國(guó)開(kāi)(中央電大)專(zhuān)科《商務(wù)英語(yǔ)2》形考任務(wù)(單元自測(cè)1至8)試題及答案

1、國(guó)開(kāi)(中央電大)專(zhuān)科商務(wù)英語(yǔ)2形考任務(wù)(單元自測(cè)1至8)試題及答案 國(guó)開(kāi)(xx電大)專(zhuān)科商務(wù)英語(yǔ)2形考任務(wù)(單元自測(cè)1至8)試題及答案(電大網(wǎng)上形考必備資料)說(shuō)明：課程代碼：04010。適用專(zhuān)業(yè)及層次：電子商務(wù)、物流管理專(zhuān)科。平臺(tái)考試網(wǎng)址：http：/。單元自測(cè)1試題及答案題目順序是隨機(jī)的，使用查找功能（ctrlf）進(jìn)行搜索題目asyouknow,imnotquitefamiliarwithhowtoshoponline.itsapieceofcake!illshowyouhowtodoit.答案firstofall,youshouldfindagoode-commercesite.題目con

2、sumerscantdigesttoomuchinformationonawebpage,resulting_lowratesofreturn.答案in題目great!maybefromnowon,ishouldtrytobuygoodsonline._.答案whynot？goahead.justgiveitatry.?題目iknowpersonalsellingisalsoaveryeffectivetoolforbuilding_buyersconfidence.答案up題目ithinkwecanusetwoormorekindsofmediatogetherinanadvertising

3、campaign._.答案thatsquiteright.wecanattractmorepeople.題目inchina,taobaoisoneof_e-commercesites.答案themostpopular題目inmyopinion,thefirstthing_iswhattoolsweshoulduse.(考點(diǎn)：不定式結(jié)構(gòu)的用法)答案tobediscussed題目itcanbeaimed_individualswithselectsurfingbehavior.答案at題目morning,daniel.todayidliketodiscussthepromotionalevents

4、ofourproductswithyou._.答案ok.ithinkweshoulddrawupathoroughplan,first.題目uh,ithinkonlineshoppingisverytime-consuming._.答案isomewhatagreewithyou,butnotcompletely.二、翻譯：從以下a、b、c三個(gè)選項(xiàng)中選出與英文最適合的中文翻譯。1.actually,ihavebeenthinkingaboutonlineshoppingforalongtime.a；b；c答案b.事實(shí)上，我一直考慮網(wǎng)上購(gòu)物已有很長(zhǎng)時(shí)間了。2.increasingly,online

5、marketingisnolongerjustanoption.itisanecessity.a；b；c答案a.網(wǎng)絡(luò)營(yíng)銷(xiāo)愈來(lái)愈不再只是一個(gè)選擇。它是一種必然。3.onlineshopsgiveustheopportunitytoshop24/7.a；b；c答案c.網(wǎng)上商店為我們提供了一周7天、一天24小時(shí)地全天候購(gòu)物機(jī)會(huì)。4.therushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.a；b；c答案b.消費(fèi)者的網(wǎng)購(gòu)熱潮說(shuō)明越來(lái)越多的消費(fèi)者接受網(wǎng)絡(luò)營(yíng)銷(xiāo)。5.onlinemarketin

6、gsavestimeandcanbedeliveredanytime,anywhere.a；b；c答案c.在線(xiàn)營(yíng)銷(xiāo)節(jié)約時(shí)間，可以隨時(shí)隨地傳輸信息。二、閱讀理解：閱讀下面的短文，根據(jù)*內(nèi)容從a、b、c三個(gè)選項(xiàng)中選出一個(gè)最佳選項(xiàng)。developmentofonlinemarketingwiththeintroductionoftheinternet,therecamemanychangestothewayacompanymightcarryoutamarketingstrategy.abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplac

7、eusingcash.nowanewworldhasbeenopeneduptopeoplearoundtheglobethroughtheworldwideweb.weareabletobrowsethefanciestshopsintheworldfromhome,virtuallythatis.thetechnologyofsecuretransactionsonthewebhasgreatlyimprovedandtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.i

8、ncreasingly,onlinemarketingisnolongerjustanoption.itisanecessity.onlinemarketingisanelectronically-basedindustry.inshort,itreferstotheconductingofbusinessthroughtheinternet.itisawayofbuyingandsellinggoodsandservices,andnegotiatingtradethroughdigitalcommunications.onlinemarketingallowsbusinessestorea

9、chawidermarketwhilecuttingcosts,savingtimeandeliminatingtonsofpaperwork.mostonlineretailersaskthecustomerstopaywithacreditcard.regularbuyersareissuedelectronicordigitalsignatureswhichareprotectedbypasswords,enablingthemtotransactbusinesssecurelyviainternet.onlinemarketingisstillinitsearlystages,aspr

