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1、Unit 3Dialogue: StockAntony: What's up1?Mike: I want to invest in stocks to make a quick buck2.Antony: Really? I'm trading also. So which company are you going to invest in?Mike: I think Baidu looks promising, so I 'm going to put all my money in it and make a big profit.Antony: What? Al

2、l of your money? Don't put all your eggs in one basket3. You need to diversify your portfolio4.Mike Really? Thanks for letting me know.Words and expressions:stock stk n.股票,股份buck bk n.(美)錢,元invest in'vest vt.& vi.投資; 花費(fèi)promising 'prmisi a. 有希望的,前途有望的diversify dai'v:sifai vt.

3、 使成形形色色,使多樣化,使變化portfolio p:t'fulju n.公文包; 文件夾;證券投資組合1 What's up? 和“How are you doing?” “How's it going?”以及“What's new?”一樣。What's up?是美國人常說的寒暄語,一般認(rèn)為是從黑人語言中而來,是很常用的打招呼方式。“What's up?”就是問對方近來如何,有點(diǎn)像中文里的“最近怎樣”,通常沒什么事就會回答“Not much”或者“Nothing”。 不過,還有一種情況也很常見,就是對方也回答了一句“What'

4、;s up?”。在這種情況下,“What's up”幾乎相當(dāng)于“Hello”?!癢hat's up?”也常被用來問人家有什么事,比如別人登門拜訪,你就可以用,意為“有何貴干哪”。2 buck是美國口語中的dollar就是美元,make a buck的意思是“掙錢”,make an easy buck就是“很容易地掙錢”,make a quick buck意思是“盡快賺點(diǎn)兒錢”。3 Don't put all your eggs in one basket. 這個諺語字面意義是不要把你的雞蛋都放在一個籃子里(don't put all your eggs in o

5、ne basket-就是說要分散風(fēng)險),千萬不要孤注一擲。4 You need to diversify your portfolio. 你應(yīng)該做多樣性的投資。portfolio在句中的意思是(投資者持有的)全部有價證券,投資組合。 diversify及物動詞 vt. 1. 使多樣化 Hill and woods diversify the landscape.山陵和樹林點(diǎn)綴景色。2. 把(資金)分投在幾家公司內(nèi)People should diversify their investments. 人們應(yīng)分散投資在幾家公司。 3. 增加產(chǎn)品種類以擴(kuò)大(業(yè)務(wù));增加(產(chǎn)品的品種)Our facto

6、ry is trying to diversify its range of products. 我們廠正設(shè)法增加產(chǎn)品的品種。Practice:I. Answer the following questions based on the dialogue:1. Mike wants to invest _ to make a quick buck.2. Mike is going to _ all his money in Baidu and make a _ profit.3. Antony asks Mike not to put all his eggs in one _.4. Mike

7、 needs to _ his portfolio.II. Fill in the blanks with the proper forms of the following words and expressions:A. company B. profitC. invest D. promising1. He _ all his money in real estate.2. Tom works for a computer _.3. She was voted“most _ young actress, 2011”.4. We gained a lot of _ from your ad

8、vice.Text:Economics and Business AdministrationFrom our definition it is clear that economics1 studies human behavior not all human behavior but behavior relating to the desire for material things,such as food, clothing,transportation and shelter. The specific material things about which economics i

9、s concerned2 are the things with a price tag on them things you can buy. Thus,there is a distinct relationship3 between economics and business or,more exactly,between the study of economics and the study of business administration. A businessman should acquaint himself with4 the principles of econom

10、ics. Every business decision results from deciding on a particular course of action after the practical alternatives have been considered5. The study of alternatives is the essence of economics. If the businessman casts each economic decision within the framework of sound economic analysis,he has a

11、better chance of making sound6 decisions. And the success of his business depends on the soundness of his decisions. Does this mean that good economists are always successful businessmen,and that businessmen who lack formal training in economics are doomed to7 failure? Not at all8. It is easy to cit

12、e examples of successful businessmen who lack formal training in economics. And it is just as easy to point out examples of eminently qualified economists who lack either capital,practical resourcefulness, or the willingness to take risks qualities essential for success in business9. (233 words)New

