《商務(wù)英語函電寫作與翻譯》課程教學(xué)大綱

1、商務(wù)英語函電寫作與翻譯課程教學(xué)大綱一、課程基本信息課程代碼：課程名稱：商務(wù)英語函電寫作與翻譯英文名稱：Business English Correspondence and Translation課程類別：專業(yè)課 學(xué) 時(shí)：32 學(xué)分：2適用對象:國際貿(mào)易專業(yè)考核方式：考試先修課程：國際貿(mào)易實(shí)務(wù)二、課程簡介外經(jīng)貿(mào)英語函電是國際貿(mào)易專業(yè)與國際商務(wù)專業(yè)本科學(xué)生的專業(yè)必修課。自從中國加入世貿(mào)以來，高速發(fā)展的中國經(jīng)濟(jì)和進(jìn)出口貿(mào)易受到前所未有的促進(jìn)和推動(dòng)；與此同時(shí)，我們對培養(yǎng)商務(wù)英語人才的任務(wù)也備感壓力。對外貿(mào)易的發(fā)展與商務(wù)英語人才的培養(yǎng)是相輔相成的，龐大的進(jìn)出口貿(mào)易體系需要數(shù)以百萬計(jì)的商務(wù)英語專才；而大

2、量商務(wù)英語專才的參與，又反過來加速進(jìn)出口貿(mào)易的發(fā)展。不言而喻，培養(yǎng)這方面的人才已經(jīng)成為我國高等院校的重大責(zé)任。國際貿(mào)易專業(yè)與國際商務(wù)專業(yè)的學(xué)生正是以后我國從事外貿(mào)工作的主要人才，學(xué)好外經(jīng)貿(mào)英語函電對于他們來說意義深遠(yuǎn)。本課程緊密結(jié)合我國外貿(mào)業(yè)務(wù)的實(shí)際，通過大量實(shí)例介紹國際商務(wù)英語書信的格式與結(jié)構(gòu)、專業(yè)英語術(shù)語、常用業(yè)務(wù)詞匯和短語、以及有關(guān)業(yè)務(wù)的英語表達(dá)方式、句型結(jié)構(gòu)和寫作技巧。它注重理論與實(shí)踐相結(jié)合，通過大量的技能訓(xùn)練把基礎(chǔ)英語技能和外貿(mào)英語知識(shí)有機(jī)地結(jié)合起來，向?qū)W生介紹外經(jīng)貿(mào)英語函電寫作的基礎(chǔ)知識(shí)和基本規(guī)律，使他們掌握商務(wù)英文信函的基本格式和寫作技巧。它注重提高學(xué)生對外經(jīng)貿(mào)書信往來的認(rèn)知水平

3、，培養(yǎng)學(xué)生順利閱讀和正確理解外經(jīng)貿(mào)英語函電的能力，從而使學(xué)生能牢牢掌握外經(jīng)貿(mào)函電寫作的基本技能，并在實(shí)際商務(wù)活動(dòng)中熟練運(yùn)用，以滿足企業(yè)第一線對日常能處理商務(wù)信息的專門人才的需求。Business English Correspondence is a course compulsory for all the students majoring in international trade and international commerce. The ability to write effectively is a valuable business asset. This course

4、is designed to introduce students to the types of business writing in English, the letter format, business vocabulary and the basic skills that are helpful for students to write different kinds of letters in trading and business negotiation; and provide samples of English business writing and lots o

5、f exercises for students to help them improve their written English and let students know how to write a letter to achieve a special purpose.Since the implementation of the policy reform and opening to the outside world, foreign trade has been rapidly developed. Chinas entry to the WTO has also adde

6、d much greater impetus to this tendency. At the same time, the keen competition in the international market keeps on reminding us the importance of the English language in the economic development of our country. The pressing situation in international trade calls for a very urgent need of more and

7、more professionally competent personnel in this field who have a good command of business English. Business English correspondence is regarded as an indispensable weapon, with which we can win greater success in the struggle of international trading competition in a global scale. Business English co