10、oblemssuchashowtodealwithcreditcardfraudontheinternetstillhavetobedealtwith.butitsfuturelooksrosy.withthedevelopmentofcomputertechnology,e-commercewillinevitablybecomeamustinoureverydaylives.thereisnodoubte-commercehascomeofage.1._changedthewayacompanymightcarryoutamarketingstrategyoverthepast10year

11、s.a；b；c答案a.theinternet2.whatdoesvirtuallymeaninparagraphone？a；b；c答案b.bymeansofacomputer.3.whichofthefollowingadvantagesofonlinemarketingisnotmentioned？a；b；c答案c.increasingtrustbetweentradersandbuyers.4.whatproblemsarestilloutstandinginonlineshopping？a；b；c答案b.creditcardfraudontheinternet.5.whichisthea

12、uthorsattitudetowardsonlineshopping？a；b；c答案c.undoubtedlytheeraofe-commercehasarrived.單元自測(cè)2試題及答案題目順序是隨機(jī)的，使用查找功能（ctrlf）進(jìn)行搜索題目asitisknownthattheaimofeverybusinessistomake_?profitaspossible.答案asmuch題目butwhyisitsomuchhigherinthismarket？_.答案therearemanyrichpeopleinthisarea.題目iwonderifyouareabletooffermark

13、etexclusivityforallofchina？_.答案thankyouforyourinterestinrepresentingourproduct.?題目itseemsthatthesalesvolumehasnotreachedourobjective._.答案itstrue.imsorryaboutthat.題目ok,whatareyourinitialthoughtsonourcomputersinchina？isthereamarket？_.答案iamveryoptimisticaboutthemarketopportunitiesinchina.題目sometimesit_

14、overhalfthetotaltimespentonaresearchproblem.答案takesup題目thisisoneofthemainways_abusinesslearnswhatcustomerswant.答案that題目wearefullofconfidence_thechinesemarket.答案in題目wearenowlookingforagentstocoversouthernchina.excellent._.答案imveryfamiliarwiththemarketthere.題目whendata?_?,ithastobeanalyzedtodecidewhati

15、tallmeans.答案hasbeencollected二、翻譯：從以下a、b、c三個(gè)選項(xiàng)中選出與英文最適合的中文翻譯。1.havingbeenaplayerinthecomputerindustryinchinaforthelastdecade,ourcompanyhaswitnessedfirsthandtheindustrysphenomenalgrowth.a；b；c答案b.在過(guò)去的十年中，我們公司作為參與者，親眼見(jiàn)證了中國(guó)計(jì)算機(jī)行業(yè)令人矚目的發(fā)展。2.butpricingisbasedontheneedsoftargetcustomersanditdiffersfromplaceto

16、placeandovertime.a；b；c答案c.但定價(jià)是基于目標(biāo)客戶(hù)需求的，并且價(jià)格也因地域和時(shí)間而有所不同。3.inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.a；b；c答案b.企業(yè)若想取得成功，必須牢記以下原則。4.attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.a；b；c答案a.能否吸引顧客，是成功還是失敗的區(qū)別。5.ifcustomersaresatisfied,t

17、hereisachancethattheywillberetainedforalongtimeandpossiblypermanently.a；b；c答案c.如果滿(mǎn)足了客戶(hù)，就有機(jī)會(huì)長(zhǎng)期保留他們，成為永久客戶(hù)。二、閱讀理解：閱讀下面的短文，根據(jù)*內(nèi)容進(jìn)行判斷，正確選t錯(cuò)誤選f。principlesofmarketingmarketingisthepartofyourbusinesswheremoneyismade.inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.first,cus

18、tomersarethemainstayofanybusiness.attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.therefore,thebusinessneedstodirectallactivitiestowardssatisfyingthecustomersneeds.ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.undoubtedlyth

19、eyarelikelytotalktootherpotentialcustomers.anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportantthanmaximumsalesvolume.theprofitablesalesvolumeisthevolumeofsalesthatactuallywillearnabusinessthemostprofit.andthemaximumsalesvolumesimplyreferstothebiggestsumofretailsales.sincetheaimofm

20、ostbusinessesistomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.alargevolumeofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocusontheirprofitablesalesvolume.decideifeachofthefollowingstatementistrue(t)orfalse(f).1.inordertosucceedinbusiness,threepr

21、inciplesofmarketingshouldbekeptinmind.答案f2.ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuytheproductsorservices.答案t3.theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.答案t4.themaximumsalesvolumereferstothebiggestsumofretailsales.答案t5.profitablesalesvolumeisasim

