經(jīng)貿(mào)英語U幻燈片

1、深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國語學(xué)院warming-upreading alisteningspeaking4123reading b5writing6project7vocabulary and structure8unit 6 packingtask 1 discuss with your classmates and point out the meaning of the following packing marks. do you know other packing marks?unit 6 packinguse no hooks勿用吊鉤勿用吊鉤do not crush切勿擠壓切勿擠壓

2、keep away from heat遠離熱源遠離熱源this side up此端向上此端向上poison有毒品有毒品task 2 besides the following functions of the packing, do you know others?unit 6 packingreading atexttask 1task 2task 3task 4background informationunit 6 packingbackground information packing is of particular importance in foreign trade beca

3、use ocean voyages may be most damaging to the goods that are not properly packed. accident, rough weather, unloading, reloading and pilferage, everything on the way has to be taken into consideration to ensure the safe arrival of the goods. different types of goodsgoods subject to breakage, goods su

4、bject to moisture, goods with still other special treatment in transitrequire different types of packing. thats why some large export forms have a special department for export packing and the whole question is under regular review. many firms employ special export packers or forwarding agents to do

5、 their packing for them.reading atask 1 before reading the passage, see how much you know about packing by answering the following questions.1. what is the purpose of packing?2. how many types of packing are usually used in international trade?unit 6 packingpacking serves as a form of protection, fa

6、cilitates loading, unloading and storage, and prevents pilferage; furthermore, it can promote sales.packing can be divided into transport packing (usually known as outer packing) and sales packing (usually known as inner packing). still, there is another category of packing, called “neutral packing”

7、.an introduction to packing packing is of great importance in international trade. it may be appropriately said that packing is to goods what clothing is to men. packing not only serves as a form of protection, but also facilitates loading, unloading and stowage, and prevents pilferage. furthermore

8、it can promote sales. packing can be divided into transport packing (usually known as outer packing) and sales packing (usually known as inner packing). transport packing is done mainly to keep the goods safe and sound during transportation. it must not only be solid enough to prevent the packed goo

9、ds from any damage, but also be pilferage-proof, easy to store and convenient to load and unload. sales packing is done mainly to push sales. it is now universally recognized as a decisive aid in selling household consumer goods. it can be realized in various forms and with different materials as lo

10、ng as it is nice to look at, easy to handle and helpful to the sales. still, there is another category of packing, called “neutral packing”. this kind of packing carries no mark of the name of the original country of the packed goods and no signs of the original trademark, with the view to elude the

11、 tariff of the import country or satisfy the buyers special requirement.reading aunit 6 packing 在對外貿(mào)易中，包裝起了很重要的作用。恰當?shù)貋碚f，包裝在對外貿(mào)易中，包裝起了很重要的作用。恰當?shù)貋碚f，包裝對于貨物的作用就如同衣服對于人類。包裝不僅起到了保護的作對于貨物的作用就如同衣服對于人類。包裝不僅起到了保護的作用，還對貨物的裝卸、存儲提供了方便，并可以防止貨物失竊的用，還對貨物的裝卸、存儲提供了方便，并可以防止貨物失竊的發(fā)生。此外，包裝還能促進商品的銷售。包裝可分為運輸包裝發(fā)生。此外，包裝還能促進商

12、品的銷售。包裝可分為運輸包裝（通常稱為外部包裝）和銷售包裝（通常稱作內(nèi)部包裝）。運輸（通常稱為外部包裝）和銷售包裝（通常稱作內(nèi)部包裝）。運輸包裝主要是為了保證貨物在運輸過程中完好無損。運輸包裝不僅包裝主要是為了保證貨物在運輸過程中完好無損。運輸包裝不僅僅要足夠結(jié)實，從而避免貨物的損壞，而且還要防盜、易于存儲僅要足夠結(jié)實，從而避免貨物的損壞，而且還要防盜、易于存儲和裝卸。銷售包裝主要是為了促進銷售。在家庭用品的銷售上，和裝卸。銷售包裝主要是為了促進銷售。在家庭用品的銷售上，人們現(xiàn)在普遍認為包裝的作用至關(guān)重要。只要外表美觀、易于攜人們現(xiàn)在普遍認為包裝的作用至關(guān)重要。只要外表美觀、易于攜帶并促進銷售

13、，銷售包裝外表可以五花八門，材料也可以各種各帶并促進銷售，銷售包裝外表可以五花八門，材料也可以各種各樣。另外還有一種包裝稱作樣。另外還有一種包裝稱作“中性包裝中性包裝”。這種包裝外表沒有貨。這種包裝外表沒有貨物原產(chǎn)國的標示，也沒有原產(chǎn)商標，目的是逃避進口國的關(guān)稅或物原產(chǎn)國的標示，也沒有原產(chǎn)商標，目的是逃避進口國的關(guān)稅或滿足買方的特殊要求。滿足買方的特殊要求。reading a outer packing must be strikingly marked to facilitate identification and transportation. there are three princ

