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2020年1月1378國開電大本科管理英語3期末考試試題及答案一、交際用語(每小題2分,共10分)1-5題:選擇正確的語句完成下面對話,并將答案序號寫在答題紙上。1.—HowdidyoufindyourvisittoQingdao,Joanna?Oh,wonderfulindeed.Iwenttherealone.Aguideshowedmetheway.[答案]A.-I'm dogtired.Ican'twalkany further,Tommy.一Jenny.Youcandoit.A.NoproblemB.ComeonC.Nohurry[答案]B.—Wouldyoulikesomemorebeer?一 ,please.JustalittleNomoreC.I'vehadenough[答案]A.-Areyougoingonholidayforalongtime?A.Itwasalongtime.B.Twoweeksago.C.No.Onlyacoupleofdays.[答案]C.—Hurry up!Ifthefirespreadstothestairs,itcouldblockourwayout!一 Thisisnotimefortalking.Betternot.We'dbetter call9n.You'reright![答案]C二、詞匯與結(jié)構(gòu)(每小題2分,共30分)6-20題:閱讀下面的句子,從三個選項中選出一個能填入空白處的正確選項,井將答案序號寫在答題紙上。6.InBeijing,thebestseasoninayearisprobablyautumn.A.lateB.laterC.latter[答案]AIamyourearlycoming.A.lookingforwardtolookingforwardlookforwardto[答案]A8.—Who shouldberesponsible for the accident?—The boss, nottheworkers. They just carried outtheorder.asaretoldastoldastheytold[答案]B9,Imgoingtohaveawith Markaboutthisissuetomorrow.speechsentenceword[答案]C10. isknowntoall,toomuchfatcausesheartproblems.A.ItB.AsC.Just[答案]B11.Theasproductsofthiscompanyarealways一_tostandard,theyhaveverystrictquality control process.closedownup[答案]C12.Ididn'tfinishmyhomework.Neitherdidhedidn'thehedid[答案]A13.Let'sdiscusstheseproblemsatthemeeting,?doweshall wewillyou[答案]BJohnaswellasMikejustbeenbackfromanimportantmeetmg.A.havehashad[答案]BCanyoutellmehowtotherailwaystation,please?gettinggottoget[答案]CItoknowhowoftenthebusn,msduring.rushhours.occurhappenC.takeplace[答案]B
HegaveuphisstudyincollegeinA.bundledespairash[答案]BNotonlymany carsbuiltinthe1970suglyandpoorlydesigned,theyalsobecameveryunreliableafter40-50thousandmiles.wasareC.were[答案]COurnewschoolbuildingisconstruction.underinforofroutinesafetyprocedures[答案]AofroutinesafetyproceduresPropercontrolsthatshoulddevelopedaspartwerenotinplace.hasbeenhavebeenC.be三、閱讀理解(每小題C.be三、閱讀理解(每小題4分,共40分)21-25題:閱讀下列短文,從A、B、C三個選項中選出一個正確答案,并將答案序號寫在答題紙上。Passage1Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Here arethreestepsthathelptomakeagoodmarketingbudget.Step1:OrganizefinancialinformationThefirst stepistobeclear ofyour current financial situation.Youneedto knowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflows change throughouttheyear,you must organize theinformationbased onreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.Arealisticbudget planwill always focuson theincomethatexceeds theexpenses,notthetotalrevenuethat comesin. When youhave determinedtheamountof disposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.Step2:DeterminewhereyouwanttospendmarketingfundsAfter you know thetotal amountavailable tospendonmarketing,thenextstepishowyouplantospendthatmoney.Three main factors decidehow you spend marketing funds:the budgetamount,yourpastexperiences, and where you canreach the right audience.You will start organizing howtospend thefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthat have workedin thepast.Also,youneed consider which marketingchannelswillallowyouto reach the right audience.Step3:AssessdataandmakeappropriatechangesThefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.