8、rrespondence is also a firms silent salesman, a messenger of goodwill, representing its close interest in the outside world. Therefore, no one will deny that effective business writers can use their skill to help increase their companys sales and profits.三、課程性質(zhì)與教學(xué)目的本課程屬于國際貿(mào)易與國際商務(wù)專業(yè)本科學(xué)生的專業(yè)英語必修課，是為培養(yǎng)商

9、務(wù)英語人才而設(shè)立的一門重要課程。它緊密結(jié)合我國外貿(mào)業(yè)務(wù)的實(shí)際，通過大量實(shí)例介紹國際商務(wù)英語書信的格式與結(jié)構(gòu)、專業(yè)英語術(shù)語、常用業(yè)務(wù)詞匯和短語、以及有關(guān)業(yè)務(wù)的英語表達(dá)方式、句型結(jié)構(gòu)和寫作技巧。它注重理論與實(shí)踐相結(jié)合，通過大量的技能訓(xùn)練把基礎(chǔ)英語技能和外貿(mào)英語知識(shí)有機(jī)地結(jié)合起來，向?qū)W生介紹外經(jīng)貿(mào)英語函電寫作的基礎(chǔ)知識(shí)和基本規(guī)律，使他們掌握商務(wù)英文信函的基本格式和寫作技巧。本課程的教學(xué)目的就是提高學(xué)生對外經(jīng)貿(mào)書信往來的認(rèn)知水平，培養(yǎng)學(xué)生順利閱讀和正確理解外經(jīng)貿(mào)英語函電的能力，從而使學(xué)生能牢牢掌握外經(jīng)貿(mào)函電寫作的基本技能，并在實(shí)際商務(wù)活動(dòng)中熟練運(yùn)用，以滿足企業(yè)第一線對日常能處理商務(wù)信息的專門人才的需求

10、。本課程要求學(xué)生經(jīng)過一個(gè)學(xué)期的學(xué)習(xí)后能夠做到以下幾點(diǎn)：1 了解外經(jīng)貿(mào)英語函電中語言的基本特點(diǎn)；2 掌握外經(jīng)貿(mào)英語函電的基本組成部分和布局，并掌握信封的書寫格式；3 順利閱讀和翻譯各類外貿(mào)業(yè)務(wù)信函；4 熟悉各類外貿(mào)業(yè)務(wù)信函的書寫規(guī)律、相關(guān)詞匯和表達(dá)方式；5 正確撰寫各類外貿(mào)業(yè)務(wù)信函。四、教學(xué)內(nèi)容及要求 Unit One: Layout of Business Letters1. Objectives: To let students1) understand the functions and the essential qualities of business letters;2) get

11、familiar with the general layout of business letters and the tendency of business letter-writing.3) Understand the differences of layout between Chinese letters and English letters, cultivating the value of Chinese traditional culture2. Contents:Part One: Functions and Essentials of Business Letter-

12、writing1) The functions of a business letter are (a) to ask for or to convey information; (b) to make or accept an offer; (c) to deal with matters concerning negotiation of business.2) There are certain essential qualities of business letters, which can be summed up in the Three Cs, i.e. (a) Clearne

13、ss; (b) Conciseness; (c) Courtesy. In some other books, more Cs are added, such as Consideration, Concreteness, Correctness and Completeness.Part Two: Layout of Business Letters1) Speaking of format, there are two main patterns in use at present. One is full block form; the other is modified block f

14、orm with indented paragraphs.2) The modern business letter is nearly always typed. It consists of seven principle parts: (a) the letter-head; (b) the date; (c) the inside name and address; (d) the salutation; (e) the message; (f) the complementary close and (g) the writers signature and official pos

15、ition.3. Questions and exercises:1) What are the functions of a business letter?2) What are the three Cs?3) What will be the result if a letter is ambiguous? How can this be avoided?4) Do we use complicated words in our letters?5) Is a concise letter always a short one?6) How many principal parts do

