啤酒節(jié)策劃方案

1、tired so they pet out the fire and crept into their tent. their sleeping-bags were warm and comfortable, so they all slept soundly. in the middle of the night, two boys woke up and began shouting. the tent was full of water! they all leapt out of their sleeping-bags and hurried outside. it was raini

2、ng heavily and they found that a stream had formed in the field. the stream wound its way across the field and then flowed right under their tent!   lesson28 no parking 禁止停車 jasper white is one of those rare people who believes in ancient myths. he has just bought a new house in

3、the city, but ever since he moved in, he has had trouble with motorists. when he returns home at night, he always finds that someone has parked a car outside his gate. because of this, he has not been able to get his own car into his garage even once. jasper has put up' no parking' signs out

4、side his gate, but these have not had any effect. now he has put an ugly stone head over the gate. it is one of the ugliest faces i have ever seen. i asked him what it was and he told me that it was medusa, the gorgon. jasper hopes that she will turn motorists to stone. but none of them has been tur

5、ned to stone yet!   lesson29 taxi! 出租汽車！ captain ben fawcett has bought an unusual taxi and has begun a new service. the 'taxi' is a small swiss aeroplane called a 'pilatus porter'. this wonderful plane can carry seven passengers. the most surprising thing about i

6、t, however, is that it can land anywhere: on snow, water, or even on a ploughed field. captain fawcett's first passenger was a doctor who flew from birmingham to a lonely village in the welsh mountains. since then, captain fawcett has flown passengers to many unusual places. once he landed on th

7、e roof of a block of flats and on another occasion, he landed in a deserted car park. captain fawcett has just refused a strange request from a businessman. the man wanted to fly to rockall, a lonely island in the atlantic ocean, but captain fawcett did not take him because the trip was too dangerou

8、s.   lesson30  football or polo? 足球還是水球？ the wayle is a small river that cuts across the park near my home. i like sitting by the wayle on fine afternoons. it was warm last sunday, so i went and sat on the river bank as usual. some children were playing games on the bank and

9、 there were some people rowing on the river. suddenly, one of the children kicked a ball very hard and it went towards a passing boat. some people on the bank called out to the man in the boat, but he did not hear them. the ball struck him so hard that he nearly fell into the water. i turned to look

10、 at the children, but there weren't any in sight: they had all run away! the man laughed when he realized what had happened. he called out to the children and threw the ball back to the bank.    lesson31 success story 成功者的故事 yesterday afternoon frank hawkins was telling me ab

11、out his experiences as a young man. frank is now the head of a very large business company, but as a boy he used to work in a small shop. it was his job to repair bicycles and at that time he used to work fourteen hours a day. he saved money for years and in 1938 he bought a small work-shop of his o

12、wn. during the war frank used to make spare parts for aeroplanes. at that time he had two helpers. by the end of the war, the small work-shop had become a large factory which employed seven hundred and twenty-eight people. frank smiled when he remembered his hard early years and the long road to suc

13、cess. he was still smiling when the door opened and his wife came in. she wanted him to repair their son's bicycle!    lesson32 shopping made easy 購物變得很方便 people are not so honest as they once were. the temptation to steal is greater than ever before-especially in large shops

14、. a detective recently watched a well-dressed woman who always went into a large store on monday mornings. one monday, there were fewer people in the shop than usual when the woman came in, so it was easier for the detective to watch her. the woman first bought a few small articles. after a little t

15、ime, she chose one of the most expensive dresses in the shop and handed it to an assistant who wrapped it up for her as quickly as possible. then the woman simply took the parcel and walked out of the shop without paying. when she was arrested, the detective found out that the shop-assistant was her

16、 daughter. the girl' gave' her mother a free dress once a week !   lesson33 out of the darkness 沖出黑暗 nearly a week passed before the girl was able to explain what had happened to her. one afternoon she set out from the coast in a small boat and was caught in a storm. towa

