商務寫作銷售信函

1、Sales LetterAdvertisement Seoul, the soul of Asia. Fresh-up with Seven-up. Connecting People. 科技以人為本.（Nokia） Impossible is nothing. (Adidas)Sales Letter a particular kind of commercial letter purpose: expand business persuade customers A good sales letter will help you to make profits, expand your b

2、usiness scope and raise the commercial image and reputation of your company. But a poor sales letter will probably make you suffer from a heavy loss of orders and opportunities. (1) catch the readers Attention, (2) arouse their Interest, (3) stimulate their Desire, (4) induce their Action of purchas

3、e.The Principle of AIDA 1.介紹促銷商品,使對方產(chǎn)生興趣 to be made of, to be popular with customers, to sell well, to meet with warm reception, To be moderate in price, elegant in style, matching in colors and skillful in workmanshipWriting Steps 2 商品比較,體現(xiàn)本商品的優(yōu)勢 To compare favorable with To be superior/ inferior t

4、o in To make a comparison of in respect to3.優(yōu)惠條件 to give the first chance to grant/allow/give .a.discount4,勸導客戶最終行動 to be acceptable to to deem it to ones advantage to do( to advise to work fastSample: Introducing Fashionable Photo Album Guangbo Group Co., Ltd. 501Youngor Ave., Ningbo 315000, ChinaM

5、ay 25, 2006Wal-Mart Stores, Inc.Bentonville, Arkansas 72716-8611U.S.A.Dear Sir,We are a modern enterprise group, mainly engaged in the office stationery, printing paper product, plastic product as well as import/export trading. As a new and high-tech enterprise, we have become one of the Top 500 pri

6、vate enterprises and one of the most competitive suppliers of stationeries in China. Our company gained such honors successively as Chinese Famous Trademark, China Top 10 Stationery Brands,and the First Paper Stationery Licensee of 2008 Beijing Olympic Games.OfficeMax Inc. has informed us that you a

7、re searching for high-grade photo albums to be shipped to America, and wed like to offer you our “China Red” series which reach a standard sufficiently high to redound your credit.“China Red” brand photo albums are exclusively made from high quality paper and plastic, which has unique qualities givi

8、ng natural comfort with proper elasticity and soft feeling. They already have a good market in South-east Asia and Europe. Dealers in this line have reaped gratifying profits, and we have no doubt that you will also be able to share the success.We enclose a set of literature for your reference and l

9、ook forward to your early reply.Yours faithfully,Zhang QiangManager of Foreign Trade Dept.1. Top 500 private enterprises 民營企業(yè)500強2. successively: adv.接連; 相繼3. licensee n.獲許可的人, 領到執(zhí)照的人4. OfficeMax Inc: is an office supplies retailer founded in 1988 and headquartered in Naperville, Illinois. It is the

10、 third-largest office supplies retailer in the USA, behind Staples and Office Depot. 5. inform v. 告知，通知基本句型是: inform sb. of sth. 和 inform sb. + 賓語從句。e.g. Please inform us what quantity you can supply every year. 請告知你方每年可供數(shù)量。 We shall inform you of the date of sailing. 我們將通知你方開航日期。6. high-grade: of s

11、uperior grade or quality 高級的7. photo album 相冊8. reach a standard: come up to the standard9. redound your credit 增加你方的信譽 redound 為正式用語，指“促進，有助于”。10. giving natural comfort with proper elasticity and soft feeling（這種相冊）彈力適中，手感柔軟，給人以自然的舒適感 現(xiàn)在分詞短語在本句作定語修飾前面的 unique qualities。11. have a good market 暢銷，銷路好

12、（sell well）比較： find a market 找到銷路 in the market for 有意購買 come to the market 上市 develop a market 開發(fā)市場12. Dealers in this line該商品的經(jīng)銷商 line在本文中指一類商品或貨品。line 在外貿(mào)英語信函中也可作“行業(yè)”解。 e.g. They have been for many years in the chemical line.他們已從事化工行業(yè)多年。 13. reap profits: 獲得利潤 14. a set of literature一套產(chǎn)品說明書 liter

13、ature在外貿(mào)英語信函中常指商品說明書之類的印刷品、有文字說明的商品資料。Words and Phrases 包裝新穎美觀 with fashionable and attractive packages 保證質(zhì)量 quality and quantity assured 產(chǎn)銷歷史悠久 have a long history in production and marketing 馳名中外 be popular both at home and abroad 穿著舒適輕便 comfortable and easy to wear 規(guī)格齊全 complete in specification

14、趕超世界先進水平 catch up with and surpass advanced world level 花色繁多 a wide selection of colours and designs 貨源充足 sufficient supplies; ample supply 久負盛名 with a long standing reputation 交貨及時 timely delivery guaranteed 價格公道 reasonable price 具有中國風味 possess Chinese flavours 居同類產(chǎn)品之首 rank first among similar prod

15、uctsUseful Sentences Structure 1 take the opportunity to introduce (借此機會介紹) We take the opportunity to introduce our company as the leading exporters dealing with animals by-products in our area. 我們借此機會介紹我公司是當?shù)匾?guī)模最大的經(jīng)營畜產(chǎn)品出口的公司。 Structure 2 take the liberty of doing （冒昧做某事） We have taken the liberty o

16、f sending some samples of our products to you and hope you will be interested in them. 我們冒昧地向你們寄送了一些我們公司產(chǎn)品的樣品，希望你方能對此感興趣。 Structure 3 superior in quality; reasonable in price; skillful/excellent in craftsmanship; elegant in style; matching in colour; novel in design (質(zhì)量上乘，價格合理，工藝精湛，樣式美觀，顏色匹配，設計新穎) W

17、e assure you that our T-shirts are superior in quality, elegant in style and reasonable in price. 我們向你方保證我們公司的T恤衫質(zhì)量上乘，樣式美觀，價格合理。 Structure 6 entitle sb. to a discount / give (allow, offer) sb. a discount (給某人打折) This coupon will entitle you to a 20% discount on any purchase of our products. 使用此券購買任何我公司的產(chǎn)品，將享受八折的優(yōu)惠。 Structure 7 work fast (迅速做出決定) In view of the huge demand in “ESPON” printers, we advise you to work fast in case they are sold out. 由于愛普生牌打印機的需求量很大，我方建議你方迅速做出決