14、ipal types of marking which may have to be done on export package:(1) the consignees own distinctive marks including the consignees initials, usually in a square, circle, triangle or diamond, and the name of the port of destination;(2) any official mark required by authorities. for example, some cou

15、ntries require the name of the original country of the goods to be marked on every package, and weight and dimensions may also be required;(3) special directions or warnings. for example, various warnings are to be stenciled on the packages for the benefit of both the owner and the carrier, such as

16、this side up, do not drop, and open this side. requirement for inner packing is increasingly high, with beautiful color, creative design and convenient handling as its chief concern. the primary motive for inner packing is to promote the sales of the particular goods. details such as manner of packi

17、ng, kinds of packing materials and the burden of packing cost should be unmistakably stipulated in the contract concerned and strictly observed by both the selling side and the buying side. letter about packing issues should be concise and clear. any changes regarding packing stipulated in the contr

18、act should be mutually discussed and determined before packing.unit 6 packing 外部包裝必須突出明顯的標識以便于貨物的確認和運輸。出口包裝主要有外部包裝必須突出明顯的標識以便于貨物的確認和運輸。出口包裝主要有三種主要的標識：三種主要的標識：（1 1）收貨人的標識，包括收貨人首寫字母，通常寫在正方形、圓形、三角形）收貨人的標識，包括收貨人首寫字母，通常寫在正方形、圓形、三角形或菱形圖案內(nèi)，此外還要注明目的港；或菱形圖案內(nèi)，此外還要注明目的港；（2 2）官方要求的所有正式標示。例如，一些國家要求每件包裝上都要標明貨）官方要

19、求的所有正式標示。例如，一些國家要求每件包裝上都要標明貨物的原產(chǎn)國、重量和尺寸；物的原產(chǎn)國、重量和尺寸；（3 3）特殊的指示或警示標志。例如，有關(guān)警示標識應(yīng)印在包裝上，以方便收）特殊的指示或警示標志。例如，有關(guān)警示標識應(yīng)印在包裝上，以方便收貨人和承運人，如貨人和承運人，如“此端向上此端向上”、“請勿掉落請勿掉落”和和“請于此處打開請于此處打開”等。等。 對內(nèi)部包裝的要求越來越高，主要集中在顏色鮮艷、設(shè)計新穎和易于攜帶對內(nèi)部包裝的要求越來越高，主要集中在顏色鮮艷、設(shè)計新穎和易于攜帶這幾個方面。內(nèi)部包裝的主要目的是促進特殊商品的銷售。這幾個方面。內(nèi)部包裝的主要目的是促進特殊商品的銷售。 相關(guān)的合同

20、上必須準確無誤地規(guī)定包裝方式、包裝材料以及包裝成本等細相關(guān)的合同上必須準確無誤地規(guī)定包裝方式、包裝材料以及包裝成本等細節(jié)問題，買賣雙方應(yīng)該嚴格遵守。包裝問題的規(guī)定應(yīng)簡明扼要。任何對合同規(guī)節(jié)問題，買賣雙方應(yīng)該嚴格遵守。包裝問題的規(guī)定應(yīng)簡明扼要。任何對合同規(guī)定的有關(guān)包裝問題的修改，雙方都應(yīng)商談后再進行包裝。定的有關(guān)包裝問題的修改，雙方都應(yīng)商談后再進行包裝。reading atask 2 read the passage. choose from the following expressions and fill in the appropriate.unit 6 packingfor the p

21、urpose of export, the marks on outer packing usually include: consignees code name, country of origin, warning marks, weight and dimensionsgood packaging can aid market, because it has: creative design; beautiful colorcontract concerning packing should include details such as: manner of packing; pac

22、king cost; packing materialsreading atask 3 read the passage again and tick off the facts that you have to take into consideration in outer packing.unit 6 packingreading atask 4 besides concerns for the functions, companies must also pay attention the socialrelated issues when making decisions on pa

23、cking. discuss with your classmates and name some.unit 6 packingtask 1task 2task 3task 4task 5listeningunit 6 packinglisteningtask 1 miss brown is talking with mr. grey about the packing. listen to the conversation and fill in the blanks with what you hear.miss brown: good morning, mr. grey. welcome

24、 to our company.mr. grey: good morning, miss brown. my purpose of coming here today is to talk about the 1 with you.miss brown: ok. so, whats your idea about it?mr. grey: the products we ordered from you are very 2 , so weve got to be very careful. i suggest we use 3 4 .miss brown: well, i think car