16、es a business letter consist of?7) What must we consider first before writing the letter?4. Teaching methods and tools: Methods: Translation, Discussion, Case study, WritingTools: Class teaching, Multimedia teachingUnit TwoEstablishing Business Relations1. Objectives: To let students1) understand th

17、e functions of a First Enquiry and grasp it writing rules; 2) know how to obtain the information of a firm to be dealt with; 3) know how to answer a First Enquiry.4）understand the importance of international trade for the development of Chinas economy2. Contents:1) International trade is important f

18、or the development of Chinas economy and also important for many other countries.2)A foreign-trade firm needs extensive business connections to maintain or expand its business activities. Therefore, the establishment of business relations is one of the important undertakings in the field of foreign

19、trade.3) If a new firm wishes to open up a market to sell something to or buy something from firms in foreign countries, the person in charge must first of all find out whom he is going to deal with. Usually, such information is obtainable through the following channels:A. BanksB. Chambers of Commer

20、ce in foreign countriesC. Trade DirectoryD. Chinese Commercial Counsellors Office in foreign countriesE. Business Houses of the same trade, etc.F. AdvertisementsG. FriendsH. Internet4) Having obtained the desired names and addresses of the firms from any of the above sources, he may start sending le

21、tters or circulars to the parties concerned. This type of letter is an outgoing letter and may be called a “First Enquiry”. “First Enquiry” generally begins by telling the addressee how his name is known. Then some general information should be given as to the lines of business being handled. Finall

22、y the writer should state clearly, simply and concisely what he can sell or what he expects or buy.5) A “First Enquiry” must be answered in full without the least delay and with courtesy so as to create goodwill and leave a good impression on the reader.3. Questions and exercises:1) Why do foreign t

23、rade firms need a lot of business connections?2) Through what channels can the names and addresses of the firms to be dealt with be obtained?1) What is a circular and what is a “First Enquiry”?2) How can a correspondent create goodwill and leave a good impression on the reader?3) Write a letter to D

24、enman & Sons at 45 Cannon Street, London, E. C. 4, telling them that you wish to enter into business relations with them, with the following particulars:a) Introduce by Mr. A. G. Topworth of Swanson & Bros., Hamburg;b) The main line of your business is exporting chinaware;c) Ask Denman &

25、 Sons to give you the name of their bank;d) Illustrated catalogue and price-list will be air-mailed against their specific enquiries.4) Write a reply to Winter & Co., at 164 Royal Parade, Wellington, New Zealand with the following particulars:a) Acknowledge the receipt of their letter of June 27

26、;b) Agree to their proposal of establishing trade relations with you;c) Commodity inspection will be handled by the Bureau concerned in Shanghai.4. Teaching methods and tools: Methods: Translation, Discussion, Case study, WritingTools: Class teaching, Multimedia teachingUnit ThreeEnquiries and Repli

27、es1. Objectives: To let students1) understand the aim of making enquiry and what a “first enquiry” is;2) learn the general rules that should be observed when writing or answering an enquiry letter.3) understand the differences of phrases used for polite inquiries between Chinese and English2. Conten

28、ts:1)In foreign trade, enquiries are usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms. Enquiries may be either dispatched by mail, cable, telex, fax, email or handed to the suppliers through person

29、al contact.2) It is essential in making enquiries to consider carefully to which region or regions the enquiries are to be sent and how many suppliers are to be approached in one and the same region. Failure to take into consideration the relevant situation would lead to an adverse effect on future

30、transactions.3) If your are an enquirer, you should state clearly in your enquiries to foreign suppliers your exact requirements, inclusive of price, discounts, terms of payment, and the length of time required for delivery. There is no need for long, over-polite phrases and still less for humblenes

31、s. Nowadays, many firms even use a printed enquiry form instead of a letter.4) A “first enquiry”, that is an enquiry sent to a supplier whom you have not previously dealt with, should begin by telling him how you obtained his name. Some details of your own business, such the kind of goods handled, q

