外貿(mào)函電與單證

1、Business English Correspondence and documentsWHO AM I?授課教師：授課教師： 陳芳娌陳芳娌（Fanny Chen） phone:echat:253531413 Email: 導(dǎo)入導(dǎo)入三組數(shù)據(jù)三組數(shù)據(jù)外貿(mào)函電與單證作為國際貿(mào)易往來使用的聯(lián)系外貿(mào)函電與單證作為國際貿(mào)易往來使用的聯(lián)系方式，是開展對外經(jīng)濟貿(mào)易業(yè)務(wù)和有關(guān)商務(wù)活方式，是開展對外經(jīng)濟貿(mào)易業(yè)務(wù)和有關(guān)商務(wù)活動的重要工具，動的重要工具， 稱為外貿(mào)工作人員必備的專稱為外貿(mào)工作人員必備的專業(yè)技能業(yè)技能Introduction to the courseCourse desc

2、riptionCourse contents Course objectivesLearning guideAssessment and Requirements 外外 貿(mào)貿(mào) 函函 電與單證電與單證1、函電與單證？Leading In How many ways of Business communication do you know? 外外 貿(mào)貿(mào) 函函 電與單證電與單證Telephone FaxE-mailLetterTelegramTelexWays of communication外外 貿(mào)貿(mào) 函函 電與單證電與單證Introductionu“外貿(mào)函電”通譯為Foreign Trade

3、Correspondence,或Business English Correspondence u“函”：信函(letters)u“電”：過去的電報(telegraphs, telegrams, cables,)、電傳(telexes)，和現(xiàn)在的傳真(faxes)、電子郵件(E-mails)等u單證（Documents）本課程是國際貿(mào)易專業(yè)高年級的核心專業(yè)課程之本課程是國際貿(mào)易專業(yè)高年級的核心專業(yè)課程之一，是一門將英語與外貿(mào)業(yè)務(wù)相結(jié)合的課程。一，是一門將英語與外貿(mào)業(yè)務(wù)相結(jié)合的課程。介紹外貿(mào)實務(wù)中各種業(yè)務(wù)英文函件介紹外貿(mào)實務(wù)中各種業(yè)務(wù)英文函件,介紹對外貿(mào)易介紹對外貿(mào)易各業(yè)務(wù)環(huán)節(jié)的具體做法，寫作格

4、式和各種不同的各業(yè)務(wù)環(huán)節(jié)的具體做法，寫作格式和各種不同的表達方法表達方法課程要求先修的知識課程要求先修的知識國際貿(mào)易實務(wù)國際貿(mào)易實務(wù)國際金融國際金融市場營銷市場營銷綜合英語綜合英語課程的后續(xù)課程課程的后續(xù)課程劍橋商務(wù)英語劍橋商務(wù)英語商務(wù)談判商務(wù)談判2、為什么學(xué)函電與單證？Letter 1Dear Ms.Fanny.Good day. we are looking for high quality paper stick cotton swabs made in China.please contact with us so that I am able to e. mail you my sa

5、mple image.My companys name is Livees TPS,Inc.My e-mail is . Kind regardsMr.Vee YavarianHi Ms Fanny,I would like to know the price for 200 pcs wooden stick cotton buds in PP bag. I am interested in buying 5000 bags.My email is infotcommercesrl.euPlease provide us with a quotation.Thank you. Yours Si

6、ncerely, Sasa TrifariLetter 2Objectivesu本課程通過對外貿(mào)進出口業(yè)務(wù)當(dāng)中往來函電寫作技巧的教學(xué)，以及對外貿(mào)進出口業(yè)務(wù)各環(huán)節(jié)涉及的專業(yè)術(shù)語和表達方法的教學(xué)，培養(yǎng)同學(xué)們與國外貿(mào)易伙伴的英語書面溝通能力，能夠恰當(dāng)處理進出口業(yè)務(wù)中的往來書信、傳真、電子郵件（writing,reading and translating）等，同時鞏固國際貿(mào)易實務(wù)的知識，為從事與外貿(mào)相關(guān)的工作打下基礎(chǔ)。3、學(xué)習(xí)內(nèi)容？回顧上學(xué)期內(nèi)容回顧上學(xué)期內(nèi)容：一宗出口業(yè)務(wù)一般可以分：一宗出口業(yè)務(wù)一般可以分成哪幾個主要的階段成哪幾個主要的階段？第一階段：尋找貿(mào)易伙伴，建立銷售渠道第二階段：對外進行洽