25、tons are better for goods like this.mr. grey: cartons? im afraid cartons are not strong enough for 5 6 .miss brown: surely we can use wooden cases if you want us to, but the charge would be much higher.mr. grey: it doesnt matter how much the 7 will be. i just want to have my goods safely packed.pack

26、ingunit 6 packingfragilewoodencasesheavyloadsfreightscriptmiss brown: good morning, mr. grey. welcome to our company.mr. grey: good morning, miss brown. my purpose of coming here today is to talk about the packing with you.miss brown: ok. so, whats your idea about it?mr. grey: the products we ordere

27、d from you are very fragile, so weve got to be very careful. i suggest we use wooden cases.miss brown: well, i think cartons are better for goods like this.mr. grey: cartons? im afraid cartons are not strong enough for heavy loads.miss brown: surely we can use wooden cases if you want us to, but the

28、 charge would be much higher.mr. grey: it doesnt matter how much the freight will be. i just want to have my goods safely packed.miss brown: good, then well use wooden cases.listeningtask 2 mr. grey is talking to miss brown about changing packing materials. listen to the conversation and match the p

29、eople with the correct information.unit 6 packingscriptmiss brown: good morning, mr. grey. nice to meet you again.mr. grey: nice to meet you, too. the main purpose of my visit today is to discuss the outer packing of our goods again.miss brown: whats wrong?mr. grey: we agreed to pack the goods in wo

30、oden cases last time, but recently our government has prohibited wooden packing materials. could you pack in corrugated cardboard boxes?miss brown: sure. in fact our standard carton has been approved by many foreign clients.mr. grey: but will it be strong enough for long distance transportation?miss

31、 brown: of course. we use iron straps for reinforcement. and each carton is lined with waterproof paper.mr. grey: that sounds good. thanks for your detailed explanation.miss brown: my pleasure.listeningtask 3 mr. grey is talking to miss brown about a problem occurred in packing. listen to the conver

32、sation and decide whether the following statements are true (t) or false (f).tffttunit 6 packingscriptmr. grey: hello, miss brown. i made this special trip here to have a look at the packing of our products because in the last shipment we received, there were a few items damaged by dampness.miss bro

33、wn: im sorry for that, but its something unusual. we have taken care of them and improved the packing.mr. grey: could you be more specific?miss brown: although we used cartons, we had taken measures to prevent them from dampness. we had lined them with plastic sheets on the inside.mr. grey: oh, mayb

34、e it was caused by other factors. ill try to find the reason. one more thing, how about putting a “keep dry” mark on the outside?miss brown: sure, no problem.mr. grey: thanks for your time and efforts.listeningtask 4 listen to the conversation and fill in the blanks with what you hear.the marks on t

35、he outer packingunit 6 packing13 kg“handle with care”, “fragile”“made in china”scriptmr. grey: my visit today is to discuss the marks on the outer packing.miss brown: well, the dimension of our carton is 50 cm high, 60 cm wide and 70 cm long. the gross weight is 15 kg, while the net weight is 13 kg.

36、 do you have other requirements?mr. grey: id like you to stencil “handle with care”, “fragile” and any other relative marks on the cartons.miss brown: sure. no need to worry about that.mr. grey: also, will you stencil “made in china” on the packing?miss brown: ok. well do as instructed.mr. grey: tha

37、nk you.listeningtask 5 listen to the conversation and answer the following questions.1. what is the main idea of this conversation?2. what suggestion does mr. grey give?3. what does miss brown think of mr. greys suggestion?4. what does mr. grey think of the sample?to discuss about inner packing of t

38、he goods.unit 6 packingsince packing plays an important part in promotion, it should be able to catch the consumers eye.he is right, and it happens to coincide with the design of her company.its very attractive.scriptmr. grey: since we have settled the outer packing, now shall we discuss the inner p

39、acking of the goods?miss brown: ok! we use boxes with beautiful design on them for window display.mr. grey: thats good! do you mind if i give you a little suggestion about the inner packing of the products?miss brown: not at all. go ahead.mr. grey: well, you know, since packing plays an important pa

40、rt in promotion, it should be able to catch the consumers eye.miss brown: yes, you are right. it happens to coincide with our design.mr. grey: good. have you got any samples here?miss brown: sure. here it is.mr. grey: its very attractive. you are really an expert in this line.miss brown: thank you.t

41、ask 1task 2task 3task 4speakingunit 6 packingspeakingtask 1 work in pairs. practice making conversations with the words provided according to the example below.unit 6 packingspeakingunit 6 packingspeakingtask 2 work in pairs. suppose the manager of a packing company is receiving a client. practice m

