全球營銷管理復習資料

1、I.單項選擇1. Un ited States, Switzerla nd. Germa ny are good example of p71A. High-c on text cultureB. Basic cultureC. Uni versal cultureD. Low-c on text culture2. Which market entry strategy in volves highest risk?p240A. Export 出口B. Joi nt ven ture 合資公司C. Licensing 許可證 D. Wholly owned subsidiaries 全資子公

2、司3. Which of the followi ng is NOT the method used for an alyz ing research data? p182A. Scanning 掃描B. In come elasticity measureme nts 收入彈性的測量C. Market estimation by an alogy 通過類比市場估計D. Dema nd pattern an alysis 需求分析4. Which of the following is the criteria 準貝V for global market segmentation 纟田分?p1

3、92A. Geographic segmentation 地理B. Demographic segmentation 人口C. Psychographic segmentation 丿心理D. All of the above5. Code law is p97A. Based on written norms 標準 (codices), supplemented by judicial decisions.司法裁決B. Rests on traditi on and precede nee stem ming from past jurisdict ion.C. Is decision-ma

4、king authority.權(quán)力D. Supreme and independent political authority.6. Which of the follow ing is NOT the strategy for positi oning products?A. Positi oning by productB. Positi oning by qualityC. Positi oning by use/userD. Positi oning by attribute or ben efit7. Which of the follow ing is not one of the

5、 environmen tal in flue nces on pric ing decisi ons?P359A. Currency fluctuations 貨幣波動B. Government control and subsidies 政府管制和補貼C. Competitive behavior 競爭行為D. penetration pricing 滲透定價法8. Japa n, Saudi Arabia are good example of p71A. High-c on text cultureB. Basic cultureC. Uni versal cultureD. Low-

6、c on text culture9. Which of he followi ng products use high-tech positi oning more effectively? 高新技術(shù)A. FlowersB. Fragra nces香水C. Fashion 時裝D. Pers onal computer10. Which of the follow ing is NOT the opti on a compa ny can use to distribute in dustrial goods?A. Manufacturer Isssforces制造商B. Wholesale

7、r 批發(fā)商C. Distributor 批發(fā)公司D. Franchise operations 經(jīng)銷商 p39611. Which of followi ng is NOT the market expa nsion strategies?p254A. Coun tries focusB. Product focusC. Narrow focusD.Country diversificati on12. Which of the following is NOT the tools used to collect primary market data?p179A. Survey resear

8、chB. In terviewsC. Focus groupD. Search on-I ine databases13. Which of the followi ng is not a global prici ng strategy? p364A. competitive pricing 競爭價格B. Market skimming 撇脂定價C. Penetration pricing 滲透定價D. Market holding 市場維持14. Common law is p97A. Based on written norms (codices), supplemented by ju

9、dicial decisions.B. Rests on traditi on and precede nee stem ming from past jurisdict ion.建立在傳統(tǒng)和來自過去的管轄權(quán)優(yōu)先C. Is decisi on-mak ing authority.D. Supreme and independent political authority.15. Which of the following is NOT a strategy for positioning products?p339A. Positi oning by use/userB. Positi on

10、ing by qualityC. Positi oning by attribute or ben efitD. Positi oning by product16. Which of the following is a criteria for global market segmentation?A. Geographic segmentationB. Demographic segmentationC. Psychographic segme ntati onD. All of the above17. Which market entry strategy in volves hig

11、hest risk?A. ExportB. Joi nt ven ture 合資公司C Licensing 許可證 D. Wholly owned subsidiaries 全資子公司18. There are three basic categories of target marketing strategies, which of the following is NOT one of themP201A. Concentrated global marketing 集中性 B. Standardized global marketing 無差異C. Differentiated glo

12、bal marketing 差異化營銷D. Skimming price marketing 撇脂定價19. Adopter categories are classification of individuals within a market on the basis of theirinno vative ness.are the most in flue ntial people in their com mun ities, even more tha nthe inno vators. P161A. LaggardsB. Early majority C. Late majorit

13、yD. Early adoptersII.判斷題1. A lower level of political risk tends to attract higher investments.T2. Products can be classified in to con sumer and in dustrial goods. T3. Comma nd 控制分酉己 Allocati on Econo mic Systems Relies upon con sumers to allocate resources. Fp344. Con sumer goods are usually more

