市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)詞匯中英文對(duì)照表

1、市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)詞匯中英文對(duì)照表Market ing Ma nageme nt 營(yíng)銷(xiāo)管理New Products Developme nt 新產(chǎn)品開(kāi)發(fā) Service In dustry Market ing服務(wù)業(yè)營(yíng)銷(xiāo)Advertisi ng廣告Busi ness Negotiation 商業(yè)談判In ternatio nal Marketi ng國(guó)際市場(chǎng)營(yíng)銷(xiāo)Sales Cha nn els 銷(xiāo)售渠道Public Relatio nship公共關(guān)系Consumer Behavior 消費(fèi)者行為 Systems of Man ageme nt In formati on管理信息系統(tǒng)Market in

2、g Research營(yíng)銷(xiāo)調(diào)研accesibility可進(jìn)入性accessory equipme nt markets附屬設(shè)備市場(chǎng)acco unt man ageme nt policies客戶(hù)管理策略positi oning定位additi ons to exist ing product li nes現(xiàn)有產(chǎn)品線的增加admi nistered vertical marketi ng systems管理式垂直營(yíng)銷(xiāo)系統(tǒng)market segme ntati on市場(chǎng)纟田分sales promoti on銷(xiāo)售促進(jìn)advertis ing feedback廣告反饋advertisi ng freque

3、 ncy 廣告頻率 advertis ing media 廣告媒體 advertis ing reach 廣告接受人數(shù) advertis ing message廣告信息advertis ing source廣告信息來(lái)源age nt middlema n代理商allowa nee 折讓 alterati on退換America n Marketi ng Associati on美國(guó)營(yíng)銷(xiāo)協(xié)會(huì)annual marketi ng pla n年度營(yíng)銷(xiāo)計(jì)戈 Uassuranee 保證attitudes of con sumers消費(fèi)者態(tài)度availability可獲得性/供貨能力awareness （產(chǎn)品

4、）知曉度/知名度 baby boomers嬰兒潮出生的一代人 backward cha nn els for recycli ng回收的后向渠道backward in tegrati on后向垂直一體化banner advertiseme nts 橫幅標(biāo)語(yǔ)廣告bar codes 條形碼 barter 實(shí)物交易 basic physical n eeds基本生理需要BCG Grow-Share Matrix波士頓增長(zhǎng)-份額矩陣before tests事前測(cè)試Behavior Scan In formati on Resources Inc.行為掃描信息源公司behavioural an alys

5、is行為分析behavioural hierarchies 行為層級(jí)ben chmark ing 基準(zhǔn)ben efit clusters利益群體ben efits 利益Benz奔馳bill ing帳單birth rate 出生率bla nket purchase order一攬子采購(gòu)合同bli nd-paired comparis on testi ng雙盲比較測(cè)試blue collars 藍(lán)領(lǐng)bottom line 底線/盈虧一覽結(jié)算線 brand awareness品牌意識(shí)/認(rèn)知brand exte nsions 品牌擴(kuò)展 brand loyalty 品牌忠誠(chéng)度 brand mark 品牌

6、標(biāo)志 brand name 品牌名稱(chēng) brand positi oning品牌定位brand recog niti on品牌識(shí)另 Ubrand strategies品牌戰(zhàn)略brand品牌 bran di ng strategy品牌化戰(zhàn)略bran di ng 品牌化 bran d's equity品牌的價(jià)值break-eve n an alysis盈虧平衡分析break-eve n volume盈虧平衡產(chǎn)量breath of product assortme nt產(chǎn)品線的寬度breath or diversity of product li nes產(chǎn)品線的寬度或多樣性bribery 賄賂

7、British Airways英國(guó)航空公司brokers 經(jīng)紀(jì)人 budgeti ng 預(yù)算 bundle捆綁Bureau of Cen sus人口統(tǒng)計(jì)局bus in ess stren gth rati ng商業(yè)能力評(píng)分bus in ess pla n商業(yè)計(jì)戈 Ubus in ess positi on 經(jīng)營(yíng)地位 bus in ess sector商業(yè)部門(mén)經(jīng)營(yíng)戰(zhàn)略經(jīng)營(yíng)單位戰(zhàn)略 回購(gòu)折讓產(chǎn)品返銷(xiāo)bus in ess services markets bus in ess strategies bus in ess un it strategy buyback allowa nces buyba