7、談第三階段：合同的履行 外貿(mào)實務(wù)基本環(huán)節(jié)有：建立業(yè)務(wù)關(guān)系、詢盤、外貿(mào)實務(wù)基本環(huán)節(jié)有：建立業(yè)務(wù)關(guān)系、詢盤、報盤和報價、還盤、訂單，履行訂單、支付、報盤和報價、還盤、訂單，履行訂單、支付、包裝和運輸、信用證的修改和展期、索賠和解包裝和運輸、信用證的修改和展期、索賠和解決索賠等。決索賠等。 本課程主要學(xué)習(xí)信例，大量學(xué)習(xí)外貿(mào)實務(wù)基本本課程主要學(xué)習(xí)信例，大量學(xué)習(xí)外貿(mào)實務(wù)基本環(huán)節(jié)中有代表性的信例，掌握擬寫信函和電傳環(huán)節(jié)中有代表性的信例，掌握擬寫信函和電傳傳真的方法。傳真的方法。本課程的學(xué)習(xí)內(nèi)容本課程的學(xué)習(xí)內(nèi)容: 外貿(mào)業(yè)務(wù)書信的標(biāo)準(zhǔn)格式外貿(mào)業(yè)務(wù)書信的標(biāo)準(zhǔn)格式; 通過哪些途徑來發(fā)展新客戶，開拓新市場通過哪些途

8、徑來發(fā)展新客戶，開拓新市場; 如何進行對某商品詢價，怎樣報盤和還盤如何進行對某商品詢價，怎樣報盤和還盤; 怎樣靈活運用付款方式怎樣靈活運用付款方式; 如何做到重合同守信用如何做到重合同守信用; 怎樣去審查信用證，做到不出差錯怎樣去審查信用證，做到不出差錯; 在理賠和索賠中做到有理有理有節(jié)；在理賠和索賠中做到有理有理有節(jié)； 學(xué)會擬寫信函和電傳傳真的寫作技巧。學(xué)會擬寫信函和電傳傳真的寫作技巧。學(xué)習(xí)方法學(xué)習(xí)方法： u1 1、每單元學(xué)習(xí)的核心和重點在函電范文、每單元學(xué)習(xí)的核心和重點在函電范文u2 2、認真完成練習(xí)，按照要求完成每一封函電的寫作，、認真完成練習(xí)，按照要求完成每一封函電的寫作，注意正確的格

9、式和明確的內(nèi)容。注意正確的格式和明確的內(nèi)容。u3 3、語言是語音與文字的結(jié)合，應(yīng)盡可能多地朗讀、背、語言是語音與文字的結(jié)合，應(yīng)盡可能多地朗讀、背誦詞語和范文，做到耳、口、眼、手多渠道結(jié)合起來進誦詞語和范文，做到耳、口、眼、手多渠道結(jié)合起來進行學(xué)習(xí)行學(xué)習(xí)n1 1、課前預(yù)習(xí)有關(guān)內(nèi)容，以便上課學(xué)習(xí)和回答問題。、課前預(yù)習(xí)有關(guān)內(nèi)容，以便上課學(xué)習(xí)和回答問題。n2 2、按時到課，上課時通訊工具關(guān)機或靜音。、按時到課，上課時通訊工具關(guān)機或靜音。n3 3、積極參加小組活動，完成作業(yè)及討論、積極參加小組活動，完成作業(yè)及討論n4 4、期末、期末4545分以下堅決掛科；分以下堅決掛科；n5 5、平時點名，隨機抽查，曠

10、課、平時點名，隨機抽查，曠課3 3次以上，期末次以上，期末6060分以分以下的者堅決掛科；下的者堅決掛科；n6 6、遲到、上課玩手機、說話的同學(xué)，你懂的、遲到、上課玩手機、說話的同學(xué)，你懂的考核方式考核方式l平時成績平時成績40%40% 考勤: 10 （曠課一次扣5分，遲到一次扣2分）課堂表現(xiàn)：30（回答問題及小組作業(yè)）l期末閉卷考試期末閉卷考試: 60 Some reference books國際貿(mào)易實務(wù)（第三版）黎孝先主編，對外經(jīng)濟貿(mào)易大學(xué)出版社外貿(mào)英語函電蘭天，東北財大出版社Part 1An Introduction to Business Correspondence基本問題n1、Wh

