 媒體報道 The 2003 invasion of Iraq involved unprecedented U.S. media coverage, particularly by FOX News. gift certificate: 禮品券 Looking for last minute gift ideas? Purchase Alaska Airlines gift certificates online for friends and family.,40,Unit 5E-Business,Text B

14、Critical reading and thinking,Text analysis,travel package: 旅行套餐 Find cheap travel packages and deals that meet your budget and travel needs. ad campaign: 廣告宣傳活動 A good advertising campaign will increase sales.,41,Unit 5E-Business,Listening,42,Unit 5E-Business,Listening,Jeff Bezos: Boy Billionaire,L

15、isten once and answer the following questions.,At what rate was the Internet growing back in the year 1994? What product did Jeff expect that people would most likely to buy on the web? And why? What did Jeffs mom think about giving family savings to Jeff when he started Amazon? Why, according to Je

16、ff, isnt a family garage the best place to launch a high-tech company? What did Jeff and his team have in mind as a top priority when they added something onto their website?,43,Unit 5E-Business,Listening,Jeff Bezos: Boy Billionaire,Keys:,2300% a year. Books. Books can be extensively cataloged and a

17、re easy to ship. They are one of the things youve this advantage onlineyouve infinite shopspace. She thought the investment was not in Amazon, a yet unnamed company. The investment was in Jeff and they had made a lifetime of their investments in Jeff. It is not because a family garage might run out

18、of room for people, but because it might run out of electric power. Simplicity.,44,Unit 5E-Business,Listening,Fill in the blanks as you listen a second time.,Originally created by the US Defense Department, the Internet has only recently been open to the public. At first, people used it to _. People

19、 really forget how _ the Internet was in 1994. There were a huge number of people connected to the Internet through the web. It wasnt the _ that it is now. It wasnt dominating _ like it does now. It was still just the earliest stage.,primitive,send emails and search databases,mass market phenomenon,

20、press coverage,45,Unit 5E-Business,Listening,3. To beat out all the big bookstore chains which had not yet gone online, Bezos knew he would have to _. He called his parents and after explaining what the Internet was, they gave him _ to get started. 4. While MacKenzie drove, Jeff typed out a business

21、 plan on his laptop. He decided to call his new company A, a name suggesting _. He also decided on Seattle, a city where he knew he could find employees with _.,computer expertise,great size and selection,300,000 dollars,move quickly,46,Unit 5E-Business,Suggested answers,Listening,Watch the clip aga

22、in and fill in the blanks with the exact words you have heard.,primitive,send email and search database,300,000 dollars,press coverage,mass market phenomenon,move quick,47,Unit 5E-Business,Suggested answers,Listening,computer expertise,great size and selection,prospective employees,biggest nightmare,48,Unit 5E-Business,Writing,49,Unit 5E-Business,Writing the m