8、ck arra ngeme nts buyers' barga ining power buyers采購(gòu)者商業(yè)服務(wù)市場(chǎng)買(mǎi)方的討價(jià)還價(jià)能力buying behavior購(gòu)買(mǎi)行為buying cen ter采購(gòu)中心buyi ng in ertia購(gòu)買(mǎi)慣性buying inten ti on購(gòu)買(mǎi)意圖buyi ng offices連鎖商店的進(jìn)貨中心buyi ng power in des (BPI)購(gòu)買(mǎi)力指數(shù)buying situation采購(gòu)情況/類(lèi)型buyi ng task采購(gòu)任務(wù)capital gains資本收益capital in vested in product Carnival

9、嘉年華 cash cows 現(xiàn)金牛類(lèi) cash disco unts 現(xiàn)金折扣 catalogue sales 目錄銷(xiāo)售 categorization of perception categorizati on分門(mén) 別類(lèi)產(chǎn)品投入資本感知分類(lèi)cen tralizati on集中化code of ethics (職業(yè))道德標(biāo)準(zhǔn) coercive power 強(qiáng)制權(quán) cog nitive diss onance認(rèn)識(shí)的不協(xié)調(diào)collectio n of data數(shù)據(jù)收集collecti on 收款co-market ing allia nces聯(lián)合營(yíng)銷(xiāo)聯(lián)盟comb in ati on compe ns

10、ati on pla n結(jié)合式薪酬方案commitment 承諾com muni cati on cha nn els傳播渠道com muni cati on process傳播過(guò)程com muni catio n 信息交流/溝通 com muni cati ons media傳播媒體compa ny personnel 公司員工 comparative advertiseme nts比較廣告comparis on of brands品牌比較compe nsatio n deals補(bǔ)償處理compe nsati on pla n酬金方案compensation/rewards酬金 / 獎(jiǎng)勵(lì)co

11、mpe nsatory 補(bǔ)償性的 competiti on and in dustryevolutio n競(jìng)爭(zhēng)和行業(yè)演變competiti on-orie ntated prici ng競(jìng)爭(zhēng)導(dǎo)向定價(jià)法competitive adva ntage競(jìng)爭(zhēng)優(yōu)勢(shì)competitive (supply-side) evoluti on競(jìng)爭(zhēng)(供方)演變chamele on s/followers cha nnel alter natives cha nnel con flicts cha nnel decisi ons cha nnel fun cti ons cha nnel in stituti ons

12、 cha nnel man ageme nt cha nnel objectivescha nnel of distributi oncha nnel power 渠道權(quán)力cha nn el-c on trol strategiescha nn el-desig n decisi ons cha nn el-ma nageme nt decisi ons cha nn els of com muni cati on變色龍/跟隨者可選擇的營(yíng)銷(xiāo)渠道渠道沖突渠道決策渠道功能渠道組織結(jié)構(gòu)渠道管理渠道目標(biāo)分銷(xiāo)渠道渠道控制戰(zhàn)略渠道設(shè)計(jì)決策 渠道管理決策 傳播渠道competitive in tellige

13、 neecompetitive促銷(xiāo)預(yù)算法競(jìng)爭(zhēng)情報(bào)/信息parity promoti on budget ing競(jìng)爭(zhēng)均勢(shì)competitive strategy competitive stre ngth competitor an alysis競(jìng)爭(zhēng)戰(zhàn)略競(jìng)爭(zhēng)優(yōu)勢(shì)/能力 競(jìng)爭(zhēng)者分析compla int han dli ng投訴處理comp onent materials and parts markets和零部件市場(chǎng) computerized orderi ng con clusive research計(jì)算機(jī)化的訂購(gòu) 確定性研究con diti ons of dema nd需求情況組成材料conf