11、at is business correspondence?n2、Form and Structure of business correspondence n3、some rules of good writingn4、writing principle of the business correspondenceChapter 1Introduction to The Business CorrespondenceSection1 DefinitionnWhat is business correspondence?nbusiness correspondence is a written

12、 communication between two parties. nA medium through which views are expressed and ideas or information is communicated in writing in the process of business activities. nIt is also written by people in connection with their work.外外 貿(mào)貿(mào) 函函 電與單證電與單證Section2 FunctionsWhy is business correspondence so

13、important in our daily life ?nMaintain Proper RelationshipnCreat and Maintain GoodwillnServe as EvidencenExpand Business外外 貿(mào)貿(mào) 函函 電與單證電與單證Section3 Types of Business CorrespondencenThe exporters lettersnThe Importers LettersP4Section4 Essential Qualities of a Good Business letterQuestion:Whats the dif

14、ference between the daily letter and the business letter?Letter 1Dear John,Many thanks to you, my dear friend, of the splendid present that you have sent me, and I feel deeply moved. I am glad to tell you, I am making rapid progress toward health every day.Looking forward to meeting you at school as

15、 soon as possible. Yours affectionately, DatDear Mr. Hunter,We hope that everything at your end is fine. We havent heard from you for a long time since the war broke out. We hope we could renew the business cooperation as quickly as possible.We confirm with thanks receipt of your first enquiry and l

16、ook forward to your first order.Best regards,Yours faithfully,HenryLetter 2lIn our writings, HOW something is said is frequently as important as WHAT is said. The HOW controls the feeling content of the message, while the WHAT controls the subject content. lTo achieve both the HOW and WHAT, we shoul

17、d have a better understanding of the basic principles for effective communications. Qualities of a Good Business letterWriting QualitySimplicityClarityAccuracyCompletenessRelevanceCourtesyNeatnessQualities of a Good Business letterFormat QualityQuality of the paper Color of the paper Size of the pap

18、er Folding of letterEnvelopeChapter 2The Forms of Business CorrespondenceTeaching Objectivesthe layout of a business letterwriting a business letter and its envelope in right styles （1）Layout of a Business Letter 商業(yè)信函的格式商業(yè)信函的格式在對外貿(mào)易中，商務(wù)書信的格式要求十分嚴(yán)格，它代在對外貿(mào)易中，商務(wù)書信的格式要求十分嚴(yán)格，它代表著一個公司的形象。它與私人信函的格式有較大表著一個公

19、司的形象。它與私人信函的格式有較大的差別。本章突出了商務(wù)書信與私人信函的格式比的差別。本章突出了商務(wù)書信與私人信函的格式比較。較。有四種常用格式：有四種常用格式：齊頭式（齊頭式（block form）混合式（混合式（modified block form ）改良式（改良式（modified block form）簡化式（簡化式（simplified form）選擇何種形式取決于寫信人的興趣和愛好。選擇何種形式取決于寫信人的興趣和愛好。Layout of a Business Letter 商業(yè)信函的格式商業(yè)信函的格式Four major formsBlock Form 齊頭式齊頭式Modifi

20、ed Block Form 改良齊頭式改良齊頭式Simplified Form 簡單式簡單式Indented Form 縮格式縮格式 Forms of Business letter1) Block Form In the block form, every part of a letter is typed from the left margin with no indention. 齊頭式：凡是用打字機打上去的每一行字都是齊頭式：凡是用打字機打上去的每一行字都是從左邊的空白邊緣打起。從左邊的空白邊緣打起。H. Woods & Co. Ltd.Nesson House, Newel

21、l StreetBirmingham B15 3ELTel: (44-121) 4560000 Fax: (44-121)45600011 March, 2008The ManagerShanghai Textile Trading Co. Ltd.72 Zhongshan Rd.Shanghai 200001ChinaDear Sir or Madam,We are interested in tweed lengths suitable for skirt-making and would like to have details of your prices and terms.It w