32、uantities needed, usual terms of trade and any information likely to enable the supplier to decide what he can do for you, will also help.5) Enquiries should be addressed to the company because, in this way, your letter will receive quick attention. If you address the enquiries to an individual, you

33、r letter may have to wait while he is away. Or you may make a mistake and address it to the wrong individual, and this will also mean delay.6) In conclusion, enquiries should be brief, specific, courteous and reasonable. In return, the answers to enquiries should be prompt, courteous and helpful. In

34、 case the goods enquired for are currently out of stock, the supplier should inform the enquirer when they will be available and, by taking this opportunity, introduce some other products as substitutes so as to create a good impression, which hopefully will result in more business.3. Questions and

35、exercises:1) What is the aim of making enquiries?2) Why is it essential in making enquiries to consider to which regions the enquiries are to be sent and how many suppliers are to be approached?3) Should enquiries be addressed to an individual? Why not?4) What should the answers to enquiries be?5) D

36、raft a letter according to the following particulars: Messrs. Arthur Grey & Son write to China National Import & Export Corporation, stating that they have an order to supply a hotel with table-cloths. They request samples in handsome designs of medium and best quality linen suitable for the

37、 purpose.6) Translate the following sentences into English:a) 從紐約A. B. C.公司獲悉，你公司出口尼龍床單和枕套。對上述品質(zhì)優(yōu)良價(jià)格公道的商品，本地區(qū)常有需求。b) 我們另郵寄樣品一批，深信一旦你們有機(jī)會(huì)查看樣品之后，定會(huì)承認(rèn)該貨品質(zhì)優(yōu)良，價(jià)格合理。c) 收到你公司5月14日詢價(jià)，得悉你們對我們手工制人造革手套感興趣?，F(xiàn)將你所需的詳細(xì)資料，具有插圖的目錄和價(jià)格單附寄給你們。d) 所附價(jià)格單和圖解目錄將給你提供有關(guān)你方最感興趣的型號(hào)的具體情況。4. Teaching methods and tools: Methods: Tra

38、nslation, Discussion, Case study, WritingTools: Class teaching, Multimedia teachingUnit FourOffers and Counter Offers1. Objectives: To let students1) learn the particulars included in a satisfactory quotation or a firm offer;2) understand the factors that influence the price;3) grasp the general rul

39、es and basic skills of writing a letter accepting or rejecting a quotation.2. Contents:1) An offer of goods is usually made either by way of advertisements, circulars and letters or in reply to enquiries. This is the first step in business negotiation.2) In response to an enquiry, quotations may be

40、sent. A satisfactory quotation will include the following:a. An expression of thanks for the enquiry;b. Details of prices, discounts and terms of payment;c. A statement or clear indication of what the prices cover (e. g. freight and insurance, etc);d. An undertaking as to date of delivery or time of

41、 shipment;e. The period for which the quotation is valid.3) A firm offer is a promise to sell goods at a stated price, usually within a stated period of time. It must be clear, definite, complete and final. In making a firm offer, mention should be made of the time of shipment and the mode of paymen

42、t desired; in addition, an exact description of the goods should be give and, if possible, pattern or sample sent.4) Complaints that prices are too high are usually met by references to the cost of raw materials, labor or transport, to the quality of the materials or the workmanship and sometimes to

43、 the rarity of the articles in question (antiques, etc.). A reference to your profit margin may also be sometimes required.5) Prices may have to be raised because:A. the cost of raw materials has risen orB. the cost of moving the raw materials to the manufacturer has risen orC. the cost of productio

44、n has risen (because of increase in rent, wages, energy charges, etc.) orD. the cost of moving the finished goods to the customer has risen (if the price quoted is not ex-works).6) When a buyer rejects a quotation or other offer, he should write and thank the seller for his trouble and explain the r

45、eason for rejection. Not to do so would show a lack of courtesy. The letter of rejection should cover the following points. It should:a. Thank the seller for his offer;b. Express regret at inability to accept;c. Make a counter-offer if, in the circumstances, it is appropriate;d. Suggest other opport