17、rds evening, the boat struck a rock and the girl jumped into the sea. then she swam to the shore after spending the whole night in the water. during that time she covered a distance of eight miles. early next morning, she saw a light ahead. she knew she was near the shore because the light was high

18、up on the cliffs. on arriving at the shore, the girl struggled up the cliff towards the light she had seen. that was all she remembered. when she woke up a day later, she found herself in hospital.   lesson34 quick work 破案“神速” ted robinson has been worried all the week. last tues

19、day he received a letter  from the local police. in the letter he was asked to call at the station. ted wondered  why he was wanted by the police, but he went to the station yesterday and now he is not worried any more. at the station, he was told by a smiling policeman that his bicycle ha

20、d been found. five days ago, the policeman told him, the bicycle was picked up in a small village four hundred miles away. it is now being sent to his home by train. ted was most surprised when he heard the news. he was  amused too, because he never expected the bicycle to be found. it was stol

21、en twenty years ago when ted was a boy of fifteen !   lesson35  stop thief! 捉賊！ rov trenton used to drive a taxi. a short while ago, however, he became a bus-driver and he was not regretted it. he is finding his new work far more exciting. when he was driving along catford s

22、treet recently, he saw two thieves rush out of a shop and run towards a waiting car. one of them was carrying a bag full of money. roy acted quickly and drove the bus straight at the thieves. the one with the money got such a fright that he dropped the bag. as the thieves were trying to get away in

23、their car, roy drove his bus into the back of it. while the battered car was moving away, roy stopped his bus and telephoned the police. the thieves' car was badly damaged and easy to recognize. shortly afterwards, the police stopped the car and both men were arrested.    lesson36

24、 across the channel 橫渡海峽 erna hart is going to swim across the english channel tomorrow. she is going to set out from the french coast at five o'clock in the morning. erna is only fourteen years old and she hopes lo set up a new world record. she is a strong swimmer and many people feel tha

25、t she is sure to succeed. erna's father will set out with her in a small boat. mr hart has trained his daughter for years. tomorrow he will be watching her anxiously as she swims the long distance to england. erna intends to take short rests every two hours. she will have something to drink but

26、she will not eat any solid food. most of erna's school friends will be waiting for her on the english coast. among them will be erna's mother, who swam the channel herself when she was a girl.   lesson37 the olympic games 奧林匹克運(yùn)動(dòng)會(huì) the olympic games will be held in our coun

27、try in four years' time. as a great many people will be visiting the country, the government will be building new hotels, an immense stadium, and a fine new swimming pool. 'they will also be building new roads and a special railway-line. the games will be held just outside the capital and th

28、e whole area will be called 'olympic city'. workers will have completed the new roads by the end of this year. by the end of next year, they will have finished work on the new stadium. the fine modern buildings have been designed by kurt gunter. everybody will be watching anxiously as the ne

29、w buildings go up. we are all very excited and are looking forward to the olympic games because they have never been held before in this country.   lesson38 everything except the weather 惟獨(dú)沒有考慮到天氣 my old friend, harrison, had lived in the mediterranean for many years before he re

30、turned to england. he had often dreamed of retiring in england and had planned to settle down in the country. he had no sooner returned than he bought a fine house and went to live there. almost immediately he began to complain about the weather, for even though it was still summer, it rained contin

31、ually and it was often bitterly cold. after so many years of sunshine, harrison got a shock. he acted as if he had never lived in england before. in the end, it was more than he could bear. he had hardly had time to settle down when he sold the house and left the country. the dream he had had for so

32、 many years ended there. harrison had thought of everything except the weather.   lesson39 am i all right? 我是否痊愈？ while john gilbert was in hospital, he asked his doctor to tell him whether his operation had been successful, but the doctor refused to do so. the following day, the

33、 patient asked for a bedside   telephone. when he was alone, he telephoned the hospital exchange and asked for doctor millington. when the doctor answered the phone, mr gilbert said he was inquiring about a certain patient, a mr john gilbert. he asked if mr gilbert's operation had been

