NIKE公司戰(zhàn)略英文實(shí)用教案

1、Contents 1. Main products 2. How to improve them 3. A brand new killer product 4. How Nike is better than the competition 5. How to beat the competition第1頁/共10頁第一頁，共10頁。Nike ShoesIn recent years, Nike shoes because of quality problem have been exposure again and again. Nikes quality problem make it

2、lost a part of customers. Nike company should increase quality inspection to solve the quality problem and save its image.第2頁/共10頁第二頁，共10頁。Nike ClothesNikes clothes are very famous, but unfortunately its counterfeit products are is famous too. It is a serious problem and it damages Nikes image. Nike

3、 company should take effective steps to crack down and prevent counterfeits circulate.第3頁/共10頁第三頁，共10頁。BasketballNike basketball is good, but it is only suitable for the outdoor. Its competitor Spalding is suitable for the indoor. Nike company need to break through technical difficulties to develop

4、a basketball that it can not only be played in outdoor but also in indoor.第4頁/共10頁第四頁，共10頁。A brand new killer product As everyone knows Nike is a very famous sports brand.so we think if Nike make a new product like sports drink like Gatorade POCARI SWEAT it will be great ,because Nike is a big famou

5、s brand its easy to win the trust of consumers.第5頁/共10頁第五頁，共10頁。A brand new killer productWater and clothes tried to think about the products that are related to. And won the inspiration to look at the Trainers + Suits of Nike.So that you float to hear to put air into the clothes. At this time, the

6、material of the clothes is rubber.It is a commodity that you want give recommend for those who hate the water hits the person and body that is not swimming.第6頁/共10頁第六頁，共10頁。How Nike is better than the competitionNike is changing function and design of products to fit the era. Nike produces products

7、that made customers feel more comfortable. Nikes air cushion technology gave a revolution to the sports world. The shoes that were produced using this technology can protect athletes knee very well. And Nikes NBA marketing communication is succeed to advertise Nike and increase sales very much.VSGod

8、s victory第7頁/共10頁第七頁，共10頁。How to beat the competitionOne of Nikes biggest competitor is adidas. In recent years, although Nike has been beyond it in many ways, but if Nike wants to succeed in the future competition it must continue to NBA marketing strategy. Nike rise in global sales way, in addition to China and japan. Nike company should strengthen its investment in Asian market t