14、sen sitive to cultural diversity tha n in dustrial goods.T p3935. Segmentation is the process of dividing the world market into distinct subsets of customers that have similar n eeds. T p1926. Gray market goods are trademarked products that are exported from one country to another where they are sol

15、d by unauthorized persons or organizations. T P3687. Primary Data is from sources that already exist - they have not bee n gathered for the specific research project.F P1798. Cost-based transfer pricing is derived from the price required to be competitive in the international market. FP373market-bas

16、ed transfer pricing9. Demographic segme ntati on focus on whether & how much people buy or use a product. FP19310. Market Allocation Economic Systems decides which products to make.F P33Command allocati on Econo mic Systems11. For high con text culture, words carry most of the in formatio n in com m

17、uni cati on.Fp7112. Ethnocentric 種族主義 views each host country is unique; sees differences in foreigncountries. FP1213. Nati onal products are offered in a porti on of a n ati onal market.FP332Local products14. Gray market goods are trademarked products that are exported form one country to another w

18、here they are sold by unauthorized persons or organizations. T P36915. Distribution channel can not be a source of competitive advantage. F16. Con sumer goods are usually more sen sitive to cultural diversity tha n in dustrial goods.TP39617. In adequate 不充足的 intern ati onal marketi ng research can c

19、ause 代價高的 costly mistakes. T18. Global marketi ng activities are in flue need by gover nmen tal in stituti ons, political parties & orga ni zati ons. TP9219. Geocentric 全球主義 views each host country is unique; sees differences in foreign countries. FP1220. For low con text culture, less in formatio n

20、 is contained in the verbal part of the message Fp71感情不是游戲，誰也傷不起；人心不是鋼鐵，誰也疼不起。好緣分，憑的就是真心真意；真感情，要的就是不離不棄。愛人者，人恒愛之；敬人者，人恒敬之；寬以濟猛，猛以濟寬，政是以和。將軍額上能跑馬，宰相肚里能撐船。最高貴的復仇是寬容。有時寬容引起的道德震動比懲罰更強烈。君子賢而能容罷，知而能容愚，博而能容淺，粹而能容雜。寬容就是忘卻，人人都有痛苦，都有傷疤，動輒去揭，便添新創(chuàng)，舊痕新傷難愈合，忘記昨日的是非，忘記別人先前對自己的指責和謾罵，時間是良好的止痛劑，學會忘卻，生活才有陽 光，才有歡樂。不要輕易

21、放棄感情，誰都會心疼；不要沖動下做決定，會后悔一生。也許只一句分手，就再也不見；也許只一次主動，就能挽回遺憾。愛你的人，舍不得傷你；傷你的人，并不愛你。你在別人心里重不重要，自己可以感覺到。所謂華麗的轉(zhuǎn)身，都有旁人看不懂的情深。人在旅途，肯陪你一程的人很多，能陪你一生的人卻很少。誰在默默的等待，誰又從未走遠，誰能為你一直都在？這世上，別指望人人都對你好，對你好的人一輩子也不會遇到幾個。人心只有一顆，能放在心上的人畢竟不多；感情就那么一塊，心里一直裝著你其實是難得。動了真情，情才會最難割；付出真心，心才會最難舍。你在誰面前最蠢，就是最愛誰。其實戀愛就這么簡單，會讓你智商下降，完全變了性格，越來越不果斷。所以啊，不管你有多聰明，多有手段，多富有攻擊性，真的愛上人時，就一點也用不上。這件事情告訴我們。誰在你面前很聰明，很有手段，誰就真的不愛你呀。遇到你之前，我以為愛是驚天動地，愛是轟轟烈烈抵死纏綿；我以為愛是蕩氣回腸，愛是熱血沸騰幸福滿滿。我以為愛是窒息瘋狂，愛是炙熱的火炭?；橐錾顮渴肿哌^酸甜苦辣溫馨與艱難，我開始懂得愛是經(jīng)得起平淡。愛人者，人恒愛之；敬人者，人恒敬之；寬以濟猛，猛以濟寬，政是以和。將軍額上能跑馬