14、lict and resolution strategies 沖突和解決戰(zhàn)choice criteria選擇標(biāo)準(zhǔn)clos ing a sale結(jié)束銷(xiāo)售clothi ng retailers服裝零售商co-bra nding聯(lián)合品牌con forma nee to specificati onscon forma nee 一致性與規(guī)格一致confron tati on strategy對(duì)抗戰(zhàn)略conjoint measureme nt聯(lián)合測(cè)度法competitive factors 競(jìng)爭(zhēng)因素conjun ctive model聯(lián)合模型con sumer decisi on-mak ing消費(fèi)者(

15、購(gòu)買(mǎi))決策con sumer goods cha nn els消費(fèi)品分銷(xiāo)渠道Con sumer Goods Pricing Act, USA 美國(guó)消費(fèi)品定價(jià) 法案con sumer goods 消費(fèi)品con sumer markets 消費(fèi)品市場(chǎng) con sumer n eeds 消費(fèi)者需求 con sumer packaged-goods firms 司消費(fèi)者包裝食品公con sumer promoti on 消費(fèi)者促銷(xiāo) con sumer tests 消費(fèi)者測(cè)試consumer/household market消費(fèi)者 / 家庭市場(chǎng)con sumers' perceptio ns c

16、on sumpti on 消費(fèi) con tests 競(jìng)賽 con ti ngency pla nning con tract con struct ion con tract manu facturi ng con tractio n/strategic 戰(zhàn)略性撤退戰(zhàn)略 con tractual entry modes con tractual vertical 直營(yíng)銷(xiāo)系統(tǒng) con tributi on 分析消費(fèi)者感知權(quán)變計(jì)劃契約建筑業(yè)契約制造業(yè)withdrawal strategy 收縮 /契約式進(jìn)入模式marketing systems 合約式垂邊際貢獻(xiàn)（貢獻(xiàn)毛利）margin analy

17、siscon tributrio n margin邊際貢獻(xiàn)con trol strategies控制戰(zhàn)略convenience food stores 便利食品商店convenience goods 便利品 convenience 服務(wù)的便利性 Cool Whip清涼維普 co-operative advertis ing合作性廣告co-ordination and conflict resolution協(xié)調(diào)與沖突解決co-product ion合作生產(chǎn)core benefit proposition (CBP)核心利益方案 / 提議corollary-data method推定數(shù)據(jù)法corp

18、orate HQ公司總部corporate scope 公司(經(jīng)營(yíng))范圍corporate strategy公司戰(zhàn)略corporate verticalmarketing systems 公司式垂直營(yíng)銷(xiāo)系統(tǒng)corporate/i nstituti onal advertis ing團(tuán)體 / 社會(huì)公共機(jī)構(gòu)廣告corrective actio n矯正行動(dòng)cost an alysis成本分析cost effect iven ess成本有效性cost leadership strategy成本領(lǐng)先戰(zhàn)略cost of capital資本成本cost of goods sold (COGS)產(chǎn)品銷(xiāo)售成本c

19、ost reductions降低成本產(chǎn)品競(jìng)爭(zhēng)者成本分銷(xiāo)成本cost-a nd-volume relati on ship成本-數(shù)量關(guān)系cost-orie nted prici ng成本導(dǎo)向定價(jià)法cost-plus/mark-up pricing成本加成/溢價(jià)定價(jià)法costs and ben efits of marketi ng functions營(yíng)與肖職能的成本和效益 costs of competitors costs of distributi on coun tertrade對(duì)等貿(mào)易coupons優(yōu)惠券 courtesy 禮貌 coverage of geographic market

20、 coverage of 范圍地域性市場(chǎng)的范圍 相關(guān)零售商的銷(xiāo)售releva nt retailerscredibility credit terms信譽(yù) 信貸條款customer dema ndcritical assumpti ons cross-elasticity customary prici ng customer an alysis customer con tact customer in timacycustomer loyalty關(guān)鍵假設(shè) 交叉彈性 習(xí)慣性定價(jià)法 顧客分析 顧客接觸顧客需求 顧客親密度 顧客忠誠(chéng)度顧客需要customer n eed customer org

