[語言類考試復習資料大全]劍橋商務英語高級分類模擬27

1、書山有路勤為徑，學海無涯苦作舟。祝愿天下莘莘學子：學業(yè)有成，金榜題名！語言類考試復習資料大全劍橋商務英語高級分類模擬27劍橋商務英語高級分類模擬27LISTENINGPART ONE You will hear guidance and suggestions about expanding business distribution channels. As you listen, for questions 1-12, complete the notes, using up to three words or a number. Expanding Distribution Channe

2、ls 1. Retail and _ is one kind of distribution channels. 2. Many retailers are constantly targeting on _. 3. Better pricing and _ can offset cost and turn a tidy profit. 4. The wholesalers buy _ and often have transportation networks in place. 5. Attending _ related to your product category helps to

3、 find reps for wholesalers. Direct Distribution 6. Direct mail pieces include flyers, postcards, brochures and _. 7. Internet sales are booming because more users gaining _ Internet access. 8. eBay and Amazon provide quick self-signup options and _ are not necessary. Global Distribution 9. China, In

4、dia and the _ have nearly 45 percent of world population combined. 10. Patience and dedication are needed to solve _. 11. One can find help through international _ and trade partners. 12. On the website export, gov one can find resources which support _. (如需獲取本MP3聽力錄音請搜索標題名) 1.答案: WHOLESALE解析 1-12 H

5、ello, everybody, I am director of Export. gov. Today I am going to talk about Expanding Distribution Channels. As we all know, adding new distribution venues can boost your bottom line, diversify your business and increase brand awareness. Some distribution channels to consider include: 1. Focus on

6、Retail and wholesale. 2. Dont overlook direct marketing. 3. Go where your buyers go. Many retailers are constantly on the lookout for new products. Department stores and specialty retailers have significant shelf space to fill. And even though they take a cut of each sale, you can offset that cost a

7、nd turn a tidy profit with better pricing and sales volume. Working with a wholesaler provides a similar set of advantages. Plus, they buy in bulk and often have transportation networks in place. Cheek out the National Association of Wholesaler-Distributors to find a wholesaler in your industry. To

8、find reps for wholesalers, you can attend trade shows related to your product category. You can also outsource the legwork with a retail fulfillment service, distribution specialist or product marketing firm. Alternatively, an independent sales representative can be found through the Manufacturers A

9、gents National Association (MANA). Go direct Direct marketing methods can expand the reach of just about any venture, especially a small business that has saturated a local market. Direct mail pieces such as flyers, postcards, brochures and catalogs allow companies to grow beyond their state or regi

10、on and can even help achieve national exposure. Telemarketing can also provide broad reach. All these methods require an initial investment, but many specialized marketing firms are ready to launch a campaign with minimal lead time. Just make sure to carefully track your ROI. Internet sales continue

11、 to grow, with more users gaining high-speed Internet access and the overall comfort level with e-commerce growing every year. Shopping sites like eBay and Amazon provide good examples of quick self-signup options and require no programming skills. Go global The U. S. has less than 5 percent of the

12、worlds population. China, India and the European Union have nearly 45 percent combined. Any international sales effort will require the patience and dedication to navigate through government restrictions, but high profit margins can make it worthwhile. Help is available through international commerc

13、e consultants and trade partners, both of which can be found at trade shows and export events. Websites such as Export. gov offer resources dedicated to supporting potential exporters, including a list of international trade events. For more information, please feel free to contact us through email.

14、 1. 本題與Test1第二題類似，原文include后出現(xiàn)很多項目，本題只考察了一項。2.答案: NEW PRODUCTS 原文“Many retailers are constantly on the lookout for new products”，“l(fā)ookout”指監(jiān)視、關注。在問題中被替換為“target on”。3.答案: SALES VOLUME 原文用了with，這里要注意句子結構的變化，全面把握句子含義。4.答案: IN BULK5.答案: TRADE SHOWS6.答案: CATALOGS7.答案: HIGH-SPEED8.答案: PROGRAMMING SKILLS

15、注意標定核心詞匯，即“key words”，這些關鍵詞匯是題目的題眼和表述對象，本題的表述對象是“eBay and Amazon”，另外還要注意句式的變化。9.答案: EUROPEAN UNION10.答案: GOVERNMENT RESTRICTION 題干用了“solve”代替原文比較正式的詞匯“navigate through”，要注意理解含義。11.答案: COMERCE CONSULTANTS12.答案: POTENTIAL EXPORTERSPART TWO You will hear five business people talking about their own exp