22、ould be helpful if you could supply samples.Yours faithfully,Larry CraneChina Trade Manager除信頭外全除信頭外全部左對齊部左對齊段落之間用段落之間用空格空格 LetterheadDate: _ Inside Address_ Salutation: _ _ _ _ _Complimentary Close,SignatureSample 1 P9 2)Modified Block Form:Its similar to the block form, the difference is that comp

23、limentary closing and signature should appear to the right margin of the paper. 改良平頭式：這種格式，除結(jié)尾禮詞和簽名部改良平頭式：這種格式，除結(jié)尾禮詞和簽名部分外，其他部分每行開頭都與左邊空白看齊。分外，其他部分每行開頭都與左邊空白看齊。Sample 2 P103) Simplified Formsimplified form is somewhat like block form. But some parts are omitted, such as salutation and complimentary

24、close.簡單式：與齊頭式相仿，但省略部分內(nèi)容，如稱呼、簡單式：與齊頭式相仿，但省略部分內(nèi)容，如稱呼、結(jié)尾禮詞等。結(jié)尾禮詞等。Sample 3 P134）Indented form： The main feature in this style is that each line of the inside address should be indented 2-3 spaces, and the first line of each paragraph should be indented 4-5 spaces. This is a traditionally conservative

25、format of layout.封內(nèi)地址每行都應(yīng)縮進封內(nèi)地址每行都應(yīng)縮進2-32-3個空格，每段的第一個空格，每段的第一行也要縮進行也要縮進4-54-5個空格，是較為傳統(tǒng)的信函格式。個空格，是較為傳統(tǒng)的信函格式?？s格式示例具體收信人具體收信人和事由居中和事由居中日期靠右日期靠右段首縮格段首縮格結(jié)尾敬語和結(jié)尾敬語和落款偏右落款偏右Sample4P8-P15（2）Envelope Addressing 信封格式寫信人在上，收信人在下信封格式不一, 根據(jù)收信人名稱地址的寫法通常分兩種格式：齊頭式：收信人名稱地址左端對齊縮格式：收信人名稱地址逐行右縮Addressing EnvelopesRetur

26、n AddressStampAddressRemarksRemarks（備注）（備注）:1.Private 私人信 2.Confidential機密信 3.Registered 掛號郵件 4.Express快遞郵件 5.Ordinary Mail平信 6.Immediate (Urgent)急件 7.Printed Matter印刷品 8.Sample樣品1、Block Form齊頭式收信人名稱地收信人名稱地址：左端對齊址：左端對齊寫信人名稱地寫信人名稱地址址2、Intended Form-縮格式寫信人名稱地址寫信人名稱地址收信人名稱地收信人名稱地址：逐行右縮址：逐行右縮郵寄方式Via Air

27、 Mail ( By Airmail, or Par Avion)航空Registered 掛號Parcel Post 郵包Express 快遞Samples Post 樣品Chapter 3The Components in Business Correspondence1. The letterhead 信頭2. The date line 日期3. The inside address 收信人地址4. The salutation 稱呼5. The body of the letter 信文6. The complimentary close 結(jié)尾敬語7. The signature 落

28、款A(yù). Essential Parts 必要部分B. Optional Parts 附加部分8. The attention line 具體收信人9. The subject line 事由10. The reference notation 案號11. The enclosure 附件12. The carbon copy notation 抄送13. The postscript 附言14. Reference line 參考號1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp.8 Jianguomen Nei

29、DajieBeijing 10005, ChinaTelephone: 86-10-6526-8888Fax: 86-10-6527-6028E-mail: 10.Our Ref. Your Ref.2. Date: 15th November, 20-3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England8.Attention: Import Dept.4.Dear Sirs,9.Aquatic Products 5.We thank you for your enquiry of 5 November. In c

30、ompliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in ca

31、se of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager)11.Enclosures12.cc our Shanghai Branch Office13.P.S. We require payment by L/C for a total value not exceeding USD50,000.信函組成部分示例組成部分分項示例1. China Nat

32、ional Cereals, Oils & Foodstuffs Imp & Exp Corp.8 Jianguomen Nei DajieBeijing 10005, ChinaTelephone: 86-10-6526-8888Fax: 86-10-6527-6028E-mail: 2. Date: 15th November, 20-信頭日期3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England4.Dear Sirs,收信人名稱和地址稱呼5. We thank you for your enqu

33、iry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you a

34、dvise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager)結(jié)尾敬語信文落款8.Attention: Import Dept.9.Aquatic Products具體收信人事由10. Our Ref.11. Enclosures12. cc our Shanghai Branch Office13. P.S.