21、a ni zati on of sales force銷(xiāo)售隊(duì)伍customer retention顧客維系/保留customer satisfacti on顧客滿意度按客戶(hù)組織customer segme nt prici ng顧客纟田分市場(chǎng)定價(jià)customer service顧客服務(wù)顧客導(dǎo)向定價(jià)法顧客感知顧客偏好顧客的價(jià)格敏感度customer-oriented pricing customers' percepti on customers' prefere nces customers' price sen sitivity customiz ing定制3data

22、 collecti on數(shù)據(jù)收集data con fide ntiality數(shù)據(jù)保密data research數(shù)據(jù)研究data sources數(shù)據(jù)來(lái)源dealers 經(jīng)銷(xiāo)商deceptive advertiseme nts欺騙性廣告deciders 決策者decli ning markets衰退市場(chǎng)decodi ng 解碼 defect rate 缺陷率defen der strategy防御型戰(zhàn)略defe nsive n ew-product developme nt strategy御性新產(chǎn)品開(kāi)發(fā)戰(zhàn)略differe ntiati on差異化diffusi on of inno vati o

23、n theorydime nsion 因素dime nsions of quality質(zhì)量維度direct cost ing profitability an alysis盈利性分析direct mail 直接郵寄direct market ing via advertis ing media告媒體的直接營(yíng)銷(xiāo)direct marketi ng直接營(yíng)銷(xiāo)direct product profitability (DPP)利性/利潤(rùn)率direct sell ing直銷(xiāo)創(chuàng)新擴(kuò)散理論直接成本通過(guò)廣直接產(chǎn)品盈defe nsive positi oning防御性定位disco unt rate貼現(xiàn)率deli

24、very time 交付時(shí)間disco unt stores折扣商店delivery酉己送disco unt 折扣dema nd characteristics需求特征disco un t/premium price policies折扣/溢價(jià)策略dema nd curve 需求曲線demand-oriented pricing需求導(dǎo)向定價(jià)法demographic environment departme nt stores百貨商店人口統(tǒng)計(jì)環(huán)境discrim inant an alysisdiscrimi natory adjustme nts差異分析法歧視價(jià)格調(diào)整depe ndability

25、可靠性deregulati on放松管制derived dema nd 彳衍生需求descriptive research描述性研究desig n decisi ons設(shè)計(jì)決策desired perce ntage mark-up on retail利潤(rùn)率預(yù)期零售desired perce ntage retur n預(yù)期回報(bào)率determ inant attributes關(guān)鍵屬性determ inants決定因素differe nt resp on ses差別反應(yīng)differe ntiated defe nder strategy 略差異化防御戰(zhàn)discrim in atory prici n

26、g adjustme nts 整disju nctive model 分離模型display space 陳列空間disposable in come可支配收入diss onan ce-attributi on次結(jié)構(gòu)distributi on cha nnel desig ns歧視定價(jià)調(diào)hierarchy 不和諧-歸屬層distribution channel objectivesdistribution channeldistribution decisionsdistribution policiesdistributi on分與肖分銷(xiāo)渠道分銷(xiāo)渠道設(shè)計(jì)分銷(xiāo)渠道的目標(biāo)分銷(xiāo)決策分銷(xiāo)策略dist

27、ributor/store (private lables) brands 商/私有品牌分銷(xiāo)distributors 分銷(xiāo)商differe ntiated marketi ngdiffere ntiati on over timediffere ntiati on strategy差異化營(yíng)銷(xiāo)不同時(shí)間的差異差異化戰(zhàn)略diversificatio ndivest 撤退divest 出讓多元化5divestme nt or liquidatio n收回投資或清算divide nd紅利dogs瘦狗類(lèi) domestic target marketi ng strategies國(guó)內(nèi)目標(biāo)市場(chǎng)定位的營(yíng)銷(xiāo)戰(zhàn)略d