42、aking a conversation. some useful expressions are provided for your reference.unit 6 packingsamplespeakingtask 3 work in pairs. an american businessman is visiting a sales manager in a packing company, enquiring about packing. role play it according to the instructions below.unit 6 packingsamplespea

43、kingtask 4 work in pairs. mr. smith of j.r. longfellow has ordered some lotus nuts from china national cereal. he is not sure what kind of packing would be suitable for the lotus nuts. practice making a conversation with the help of the instructions below.unit 6 packingsampletexttask 1task 2task 3re

44、ading bunit 6 packingreading bunit 6 packing labels are often attached to the package. they may range from simple tags attached to products to complex graphics that are part of the package. they perform several functions, and the seller has to decide which ones to use. at the very least, label ident

45、ifies the product or brand, such as the name “sunkist” stamped on oranges. label might also grade the product and describe several things about the productwho made it, where it was made, when it was made, what it contains, how it is to be used, and how it can be used safely. finally, label might pro

46、mote the product through attractive graphics. label of well-known brands may seem old fashioned after a while and may need freshening up. for example, the label on ivory soap has been redone 18 times since the 1890s, but simply with gradual changes in the lettering. in contrast, the label on orange

47、crush soft drink was changed substantially when its competitors labels began to picture fresh fruits and pull in more sales. orange crush developed a label with new symbols and much stronger, deeper colors to suggest freshness and more orange flavor.reading bunit 6 packing culture difference is anot

48、her significant element in designing label. for example, sales of a highly successful brand of canned beer suddenly dropped in a certain part of central africa, coinciding with a change in the size and shape of the can containing the beer. it turned out that the old cans were widely used as oil lamp

49、s and for a variety of other strange purpose. the new cans could not be adapted in these ways. labeling has been affected in recent times by unit pricing, open dating and nutritional labeling. the nutritional labeling and educational act of 1990 required sellers to provide detailed nutritional infor

50、mation on food products, and it regulated the use of health-related terms such as low fat, light, and high fiber. sellers must ensure that their labels contain all the required information.reading btask 1 read the passage and decide whether the following statements are true (t) or false (f).t tf ft

51、tt tf funit 6 packingreading btask 2 match the following terms with their chinese meanings.unit 6 packingreading btask 3 translate the following passage into chinese.unit 6 packing貨物價格通常包括包裝費用。貨物價格通常包括包裝費用?！鞍ǔ隹诎b包括出口包裝”這一用語，意即價包括這一用語，意即價包括適合出口的包裝費用。如所報價格不包括包裝費用，那么適合出口的包裝費用。如所報價格不包括包裝費用，那么“出口包裝費出口包裝

52、費用由買方負擔(dān)用由買方負擔(dān)”一語應(yīng)列入合同中。一語應(yīng)列入合同中。writing task 1 suppose you are a staff in hangzhou silk knit export corp. write an email to t.g. cooper advising the new mode of packing for its order of shirts.unit 6 packingyour company has made a comparative study between carton and wooden case andfound that packin

53、g in carton has many advantages. for example, it is fairly fit for ocean transportation; it is well protected against moisture by plastic liner; it is light in weight and easy to handle.writing task 2 the following business letter is sent to your company. please write a reply letter to say that you

54、can meet the requirements.unit 6 packingwritingunit 6 packingprojectthis project aims to go through the process of packing. the whole task is divided intothree steps. step one is about learning basic knowledge of packing. step two focuseson emphasizing your ability to conduct formal talks with clien

55、ts to finally reach anagreement. step three rests on solving problems in the process of packing.please follow the task description to complete the project.unit 6 packingprojecttask descriptionstep onestep two step threeunit 6 packingprojectunit 6 packingprojectunit 6 packingprojectunit 6 packingvoca

56、bulary and structuretask 1 match the words or phrase in left column with their meanings in right column.unit 6 packingvocabulary and structuretask 2 fill in each blank with the appropriate form of the word given in brackets.regulationunit 6 packing1. i can not make concession which is outside the (r

57、egulate).2. it was found that nearly 20% of the (pack) has been broken.3. there is a (strike) difference between the two packages.4. (inspect) must be conducted before shipment by recognized surveyors.5. effective measures must be taken to protect this product, as it is particularly (break).packages

58、trikinginspectionbreakablevocabulary and structurestrengthenunit 6 packing6. i suggest you should (strength) the carton with double straps.7. im afraid well have to charge more for the designated packing as it calls for extra labor and (expend).8. early (identify) of special educational needs of children is important.9. the exporter has to give special (consider) to the packing of the goods to beshipped abroad, and try his best to pack the goods in ac