A_Brief_Introduction_of_BMW

1、A Brief Introduction of BMWA Brief Introduction of BMWLi ChengMs. ChengA Brief Introduction of BMWOUTLINEOUTLINE1234LogoHistoryProductsAbout BMWMs. ChengA Brief Introduction of BMWNovember 1, 20213About BMWAbout BMWBMW, the whole name Bayerische Motoren Werke. Group today - high growth in the curren

2、t high-end brands, BMW Group is the worlds most successful and profitable automobile and motorcycle manufacturers. Focus on the uniqueness of each brand in the same time, BMW Group will launch new products into new areas and to promote the companys family of products to more new markets. To take, th

3、e company will enter a new realm.Ms. ChengA Brief Introduction of BMWNovember 1, 20214Logo Logo BMW logo chooses double circles, inside & outside, where at the top marked “BMW” representing the short of the company name. The inside circle is a pattern of blue & white colors, on behalf of blu

4、e sky, white clouds , aircraft engines and rotation of propeller. Bavarias state flag is blue and white. Bavarian BMW represents Germanys most exquisite engine technology.Ms. ChengA Brief Introduction of BMWNovember 1, 20215Logo Logo u Do not touch me (Bie Mo Wo)u Be My Wife u Big Mouth Womanu Break

5、 My Windowsu Business, Money, Woman (for men, with the three to have success)Ms. ChengA Brief Introduction of BMWNovember 1, 20216HistoryHistory Bafaniya aircraft factory Bafaniya aircraft factory BMW is a former aircraft factory, named BFW (Bayerische FlugZeug-Worke). The company was established in

6、 March 7th, 1916, the founder Karl Rapp and Max Fritz. The first to manufacture the streamlined biplane reconnaissance aircraft was well known in the world. In July 20th, 1917, the company founder Gustan Otto retired, BFW company began restructuring, officially called BMW (Bayerische Motoren Werke).

7、Ms. ChengA Brief Introduction of BMWNovember 1, 20217HistoryHistory The The beginnings of Bayerische Flugzeugwerkebeginnings of Bayerische FlugzeugwerkeBayerische Flugzeugwerke (BFW) is founded on 7th March 1916 and incorporates Otto-Werke. BMW acquires the BFW plant in 1922, but Bayerische Motoren

8、Werke continues to date its foundation from the founding of BFW. Ms. ChengA Brief Introduction of BMWNovember 1, 20218HistoryHistory The founding of Bayerische Motoren Werke The founding of Bayerische Motoren Werke GmbHGmbHOn 21st July, 1917, Rapp-Motorenwerke is renamed Bayerische Motoren Werke Gmb

9、H. The ongoing war means that the small company grows quickly. With expansion in mind, the firm builds a spacious plant right next to the Oberwiesenfeld airfield in Munich and continues to build engines for army planes until 1918. Ms. ChengA Brief Introduction of BMWNovember 1, 20219HistoryHistory T

10、wo-wheeled Two-wheeled renewalrenewalConstruction designs for the first post-war BMW motorcycle are ready by summer in 1947, and the first R24 is raffled to the employees shortly before Christmas in 1948. The first standard-production model sells spectacularly in a country long-deprived because of w

11、ar and its after-effects. In addition, 18 percent of all BMW machines are exported abroad as early as 1950. Ms. ChengA Brief Introduction of BMWNovember 1, 202110HistoryHistory BMW stays BMW stays independentindependentBMW comes close to being bought but is saved by a nimble small car, the BMW 700.

12、Of Italian design, the car possesses a unitary construction and BMW motorcycle engine in the back. Named the lion-hearted weasel, it is immensely popular with the car-buying public and as race car. BMW regains its rightful position and embarks on fresh projects with renewed confidence. Ms. ChengA Br

13、ief Introduction of BMWNovember 1, 202111HistoryHistory BMWs other four-cylinderBMWs other four-cylinder The exterior of the new BMW head office is finished on time for the 1972 Olympic Games. Continuing growth means the company has already outgrown its new home when it moves in the following year.

14、This new nerve centre and the BMW museum are a stones throw from the tent-like canopies of the citys Olympic park, and symbolise prosperity, autonomy and technical perfection. Plus a hint of utopia. Ms. ChengA Brief Introduction of BMWNovember 1, 202112HistoryHistory BMW research and engineering cen

15、treBMW research and engineering centreIn the early 1980s, BMW buys a former barracks in Munichs northern suburbs and sets about turning it into a research and engineering centre (FIZ). It consists of design, construction and test facilities, a prototype construction unit and pilot plant. The first t

16、eams start work in 1985. Officially opened in 1990, the FIZ continues to increase its range of activities. Ms. ChengA Brief Introduction of BMWNovember 1, 202113ProductsProducts BMW 3 Series: Young, sports BMW 5 Series: Business, sports BMW 7 Series: Luxury business BMW 8 Series: Super luxury sports

17、 BMW X: Infinite passion BMW Z4: Free flying of any sensory BMW M series: Everything under controlTo meet different consumer groups of product differentiation strategy.Ms. ChengA Brief Introduction of BMWNovember 1, 202114Products Products - BMW 1 series - BMW 1 series Sports hatchback Sports hatchb

18、ack carcarMs. ChengA Brief Introduction of BMWNovember 1, 202115Products - New Products - New BMW 3 BMW 3 seriesseriesMs. ChengA Brief Introduction of BMWNovember 1, 202116Products Products - BMW - BMW 5 5 series series long long wheelbase version, graceful and elegantwheelbase version, graceful and elegantMs. ChengA Brief Introduction of BMWNovember 1, 202117Products - BMW 6 seriesProducts - BMW 6 seriesMs. ChengA Brief Introduction of BMWNovember 1, 202118Products New BMW Products New BMW 7 7 series series larger, more comfortablelarger, more comfortableMs. ChengA Brief