34、 successful and the doctor told him that it had been. he then asked when mr gilbert would be allowed to go home and the doctor told him that he would have to stay in hospital for another two weeks. then dr millington asked the caller if he was a relative of the patient.' no,' the patient ans

35、wered,' i am mr john gilbert.'      lesson40 food and talk 進(jìn)餐與交談 last week at a dinner-party, the hostess asked me to sit next to mrs rumbold. mrs rumbold was a large, unsmiling lady in a tight black dress. she did not even look up when i took my seat beside her

36、. her eyes were fixed on her plate and in a short time, she was busy eating. i tried to make conversation.   ' a new play is coming to" the globe" soon,' i said. 'will you be seeing it ?' ' no,' she answered. 'will you be spending your holidays abroad

37、this year ?' i asked. ' no,' she answered. ' will you be staying in england?' i asked. ' no,' she answered.   in despair, i asked her whether she was enjoying her dinner.  ' young man,' she answered,' if you ate more and talked less, we wou

38、ld both enjoy our dinner !'    lesson41 do you call that a hat? 你把那個(gè)叫帽子嗎？ 'do you call that a hat ?' i said to my wife. 'you needn't be so rude about it,' my wife answered as she looked at herself in the mirror. i sat down on one of those modern chairs wit

39、h holes in it and waited. we had been in the hat shop for half an hour and my wife was still in front of the mirror. ' we mustn't buy things we don't need,' i remarked suddenly. i regretted saying it almost at once. 'you needn't have said that,' my wife answered

40、.' i need not remind you of that terrible tie you bought yesterday.'  ' i find it beautiful,' i said. 'a man can never have tooxxx啤酒節(jié)策劃方案目錄一， 活動(dòng)背景與市場定位-2二， 活動(dòng)內(nèi)容建議-31，活動(dòng)主題-32，廣告語-33，活動(dòng)時(shí)間-34，可選活動(dòng)地點(diǎn)-35，活動(dòng)宗旨-66，活動(dòng)內(nèi)容介紹-67，活動(dòng)場地布置-118，啤酒節(jié)活動(dòng)流程安排-139，活動(dòng)相關(guān)圖片-14三，多方利益體分析-161，啤酒節(jié)冠名商利益分析

41、-162，啤酒供應(yīng)商利益分析-173，場地提供者利益分析-174，品牌展示商的利益分析-185，媒體利益分析-186，消費(fèi)者利益分析-19四，媒體合作策略-191，平面媒體投放策略-192，廣播媒體投放策略-193，電視媒體投放策略-194，網(wǎng)絡(luò)推廣策略-20五，預(yù)算與回報(bào)分析-201，物料與成本預(yù)算-202，收益分析-21六，項(xiàng)目執(zhí)行策略圖-22一，活動(dòng)背景與市場定位啤酒節(jié)最早源自于德國。1810年的10月，德國人為了慶祝巴伐利亞的路德維格王子和薩克森國的希爾斯公主的婚禮而舉行了盛大隆重的慶典。自那以后，啤酒節(jié)就被世界各地的人們所熟悉并以星火燎原之勢在全世界推廣開來。每年的金秋時(shí)節(jié)，德國啤酒

42、節(jié)都會(huì)搭載著原汁原味的巴伐利亞風(fēng)情來到南京。啤酒節(jié)舉辦期間，每天都有近400位不同膚色的中外賓客云集在藍(lán)白相間的飲酒大棚內(nèi)，一邊享用法蘭克福香腸、烤豬膝、巴伐利亞肉排等正宗德國自助餐的美味，一邊欣賞來自慕尼黑樂隊(duì)精彩紛呈的現(xiàn)場表演。同時(shí)，身著德國酒娘服飾的服務(wù)員熱情地為賓客獻(xiàn)上醇美的啤酒，于是，伴著德國樂隊(duì)或節(jié)奏強(qiáng)烈的樂曲或風(fēng)趣幽默的表演，大家盡情狂歡，舉杯共飲，每個(gè)人都在一種微醺的狀態(tài)中漸漸地將矜持和拘謹(jǐn)拋到了九霄云外，陌生人之間同樣可以舉杯狂歡地不亦樂乎，忘乎所以。飲酒大棚內(nèi)，鼓掌聲、吶喊聲、歡唱聲、舞蹈節(jié)拍聲此起彼伏，連綿不斷，火熱的氣氛一浪高過一浪，狂放、激情、豪爽和歡愉的德國啤酒文化

