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1、個人測試成績記錄試卷:視聽說教程第二冊編號: Quiz2試卷滿分: 100姓名:學(xué)號:班級:登錄: 2013-10-23 21:05:04交卷: 2013-10-23 22:18:14上機地址: 85老師是否已批卷:尚未批卷批卷時間:圖例: Right or marked by instructor Wrong Click ONCE on the speaker icon to start listening!To be marked by instructor放音結(jié)束前請不要離開本頁。否則就聽不成啦!Part 1 Short dialogs and multiple

2、 choicequestions(每小題:分)Directions: Listen to the following recording, and thenchoose the correct answers to the questions you hear. Youwill hear the recording twice. After the first playing, therewill be time for you to choose the correct answers. Use thesecond playing to check your answers.Question

3、s 1 to 1 are based on the following passage ordialog.1.A. Security and esteem, but nothing else.B. Only fear, love and sensory pleasure.C. Basic human feelings.D. Advertising principals.Questions 2 to 2 are based on the following passage ordialog.2.A. To show that he only knows how to copy a page by

4、 hand.B. To show that he only knows how to make photocopies.C. To show that a "feel-good" ad is usually a true story.D. To show that a "feel-good" ad does not have to be a truestory.Questions 3 to 3 are based on the following passage ordialog.3.A. Ads should be made by local peop

5、le.B. The lipstick ad is more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.Questions 4 to 4 are based on the following passage ordialog.4.A. Because short slogans are refreshing.B. Because people are busy.C. Because only short sloga

6、ns are impressive.D. Because the Coca-Cola company has set a good example.Questions 5 to 5 are based on the following passage ordialog.5.A. He believes it is unfair because most people are not alcoholabusers.B. He believes it is unfair because few people are using thehealthcare system.C. He believes

7、 it is fair because the healthcare system needsthe extra money.D. He believes it is fair because alcohol abuse needs additionalmoney.Part 1 Short dialogs and multiple choice questions( 每小題 :2分 ;滿分: 10分)小題得分對錯我的答案客觀1.2CC2.2DD3.2CC4.0CB5.2AASubtotal:8老師評語:Click ONCE on the speaker icon to start listen

8、ing!放音結(jié)束前請不要離開本頁。否則就聽不成啦!Part 2 Long dialogs and multiple choicequestions(每小題:分)Directions: Listen to the following recording, then choosethe correct answers to the questions. You will hear therecording twice. After the first playing, there will be timefor you to choose the correct answers. Use the

9、secondplaying to check your answers.Questions 1 to 5 are based on the following passage ordialog.1. Why doesn't Tony want to sit with Laura and his friends?A. Wearing a fashionable jacket, he can't stay with ordinarypeople.B. He is afraid that they will try his jacket on.C. Because his jacke

10、t is the same color as his friends' clothes.D. Because other people do not really like him.2. What is Tony wearing?A. A jacket similar to the one Ben Affleck wears.B. Ben Affleck's old jacket.C. The same jacket Ben Affleck wears in an ad.D. The same jacket Ben Affleck wears though its color

11、is different.3. What is Laura's reaction to Tony's jacket?A. She doesn't like it.B. She doesn't recognize it is the same jacket Ben Affleck wears in the ad.C. She wants to know the price.D. She doesn't care about it.4. Why does Laura say she is sick?A. Because Tony follows whatev

12、er the ads say.B. Because Tony doesn't know the latest fashion.C. Because Tony spends a lot of money.D. Because the color of Tony's jacket is too dark.5. What does Laura imply when she says "Sure you did. It and Ben Affleck."?A. Tony made the jacket himself.B. Tony and Affleck made

13、 the jacket together.C. The jacket itself is the real reason for Tony to wear it.D. Affleck is the main reason for Tony to like the jacket.Part 2 Long dialogs and multiple choice questions(每小題 :2分 ;滿分: 10分 )小題得分對錯我的答案客觀1.2AA2.2CC3.0CA4.2AA5.2DDSubtotal:8老師評語:Click ONCE on the speaker icon to start l

14、istening!放音結(jié)束前請不要離開本頁。否則就聽不成啦!Part 3 Short passages and multiple choicequestions(每小題:分)Directions: Listen to the following recording, then choosethe correct answers to the questions. You will hear therecording twice. After the first playing, there will be timefor you to choose the correct answers. U

15、se the secondplaying to check your answers.Questions 1 to 5 are based on the following passage ordialog.1. Which of the following is NOT mentioned as a purpose of advertising?A. To encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get r

16、id of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising agency.C. The retailer.D. The shop.3. Which of the following is second in importance?A. Local advertising.B. Trade advertisi

17、ng.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail advertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. M

18、ail advertisements are more expensive than other forms of advertisements.5. What is the passage mainly about?A. The role of advertising in modern society.B. The definition and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part 3 Short passages

