XXXX某高端珠寶品牌新策劃方案

1、每個女人都是天生的演員every woman is a natural actress無聊。傳統(tǒng)。閉塞。boring. traditional. safe.規(guī)范的約束并且不允許冒任何風險bound by norms and with no appetite for risk or edge.珠寶品牌一覽some jewelry brands時尚女人the modern woman她不斷改變，并且樂此不疲she has changed and continues to change.freedomfreecupid她熱愛自由.provocationprovoc她挑戰(zhàn)世俗.她享受叛逆.一個國際品牌

2、的開始a beginning of an international brand字體是王道typo is king簡潔高雅意味著保險clean and elegant means premium在這里幾乎沒有個性而言there is little or no attitude再進一步taking it forward我們?nèi)绾蝹鬟_這個觀點how do we communicate this?字母組合the monograma beginning of an international branda beginning of an international brand珠寶的風格因人而異the s

3、tyle of jewelry vary with each individualfrom us$4,000 upwardswhere a diamonds culet is no longer secretly hidden, but stands in full prominence. diamond sets in reversefrom us$5,500 upwardsblack trilliants, white baguettes and white brilliant diamonds configured to create one of its kind art-deco j

4、ewellery. enhanced with strong visual juxtaposition of black and white diamonds beautifully disorganised在個性領(lǐng)域，男女已很難區(qū)分，特別在暴力方面珠寶設(shè)計上的利器blade of jewelry design“dna” in-store event and collection launch沒有任何東西可以用一句話定性its nothing can defined by one word全球店面拓張計劃the plan of store construction2011 first semester 全球發(fā)展計劃1161119shops新加坡中國日本香港2012 first semester 全球