43、被彰顯地淋漓盡致。眾所周知，備受南京人矚目的德國啤酒節(jié)將于今年9月份再次席卷而來，作為啤酒節(jié)的主辦方，南京金絲利喜來登大酒店將動(dòng)員一切可以利用的資源，以五星級(jí)大酒店的品質(zhì)和標(biāo)準(zhǔn)，為在南京生活和旅游的中外賓客打造一個(gè)更加精彩紛呈，歡快暢愉的啤酒盛會(huì)。作為本次啤酒節(jié)的承辦方，我們（佰慧通傳媒）認(rèn)為，與其循規(guī)蹈矩，墨守成規(guī)地以德國啤酒文化和德國民俗表演作為本次啤酒節(jié)的核心內(nèi)容，還不如突破創(chuàng)新，求新求變，在前幾屆啤酒節(jié)成功舉辦的基礎(chǔ)上，大膽地添加一些標(biāo)新立異、獨(dú)樹一幟的特色表演、互動(dòng)游戲、趣味競技和精品展示環(huán)節(jié)，讓人們?cè)跉g快暢飲的同時(shí)不但能欣賞到帶有濃厚異域風(fēng)情的表演節(jié)目，還能全方位地融入到互動(dòng)游戲和

44、競技比賽當(dāng)中，最終激活起大腦中每一個(gè)興奮的神經(jīng)末梢，將激情、暢快、豪爽和熱情的啤酒文化徹底地宣泄出來！綜上所述，我們認(rèn)為應(yīng)該由點(diǎn)到面，由此及彼，將創(chuàng)意點(diǎn)從德國啤酒文化擴(kuò)散開來，延伸到整個(gè)世界范圍內(nèi)，將整個(gè)啤酒節(jié)打造成一個(gè)充滿異域風(fēng)情，供人們縱情歡愉的大型啤酒盛會(huì)。所以，啤酒節(jié)當(dāng)日，除了傳統(tǒng)的德國慕尼黑民俗樂隊(duì)表演外，我們還會(huì)穿插安排巴西桑巴舞、菲律賓土著舞、動(dòng)感小提琴等代表不同國度，不同民俗風(fēng)情的表演節(jié)目，使啤酒節(jié)成為一個(gè)世界民俗文化的大熔爐，讓來賓在暢快飲酒的同時(shí)大飽眼福，仿佛周游到世界上的每一個(gè)角落。二，活動(dòng)內(nèi)容建議1，活動(dòng)主題：“·喜來登異域風(fēng)情啤酒狂歡節(jié)”（注：“”內(nèi)為冠名商

45、的簡稱）理由：異域風(fēng)情啤酒節(jié)，不再局限于傳統(tǒng)的德國啤酒文化，而放眼全世界，囊括了所有的能代表國外民俗和異域風(fēng)情的表演元素，使啤酒節(jié)成為一個(gè)名副其實(shí)的世界民俗歡樂殿堂。這樣的設(shè)置既跳出了前幾屆的“德國情結(jié)”，在更大的范圍內(nèi)招攬人氣，也與金絲利喜來登的五星級(jí)國際化大酒店的定位相互輝映。2，廣告語：激情相約，盡情暢飲，縱情狂歡3，活動(dòng)時(shí)間：9月5日（星期二）至9月9日（星期六）的每晚18：30到22：30，共五天4，可選活動(dòng)地點(diǎn) 湖南路獅子橋美食步行街優(yōu)點(diǎn)：獅子橋美食步行街坐落在湖南路商業(yè)圈的黃金地段，人流量大，人群消費(fèi)層次高，且前往獅子橋逛街的人多是沖著美食而來，餐飲消費(fèi)水平在南京堪稱翹楚，這與啤

