definitionofstrategymanagement

1、prentice hall, 2000chapter 111.1definition of strategic management prentice hall, 2000chapter 121.3benefits of strategic managementprentice hall, 2000chapter 131.4three key strategic questionsprentice hall, 2000chapter 141.7composition of strategic managementprentice hall, 2000chapter 151.8basic ele

2、ments of the strategic management process (fig. 1.1)evaluation and controlstrategy implementationenvironmental scanningstrategy formulation prentice hall, 2000chapter 16evaluation and controland control1.9strategic management model (fig. 1.2)strategy formulationstrategy implementation missionobjecti

3、vesstrategiespoliciesfeedback/learning environmental scanningsocietal environment general forcestask environment industry analysisstructure chain of commandresources assets, skills competencies, knowledgeculture beliefs, expectations, valuesreason for existencewhat results to accomplish by whenplan

4、to achieve the mission & objectivesbroad guidelines for decision makingprogramsactivities needed to accomplish a planbudgetscost of the programsproceduressequence of steps needed to do the jobprocess to monitor performanceand take corrective actionperformanceexternalinternalevaluationand control

5、prentice hall, 2000chapter 171.10 environmental variables (fig. 1.3)societal environmenteconomic forcestechnological forcespolitical-legal forcessociocultural forcesinternal environment structure culture resources shareholdersgovernmentscustomerscreditorscommunitiescompetitorsemployees/ labor unions

6、suppliersspecial interest groupstrade associationstaskenvironment(industry)prentice hall, 2000chapter 181.11societal environmentprentice hall, 2000chapter 191.12task environmentprentice hall, 2000chapter 1101.13structureprentice hall, 2000chapter 1111.14corporate cultureprentice hall, 2000chapter 11

7、21.16definition of strategy formulation prentice hall, 2000chapter 1131.17definition of mission14prentice hall, 2000chapter 1151.18definition of objectivesprentice hall, 2000chapter 1161.19areas for objectivesprentice hall, 2000chapter 1171.20definition of strategyprentice hall, 2000chapter 1181.21d

8、efinition of corporate strategyprentice hall, 2000chapter 1191.22definition of business strategyprentice hall, 2000chapter 1201.23definition of functional strategyprentice hall, 2000chapter 1211.24 hierarchy of strategy (fig. 1.4)business (division level) strategyfunctional strategyprentice hall, 20

9、00chapter 1221.25definition of policiesprentice hall, 2000chapter 1231.26definition of strategy implementationprentice hall, 2000chapter 1241.27definition of programprentice hall, 2000chapter 1251.28definition of budgetprentice hall, 2000chapter 1261.29definition of proceduresprentice hall, 2000chap

10、ter 1271.30definition of evaluation and control prentice hall, 2000chapter 1281.34strategic decision-making process (fig. 1.5)review and revise as necessary: mission objectivesgenerate and evaluate strategic alterna- tivesselect and recommend best alternativeimplement strategies: programs budgets pr

11、oceduresevaluate and controlstrategyimplementationstep 75(b)6(a)6(b)78analyze external factors: opportun- ities threats scan and assess internal environment: structure culture resourcesanalyze internal factors: strengths weak- nessesselect strategic factors (swot) in light of current situationscan and assess external environment: societal taskevaluate current performance resultsexamine and evaluate the current: mission ob