計算機英語Unit7

1、Unit Seven An Electronic Meeting Place Website Learning objectives: In this unit you should get familiar with:the concept of web pagesthe importance of web pagesthe main functions of web pagessome tips of web designI. Warm-up1.Tick () the words or phrases that are associated with this unit. web addr

2、ess site hosting website broad band email multimedia domain name HTML programmer web browser navigation bar web server2.Look at the following pictures and label them with the words given below.Macromedia Studio Fireworks FlashFrontpage Dreamweaver CS3 Photoshop Picture 1._ Picture 2._ Picture 3._ Pi

3、cture 4._ Picture 5._ Picture 6._II. Text Reading Part A In the 1980s, people would ask if you could use a computer. In the 1990s, they wanted to know if you could surf on the Internet; Recently, they are wondering if you have your web site. Having a web address is almost as important as having a st

4、reet address. Your website is an electronic meeting place for your family, friends and potentially, millions of people around the world. The Internet is abounded with all kinds of free services, from tools to help you build your site, to free graphics, animation and site hosting. Therefore, it is qu

5、ite easy to create your own web page. Think of your homepage as the starting point of your website. Like the table of contents of a book or magazine, the homepage serves as a reference or guide. Your site can have one or more pages, depending on what you want to design. If there is not a lot of info

6、rmation on it, your site will most likely have only a home page. But the site is sure to grow over time. While web pages vary dramatically in their design and content, most use a traditional magazine layout. At the top of the pages is a banner graphic. Next comes a greeting and a short description o

7、f the site. Pictures, texts, and links to other websites follow. If the site has more than one page, these are typically a list of items similar to an index often with a brief description. The items in the list link to other pages on the website. Sometimes these links are highlighted in colors such

8、as blue. Additionally, a web page may have images that link to other content. It can also be a combination of both. Before you start building your website, do some planning. Think about what the site is for and what you want to say. Next, gather up the material that you want to put on the site. Writ

9、e the articles, scan the photos, design or find the graphics. Draw a rough layout on a sheet of paper to help you. Now its time to roll up your sleeves and start building. Creating pages takes a little practice, but once you get the hang of it, its a lot of fun. New Words & Expressionsabound v. 大量存在

10、, 充滿layout n. 版面設計highlight v. 加亮, 突出roll up 卷起, 到達get the hang of 熟悉某物的用法, 掌握做某事的竅門Exercises:Exercises:1. Answer the following questions briefly according to the text.1) Why do many people intend to have their own web address?2) What is the function of a website?3) What is the first step to have yo

11、ur own website?4) What is the traditional web page layout?5) Why do parts of the items on the web have to link to other pages?2. Fill in the table below by giving the corresponding Chinese or English equivalents. web address 主頁web page layout 免費服務meeting place超鏈接search engine名片web designer帶寬3. Read

12、the text again and fill in the blanks with the information you have got in the text. In the 1990s, they want to know if you_. Recently, they are wondering if you have your_. Having a _ is almost as important as having a street address. Your web is an electronic _for your family, friends and potentia

13、lly, millions of people around the world. While web pages vary dramatically in their_, most use a traditional_. At the top of the pages is a _, next comes a _and a short _of the site.4. Choose the best one from the items given below to complete the following passage. Network managers have long 1 ) p

14、ractical voice-over-IP (VOIP) solutions. VOIP 2 ) to ease network management and decreases costs by converging at a companys telephony and data infrastructures into one network. And a VOIP solution implemented at a companys headquarters with far-reaching branch offices can 3)_ tremendous amounts of

15、4 ) in long-distance phone bills, provided that solution delivers POTS-like voice 5 ) over the Internet.1) A. await B. awaited C. awaiting D. awaits2) A. promise B. promised C. promises D. promising3) A. get B. put C. save D. waste4) A. cash B. money C. space D. time5) A. frequency B. length C. qual

16、ity D. quantity5The following is a conversation between a customer and a tech support. Fill in the blanks with the help of the Chinese in the brackets. Customer: Excuse me. I cant find my website. Can you help me?Tech support: Whats on the screen right now?Customer: （網(wǎng)頁無法顯示）. Tech Support: （好的， 咱們來試

17、一下我們的主頁）.Customer: That works.Tech Support: OK, lets try another page, www. can. com.Customer: That works too.Tech Support: （那么我就找不出問題所在了）.Customer: Well, I tried that page I was trying, and it works again.Tech Support: Whats the sites address?Customer: (address). com. Tech Support: Hmmm. （看起來網(wǎng)站出現(xiàn)故障

18、了）.Customer: Yeah, I know it is. Can you fix it now, please?Tech Support: Its not our site, so we cant fix it.Customer: What do you mean you cant fix it? （你是我的網(wǎng)絡供應商，你應該能修理它）.Tech Support: No, we cannot. We do not own that site.Customer: Let me speak to your supervisor. Youre just stupid and trying t

19、o brush me off.Part BWeb Design Tips When designing your website, you should stick with some basic rules. These web design tips make web surfing easier for your visitors. And if you are selling something it will increase your sales.Tip 1 Design your website for your clients or visitors.You should kn