28、ropp ing products放棄產(chǎn)品dry clea ning干洗dual/two cha nnel distributi on systems雙重分銷(xiāo)系統(tǒng)duplicati on（媒體）重復(fù)DuPont杜邦公司 durability 耐用性 early vs late adoptio n早期采購(gòu)與后期采購(gòu)earnings per share每股收益econo mic and tech no logical factors經(jīng)濟(jì)技術(shù)因素econo mic power 經(jīng)濟(jì)權(quán)econo mies of scale規(guī)模經(jīng)濟(jì)educati on services教育服務(wù)effect iven e

29、ss有效性efficie ncy效率emerge ncy goods 急需品 emoti onal appeals情感訴求empathy移情作用 empirical evide nee經(jīng)驗(yàn)性實(shí)例empowerme nt 授權(quán) en codi ng 編碼 end use最終使用 endorsement 贊同 engin eeri ng（產(chǎn)品）工程設(shè)計(jì)en trepre neurial strategy企業(yè)家戰(zhàn)略en try strategies進(jìn)入戰(zhàn)略en vir onment and packagi ng disposal環(huán)境與包裝處理 en vir onment factors環(huán)境因素env

30、ironmental scanning環(huán)境掃描 / 分析en vir onmen tal strategy環(huán)境戰(zhàn)略establishme nt機(jī)構(gòu)ethical audit （公司）倫理審計(jì) ethics of market ing營(yíng)銷(xiāo)倫理道德eth nic compositi on 種族構(gòu)成 Europea n Community 歐共體 evaluatio n and reward systems評(píng)估與獎(jiǎng)勵(lì)體系evaluatio n and select ion of supplier評(píng)估和選擇供應(yīng)商 evaluation of alternatives評(píng)估替代品/各種選擇evaluati

31、o n of brands品牌評(píng)估event spon sorship事件贊助event 活動(dòng) everyday low-price （EDLP）天天低價(jià)evoked set 引發(fā)的組合 evoluti on of market市場(chǎng)演變exchange 交換 exclusive deali ng獨(dú)家銷(xiāo)售exclusive distributi on獨(dú)家分銷(xiāo)executive summary執(zhí)行摘要exhibiti on media展示廣告媒體existi ng market現(xiàn)有市場(chǎng)exit barriers 退出壁壘 expa nsion path擴(kuò)張途徑expectati on measur

32、es（顧客）預(yù)期測(cè)度expectati ons of customers顧客期望expected un it sales預(yù)計(jì)產(chǎn)量expected value期望價(jià)值experie nee curve經(jīng)驗(yàn)曲線experime ntal research實(shí)驗(yàn)性研究expert power 專(zhuān)長(zhǎng)權(quán) exploratory research探索性研究export age nts出口代理（商）export jobbers出口批發(fā)商export man ageme nt compa ny出口管理公司export mercha nts 出口貿(mào)易商 export 出口 export ing出口商品exte n

33、ded use strategy擴(kuò)大使用戰(zhàn)略exte nding volume growth 擴(kuò)大市場(chǎng)份額 external data sources外部數(shù)據(jù)來(lái)源exter nal environment夕卜部環(huán)境extrapolati on of past sales trends過(guò)去銷(xiāo)售趨勢(shì)推測(cè)法facilitating agencies輔助 / 中介機(jī)構(gòu)factor an alysis因素分析法fads時(shí)尚family branding家族品牌family life cycle家庭生命周期family structure 家庭結(jié)構(gòu)farm products 農(nóng)產(chǎn)品fast-movi ng

34、 con sumer goods (FMCG)快速變動(dòng)的消費(fèi)品fear appeals 恐懼/顧慮訴求features 特征Federal Departme nt Stores聯(lián)邦百貨商店Federal Trade Code ( FTC)聯(lián)邦貿(mào)易法案FedEx (Federal Express) 聯(lián)邦快遞 feedback data 反饋數(shù)據(jù) field test market ing實(shí)地市場(chǎng)測(cè)試financing 融資 fisheries 漁業(yè) fit and finish結(jié)實(shí)度與外觀fixed costs 固定成本 fixed salary固定工資flanker strategy 側(cè)翼進(jìn)攻