46、酒節(jié)的定位不謀而合，是啤酒節(jié)舉辦地的上佳之選。缺點(diǎn)：獅子橋美食步行街坐落在寸土寸金的湖南路，整體格局筆直狹長，如果在步行街上搭建可以容納數(shù)百人的飲酒大棚的話，勢必會(huì)對(duì)步行街上的人群流通和交通疏導(dǎo)造成較大的影響。 （獅子橋步行街參考圖片） 夫子廟大成殿前廣場優(yōu)點(diǎn)：作為外地游客游玩南京的必游之地，夫子廟的人氣毋庸置疑。在夫子廟，不同膚色，不同民俗的外國游客數(shù)不勝數(shù)，這就為啤酒節(jié)的召開“預(yù)定”了大量的人氣。每天傍晚華燈初上之時(shí)，夫子廟大成殿前的廣場早已人頭攢動(dòng)，熙熙攘攘，人們絡(luò)繹不絕，從世界各地紛至沓來，細(xì)細(xì)品位這槳聲燈影，流光溢彩的十里秦淮。缺點(diǎn)：首先，夫子廟步行街以傳統(tǒng)的孔廟文化和六朝文化為主要

47、特色，這與啤酒節(jié)的時(shí)尚定位有所偏離；其次，夫子廟的商業(yè)特色是旅游商業(yè)，游客占據(jù)了消費(fèi)人群中的絕大多數(shù)，相當(dāng)一部分游客的游程都被旅行團(tuán)所限制，換言之，游客不可能像市民一樣在我們的飲酒大棚中駐足長留，盡情狂歡，這就使夫子廟的相對(duì)人氣度大打折扣。（夫子廟步行街參考圖片） 山西路市民廣場 優(yōu)點(diǎn)：山西路市民廣場位于南京著名的湖南路商業(yè)圈，是前往湖南路進(jìn)行購物、休閑和旅游的消費(fèi)者的必經(jīng)之地。山西路市場廣場毗鄰蘇寧銀河和金山大廈，處于湖南路cbd的正中央，不但人流量大，人群密集，而且消費(fèi)層次比較高，且廣場空曠，非常適合做展會(huì)和演出之用。 缺點(diǎn)：場地租用費(fèi)可能會(huì)比較高。（山西路市民廣場參考圖）5，活動(dòng)宗旨 通

48、過啤酒節(jié)內(nèi)容的開展和傳承，全方位地提升金絲利喜來登的美譽(yù)度和認(rèn)知度，擴(kuò)張金絲利喜來登五星級(jí)大酒店的品牌效應(yīng)，從而帶動(dòng)酒店的消費(fèi)人氣； 通過活動(dòng)內(nèi)容的巧妙設(shè)置，實(shí)現(xiàn)主辦方、承辦方、冠名商、汽車經(jīng)銷商、啤酒供應(yīng)商、娛樂設(shè)施提供商、媒體和消費(fèi)者的多方共贏，并產(chǎn)生利益的最大化； 提高金絲利喜來登大酒店作為國際化大酒店的品牌內(nèi)涵和人文底蘊(yùn)。6，活動(dòng)內(nèi)容介紹 異國風(fēng)味自助餐毋庸置疑，自助餐是整個(gè)啤酒節(jié)的主體框架。我們?cè)陲嬀拼笈锏闹醒胛恢么罱ㄆ鹱灾妥?，同時(shí)安排女服務(wù)員身穿德國民族服飾，手捧大杯啤酒穿梭于人群當(dāng)中，為有需要的消費(fèi)者提供啤酒。這樣，人們就可以在歡快暢飲的同時(shí)品嘗到上百種充滿異域情調(diào)的美味佳肴。