16、erience of solving business problems. For each extract, there are two tasks. For Task One, choose the cause of the trouble from the list A-H. For Task Two, choose the solutions they applied from the list A-H. Task OneCause of Trouble For questions 13-17, match the extracts with the business trouble,

17、 listed A-H. For each extract, choose the cause of trouble stated. Write one letter (A-H) next to the number extract. A weak sales performance B tight financial budget to offer discounts to buyers C low-cost of new medium D big mistakes in business analysis E the popularity of Internet F illegal ope

18、ration of the company G imbalance between work and customers responsibilities H indifferent customers (如需獲取本MP3聽力錄音請搜索標題名) 1. _答案: D解析 13-22 Speaker 1 Our company had invested in a new product and it ended up making heavy losses because a typical business analysis error had been made: historical dat

19、a had been extrapolated into the future. They had misread their sales and demand. Managers have to know how to do business analysis effectively and know what they are looking for, and also draw the right conclusions from what they find. Everyone learns from their mistakes and the ability to use busi

20、ness analysis to spot errors and correct them is invaluable. The company then embarked on some new business analysis, scaled down production and attacked the market from a different segment. The product then went on to dominate its market sector and became a highly profitable market leader. Speaker

21、2 As a successful entrepreneur running a movie rental business in the small university town of Sackville, I was used to fluctuations in sales. However, I noticed an alarming downward trend in sales volume while reviewing my weekly sales figures for 2009. I was obviously concerned about this trend; I

22、 had to find a way to take it, my business was going to survive. The first reaction is making a market investigation to dig a bit deeper. I realized it was primarily due to the ability to legally and illegally acquire movie content from the Internet. As most of my customers were students, they could

23、 easily shift to the other mediums, leaving me out in the cold. Now I know the reason, it became easier for me to launch sales promotions later to draw back my customers. Speaker 3 Customers were very warm and receptive but the business like supermarkets, chain stores were not at all receptive. They

24、 wanted to know what they would get by purchasing the product, i.e. special discounts, coupons for their customers, etc. I could not make the product and sell it and be cost-effective. I spoke to dozens of manufacturers and none could be competitive because I have no enough money to buy in bulk. I f

25、inally found a manufacturer that believed in my products and was willing to manufacture the line making little to no money in the hopes that one day I would be a big player and I would return the favor. Speaker 4 Today, the business landscape has changed. Competition in the mail order industry has i

26、ntensified. The advent of the Internet has given consumers another medium of choice for shopping. Amidst all these changes, my company cannot remain at the top of her game. We realized that the Internet would be a popular way to shop. In 2002, the company launched a completely redesigned e-commerce

27、site that provides users with greater functionality, ease of use, and sophisticated merchandising capabilities. Since then, we have invested in a state-of-the-art site that features all of our 6,000 products. Today, Internet orders comprise about 21 percent of total orders. I have successfully steer

28、ed my company to embrace the Web and we are continuing our efforts to shift more of our business online. Speaker 5 I spread about the services soon after I have my own company. I was then doing 3 or 4 clients. However, I was faced with the difficulty in balancing my work with the responsibility to m

29、y customers. I know that what was happening was that I couldnt get to all of them during my work time. Sometimes in the morning, it was taking me too long to get through them and I didnt want to be late for my job. So what I started to do was that I hired a retired old guy who used to come in the mi

30、ddle of the day and come to help me with my jobsbefore work and after work. Right now, our service is throughout the state of New Jersey. 2. _答案: A 對于原文“an alarming downward trend in sales volume”的正確理解，其實就是銷售表現(xiàn)不佳，即“weak sales performance”。3. _答案: B4. _答案: E 如文中所述，“The advent of the Internet”導致了企業(yè)不能“

31、remain at the top of her game”，所以選E。5. _答案: G Task TwoSolutions For questions 18-22, match the extracts with the solution given by the speaker, listed A-H. For each question, choose the solution they gave. Write one letter (A-H) next to the number extract. A sign long-time contract with a manufactur

32、er B launch sales promotes and win back the customers C find a manufacturer who wants to offer service D launch an e-commerce site E visit all his customers during work time F attack the competitors by new products G hire assistance H embark on new business analysis 6. _答案: H7. _答案: B8. _答案: C9. _答案