35、戰(zhàn)略 flan ker/fighti ng brand戰(zhàn)斗品牌flanking and en circleme nt strategies側(cè)翼進(jìn)攻與圍堵戰(zhàn)略flat organi zatio nal structure扁平的組織結(jié)構(gòu)FOB origin prici ng FOB產(chǎn)地定價(jià)法focus strategy集中戰(zhàn)略followers 追隨者Ford福特公司foreig n middleme n 國(guó)外中間商forestry 林業(yè)formalization形式/規(guī)范化formulate 制定 fortress/positi on-defence strategy防御堡壘戰(zhàn)略Fortu ne

36、財(cái)富雜志forward in tegrati on向前一體化fran chise systems特許系統(tǒng)fran chis ing特許經(jīng)營(yíng)free call nu mbers免費(fèi)電話號(hào)碼free goods免費(fèi)商品freight-absorpti on pric ing免收運(yùn)費(fèi)定價(jià)法fringe ben efits小額津貼fron tal attack strategy正面進(jìn)攻戰(zhàn)略full cost ing profitability an alysis全成本盈禾 U性分析 full-service wholesalers全方位服務(wù)的批發(fā)商functionalcompetencies and

37、resource allocation職能能力與資源分配 functional efficie ncy職能效率functional orga ni zati on of sales force按銷(xiāo)售職能組織銷(xiāo)售隊(duì)伍 functional organi zati onal structure職能型組織結(jié)構(gòu) functional performa nee功能性能functional strategy職能戰(zhàn)略games比賽 gap差距 gatekeepers 信息傳遞者gen eral behavioral descriptors一般行為變量General Electric (GE)通用電氣Gen

38、eral Foods Corporati on通用食品gen eral mercha ndise disco unt cha ins大眾商品折扣連鎖店General Motors 通用汽車(chē) geodemographics 區(qū)域人口統(tǒng)計(jì)特征 geographic adjustme nts地理調(diào)整geographic distributio n地理分布geographical orga ni zati on of sales force按地 區(qū)組織銷(xiāo)售隊(duì)伍Gillette 吉列剔須刀global adjustme nts 全球調(diào)整global elite con sumer segme nt全球精

39、英消費(fèi)品市場(chǎng)global expa nsion全球擴(kuò)張global market ing con trol 全球營(yíng)銷(xiāo)控制global markets全球市場(chǎng)global n iche strategy全球機(jī)會(huì)戰(zhàn)略growth-market strategy成長(zhǎng)性市場(chǎng)戰(zhàn)略growth-market targeti ng strategy成長(zhǎng)性市場(chǎng)定位戰(zhàn)略guarantee/warranty保證 / 擔(dān)保guara ntees 保證Gucci古琦(世界著名時(shí)裝品牌)Haagen-Dazs哈根達(dá)斯hard tech no logy硬技術(shù)Harvard Bus in ess Review哈佛商業(yè)評(píng)論h

40、arvest 收獲8競(jìng)爭(zhēng)性平(HMOs)(美國(guó))global sta ndardizati on strategy全球標(biāo)準(zhǔn)化戰(zhàn)略global tee nage segme nt全球青少年市場(chǎng)globalizati on全球化global-market expa nsion全球市場(chǎng)擴(kuò)張goals 總目標(biāo)goin g-rate/competitive parity prici ng 價(jià)定價(jià)法goods producers產(chǎn)品制造商Goodyear固特異輪胎gover nment age ncies政府機(jī)構(gòu)gover nment buyers政府采購(gòu)者gover nment market 政府市場(chǎng)h