46、unities to do business together.3. Questions and exercises:1) What is to be included in a satisfactory quotation?2) In making a firm offer, what should be mentioned?3) Why should a buyer explain the reason for rejection of a quotation?4) In a letter rejecting an offer, what are the main points to be

47、 expressed?5) Write a letter for a curtain material manufacturer, with a quotation enclosed therein, giving favourable comments on the goods offered and recommending their clients acceptance.6) Translate the following sentences into English:A. 如果你方報(bào)價(jià)具有競爭性，交貨期可接受的話，我們愿向你方訂貨。B. 我公司打算在近期內(nèi)將出口任務(wù)擴(kuò)展到歐洲市場。C

48、. 根據(jù)你方要求，今隨函附上目錄及價(jià)格但一份，另封郵上一些樣品供你方挑選。D. 我們相信，我方產(chǎn)品在你地市場的銷路一定會(huì)很好。E. 按你方要求，對這四種產(chǎn)品，我方按CIF漢堡報(bào)價(jià)。我們一般不給任何傭金，但是考慮到你們的訂貨數(shù)量較大，我們破例給你們3%的傭金。F. 我們認(rèn)為，如果你們把價(jià)格降低少許，會(huì)使銷售額增加，利潤也會(huì)更多。4. Teaching methods and tools: Methods: Translation, Discussion, Case study, WritingTools: Class teaching, Multimedia teachingUnit FiveO

49、rders and Their Fulfillment1. Objectives: To let students1) understand what should be mentioned in an order;2）know what rules should be followed when writing an order letter;3）learn how to write a letter accepting or rejecting an order; (4) understand the buyers and the sellers obligations when a bi

50、nding agreement comes into force.2. Contents:1) An order is a request to supply a specified quantity of good. It may result from an offer or an enquiry with subsequent quotations. The essential qualities of an order are accuracy and clarity. 2) An order or an order letter should:A. include full deta

51、ils of description, quantities and prices and quote article numbers, if any,B. state mode of packing, port of destination and time of shipment,C. confirm the terms of payment as agreed upon in preliminary negotiations.3) Orders from customers should be acknowledged by letter. The letter should:A. ex

52、press pleasure at receiving the order;B. add a favorable comment on the goods ordered;C. include an assurance of prompt and careful attention;D. draw attention to other products likely to be of interest;E. hope for further orders.4) If the sellers cannot accept buyers orders because the goods requir

53、ed are not available or prices and specifications have been changed, the letters rejecting orders must be written with the utmost care and with an eye to goodwill and future business. It is advisable to recommend suitable substitutes, make counter-offers and persuade buyers to accept them.5) Accordi

54、ng to commercial law the buyers order is an offer to buy and the arrangement is not legally binding until the seller has accepted the offer. After that, both parties are legally bound to honor their agreement.6) The buyer is required by law:A. to accept the goods supplied, provided they comply with

55、the terms of the order,B. to pay for them according to the terms agreed upon;C. to check the goods as soon as possible (failure to give prompt notice of faults to the seller will be taken as acceptance of the goods).7) The seller is required by law:A. to deliver goods exactly of the kind ordered, an

56、d at the agreed time;B. to guarantee that the goods to be supplied are free from faults of which the buyer could not be aware at the time of purchase.8) If faulty goods are delivered, the buyer can demand either a reduction in price, or replacement of the goods, or cancellation of the order. He may

57、also be able to claim on the sellers for the losses thus sustained.3. Questions and exercises:1) What should be mentioned in an order?2) In a letter confirming an order, what particulars are to be repeated?3) In reply to a first order, why is it advisable for a seller to draw the buyers attention to

58、 some other products likely to arouse his interest?4) What are the buyers obligations when a binding agreement comes into force between buyer and seller?5) If faulty goods are delivered, what can the buyer do?6) Write a letter to your customer, acknowledging receipt of his order, but regret being unable to accept it at the prices quoted previously. Quote your current prices and ask for your customers opinion.7) Translate the following letter into English:感謝你方9月10日購買棕色毛嗶嘰的訂單，但