Assessing thedata is avitalpartof creatinganeffective marketingstrategy.Evaluationbeginswith comparing pastperformance to theperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusiness goals and preventoverspending onmarketing.21.The budget plan should bebasedon the company's reliableexpenseincomeC.cost[答案]BTheunderlined“disposableincome”inParagraph3means total incomepreviousincomenetincome[答案]CYouhavetobeclearof when organizing financial information.the income andexpensesthemarketingfundthe budget management[答案]AThethreemainfactorsthatdecidehowyouspendmarketingfundsare the money youhaveearned,theactualexpensesand the money you will expendthe budget amount,yourpastexperiencesandwhere you can reach the right audiencethe assets youhave,theproductandtheincome[答案]BKeepingthebudgetinmindwhenmakingmarketingdecisionswillavoid usingless than you earnusingmoneyunnecessarilyusing more than you earn[答案]C26-30題:請根據(jù)短文內(nèi)容判斷給出的語句是否正確,正確的寫“T”,錯誤的寫“F”并將答案寫在答題紙上。Passage2Aquestionthatoftentroublesfoodcompaniesishowtocontrolproblemslikeratsandinsectswithoutharmingthe food.Pestcontrol expertssay poisonsshould neverbeused wheretheymayenterfood.They saythefirstline ofdefense againstpestsis tocleanthe placeswherethefoodishandledorstored.Floors,foodpreparation surfacesandtools canbe disinfectedwith chemicalslike chlorine,iodineorbromine.Foodcontainersshouldbestoredabouthalfameteroffthegroundandabouthalf ameter away from any walls. Storageareas should bekeptdry and clean.Containersforrawmaterialssuchasrice,wheat,etc.shouldbekeptclosedandclean.Any foodstuff split duringdelivery orhandling shouldbeclearedup both inside and outsidethe building. Pests enter a building fromthe outside,sopayattention to outer walls. Smallstones canbe used to cover thegroundandblockthe growthofplantsandthe grass shouldbekeptshorttodenypestsaplacetolive.
Checkthatdoorsandwindowsarecompletelyclosed.AlsoanyholethatmightallowpestsCheckthatdoorsandwindowssizeofacoin.Amousetoenterabuildingshouldbefilled.Ratscanenterthroughaholethecanpassthroughaholehalfthatsize.sizeofacoin.AmouseSupervisorsshouldmakealistofpestcontrolmeasurestobetakenbyemployees. Thiswillaidtheeffortsandalsohelpprepareforanyinspections.Inmostcountries,thereisafoodanddrugadministrationbureau,orsomeagencywith asimilarname,whichenforcesrulesnationwide,responsibleforrules about the use of pesticides,etc. However,businesseswherefoodisstored,prepared orsoldmust also follow stateand local healthlaws. Most ofthesegovernmentaldepartments orbureaus havetheir websites with information about foodsafetypoliciesandotherissues.Peoplecaneasilyaccesstheinformation.Accordingtopestcontrolexperts,poisonsshouldneverbeusedastheymayenterfood.[答案]TFoodpreparationsurfacesandtoolsshouldbekeptclean.[答案]Tbuildingfromtheoutside.[答案]T29.Peopledepartmentscanandclean.[答案]Tbuildingfromtheoutside.[答案]T29.Peopledepartmentscanandeasilyaccesstheinformationaboutfoodsafetypoliciesfromthegovernmentbureaus.[答案]F30.Themainideaofthepassageishowtopreventplantsandgrassfromgrowing.[答案]F四、寫作(共20分)31.根據(jù)要求寫作文。寫作要求:以李明的身份,根據(jù)下表內(nèi)容,寫一篇英文作文介紹自己的日程表。Writeashortpassageaccordingtotheinformationofthefollowingtimetable.LiMing'sTimetablefromMondaytoFriday(No.3MiddleSchool)TimeActivity6:30getup7:00havebreakfast7:30gotoschool8:30?12:05have4classes12:05
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