41、arvesti ng pric ing收獲定價(jià)法harvesti ng strategy 收獲戰(zhàn)略 health care醫(yī)療保健health maintenance organizations 衛(wèi)生保健組織heavy buyer 大客戶(hù)Heilema n Brew ing Compa nyHeinz亨氏食品 helpfu In ess有益性Henkel漢高Hertz赫茲(美國(guó)汽車(chē)租賃巨頭)Hewlett-Packard惠普公司#高利潤(rùn)/低周gover nment regulati on政府管制green house effect溫室效應(yīng)grey market 灰色市場(chǎng)hierarchy of

42、 strategy戰(zhàn)略的層次high margi n/low-turnover retailers轉(zhuǎn)率的零售商#gross domestic product (GDP)國(guó)內(nèi)生產(chǎn)總值gross margin 毛利gross n ati onal product (GNP)國(guó)民生產(chǎn)總值gross profit毛禾 Ugross rat ing points (GRPs)總級(jí)別指數(shù)high market share global strategy球戰(zhàn)略high-c on tact service systemhigh-i nvolveme nt producthigh-i nvolveme nt p

43、urchase高市場(chǎng)份額全高接觸服務(wù)系統(tǒng)高參與產(chǎn)品高參與購(gòu)買(mǎi)#類(lèi)別產(chǎn)品經(jīng)理grow ing markets成長(zhǎng)市場(chǎng)Hilt on 希爾頓growth rate of market市場(chǎng)增長(zhǎng)率growth stage of product life cycle期的成長(zhǎng)階段產(chǎn)品生命周Holiday Inns 假日旅館 homoge neous market 同質(zhì)市場(chǎng) Honda本田growth-exte nsion strategies增長(zhǎng)擴(kuò)張戰(zhàn)略growth-market strategies for market leaders 場(chǎng)領(lǐng)導(dǎo)者的市場(chǎng)增長(zhǎng)戰(zhàn)略household/family life

44、cycle household 家庭家庭生命周期group/category product man agerhight market share高市場(chǎng)份額戰(zhàn)略9#模仿定位模仿戰(zhàn)略影響評(píng)估非個(gè)人的信息來(lái)源感知整合市場(chǎng)地位的集中程密集型分銷(xiāo)hybrid tech no logy混合技術(shù)idea generation倉(cāng)U意的產(chǎn)生 /生成ideas for new products 新產(chǎn)品創(chuàng)意 /構(gòu)想 idea-scree ning process倉(cāng) U意篩選過(guò)程iden tificati on of segme nts識(shí)另 U纟田分市場(chǎng)川in ois Tool Works伊利諾斯工具廠image

45、prici ng形象定價(jià)imitative positi oning imitative strategy impact evaluati on impers onal sourcesimplementationand controlof marketing programs營(yíng)銷(xiāo)計(jì)劃的執(zhí)行和控制impleme ntati on實(shí)施improveme nts in or revisio ns of exist ingproducts現(xiàn)有產(chǎn)品的改良或修正impulse buying 沖動(dòng)購(gòu)買(mǎi)impulse goods 沖動(dòng)購(gòu)買(mǎi)品incen tives 激勵(lì)in come收入in creased p

46、en etrati on strategy增加滲透戰(zhàn)略in direct cost ing profitability an alysis間接成本盈利性分析in dividual brand個(gè)別品牌in dividual value個(gè)人價(jià)值in dustrial goods & services工業(yè)產(chǎn)品和服務(wù)in dustrial goods cha nn els工業(yè)品分銷(xiāo)渠道in dustry attract iven ess行業(yè)吸弓丨力in dustry attract iven ess-bus in ess positi onmatrix行業(yè)吸引力-業(yè)務(wù)地位矩陣in dustry

47、 dyn amics產(chǎn)業(yè)動(dòng)態(tài)in dustry evaluati on產(chǎn)業(yè)評(píng)估in dustry evoluti on產(chǎn)業(yè)演變in elastic缺乏價(jià)格彈性in flue ncers影響者in focom muni cati ons in dustry信息通信行業(yè)in fomercials商業(yè)信息廣告in formati on age信息時(shí)代in formati on search信息搜集in formati on tech no logy信息技術(shù)in formati on信息in formative告知性的in gredie nt成份in-home pers onal in terview