20、ow what they are looking for before you ever write one word for your page. Do keyword searches and forum searches. Cater to people who are actively looking for something already. Find out what they are looking for and give it to them. Make your site attractive to them by adding information that they

21、 are looking for.Tip 2 Make your website easy to read. Your website should be very easy to read. The website can be made worse by bad font and color choices for your text. Choose your text and background colors carefully. Use black text on white background whenever possible, this combination will be

22、 the highest contrast and makes reading easier. Keep clear of backgrounds that obscure your text. Align your headline text in the center and copy your body to the left or to both left and right like a newspaper. Chose 8-12 pt fonts for your body text. Anything smaller tends to be too difficult to re

23、ad and larger fonts can appear rude and loud. It is Internet standard that all capitalized letters are interpreted as shouting.Tip 3 Your website should be easy to navigate. Hyperlinks should be obvious to your visitors on your web pages. You can use either graphic images, such as buttons and tabs,

24、or text links. Whichever you use, make sure they are labeled clearly and accurately and familiar to your visitor. Youd better use the standard blue and maroon colors. If you decide not to follow the standard, make sure your links stand out in some other familiar ways. Make sure that all your pages h

25、ave a link back to your main page. If a visitor comes through from a search engine to a page on your site, they should be able to find their ways to your homepage by a click.Tip 4 Make your website easy to find. The most common way to promote a website is through search engines, directories, award s

26、ites, emails as well as links from other websites. Once you have created a website, you should try to include all of your companys printed materials, including business cards, letterheads, envelopes, invoices, etc. Include your contact information on your website in case someone needs to contact you

27、. Someone might want to link to your website or just verify that you are a real person and not a scam artist.Tip 5 Keep your web page layout and design consistent. Consistency and coherence in any document, no matter what medium, present a professional image. So keep all graphic images, typefaces, h

28、eadings, and footers consistent throughout your website. Link-colors, typefaces, text colors and background colors should be consistent throughout your web pages as well.Tip 6 Your website should be quick to display. Avoid using too many graphics, animations and mpgs (movies) as these files eat up b

29、andwidth with your server. Your page should be displayed fully in the first 10 seconds or your visitor will feel tired and frustrated. If you have high quality pictures, be sure to place a warning next to each picture, informing your visitors that the file may take a while to display. These are just

30、 a few design tips. If you follow these, you will have a beneficial and attractive website not too far away. New Words & Expressionscater to v. 迎合font n. 字體obscure v. 使模糊align v. 排列, 使成一行navigate v. 駕駛, 導航tab n. 計 制表符maroon n. 栗色 adj. 栗色的Stand out 突出，堅持抵抗scam n. 騙局，誆騙consistent adj. 一致的, 調(diào)和的typeface

31、 n. 字體bandwidth n. 帶寬frustrate v. 挫敗, 使感到灰心Exercises:Exercises: 1. Mark the following statements with T (true) or F (false) according to the text. When designing your website, you should cater to the clients instead of showing your personality. You can use much more colors to make your website attra

32、ctive. Your corporate site should provide information about the products and services of your business. The opening page of your site should not frustrate your visitors with too much information or you risk losing them. Link-colors, typefaces, text colors and background colors should be consistent t

33、hroughout your web pages.2. Complete the following sentences by translating the Chinese in the brackets.1) _ (你的網(wǎng)址就象是你的商業(yè)櫥窗). If the impression that it creates is not good enough visitors will simply leave. 2) _ (有太多浮華的元素的過分擁擠的站點) create a negative effect on your visitors. 3) _（商業(yè)網(wǎng)站應該易于操作）and offer

34、products and services that are located in a simple way and ordered quickly. 4) Avoid using too many graphics, animations and mpgs (movies) _(由于這些文件會耗盡服務器的帶寬).5) Your site should load as quickly as possible. Many Internet sites offer advice on how to _ (增加站點的下載速度).III. Further ReadingFive Most Common

35、 Web Design Mistakes As youre designing your new website, youll be tempted with web design ideas that could turn into fatal mistakes. This is especially true if your website represents your business. Below are five of the most common mistakes to avoid at all costs.1. Too Many Graphics Having too man

36、y graphics (particularly large graphics) can cause your site to load entirely too slow. Visitors will get impatient and often click out of your site never to return. SOLUTION: When possible, save your graphics as GIF files (.gif) rather than JPEG (.jpg). Also, reduce your graphic in actual size as m

37、uch as you can without distorting the graphic or pictures. 2. Counters A visitor counter or hits counter should not be seen on your site unless you have a tremendous number of visitors. The reason for this is visitors really dont want to know which visitor they are, especially if theyre visitor numb

38、er four. Theres no benefit to your visitor, nor is there any benefit to you. The only way showing a counter is advantageous is if youve had millions of visitors and wish to display the popularity of your site or would like to attract advertisers with the large numbers. Otherwise, you can use this sp

39、ace for a benefit-packed headline that leads your visitors to another part of your site. SOLUTION: Most web hosts offer web statistics that reveal daily visitors, hits, referrers, etc. This feature will let you know how many people are visiting your site without the whole world seeing the informatio