35、We require payment by L/C for a total value not exceeding USD50,000.案號附件抄送附言1)LetterheadnLetterhead includes senders name, street address, telephone number,fax number, and cable address, etc. Usually letterhead is printed in the up-center or at the left margin of a letter writing paper.名稱、地址A UK add

36、ress: Air Environmental MechanicalEquipment Limited2076 West Main StreetDevon, EX14 0RAU.K. 公司名稱公司名稱街道街道郵編郵編(在國家在國家之前之前)國家國家城市城市門牌號門牌號 British Airways Refunds Department PO Box 365 Harmondsworth Middlesex UB7 0GB UK單位單位郵箱號郵箱號街區(qū)街區(qū)郡郡郵區(qū)郵區(qū)國家國家中國地址名稱用英文寫Sinochem Jiangsu Import and Export CorporationRoom

37、602, floor12,Jiangsu International Business Mansion,50 Zhonghua Road, Nanjing210001, P.R. China 單位名稱單位名稱門牌號門牌號大樓名稱大樓名稱街道街道郵編郵編(在在國家之前國家之前)城市城市國家國家用漢語拼音直譯;一個地名只大寫第一個字母 例如：“山東青島”Qingdao, Shandong Qing Dao, Shan Dong 可用縮寫:Rd. = Road, Fl. = Floor, Ave = Avenuetranslation Criterion of china placename Exe

38、rcise1、廣州市新港西路、廣州市新港西路135號中山大學(xué)號中山大學(xué) Sun Yat-sen University ,No. 135, Xingang Xi Road, Guangzhou, P. R. ChinaExercise2、廣東省東莞市麻涌鎮(zhèn)沿江西路、廣東省東莞市麻涌鎮(zhèn)沿江西路7號中山號中山大學(xué)新華學(xué)院大學(xué)新華學(xué)院Xinhua College of Sun Yat-sen University，No.1, Yanjiangxi Road,MachongTown,Dongguan,Guangdong,P.R.ChinaExercise阿里巴巴（中國）有限公司中國杭州市余杭區(qū)文一西路9

39、69號 郵編：311121Alibaba (China) Co., Ltd,No.969 Wenyi Xi Road,Yuhang District,Hangzhou 311121,China2、datePlace:a few lines belowe the letter head 日期最好用文字，如： 1.May 2,2015 2.2 May, 2015 3. 7 September, 2015 4.September7, 2015 5.25 Aug. ,2015 6.Oct. 10, 2015 主意標(biāo)點符號！主意標(biāo)點符號！The date 寫法：美式：月-日-年英式：日-月-年Am.E

40、Month Date, Year November 20, 2004Br.E Date Month, Year 20 November,2004避免月份用數(shù)字，如03/05/2015Date位置：美式：在信頭和收信人名稱地址之間英式：通常在收信人名稱地址之下 均可以齊頭，也可以靠右Date in American style日期日期信頭收信人名稱地址Date in British styleOFFICE SYSTEMS PTY. LTD. 124 Oak Street Tel (61-2)419 3209 Chatswood Fax (61-2)419 4011 England E-mail

41、.uk Aqueous Technologies 291 Caxton Street Sante Fe U.S.A 18 November, 20- Dear Sir or Madam, 日期日期收信人名稱地址稱呼信頭3.Reference line（參考號）（參考號）在外貿(mào)業(yè)務(wù)聯(lián)系中，當(dāng)一個公司向另一個公司發(fā)函時，雙方都會給信函編號。 編號一般應(yīng)包括卷宗號碼、部門代號或者該信封的簽發(fā)人及打字員的姓名的手寫字母。所有這些都標(biāo)由“我方號碼”、“貴方號碼”，以防混淆。這些內(nèi)容都打印在緊挨著信頭下面的位置。3.Reference line（參考號）（參考號）Used in the following

42、 ways: Our ref.401(in the letter head) Thank you for your letter ref.401 of May 5(the open sentence)_Your Ref:401(subject headings)4.Special Mailing Notations（特殊郵寄標(biāo)記）（特殊郵寄標(biāo)記）SPECIAL DELIVERYCERTIFIED MAILAIRMAIL5.On-arrival NotationsPERSONALCONFIDENTIALREGISTERED MAIL6、Inside address 封內(nèi)地址封內(nèi)地址 Always