13、Wordsadministration  dminis'trein   n. 管理,經(jīng)營economics  i:k'nmiks   n. 經(jīng)濟(jì)學(xué),經(jīng)濟(jì)情況behavior  bi'heivi   n. 行為,舉止,表現(xiàn)relate  ri'leit   vi. 有關(guān),符合shelter  'elt   n. 庇護(hù)所,避難所specific 

14、60;spi'sifik   a. 特殊的,明確的,具有特效的concern  kn's:n   vt. 涉及,關(guān)系到distinct  dis'tikt   a. 清楚的,明顯的relationship  ri'leinip   n. 關(guān)系,聯(lián)系;家屬關(guān)系acquaint  'kweint   vt. 使認(rèn)識,使了解principle  'prin

15、spl   n. 原則;原理;方針;準(zhǔn)則course  k:s   n. 課程,路線,過程alternative  :l't:ntiv   a. 兩者挑一的,可供選擇的 n. 可供選擇的事物consider  kn'sid   vt. 認(rèn)為;考慮essence  'esns   n. 本質(zhì),實(shí)質(zhì)framework  'freimw:k   n.

16、結(jié)構(gòu),骨架,組織,機(jī)構(gòu)analysis  'nælsis   n. 分解,分析,解析lack  læk   n. 缺乏,不足 vi. 缺乏,短少formal  'f:ml   a. 正式的,形式的doom  du:m   n. 厄運(yùn),不幸,死亡 vt. 命中注定,宣告cite  sait   vt. 引用,引證eminently  '

17、eminntli   ad. 卓越地;顯著地qualified  'kwlifaid   a. 有資格的resourcefulness  ri's:sfulnis   n. 主意多,辦法多willingness  'wilinis   n. 樂意quality  'kwliti   n. 品質(zhì),特質(zhì),才能essential  i'senl 

18、0; a. 必要的,必不可少的;本質(zhì)的,基本的Notes:1 economics, economy, economic和economical如何區(qū)分economics是名詞1. 經(jīng)濟(jì)學(xué)She is studying economics at college. 她在大學(xué)里讀經(jīng)濟(jì)學(xué)。2. (國民的)經(jīng)濟(jì)情況   The economics of national growth are of great importance.   國民經(jīng)濟(jì)的增長情況具有極大的重要性。economy是名詞1. 經(jīng)濟(jì)CU1) The nation's economy is

19、 growing rapidly. 這個國家的經(jīng)濟(jì)在快速增長。2) They developed diversified (多種的) economics in these years.    在這些年里他們發(fā)展了多種經(jīng)濟(jì)。2. 節(jié)約,節(jié)省CU1) Economy is a very good thing. 節(jié)約是件好事。2) The employees of the firm practised economy in doing everything.   該公司的雇員做任何事都厲行節(jié)約。economic是形容詞,意思是“經(jīng)濟(jì)學(xué)的,經(jīng)濟(jì)的”。1) Do

20、you know the economic policy of this year?你知道今年的經(jīng)濟(jì)政策嗎?2) They had led the country into economic disaster.他們把國家?guī)肓私?jīng)濟(jì)災(zāi)難中。economical節(jié)儉的,節(jié)約的1) Mrs. Smith is an economical housewife. 史密斯太太是位節(jié)儉的家庭主婦。2) We must try to be economical of time and energy. 我們必須努力節(jié)約時間和精力。2 be concerned about關(guān)心,關(guān)注,掛念1) Everybody

21、is concerned about the future of his country.每個人都關(guān)心自己國家的前途。2) The whole society should be concerned about the health and sound growth of children.全社會都應(yīng)關(guān)心孩子的健康成長。3 relationship關(guān)系,關(guān)聯(lián);人際關(guān)系(后可跟介詞between) 1) The relationship between them is being improved.他們之間的關(guān)系正在改善。2) The children learned about the rel

22、ationship between the moon and the tides.孩子們弄懂了月球與潮汐的關(guān)系。4 acquaint oneself with使自己熟悉1) You must acquaint yourself with your new job. 你必須熟悉你的新工作。2) He acquainted himself thoroughly with every aspect of the question. 他徹底明了這問題的每一個涵蓋面。5 Every business decision results from deciding on a particular cours