22、portantasthemaximumsalesvolume.答案f單元自測(cè)3試題及答案題目順序是隨機(jī)的，使用查找功能（ctrlf）進(jìn)行搜索題目_.itwilltakeatleastthreeweeks.答案howsoonwillyoufinishourtvcommercial？題目_.implanningtogotocanadaforfurtherstudy.答案whatisyourintentionafterresigningyourcurrentjob？題目_.onceaweek.答案howoftendoesyourdepartmentholdameeting？題目_.wewouldli

23、ketogetinwiththefallpublication,ifpossible.答案whicheditionwouldyoulikeyouradvertisementtoappearin？題目itwilltakeatleasttwoweeksjusttogetthestoryboard_.答案writtenup題目ouradvertisingratesare_sizeandlocation.答案basedon題目rememberwewanttocreateaforward-lookingimage_increasetheawarenessofourbrand.答案aswellas題目th

24、edigitalimageprocessingofthiscopierisaprimereasonyoucan_onit.答案count題目thesmartcolorlasercopieriscomparable_professionalediting.答案to題目thisis_focusadvertisingagency.howmayihelpyou？_.答案ineedsomeinformationontheadvertisingratesofyourmagazines.二、翻譯：從以下a、b、c三個(gè)選項(xiàng)中選出與英文最適合的中文翻譯。1.ouradvertisingagencywilljus

25、thavetocomeupwithathemefortheadvertisementbytomorrow.a；b；c答案c.明天之前我們廣告公司將會(huì)拿出廣告的主題。2.productadvertisingaimsatincreasingsalesbymakingaproductknowntoawideraudience.a；b；c答案a.產(chǎn)品廣告旨在通過(guò)廣泛宣傳其產(chǎn)品來(lái)提高銷(xiāo)售。3.agoodadvertisingprogramtellspotentialcustomersthebenefitsderivedfromtheuseofproducts.a；b；c答案a.一個(gè)好的廣告方案告訴潛在的

26、客戶(hù)從產(chǎn)品使用中能有哪些受益。4.youcanuseeitheryourowndesignersorateamofdesignersinouragency.a；b；c答案b.您可以采用您自己的設(shè)計(jì)師，或者采用我們公司的設(shè)計(jì)團(tuán)隊(duì)。5.opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany.a；b；c答案c.輿論廣告通過(guò)強(qiáng)調(diào)公司在公共服務(wù)中的重要性來(lái)展示公司形象。二、閱讀理解：閱讀下面的短文，根據(jù)*內(nèi)容進(jìn)行判斷，正確寫(xiě)t錯(cuò)誤寫(xiě)f。productadvertisin

27、gisanimportantpartofmarketing.itaimsatincreasingsalesbymakingaproductorserviceknowntoawideraudience,andbyemphasizingitspositivequalities.acompanycanadvertiseinvariousways,dependingonhowmuchitwishestospend.therearedifferentmediaforadvertisingincludingtelevision,radio,newspapers,magazines,theinterneta

28、nddirectmail.thedesignandorganizationofadvertisingcampaignsisusuallythejobofanadvertisingagency.agoodadvertisingprogramtellspotentialcustomerswhytheyneedtheproduct,howitisusedandthebenefitsderivedfromitsuse.asuccessfulprogramalsotellstheconsumerhowtheproductisbetterthansimilarofferingsbycompetitors.

29、corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticularproductorservice,butmorewiththebrandimageandreputationacompanywantstopresenttothegeneralpublicorwithinanindustry.corporateadvertisingcomesinthreedifferenttypes:imageadvertising,opinionadvertisingandinvestmentadvertising.ima

30、geadvertisingattemptstopromotetheimportanceofacompany.opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany.investmentadvertisingisdesignedtoattractpotentialinvestors.decideifeachofthefollowingstatementistrue(t)orfalse(f).1.generally,anadvertisingagencyisres

31、ponsiblefordesigningandorganizingaproductsadvertisement.答案t2.itisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediaforadvertising.答案f3.accordingtothetext,therearethreetypesofmediausedinadvertising.答案f4.productadvertisingisdifferentfromcorporateadvertising.答案t5.thispassageismainlyaboutt

32、hehistoryofadvertising.答案f單元自測(cè)4試題及答案題目順序是隨機(jī)的，使用查找功能（ctrlf）進(jìn)行搜索題目_.inmostcases,itisthetotalincomereceived.答案whatdoestaxableincomereferto？題目generallyspeaking,valueaddedtaxismainlychargedonthetaxableservices.well,_.答案whatdoyoumeanbythat？題目_ourincomeis,_taxweshouldpay.答案thehigher,themore題目denial,doyouknowhowtoregister_thetaxationbureaunow？答案with題目isthereanytimerequirementforregistration？?_,within30daysafterwereceiveou