43、 include: Receivers name Receivers official title Companys name; the street address; District, name of the town or city; State or province, ZIP code; Name of country;6、Inside address 封內(nèi)地址封內(nèi)地址 寫上封內(nèi)地址的益處：寫上封內(nèi)地址的益處：n 1）發(fā)信時可與信封上地址相互對照，以免發(fā)信時發(fā)生錯誤n 2）收信人讀信時可以相互對照n 3）便于查閱Ms. Cecilia GreenSales ManagerABC Co

44、mpany123 Berry DriveMinneapolis, MN55106U.S.A.Vice PresidentMessrs. J. Harvey & Co.66 High StreetAnytown, AY1 2BFChina National Machinery Import & Export Corp.36, Jianshan RoadDalian, 116023Peoples Republic of ChinanAttention line is used when the writer of a letter addressed to an organizat

45、ion wishes to direct the letter to a specific individual or section of the firm. It generally follows the inside address.nAttention: Mr. Smith nAttention: The Sales Manager7、The attention line(經(jīng)辦人)具體收信人n位置： 1. 收信人地址之下 2. 齊頭式靠左，縮格式居中n表示的是承辦本信件的具體個人或部門 1. Attention: Mr. H. A. Donnan, Export Manager 2.

46、 Attention of Mr. Cave 3. To the attention of Mr. Liu Ming 4. ATTN: Mr. Iverson8、Salutation（稱呼）nA greetingnformal對男士：Dear Sir, 或Dear Sirs,或Gentlemen:對女士：Dear Madam, To individualDear Mr. Johnson, 或 Dear Jack,(last name), or Dear Prof. Park,(surname)salutation1. If unsure to whom you should address a

47、 letter, you should use the following salutations: Dear Sir or Madam, 2. If you know the name but are not familiar with the other person, you should use the following salutation: Dear Mr./Mrs. XXX, 3. If you are quite familiar with the other person, you may use the following salutation: Hi XXX, Hell

48、o XXX, XXX,外外 貿(mào)貿(mào) 函函 電電Informal Subject line is actually the general idea of a letter. It is inserted between the salutation and the body of the letter。事由（標(biāo)題）的作用是讓收信人對信的主旨一目事由（標(biāo)題）的作用是讓收信人對信的主旨一目了然，寫在稱呼下面的兩行，一般是在信箋中上了然，寫在稱呼下面的兩行，一般是在信箋中上部的位置，可在前冠部的位置，可在前冠以以Subject ：或：或Re：的字樣。：的字樣。9.Subject Line 事由The

49、common salutation P23 9.Subject Line 事由表示的是該信函的主題 1. Re: Your Order No.463 2. Subject: SHEEP WOOL 3. Re:Contract No. 8904位置： 稱呼和正文之間10、Body of the LetternThis is the main part of the letter. It expresses the writers idea, opinion, purpose and wishes, etc., so it should be carefully planned. The body

50、 of a business letter typically contains three paragraphs: 1.introductory paragraph 2.Main part 3.concluding paragraph11、Complimentary ClosenComplimentary close is merely a polite way of ending a letter. It is in keeping with the salutation. 結(jié)束語是一種客套用語它應(yīng)與前面的稱呼相呼應(yīng)，結(jié)束語是一種客套用語它應(yīng)與前面的稱呼相呼應(yīng)，后面加逗號。如：后面加逗號。

51、如：nFormal: nDear Sir(s), Yours faithfully,or Faithfully yours,nGentlemen: Truly yours,or Yours trully,nLess formal: nDear Mrxx, Yours sincerely or Sincerely yours,n注意：n 1）結(jié)束禮詞寫在結(jié)尾語下隔一行，正中或略向右邊寫起n 2）只有第一個字母大寫，后面加逗號n 3）歐洲信函把Yours放前，美國則把副詞放前n 4）用Yours而不用Your，與Yours連用的一定是帶-ly的副詞。外外 貿(mào)貿(mào) 函函 電電Complimentary

