外貿(mào)函電-項(xiàng)目一

1、Module 1 Understanding Business Letters and E-mails in International TradeLearning objectives:Familiar with the basic knowledge of business letterMaster the layouts and structure of a business E-mailGrasp envelop addressingPart 1 Business LetterThe Structure of business letters標(biāo)準(zhǔn)部分標(biāo)準(zhǔn)部分 信頭信頭 Letter h

2、ead 日期日期 Date 封內(nèi)名稱及地址封內(nèi)名稱及地址 Inside name and address 稱呼稱呼 Salutation 正文正文 Body 結(jié)束敬語結(jié)束敬語 Complimentary close 簽名簽名 Signature特別部分特別部分 信函編號(hào)信函編號(hào) Reference 主送主送Attention line 標(biāo)題標(biāo)題/事由事由 Subject line/Caption 續(xù)頁續(xù)頁 Multiple-page letter heading 附件說明附件說明 Enclosure notation 抄送抄送Carbon copy notation 補(bǔ)述補(bǔ)述 Postscri

3、ptBasic Components1、Letter head（信頭） Content: Writers name, address, fax number, email address and so on Function: To offer essential information of writer Location: At the head of the lettere.g: Electronics Ltd. 56 Nanjing Street, Dalian,China TelFax:63458 2、Date 日期 Location: Below the

4、 Letter head 英式與美式之分e.g：中文 2014年10月20日美式 Oct 20, 2014 或 Oct 20 2014英式 20th Oct, 2014 或 20 Oct 20143、Inside name and address（封內(nèi)名稱及地址） Content: the name of the recipient job title of the person the departrment name suite or room number street address city, state and postcode(if necessary) destinatin c

5、ountry Function: To offer essential information of the receiver Location: Below the date line for 4-6 rows e.g: Mrs. George Allen The Principal New Tea Company 52 Fruitdale Street Fife, Scotland4、Salutation 稱呼l英式 Dear Sirs , 美式 Dear Sirs： Gentlemen :l女性單數(shù) Dear Madam or Madam復(fù)數(shù) Dear MesdamesDear Mr./

6、Mrs. Smithl也可用頭銜、職位、職稱、學(xué)位等加形式Dear Dr. White,Dear Prof. Zoe,l 商業(yè)函件常用 Dear Sirsl 公事函件：Dear Sir 適用對(duì)一般機(jī)關(guān)團(tuán)體負(fù)責(zé)人Sir 適用對(duì)政府高級(jí)官員還可用To those who may be concerned5、Body 正文 行與行 單倍行距 段與段 雙倍行距 Structure: The opening sentences 開頭 Core 中心部分 The closing sentences 結(jié)束語The closing sentences 結(jié)束語例如： 用分詞短語開始Awaiting your g

7、ood news, we are.Looking forward to your early reply, we remain. 用完整句子We await your good news.We hopr to receive your early reply.6、Complimentary close 結(jié)束敬語 最正式的：Respectfully， Respectfully yours, Very respectfully 正式的：Yours truly, Very truly yours, Yours faithfully, Faithfully yours 普通式：Yours sincer

8、ely, Sincerely yours, Very sincerely yours 簡略式：Cordially yours, Cordially7、Signature 簽名Usually printed the signers name and position as wellOptional Parts1、Reference 信函編號(hào)Your Reference: YL320Our Reference: ZF/DB003 信件口授者和秘書姓名首字母組成2、Attention line：主送簡寫為：Attn發(fā)給特定的人或部門處理e.g：Attention：Sales ManagerFor t

9、he attention of：Production DepartmentAttn：Mr Liu3、Subject line /Caption：標(biāo)題/事由 在正文前對(duì)信的主題有大致的介紹、了解。 位于稱呼與正文之間，常在稱呼下方兩行處。 為了突出，可下劃線或者全部大寫。e.gSubject: colourful TV setRe: Estabish import and export relationshipTV PRICE 4、Multiple-page letter heading：續(xù)頁 應(yīng)在首頁最后一行的右邊寫上：to be continued 續(xù)頁上應(yīng)注明收信人名稱或所在機(jī)構(gòu)、頁碼和日

10、期e.gMr DaiPage 4Oct 14,20145、Enclosure notation：附件說明 一份：Enclosure或Encl. 多份：e.gEnclosure 2：1.Origin Certificate2.B/L6、Carbon copy notation：抄送 在信末附件下方注明C.C.或c.c. 若有兩人以上，則按姓名的字母順序排列 bcc=blind carbon copy 暗送7、Postscript：補(bǔ)述僅僅為了引起對(duì)方的注意Formats of a business letter Full-block form 齊頭式 Semi-block form 半齊頭式 I

11、ndented form 縮行式1、Full-block form 齊頭式要求將信頭、收信人的姓名、信內(nèi)地址等以及正文（包括每段起行）、結(jié)束語和簽名均靠左邊齊頭對(duì)齊格式：Letter HeadDateInside Add.Reference LineSalutation*。*。Complementary CloseSignature2、Semi-block form 半齊頭式日期、結(jié)束敬語和簽名右邊對(duì)齊，其余部分以及正文（包括每段起行）均靠左邊齊頭對(duì)齊格式：Letter HeadDateInside Add.Reference LineSalutation*。*。Complementary C

12、loseSignature 3、Indented form 縮行式日期、結(jié)束敬語和簽名右邊對(duì)齊，其余部分以及正文均靠左邊齊頭對(duì)齊，但是正文的每段文字的首行向右縮進(jìn)4-5個(gè)空格。格式:Letter HeadDateInside Add.Reference LineSalutation XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX。 XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX。C