23、e of action after the practical alternatives have been considered. 企業(yè)的每一項(xiàng)決策都是在對各種可行的抉擇作了考慮并決定一個特定行為過程之后才作出的。decide on決定,選定 + 名詞, 通常理解為“對什么作出決定” 而 on 是介詞。 請看例句:1. Decide on a career 選定一種職業(yè)。 2. Don't decide on important matters too quickly. 不要過于匆忙地對重要的事情作決定。3. We'll decide on our team as to wh

24、en we qualify for the competition. 我們來決定自己的隊到什么時候才有資格參加比賽。6 sound形容詞 a. 1. 健康的;健全的She is sound in body and mind. 她身心健康。 2. 完好的;堅固的I bought this sound house for a song. 我以低價買了這所完好無損的房子。 3. 合理的,明智的I acted on her sound advice. 我按她的忠告去做了。 4. 殷實(shí)的;扎實(shí)的He has a sound knowledge of science. 他有良好的科學(xué)知識。 5. 徹底的;

25、不折不扣的His father gave him a sound beating for making trouble. 他父親因他搗蛋而狠狠打了他一頓。形容詞sound的名詞形式是soundness健康;穩(wěn)固;完整;公正;正確;合理;明智;妥當(dāng)。7 be doomed to意思是“注定要”1. He was doomed to ill fortune. 他命中注定要遭受厄運(yùn)。2. The prisoner was doomed to death. 囚犯被判死刑。3. From the start, the plan was doomed to failure. 這個計劃從一開始就注定要失敗。

26、8 Not at all. 根本不是。Not at all用來表示否定(是No的加強(qiáng)說法),意為“一點(diǎn)也不;完全不”。如:A:Are you busy? 你忙嗎?B:Not at all. 一點(diǎn)不忙。A:Is it difficult to study English? 英語難學(xué)嗎?B:Not at all. 一點(diǎn)不難。A:Ill be away on a business trip. Would you mind looking after my cat? 我要因公出差,請幫我照看一下我的貓,你介意嗎?B:Not at all. Ill be happy to. 一點(diǎn)不介意,我很樂意。9 A

27、nd it is just as easy to point out examples of eminently qualified economists who lack either capital,practical resourcefulness, or the willingness to take risks qualities essential for success in business. 同樣也能容易地舉出這樣的例子,有的經(jīng)濟(jì)學(xué)家雖是公認(rèn)的杰出的經(jīng)濟(jì)學(xué)家,但缺乏決定企業(yè)成功的基本要素:不是缺少資本, 缺少實(shí)用的足智多謀,就是缺少承擔(dān)風(fēng)險的意愿。eitheror意為“或者或

28、者;不是就是”之意。表示兩者之一,連接句子中兩個并列的成分。例如: When the girl is happy, she either sings or dances. 那個女孩高興時,不是唱就是跳。(此句中either.or.連接兩個動詞,因?yàn)橹髡Z是單數(shù)第三人稱,謂語動詞要用其相應(yīng)的形式。) either.or.連接兩個主語時,其謂語動詞應(yīng)與最近的一個主語在人稱和數(shù)上保持一致,這就是我們通常說的“就近原則”。例如: Either you or I am going there tomorrow. 明天要么你去那里,要么我去那里。 注意:如果把上句變成一般疑問句,助動詞形式與主語you保持一

29、致,所以要用are提問,而不是am。例如: Are either you or I going there tomorrow? 明天是你還是我去那里? Either you or he has lunch at school. 其一般疑問句應(yīng)為:Do either you or he have lunch at school? 是你還是他在學(xué)校吃午飯? 若要對either.or.句型進(jìn)行否定時,只需把either.or.換成neither.nor.即可。例如: Either you or she is good at drawing. 變?yōu)榉穸ň鋺?yīng)為:Neither you nor she i

30、s good at drawing. 你和她都不擅長繪畫。Practice:I . True/false statements: 1) From authors definition, economics studies all human behavior. ( )2) The economists concern about the specific material things, which have a price tag on them. ( )3) There is a decided relationship between economics and business. (

31、)4) The study of the principles of economics is the essence of economics. ( )5) Good economists are surely proved to be successful businessmen according to the text. ( )6) Businessmen who have either capital, practical resourcefulness, or the willingness to take risks always stand a good chance of s