48、 個(gè)人家庭訪談in-house use tests內(nèi)部使用測(cè)試inno vatio n倉(cāng)U新inno vative ness倉(cāng) U新性in stallati on設(shè)施in-store display 店內(nèi)展示in-store positi oning店內(nèi)布局in-store promoti on店內(nèi)促銷(xiāo)intan gibles無(wú)形in tegrated market ing com muni cati on pla n (IMC)整合營(yíng)銷(xiāo)傳播計(jì)劃in tegrati on of percepti onin tegratio n整合In tel 因特爾inten sity of market p

49、ositi on 度in te nsity集中程度inten sive distributi onin teract ions across multiple target markets多目標(biāo)市場(chǎng)間的相互作用in teractive media交互式媒體in terest rates禾U率in ternal data sources內(nèi)部數(shù)據(jù)來(lái)源internal market ing內(nèi)部營(yíng)銷(xiāo)internal organi zatio nal structure內(nèi)部組織結(jié)構(gòu)intern ati onal advertis ing國(guó)際廣告intern atio nal cha nn els國(guó)際分銷(xiāo)

50、渠道intern ati onal divisi on國(guó)際分咅 Bintern ati onal market ing國(guó)際營(yíng)銷(xiāo)intern atio nal orga ni zati onal desig n國(guó)際組織設(shè)計(jì)10intern ati on alizati on of services服務(wù)的國(guó)際化in troductory stage of product life cycle產(chǎn)品生命周期的推出階段inventory level庫(kù)存水平in vestor relati ons advertis ing投資關(guān)系廣告issue advertis ing 觀點(diǎn)廣告jobbers 批發(fā)商Jo

51、h nson & Joh nson 強(qiáng)生line filli ng產(chǎn)品線填充line stretchi ng產(chǎn)品線延伸joint ven tures合資jury of executive opinion 法行政管理人員群體意見(jiàn)list price 訂價(jià) Lloyd's of London localizati on strategy location pricing locati on 位置 lodgi ng房屋出租logistical allia nces Ion g-term memory倫敦勞埃德保險(xiǎn)公司本地化戰(zhàn)略場(chǎng)所定價(jià)后勤聯(lián)盟長(zhǎng)期記憶lost customer失去的顧

52、客just no ticeable differe nee (JND) 差異恰巧注意到的just-in-time (JIT) management system理體系準(zhǔn)時(shí)制管Louis Vuitt on路易威登（法國(guó)著名時(shí)尚品牌）low-c ontact service system低接觸服務(wù)系統(tǒng)low-cost defen der低成本防御型just-i n-time purchas ing arran geme ntskey acco unt man ageme nt主要客戶(hù)管理key acco unts關(guān)鍵客戶(hù)low-cost positi on低成本地位low-i nvolveme n

53、t hierarchy低參與程度層級(jí)結(jié)構(gòu)key ben efits核心禾U益key environmen tal issue ide ntificati on要的環(huán)境問(wèn)題確定主key variables關(guān)鍵變量key/house acco unts關(guān)鍵/機(jī)構(gòu)客戶(hù)laboratory tests實(shí)驗(yàn)室測(cè)試leapfrog strategy蛙跳戰(zhàn)略learning hierarchy學(xué)習(xí)層級(jí)結(jié)構(gòu)legal services法律服務(wù)legislatio n立法legitimate power 法定權(quán)l(xiāng)evel of compe nsati on酬金水平level of tech ni cal sophisticati on度技術(shù)的復(fù)雜程Levi Strauss 李維史特勞斯Levi's 列維斯（全球最大的牛仔服制造商）lexicographic model詞典編纂模型lifestyle生活方式limited-service wholesalers有限服務(wù)的批發(fā)商line exte nsion產(chǎn)品線擴(kuò)展macro risks宏觀風(fēng)險(xiǎn)macroe nviro nment 宏觀環(huán)境 macrosegme ntati on 宏觀