40、n. If youre just starting out, make sure your web host offers this free service. 3. Banners Limit your banners to the bare necessities. Why? Because banners are graphics that can slow loading time and are a turn-off for many surfers on the internet. For most, banner is just another word for ad and t

41、hey avoid clicking on them. SOLUTION: If you do have a banner or two, place the banner at the very top or bottom of your page. Or you could place a small banner in your sidebar. Most people will look at the first picture they see and then start reading below the picture, so any writing or links that

42、 are above the banner may remain unnoticed. Also, the banners on your site should be related to your product or service. Remember, everything on your site should work together to benefit your target customers. 4. Scattered website When designing your site, make sure it has a pattern that leads your

43、visitors. Get several people (friends or relatives) to visit your site and watch them as they navigate. Notice the places where they stop (as if theyre finished) and also links that they click on. Organizing your site to lead visitors is very important whether youre leading them to buy something or

44、just to click and go to another place in your site. Customers are silently begging to be led. SOLUTION: Make sure that graphics dont get in the way of your lead. If the visitor stops in the middle of the home page to click on a graphic or banner before getting to your sales page, they may never retu

45、rn. 5. Generalization The most effective way of selling on the Internet is to personalize your website to reach your target audience. Many websites are general and try to reach everybody. The reality is that you cant present everything to everybody. The business owners who are successful on the Inte

46、rnet normally have very specific products or services that target a niche market. SOLUTION: Make your site as personal as possible. As youre writing, pretend that you are face to face with the customer. Present your website in such a way that the visitor feels like he just walked into a store in his

47、 hometown. Also, stay focused on your target customers (those who would be interested in your product). These five mistakes should be avoided at all costs if you want to build an effective and successful online business. Further Discussions:Further Discussions:1. Many of you have tried to create you

48、r own website. But once you have owned your website, how to make it well-optimized?2. When we surf on the Internet, the web page is so slow occasionally. How to avoid the phenomenon? When should we use the Internet and get fast download speeds?3. Match each of the following terms with its official d

49、efinition. Then translate them into Chinese. A) Local Area Networks (LANs) B) Metropolitan Area Networks (MANs) C) Wide Area Networks (WANs) D) Bus Networks E) Star Networks F) Ring Networks G) Hierarchical Networks 1) It is a data network designed for a town or city. 2) This is also called a hybrid

50、 network consists of several computers linked to a central host computer. 3) It is countrywide and worldwide networks. 4) Networks with computers and peripheral devices in close physical proximity within the same building, for instance. 5) A central computer is connected to remote peripherals or oth

51、er computers, which are not connected to each other. 6) Computers are simply connected by a cable routed along a path in the vicinity of each device that must be connected to it. 7) It does not use a centralized host computer. Rather, a circle of computers communicates with one another.Unit Seven An

52、 Electronic Meeting Place WebsiteI. Warm-up1.略。2. Picture 1 Dreamweaver CS3 Picture 2 Fireworks Picture 3 Frontpage Picture 4 Flash Picture 5 Macromedia Studio Picture 6 Photoshop II. Part A1. Answer the following questions briefly according to the text.1) Because nowadays having a web address is al

53、most as important as having a street address. 2) A website is an electronic meeting place for your family, friends and potentially, millions of people around the world. 3) There are many things you can expand on the website. Therefore, if you want to get started creating your website, you should fir

54、st know what you have to do. That means you should have an idea for your website, and you should have a cool domain name (域名）that is attractive to the people who are finding the related information on the net.4) The traditional web page layout is the same as the magazine layout. At the top of the pa

55、ges is a banner graphic. Next comes a greeting and a short description of the site. Pictures, texts, and links to other websites follow.5) If the site has more than one page, these are typically a list of itemssimilar to an indexoften with a brief description. The items in the list link to other pag

56、es on the website. Sometimes these links are highlighted in colors such as blue. Additionally, a web page may have images that link to other content. It can also be a combination of both.2. Fill in the table below by giving the corresponding Chinese or English equivalents. web address 網(wǎng)址home page主頁w

57、eb page layout 頁面設計free service免費服務meeting place約會地點hyperlink超鏈接search engine搜索引擎business card名片web designer網(wǎng)頁設計員bandwidth帶寬3. Read the passage again and fill in the blanks with the information you have got in the passage. could surf on the Internet, website, web addressmeeting placedesign and conte

58、nt, magazine layout, banner graphic , greeting, description 4. Choose the best one from the items given below to complete the following passage. 1) B 2) C 3)C 4)B 5)C5. Complete the following humorous conversation between a customer and a tech support with the help of the Chinese given in the bracke

59、ts. Customer: “Page Cannot Be Displayed”Tech support: Ok, lets try our homepageTech Support: I dont see any problems thenTech Support: It looks like the site is downCustomer: You are my Internet service provider. You should be able to fix it II. Part B 1. Mark the following statements with T (true)

60、or F (false) according to the text. T F T T T 2. Complete the following sentences by translating the parts given in Chinese.1)Your website is like a window display of your business2) Overcrowded websites with too many flashy elements3) A business site should be simple to navigate 4) as these files e