32、ucceeding in business, even though they lack formal training in economics. ( )II. Fill in the blanks with the proper form of the word given in the brackets.1) The nations _ is growing rapidly. ( economics )2) As a manager, he _ with competence. ( behavior ) 3) The professor talked about the _ betwee

33、n economics and business administration. ( relate )4) You must _ those to whom invitation are to be sent. ( specific )5) Her _ of sound is excellent. (distinct )6) A _ should acquaint himself with the principles of economics. ( business )7) We should be _ of the comfort of old people. ( consider )8)

34、 Air is _ for the preservation of health. ( essence )9) China farming is no longer entirely _ on the weather. ( depend )10) She _ in the entrance examination. ( success )III. Choose the best item to complete each of the following sentences:1) Father talked about school _ finding a job when we are ol

35、der.A. in relation to B. instead of C. in spite of D. in favour of 2) He was able to let his house at an _ rent, which paid for the repairs and made a small profit.A. identical B. economic C. expensive D. operational 3) Alma is perfect for the job. Shes worked as an accountant for a large company. M

36、oreover, shes had experience in _. A. commission B. analysis C. administration D. literature 4) The naturalist studied the _ of lions in their habitat. A. structure B. existence C. outlook D. behavior 5) What you wrote is not related _ the topic given. A. with B. to C. of D. about 6) He finds it dif

37、ficult to _ his tutors and fellow students. A. come closer to B. compete with C. relate to D. go against 7) The travelers sought shelter _ the rain and happened to find a roadside inn. A. from B. by C. for D. with 8) During the storm we took _ in the doorway of a shop. A. rescue B. guard C. comfort

38、D. shelter 9) Most of us can find 15 minutes or half an hour each day for some _ regular activity, say, reading. A. specific B. specimen C. uninteresting D. successful 10) _ your letter, I am pleased to inform you that your plans are quite acceptable to us. A. Towards B. Upon C. Supposing D. Concern

39、ing 11) His business life is _ his social life. He never mixes the two. A. distinct from B. sensible of C. important in D. taken away from 12) There is no _ between our department and the state-run department. A. ownership B. relationship C. scholarship D. assistantship 13) Make it a _ to save some

40、money each week. A. principle B. principal C. doctrine D. dogmatism 14) Amanda was very glad that she had finished her spelling _. A. beforehand B. in due course C. long time ago D. lately 15) If you want to get to Shanghai by tonight, you have no _ but to go by plane. A. alternation B. alternative

41、C. alternate D. alternating 16) In this factory, suggestions often have to wait for months before they are fully _ A. admitted B. acknowledged C. absorbed D. considered 17) I considered _ more knowledge than his brother of biology. A. him having B. him to have had C. him to have D. his having had 18

42、) The very _ of justice lies in the right of every man to a fair trial.A. estimation B. essence C. value D. prediction 19) Steel is something used in the manufacture of concrete. It is also used to make up the _ for many modern buildings. A. framework B. design C. basement D. ceiling 20) Those peopl

43、e _ a general understanding of the present situation. A. lack of B. are lacking of C. lack D. are in lack 21) The saleslady asked the little girl whether she would like to buy another ribbon bow for _ for a party or a dance. A. daily B. formal C. former D. casual 22) The lawyer _ a previous case to

44、support his argument. A. cited B. concealed up C. criticized D. ignored completely 23) We all believe she is qualified _ the position. A. in B. with C. at D. for 24) Hard work and plain living _ the fine qualities of the working people. A. is B. are C. belong D. will 25) Exercise, fresh air and slee

45、p _ the preservation of health. A. are prior to B. are equivalent to C. are essential for D. are contrary to IV. Put the following into English: 1) 研究人類行為2) 對物質(zhì)東西的期望3) 關(guān)心標(biāo)價4) 可行的抉擇5) 特定的行為過程6) 通曉經(jīng)濟(jì)學(xué)原理7) 做出合理的經(jīng)濟(jì)分析8) 取決于他決定的合理性9) 缺少經(jīng)濟(jì)學(xué)方面的訓(xùn)練10) 注定要失敗11) 引用成功企業(yè)家的例子12) 承擔(dān)風(fēng)險的意愿V. Put the following into Ch