49、關(guān)于自助餐的具體設(shè)置如下： 自助餐實(shí)行一票制，88元/位，上百種充滿異域情調(diào)的美味佳肴、飲料、甜點(diǎn)和啤酒任意品嘗，任何暢飲； 除自助餐外，啤酒節(jié)還提供大量五星級(jí)精美菜肴和西式甜點(diǎn)，有需要的消費(fèi)者可以購買品嘗； 9月5日9月9日，當(dāng)天過生日的朋友來啤酒節(jié)消費(fèi)，還能獲得一份精美的生日蛋糕（需要出示有效證件）； 自助餐和精美菜肴由金絲利喜來登大酒店負(fù)責(zé)，啤酒由冠名商或嘉士伯負(fù)責(zé)。為了呼應(yīng)“異域風(fēng)情啤酒狂歡節(jié)”這個(gè)主題，建議自助餐的內(nèi)容由世界各地比較有特色的菜肴和美食組成，而不應(yīng)該僅僅局限于德國咸豬手、牛肉卷、燒豬柳等充滿濃郁德國風(fēng)味的美食。 精品風(fēng)景線，秀色更可餐啤酒節(jié)舉辦期間，我們?cè)陲嬀拼笈锏闹醒?/p>

50、位置搭建一個(gè)精品展示臺(tái)，展臺(tái)上展示一些與啤酒節(jié)定位相符合的產(chǎn)品，如中高檔汽車、精品樓盤等。如果展示的是靚車的話（針對(duì)汽車經(jīng)銷商），我們還會(huì)安排一位時(shí)尚靚麗的模特兒依靠在香車前，模特兒的曼妙身姿與靚車的流暢線條相得益彰，使靚車更加熠熠生輝。對(duì)于飲酒大棚中品嘗美味和舉杯暢飲的消費(fèi)者而言，美女與香車也構(gòu)成了一道不可多得的風(fēng)景線，真可謂香車美女，秀色可餐也；如果展示的是樓盤的話（針對(duì)房地產(chǎn)開發(fā)商），我們會(huì)在展臺(tái)上陳列一個(gè)1比150的樓盤模型，并在周圍搭建起燈光和布景，詮釋出一種精英階層的都市情調(diào)。對(duì)于品牌所屬的企業(yè)而言，一年一度的喜來登啤酒節(jié)無疑是一個(gè)很好的推廣和宣傳的良機(jī)，屆時(shí)，多家主流平面媒體、電

51、視媒體和網(wǎng)絡(luò)媒體的聯(lián)合報(bào)道必定能以勢如破竹的態(tài)勢將企業(yè)的品牌知名度、美譽(yù)度和認(rèn)知度帶到一個(gè)非常理想的高度，對(duì)企業(yè)的全方位的提升是大有裨益的。 激情開場白動(dòng)感小提琴誠然，人氣量對(duì)于啤酒節(jié)的成功舉辦至關(guān)重要，然而，僅僅是賓客滿堂，門庭若市卻遠(yuǎn)遠(yuǎn)不夠。消費(fèi)者來到我們的飲酒大棚之后，一定像吃自助餐一樣，溫文爾雅地談笑風(fēng)生，現(xiàn)場的氣氛也一直是風(fēng)平浪靜，波瀾不驚。此時(shí)，調(diào)動(dòng)并活躍起現(xiàn)場的氣氛遠(yuǎn)遠(yuǎn)比招攬人氣更有利于啤酒節(jié)的一炮而紅，所以，我們要在此時(shí)穿插安排一些帶有濃郁異國風(fēng)情的表演節(jié)目，讓大家在開懷暢飲的同時(shí)融入其中，并通過一系列匠心獨(dú)運(yùn)的趣味競技游戲?qū)⒋蠹业呐d致燃燒到極至。所以，我們選擇動(dòng)感小提琴作為第