19、 and multiple choice questions( 每小題 :2分 ;滿分: 10分 )小題得分對錯我的答案客觀1.2CC2.2AA3.2AA4.2AA5.0DBSubtotal:8老師評語:Click ONCE on the speaker icon to start listening!放音結(jié)束前請不要離開本頁。否則就聽不成啦!Part 4 Short dialogs and blank filling(每小題:分)Directions: Listen to the following recording, then fill in theblanks with the mis

20、sing words. You will hear the recordingtwice. After the first playing, there will be time to write themissing words. Use the second playing to check youranswers.Questions 1 to 7 are based on the following passage ordialog.W: So, Mr. Smith, you want to increase ridership on the buses.We doM: (1), and

21、 we hope you can help us.cchange the imaW: Certainly we can. First, we must(2)ofbus travel.M: How would you do that?do some serviceW: Well, we'll (3) to see what people really think about taking the bus. We'll investigate (4)different age gand so on.M: Will that work?all the timeW: It works

22、(5). Once we get a profile ofyour users, we can see who we can(7)(6)take it.Part 4 Short dialogs and blank filling( 每小題 :2分 ;滿分: 14分 )小題得分對錯我的答案客觀1.2We doWe do2.0cchange the imagechange the image3.0do some servicesdo some surveys4.2different age groupsdifferent age groups5.2all the timeall the time6

23、.2your usersyour users7.0take ittarget atSubtotal:8老師評語:Click ONCE on the speaker icon to start listening!放音結(jié)束前請不要離開本頁。否則就聽不成啦!Part 5 Short passages/dialogs and cloze(每小題:分)Directions: Listen to the following recording, then fill in theblanks. You will hear the recording twice. After the firstplayin

24、g, there will be time to write the missing words. Usethe second playing to check your answers.Questions 1 to 12 are based on the following passage ordialog.advertiserrealized the possibility ofIn the 1920s (1)radiousing the (2)for advertising. The radio coulddirectionquickly convey their message to(

25、3)even ifthey did not have printed ads or they were not(4)need. In the 1950s television became the No.1(5)advertising med, on which advertisers could demonstrateproductstheir (6)and present (7)well-knownpublicfigures, and control (8).millions ofToday advertisers spend(9)dollars thoughthey may not kn

26、ow howeffectivethe advertising(10)is. A man said that he knew half of his advertising budget waswatsed, but he did not know(12)(11)which have.Part 5 Short passages/dialogs and cloze( 每小題 :2分; 滿分: 24分 )小題得分對錯我的答案客觀1.0advertiseradvertisers2.2radioradio3.0directionthe consumers4.0needliterate5.2adverti

27、sing mediumadvertising medium6.2productsproducts7.2well-knownwell-known8.0publicpublic emotions9.2millions ofmillions of10.2effectiveeffective11.0watsedwasted12.0which havewhich half老師評語:Click ONCE on the speaker icon to start listening!放音結(jié)束前請不要離開本頁。否則就聽不成啦!Part 6 Short passages and True/Falsequesti

28、ons(每小題:分)Directions: Listen to the following recording, then mark the statements T (true) or F (false). You will hear the recording twice. After the first playing, there will be time for you to write the correct answers. Use the second playing to check your answers.Questions 1 to 5 are based on the

29、 following passage ordialog.1. It cost the man one dollar to play a round of golf.A. TB. F2. The hotel charged the man three dollars for three golf balls.A. TB. F3. The price for the golf balls was written in small print.A. TSubtotal:12B. F4. If the man had known the price for the golf balls, he wou

30、ld have stayed in the nearby luxury hotel.A. TB. F5. The luxury hotel charged the guests mainly for the golf balls.A. TB. FPart 6 Short passages and True/False questions(每小題 :2分 ;滿分: 10分)小題得分對錯我的答案主觀1.2AA2.2BB3.0BA4.2AA5.2BBSubtotal:8老師評語:Click ONCE on the speaker icon to start listening!放音結(jié)束前請不要離開本

31、頁。否則就聽不成啦!Part 7 Vocabulary and Structure(每小題:分)Directions: Choose the right answer.1. You can mention such advantages as money-saving, satisfying effects, improved health, better appearance, greater self-esteem, _.A. so onB. and so onC. and etcD. and so on, etc2. Use you, your, yours wherever possi

32、ble, and use I, me, mine very _.A. with savingB. in a small wayC. slightlyD. sparingly3. An ad should contain _ verbs, which can convey a sense of action.A. plenty ofB. a plenty ofC. the plenty ofD. a lot plenty of4. Also, it is important to use accurate numbers _.A. as possibleB. if possibleC. whereasD. that5. They probably give Yao Ming millions of dollars to wear those shoes. But i

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