46、inese: 1) We all know economics is concerned about specific material things which have a price tagthings you can buy.2) He is a successful businessman who lacks formal training in economics.3) Economics is grounded in hard-rock fact and based on objective analysis. 4) There is a distinct relationshi

47、p between economics and business. 5) Economists describe how capital is used in business. VI. Cloze:Law of Supply_1_ talk about the Law of Supply, in which a rise in prices tends to_2_ supply,while a _3_ in prices tends to reduce it. If prices rise for a particular commodity,the rise will of course

48、encourage (鼓勵) producers to make _4_;on the other_5_,if prices fall either locally or throughout the world,producers will _6_ production. This can result _7_ serious difficulties for many producers,and may cause them to go out of _8_ completely. Overproduction of any commodity can also create diffic

49、ulties,because it can lead to a glut ( 供過于求 ) on the _9_,which may cause prices to fall sharply. Supplies of many commodities can generally be_10_ to suit market conditions.A. fall B. Economists C. in D. market E. hand F. more G. reduce H. business I. adjusted J. increaseReading for FunWords to Know

50、label  'leibl   n. 標(biāo)簽,標(biāo)記garment  'g:mnt  n. 衣服,衣裝fabric  'fæbrik   n. 織物,布fur  f:   n. 毛皮制品,毛皮status  'steits   n. 狀態(tài),情形plain  plein   a. 簡單的,明白的,平常的entirely&#

51、160; in'taili  ad. 完全,全然,一概purchase  'p:ts   vt. 購買,贏得attach  'tæt  v. 附上,使依戀require  ri'kwai   vt. 需要,要求responsible  ris'pnsbl   a. 有責(zé)任的,應(yīng)負(fù)責(zé)的;可靠的,可信賴的material  m'tir

52、il   n. 材料,物資,素材,布料,資料faith  fei   n. 信任,信用Label When you buy a garment, a fabric, or a fur in a store, it often carries a label telling who made it or from what store it was bought. Indeed,some labels carry so much status that buyers sometimes wear them in plain view.

53、On the other hand, buyers who deal with the cheapest products would probably be pleased to do away with labels entirely. However,there is another label more important than the one showing the store that the article was purchased from. When a person buys wool,fur,or a textile product from a store,a l

54、abel telling what the product is made of should be attached to it. This label is required by law. Besides telling what the product is made of,the label should be in clear English and be where one can find it easily. Either on the label or close to it should be the name of the one responsible for the

55、 label's truth. The reason for this label is that most shoppers today aren't expert enough to know exactly what kind of fur or material they are buying. The shopper must put his faith in the store that sells the products or in what the labels say. Unit 3對話:股票安東尼:最近忙什么呢?邁克:我想炒股,盡快賺點(diǎn)兒錢花。安東尼:是嗎

56、?我也一直炒呢。那你打算買什么股?邁克:我看好百度,打算把錢都放在上面,大賺一筆。安東尼:什么?都投在上面?千萬不要孤注一擲。你應(yīng)該做多樣性的投資。邁克:真的?多謝你告訴我這些。課文經(jīng)濟(jì)學(xué)與企業(yè)經(jīng)營從我們的定義來看,經(jīng)濟(jì)學(xué)顯然是研究人類的行為它不是研究人類的一切行為,而是研究有關(guān)人類對物質(zhì)的欲望的行為,如衣、食、住、行。經(jīng)濟(jì)學(xué)所關(guān)心的具體的物質(zhì)東西是有標(biāo)價的,也就是能購買的東西。這樣,經(jīng)濟(jì)學(xué)和企業(yè)之間便存在著一種明顯的關(guān)系。說得更確切些,就是經(jīng)濟(jì)學(xué)的研究和企業(yè)經(jīng)營的研究之間存在著一種明顯的關(guān)系。 一個企業(yè)家必須通曉經(jīng)濟(jì)學(xué)原理。企業(yè)的每一項(xiàng)決策都是在對各種可行的抉擇作了考慮并決定一個特定行為過程之后才作出的。對各種抉擇的研究是經(jīng)濟(jì)學(xué)的實(shí)質(zhì)。如果一個企業(yè)家

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