52、一個(gè)表演節(jié)目。當(dāng)大家酒酣耳熱之際，身著熱辣勁裝的動(dòng)感小提琴女演奏師出現(xiàn)在人們眼前，隨著一曲動(dòng)感勁爆的音樂響起，整個(gè)飲酒大棚內(nèi)都彌散著激情、歡暢的氣息，剛才拘謹(jǐn)矜持的人們也開始和著音樂進(jìn)入狀態(tài)，大家爭先恐后地與陌生人干杯，與表演者互動(dòng)。注：如果主辦方想以悠揚(yáng)婉轉(zhuǎn)、蕩氣回腸、脫塵拔俗的音樂做開場白的話，我們建議以蘇格蘭風(fēng)笛做第一個(gè)表演節(jié)目。 熱場演藝節(jié)目巴西桑巴舞作為巴西的“國舞”，桑巴被譽(yù)為最有異國情調(diào)和民俗特色的舞蹈，同時(shí)，桑巴舞也是熱情、狂野和歡愉的象征。動(dòng)感小提琴激情開場之后，大家興致高漲，氣氛活躍，此時(shí)，身著巴西狂歡節(jié)服飾的演員相繼登場，在精致、優(yōu)雅、動(dòng)感的桑巴音樂的伴奏下，帶著在場的中

53、外來賓一起翩翩起舞，于是，消費(fèi)者的激情在歌舞升平中被撩撥到了極至，飲酒大棚內(nèi)的溫度再次大幅攀升。 主體演藝節(jié)目德國慕尼黑民俗樂隊(duì)表演毋庸置疑，德國慕尼黑樂隊(duì)的表演是本次啤酒節(jié)的重中之重，可以說，前兩個(gè)節(jié)目都是為德國慕尼黑樂隊(duì)表演做熱場和鋪墊的。樂隊(duì)由4-5名德國民間藝人組成，他們身著民族服裝，吹拉彈唱樣樣精通，他們會(huì)一邊穿行于人群之中，演奏各式各樣的新奇樂器，一邊與來賓肆無忌憚地歡樂舞動(dòng)，將啤酒節(jié)的氣氛推向高潮。慕尼黑樂隊(duì)的表演占據(jù)了啤酒節(jié)的絕大部分時(shí)間，啤酒節(jié)的最后，消費(fèi)者將徹底拋棄所有的矜持和拘謹(jǐn)，與樂隊(duì)的民間藝人們百分百地互動(dòng)，大家對(duì)酒當(dāng)歌，載歌載舞，不亦樂乎。 竄場演藝節(jié)目菲律賓土著熱

54、辣舞我們將熱辣火爆的菲律賓土著舞安排在德國慕尼黑樂隊(duì)的表演間歇時(shí)間，以起到持續(xù)熱場的作用。顧名思義，土著舞是菲律賓土著的一種舞蹈，帶有濃郁的異國特色，土著舞會(huì)上，表演者頭插羽毛和棕櫚葉，赤裸上身，渾身涂抹白粉，手持木棍狀的“法器”，口中念念有詞，他們時(shí)而手舞足蹈，時(shí)而五體投地。隨著舞蹈的愈演愈烈，觀眾們也漸入佳境，他們?cè)诰凭拇呋录娂姷卣酒鹕韥?，和著遠(yuǎn)古的土著音樂，一邊暢飲啤酒，一邊手舞足蹈地踏歌而舞。 互動(dòng)游戲掌上世界杯，球技大pk啤酒節(jié)舉辦時(shí)的9月上旬，萬眾矚目的世界杯落下帷幕還不到2個(gè)月，大多數(shù)球迷還沉浸在舉杯共飲，通宵狂歡的喜慶氣氛當(dāng)中，對(duì)于足球和啤酒，很多人都意猶未盡。綠茵場上的塵