33、: D10. _答案: G 原文出現(xiàn)“I hired a retired old guy”，答案里“hire assistance”符合要求。PART THREE You will hear part of the conversation between two managers talking about advertisement. For each question 23-30, mark one letter A, B or C for the correct answer. (如需獲取本MP3聽力錄音請搜索標題名) 1. What can we learn from the mar

34、keting report?A.Celebrity endorsements are not popular in advertising.B.20 percent of all ads today use celebrities.C.Smaller businesses can not afford using celebrity spokespersons.答案:B解析 23-30F: Let us talk about advertising in next sales year. Hello, Mr. Bortone, you are a freelance writer and TV

35、 producer with over 20 years of marketing and creative experience in television, radio, cable networks and online. In addition to business and ghost-writing, you produce and edit video for the web and mobile devices. So, what did you get from your ads marketing report?M: Well, we have several intere

36、sting findings. Celebrity endorsements are a staple in advertising, with more than 20 percent of all ads today featuring a famous face, voice or likeness. Even smaller businesses are using celebrity spokespersons.F: That demonstrates the influence of the celebrities, did you find out the reasons?M:

37、The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar.F: So if we want to choose a celebrity for our products, who will be the right person? What is our criterion?M: Celebrities dont have to be major national names. Local and region

38、al celebrities can also help pitch a marketing message for our small business.F: How can we benefit from celebrity spokespersons?M: There are three ways our business can use a celebrity spokesperson. Advertising: Celebrities can pitch your product via print, television, radio and even online appeara

39、nces and events: celebrities can make personal appearances for your business at events such as grand openings. They can also raise money for charity to improve our public image. There are also media opportunities: our spokesperson can speak on our behalf on talk shows or at press conferences, trade

40、shows or other media events.F: Sounds fine. What is the best way to help us get it done?M: OK, first of all, we should define our objectives. Determine what you expect from your partnership with your spokesperson and how to best use their talents. Clarify your needs and expectations from the get-go.

41、 We can find professional agencies that specialize in booking celebrity and sports talent. These talent brokers can help you assess your needs. Actually we should plan well in advance. When deciding on a celebrity spokesperson for our business, start early. We should plan at least six months out. Th

42、e bigger the name, the longer the lead time.F: OK, we will contact the agency later. We should find the right fit. Its important that the spokesperson we hire is a good match for our product or service. What is your point?M: I recommend a proprietary database called the Fame Index to match businesse

43、s with appropriate talent. The Fame Index contains the names of 10,000 stars and uses 250 categories to match talent to businesses and products.F: Good advice, it will be helpful. What is more?F: OK, how about the cost? You know we should consider the costs.M: Of course. Talent fees and celebrity en

44、dorsements run from a few hundred dollars for a single appearance by a local DJ to far more for a big star.M: We are a small business; I suggest we should contact local celebrities.F: How can we contact celebrity spokespeople?M: Talent agencies, entertainment marketing firms and even speakers bureau

45、s can put us in touch with potential celebrity spokespeople. Contacting talent can be easier than we might think. Weve worked with some of the most famous people in the world who, after a days work, would sign autographs and pose for photos with our clients and members of our staffand many that have

46、 not. Find out well in advance from the celebritys manager or agent what the approaching-the-star-o-not parameters might be.F: I know you have successfully found celebrities for your former company, do you have some tips or tactics for us?M: Dont be afraid to ask. Maybe that certain superstar is not

47、 out of your reach or budget. Local celebrities or athletes may turn out to be your best bet. Make sure you have an out clause in case your celebrity gets negative press or is involved in a scandal. Assuming youve bonded with your star talent, dont be afraid to ask her questions about the days assig

48、nment. Does she need a break to make some calls? Is she hungry? Would she like to watch a quick replay on your HD monitor? Is she comfortable with her wardrobe and props? Is the air conditioning too cold? The more you can engage your star, the better the performance.23. 理解原文：“20 percent of all ads today featuring a famous facevoice or likeness”，注意“famous face，voice or likeness”代表的是名人，所以B正確。從原文“Even smaller businesses are using celebrity spokespersons”知道C不正確，A項可以輕易排除。2. How does a company find the right spokesperson?A.Celebrities have to be major nation