52、 Closen正規(guī)場合下常用：1.Yours faithfully,2.Yours truly, 3.Yours sincerely, 4.Faithfully yours,5.Truly yours,6.Sincerely yours,第二個單詞小寫，第二個單詞小寫，結(jié)尾用逗號或不用結(jié)尾用逗號或不用標(biāo)點符號標(biāo)點符號Correct where there has a mistakenYour faithfullynYours sincerely.nYours Truly,Yours faithfully,Yours sincerely,Yours truly,12、The Signaturen

53、It is common to type the name of the writers company immediately below complimentary close.n 結(jié)束語的下面，應(yīng)將公司的名稱用大寫打出，必須由結(jié)束語的下面，應(yīng)將公司的名稱用大寫打出，必須由負責(zé)人簽名，簽名的下面為使對方了解簽名人的姓名、負責(zé)人簽名，簽名的下面為使對方了解簽名人的姓名、職位，可以打字注明。職位，可以打字注明。Signature（簽名）結(jié)尾敬語結(jié)尾敬語Manual signaturePrinted namejob title公司名稱公司名稱Signature Companys name You

54、r signature typed signature (job title)ELECTRONICS LTD. Harold Jones Harold Jones ManagerReturn 外外 貿(mào)貿(mào) 函函 電電n想一想：如果有資格簽署的人不在公司，想請他人簽署，該怎么辦？外外 貿(mào)貿(mào) 函函 電電n注意：n有時候有資格簽署的人不在公司，常以授權(quán)（power of attorney)授權(quán)一負責(zé)的雇員簽署，在這種 情況下，則應(yīng)在公司行號前寫上P.P. 。n n格式一般如下：n Yours faithfullyn （P.P.）THE NATIONAL TRANSPORT CO.，n T.M.Whit

55、en T.M.Whiten Manager外外 貿(mào)貿(mào) 函函 電電13、EnclosurenIf something is enclosed, note it below the signature.如信中有附件時，應(yīng)在簽名下注明如信中有附件時，應(yīng)在簽名下注明Encl.或或Enc.如附件不止一件應(yīng)注明如附件不止一件應(yīng)注明2 Encls or 3 Encls,或詳細列明如下：或詳細列明如下：nEncls: 2 InvoicesnEnc: 1 B/L 1 Photo 1 Certificate 14、Copy CirculationnWhen copies of the letter are sen

56、t to others, type c.c. below the signature at the left margin.n如果函件要抄送其他有關(guān)單位，同時使如果函件要抄送其他有關(guān)單位，同時使對方也知道已抄送其他單位，可在信件對方也知道已抄送其他單位，可在信件最后的左下角注明最后的左下角注明“CC to xxx” or “CC xxx”抄送位置： 附件之下，左對齊表示該信件同時抄送給他人 1. 明抄：cc Marketing Department 2. 暗抄：bcc Mr. Simpson Carbon copy,收信收信人知道被抄送人知道被抄送Blind carbon copy,收信人不知

57、收信人不知道被抄送，只出道被抄送，只出現(xiàn)在發(fā)給被抄送現(xiàn)在發(fā)給被抄送人的信件里人的信件里15、 Postscript 附言附言nIf the writer wishes to add something he forgot to mention or for emphasis, he may add his postscript two spaces below the carbon copy notation:nP.S. The samples will be mailed to you tomorrow.Try to avoid using P. 5. since it may sugges

58、t that the writer failed to plan his letter well before he typed it.Components of a Business Letter Essential Parts 必要部分1. The letterhead 信頭2. The date 日期3. The inside address 收信人地址4. The salutation 稱呼5. The body of the letter 信文6. The complimentary close 結(jié)尾敬語7. The signature 落款2Optional Parts 附加部分8

59、. The attention line 具體收信人9. The subject line 事由10. The reference line 案號11. The enclosure 附件12. The carbon copy notation 抄送13. The postscript 附言Block Format 齊頭式 -Heading- - - Date Inside Address Dear Sirs, - - - - - Yours Faithfully, Signature 外外 貿(mào)貿(mào) 函函 電電The block format is the simplest format; all

60、 of the writing is flush against the left margin. The indented format (縮進式） -Heading- - - Date Inside Address Dear Sirs, - - - - - Yours Faithfully, Signature 外外 貿(mào)貿(mào) 函函 電電Also the first line of each paragraph is indented. Summary useven principle parts and six optional parts. We should at least remember the seven principle parts and so