55、埃落定顯然不能抑制住球迷們高漲的參與熱情，于是，我們以此為創(chuàng)意出發(fā)點(diǎn)，在飲酒大棚的一角擺設(shè)一臺(tái)液晶電視機(jī)和一臺(tái)ps2游戲機(jī)，讓那些意猶未盡，躍躍欲試的人們能夠在虛擬世界中展開一番實(shí)況足球pk博殺，一飽世界杯之癮。具體設(shè)置如下：在飲酒大棚的一角有一臺(tái)液晶電視機(jī)和一臺(tái)ps2游戲機(jī)（請(qǐng)參看飲酒大棚平面圖），消費(fèi)者進(jìn)場后就可以隨意坐在電視機(jī)前通過手柄遙控進(jìn)行虛擬足球的對(duì)抗。本環(huán)節(jié)不是一個(gè)簡單的游戲環(huán)節(jié)，而是一個(gè)純粹的競技環(huán)節(jié)，本環(huán)節(jié)采用一對(duì)一的pk大戰(zhàn)模式，在10分鐘的比賽時(shí)間內(nèi)，勝者可以留下來繼續(xù)玩游戲，負(fù)者則退出游戲，讓另一位參與者向勝者進(jìn)行挑戰(zhàn)，同時(shí)，獲勝者還可以獲得一小瓶精裝啤酒的獎(jiǎng)勵(lì)，連續(xù)6

56、次獲勝的人還能額外獲得一張啤酒節(jié)的門票。于是，人們?cè)谂e杯狂歡，載歌載舞的同時(shí)，“掌上世界杯”也一直精彩紛呈地開展著。 經(jīng)調(diào)查，熱衷于ps2實(shí)況足球的玩家的年齡主要分布于17-25歲，這部分消費(fèi)者擁有年輕、活力、激情、時(shí)尚和樂觀的特點(diǎn)，而這些特點(diǎn)與我們啤酒節(jié)的目標(biāo)消費(fèi)人群的定位是非常吻合的。所以說，“掌上世界杯，球技大pk”環(huán)節(jié)的設(shè)置可以在最大程度上迎合這部分消費(fèi)者的審美情趣和業(yè)余愛好，成為啤酒節(jié)上的一個(gè)別出心裁的亮點(diǎn)。 趣味競技美女相帥哥，酒量大比拼眾所周知，以往啤酒節(jié)上的競技節(jié)目無外乎是請(qǐng)一些“海量”的人比拼喝啤酒，或者是請(qǐng)一些“鐵齒銅牙”的大漢比拼用嘴開啤酒瓶，這樣的競技節(jié)目不但陳詞濫調(diào)，容易造成人們的視覺疲勞，而且動(dòng)輒請(qǐng)幾名生猛大漢簇立臺(tái)上，臉紅脖子粗地喝啤酒、開啤酒瓶，場面未免太過機(jī)械剛硬，毫無視覺美感可言。所以，我們這次獨(dú)辟蹊徑，別出心裁地開辟一個(gè)全新的趣味競技環(huán)節(jié)“美女相帥哥，酒量大比拼”，此環(huán)節(jié)的最與眾不同之處就是由女孩報(bào)名參加，女孩與女孩之間進(jìn)行比拼，具體設(shè)置如下：首先，主持人宣布報(bào)名開始，在場的所有女孩都可以報(bào)名參與，每次可以讓三位女孩同臺(tái)競技。之后，每位女孩要在1分鐘內(nèi)邀請(qǐng)三位在場男士組成團(tuán)隊(duì)，參與比賽。比賽時(shí)，舞臺(tái)上共有3個(gè)團(tuán)隊(duì)，每個(gè)團(tuán)隊(duì)由一位女孩和三位男士組成。各就各位后，每個(gè)團(tuán)隊(duì)要喝完5大杯啤酒，喝的越快的團(tuán)隊(duì)就能獲勝，該團(tuán)